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Author : Anonim
Publisher : Unknown
Page : 488 pages
File Size : 52,7 Mb
Release : 2002
Category : Industrial marketing
ISBN : OCLC:1330869754
Author : Anderson James C.
Publisher : Pearson Education India
Page : 488 pages
File Size : 43,6 Mb
Release : 2011
Category : Industrial marketing
ISBN : 8131731634
Author : Richard Afriyie Owusu,Robert Hinson,Ogechi Adeola,Nnamdi Oguji
Publisher : CRC Press
Page : 400 pages
File Size : 55,7 Mb
Release : 2021-05-17
Category : Business & Economics
ISBN : 9780429535413
Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.
Author : Malcolm Morley
Publisher : Kogan Page Publishers
Page : 274 pages
File Size : 52,9 Mb
Release : 2014-08-03
Category : Business & Economics
ISBN : 9780749471538
In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to changing competitive dynamics, ensuring that resources are used to create the greatest chances of success. Debunking myths around how markets are defined, it explores how to exploit the assets you currently possess and how to develop new assets for the target market. It also explores the implications for the strategies, resources, competencies and capabilities of expansion into international territories on your organization. The author explains, with practical tools and techniques, how marketing needs to be a product of, and consistent with, strategic competitive and corporate analysis. Ideal for Directors and senior managers as well as strategic planners and marketing managers, it provides you with everything you need to understand markets and to create a strategic context for the development of credible and robust commercial strategies and plans to exploit them.
Author : David Ford,IMP Group,Industrial Marketing & Purchasing Group
Publisher : Unknown
Page : 556 pages
File Size : 43,8 Mb
Release : 1995
Category : Industrial marketing
ISBN : 0030990149
Author : Industrial Marketing & Purchasing Group
Publisher : International Thomson Business Press
Page : 0 pages
File Size : 42,8 Mb
Release : 1997
Category : Industrial marketing
ISBN : 1861524366
Author : Michael Kleinaltenkamp,Wulff Plinke,Ian Wilkinson,Ingmar Geiger
Publisher : Springer
Page : 319 pages
File Size : 48,8 Mb
Release : 2015-03-02
Category : Business & Economics
ISBN : 9783319124636
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Author : Lawrence J. Gitman,Carl Mcdaniel,Amit Shah
Publisher : Unknown
Page : 0 pages
File Size : 42,9 Mb
Release : 2023-05-19
Category : Electronic
ISBN : 1998109313
Author : Vivek Suneja
Publisher : Routledge
Page : 302 pages
File Size : 46,7 Mb
Release : 2005-07-25
Category : Business & Economics
ISBN : 9781134555970
How do markets work? This reader introduces the student to the workings of the market, explaining both the reasons for its success and its shortcomings. Throughout, the text encourages a critical approach demonstrating the diversity of market economies. In particular it explores: the social nature of market economies the range of approaches to the study of the market: Marxist, Austrian, Keynesian and institutional economics are discussed as alternatives to the neo-classical mainstream the differences between Anglo-American, European and Asian economic models the historical development of markets globalisation: its extent and its impact the costs and the benefits of markets With chapters by Will Hutton, John Gray and Eric Hobsbawm, this reader provides an excellent introduction.
Author : Vivek Suneja
Publisher : Routledge
Page : 586 pages
File Size : 45,5 Mb
Release : 2017-10-03
Category : Business & Economics
ISBN : 9781351226080
First published in 2002. Routledge is an imprint of Taylor and Francis, an informa company.
Author : Vivek Suneja
Publisher : Psychology Press
Page : 302 pages
File Size : 55,6 Mb
Release : 2000
Category : Business & Economics
ISBN : 0415238579
A critical introduction to the workings of the market, looking particularly at the diversity of market economies, their successes and shortcomings. Alternative approaches, including Marxist and Keynesian, are also discussed.
Author : Bruce D. Keillor
Publisher : Bloomsbury Publishing USA
Page : 192 pages
File Size : 50,8 Mb
Release : 2013-02-07
Category : Business & Economics
ISBN : 9781440803024
This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.
Author : Anonim
Publisher : Harvard Business Press
Page : 96 pages
File Size : 55,7 Mb
Release : 2010-02-01
Category : Business & Economics
ISBN : 9781422157329
The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background? This volume provides the concepts and examples you need. You'll learn how to: -Define a target market -Identify and understand your toughest competitors -Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution) -Test new product or service ideas with customers -Get the most from relationship marketing
Author : David Loader
Publisher : Butterworth-Heinemann
Page : 244 pages
File Size : 45,9 Mb
Release : 2002
Category : Business & Economics
ISBN : 0750654651
"As the markets undergo change so too do the administration, clearing and settlement functions, as the clearing houses, securities depositories and custodians merge and diversify. This is going to impact on the operations teams that support the trading, sales and retail business. A failure to be aware of and to understand the impact of changes in the markets will create massive problems, greater risk and ultimately financial losses. And yet the sheer size and diversity of the global markets, together with the rapid pace of change and expansion, and the increasing volume of transactions needing to be processed, present a massive challenge to operations teams and managers."--BOOK JACKET.
Author : James C. Anderson,James A. Narus,Das Narayandas
Publisher : Pearson Education
Page : 470 pages
File Size : 47,9 Mb
Release : 2009
Category : Industrial marketing
ISBN : 0132089963
Written for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.
