Millennials Generation Z And The Future Of Tourism
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Millennials, Generation Z and the Future of Tourism by Fabio Corbisiero,Salvatore Monaco,Elisabetta Ruspini Pdf
This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It explores the present and future challenges faced by the tourism industry as a result of the generational turnover and the role a generational perspective can play in helping the industry recover from the COVID-19 crisis.
Generation Z Marketing and Management in Tourism and Hospitality by Nikolaos Stylos,Roya Rahimi,Bendegul Okumus,Sarah Williams Pdf
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
Millennials, Generation Z and the Future of Tourism by Fabio Corbisiero,Salvatore Monaco,Elisabetta Ruspini Pdf
This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy future growth, it must understand and meet the particular needs of these two generations. The volume explores the present and future challenges faced by the tourism industry as a result of the generational turnover, and seeks to answer the following questions: What contribution can the new generations make to the future of tourism? How are technological advancements and social networks shaping future travel trends? Can a generational perspective be useful to help the tourism industry recover from the COVID-19 crisis? The book will be of interest to researchers and students of sociology and tourism studies, as well as tourism professionals.
Gen Z, Tourism, and Sustainable Consumption by Siamak Seyfi,C. Michael Hall,Marianna Strzelecka Pdf
Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures. Gen Z is regarded as the world’s largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up with the Internet and sometimes even referred to as the i-Generation, Gen Z is broadly regarded as having an avid interest in travel but seeks to do so in a way that is socially and environmentally conscious, mobile connected, and grounded in authentic local experiences. Logically structured and featuring contributions from a plethora of experts on the topic, this volume provides a critical examination of Gen Z consumer and travel behaviour in a comparative international context and its implications for the tourism, hospitality, and events industries. Embellished with illustrative figures and tables throughout, this book will be of pivotal interest not only to policy makers, destination management and marketing organisations (DMOs), and students of tourism, hospitality, sustainable consumption, and consumer culture, but also to those who seek to cater to this key market.
Tourism and Generation Y by Pierre Benckendorff,Gianna Moscardo,Donna Pendergast Pdf
This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. Benckendorff/Moscardo, James Cook Uni, Pendergast, Griffith Uni, Aus.
Anna Irimiás provides an informed overview on the characteristics of youth tourists with a focus on tourism consumption. Youth tourists’ pre-trip, on-stay and post-trip tourism behaviours are studied in light of the current trends. Challenges and implications are critically analysed.
Tourism and Generation Y by Pierre Benckendorff,Gianna Moscardo,Donna Pendergast Pdf
Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.
Information and Communication Technologies in Tourism 2022 by Jason L. Stienmetz,Berta Ferrer-Rosell,David Massimo Pdf
This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022. The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality. Academics working in the eTourism field, as well as students and practitioners, will find up-to-date information on the status of research.
Megatrends Defining the Future of Tourism by Valentina Boschetto Doorly Pdf
This book identifies and describes five megatrends that will define the landscape of the Travel, Tourism & Hospitality industry, with a particular focus on the European context. Humans began travelling on the same day that Homo Sapiens first realized he could walk upright. No boundaries, mountains or cliffs have managed to stop or diminish our insatiable desire to find out what lies beyond the visible horizon. Tourism has enjoyed virtually uninterrupted growth for the past several decades, and the sector has now become the third-largest source of export revenue, after chemicals and fuel, and ahead of the automotive and food sectors. And yet, in its current globalised format, it is exposed to sudden shocks that can swiftly shake up the status quo accelerating the deployment of some megatrends here described. We have all witnessed the Covid-19 pandemic and its devastating consequences for the industry. While the number of international tourism arrivals to Europe has soared to over 700 million a year, at the same time we are experiencing a period of deep transformation. Bauman couldn’t have been more accurate or insightful when he coined the word ‘liquid’ in this regard. As an exquisite expression of a civilized, rich and discerning first-world society, travel and tourism are now changing shape and meaning, requiring our business models to adapt. What are the megatrends that will dictate the future shape of our industry’s landscape? Who is the new tourist, if there is one, and what is she looking for? Is the new post-technological era transforming the depth and the very essence of travelling? This book offers a number of visionary insights, as well as operational takeaways.
Millennials, Spirituality and Tourism by Sandeep Kumar Walia,Aruditya Jasrotia Pdf
This book offers a conversant and comprehensive overview of the themes and concepts in spiritual tourism and Millennial tourists. Providing interdisciplinary insights from leading international researchers and academicians, this makes a critical contribution to the knowledge around spiritual tourism. Organized into four parts, the edited book provides modern and cutting-edge perspectives on important topics like linkages between spirituality and tourism, the predicament of spirituality in tourism among Millennials, anthropological views on spirituality, the work-life-balance, marketing of spiritual tourism destinations and the issues, threats and prospects of spiritual tourism in the emerging era. Part I introduces core concepts, theories on spiritual tourism and links it with the Millennial world. Part II explores the inclinations of millennials towards spirituality and their travel motivations, experiences, behaviours with special reference to spirituality. In Part III, on holistic tourism, the role of digitization in spiritual tourism adoption, marketing and management perspectives with special reference to Millennials are discussed. Part IV examines the issues, threats, policies and practices linked with spiritual tourism. This part also aims to explore the future challenges, opportunities for spiritual tourism development and to propose research-based solutions. Overall, the book will be a suitable means of getting insight into the minds of the diverse, experimental and open-minded generation of millennials. This book will fill the gap of research on spiritual tourism. As an edited book, it will add on new research and knowledge base with high quality contributions from researchers and practitioners interested in tourism management, hospitality management, business studies regional development and destination management.
Generation Z Goes to College by Corey Seemiller,Meghan Grace Pdf
Say Hello to Your Incoming Class—They're Not Millennials Anymore Generation Z is rapidly replacing Millennials on college campuses. Those born from 1995 through 2010 have different motivations, learning styles, characteristics, skill sets, and social concerns than previous generations. Unlike Millennials, Generation Z students grew up in a recession and are under no illusions about their prospects for employment after college. While skeptical about the cost and value of higher education, they are also entrepreneurial, innovative, and independent learners concerned with effecting social change. Understanding Generation Z's mindset and goals is paramount to supporting, developing, and educating them through higher education. Generation Z Goes to College showcases findings from an in-depth study of over 1,100 Generation Z college students from 15 vastly different U.S. higher education institutions as well as additional studies from youth, market, and education research related to this generation. Authors Corey Seemiller and Meghan Grace provide interpretations, implications, and recommendations for program, process, and curriculum changes that will maximize the educational impact on Generation Z students. Generation Z Goes to College is the first book on how this up-and-coming generation will change higher education.
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
Computational Science and Its Applications – ICCSA 2023 Workshops by Osvaldo Gervasi,Beniamino Murgante,Ana Maria A. C. Rocha,Chiara Garau,Francesco Scorza,Yeliz Karaca,Carmelo M. Torre Pdf
This nine-volume set LNCS 14104 – 14112 constitutes the refereed workshop proceedings of the 23rd International Conference on Computational Science and Its Applications, ICCSA 2023, held at Athens, Greece, during July 3–6, 2023. The 350 full papers and 29 short papers and 2 PHD showcase papers included in this volume were carefully reviewed and selected from a total of 876 submissions. These nine-volumes includes the proceedings of the following workshops: Advances in Artificial Intelligence Learning Technologies: Blended Learning, STEM, Computational Thinking and Coding (AAILT 2023); Advanced Processes of Mathematics and Computing Models in Complex Computational Systems (ACMC 2023); Artificial Intelligence supported Medical data examination (AIM 2023); Advanced and Innovative web Apps (AIWA 2023); Assessing Urban Sustainability (ASUS 2023); Advanced Data Science Techniques with applications in Industry and Environmental Sustainability (ATELIERS 2023); Advances in Web Based Learning (AWBL 2023); Blockchain and Distributed Ledgers: Technologies and Applications (BDLTA 2023); Bio and Neuro inspired Computing and Applications (BIONCA 2023); Choices and Actions for Human Scale Cities: Decision Support Systems (CAHSC-DSS 2023); and Computational and Applied Mathematics (CAM 2023).
Creative Tourism and Sustainable Territories by Paula Remoaldo,Juliana Alves,Vitor Ribeiro Pdf
Creative Tourism and Sustainable Territories: Insights from Southern Europe examines the growth and development of this emerging and fast developing area of tourism practice, while assessing it’s impacts on sustainability and regional development.
Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality by Gustavo, Nuno,Pronto, João,Carvalho, Luísa,Belo, Miguel Pdf
As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.