Mobille 2019

Author : Lala Hu
Publisher : Springer Nature
Page : 106 pages
File Size : 55,9 Mb
Release : 2020-03-16
Category : Business & Economics
ISBN : 9783030381608

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International Digital Marketing in China by Lala Hu Pdf

This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context. The book goes on to present original empirical studies and an investigation into recent challenges and opportunities for international firms in the fashion sector. With nearly 900 million internet users and an e-commerce market volume of over one thousand billion US dollars, China is the world's largest digital market. While this creates significant opportunities for international firms, there are many factors to consider when approaching this market. In order to understand the Chinese digital scenario, the book analyzes the characteristics of local internet platforms and consumer patterns. The book also presents a real-world case study on a luxury retail firm operating in China, Florentia Village, and the results from a questionnaire on Chinese mobile shoppers. On this basis, it provides a conceptual framework and discusses the theoretical and managerial implications for international firms operating in China, making it an enlightening book for scholars, students, and practitioners alike.

Author : Tobias Knedlik,Samia Satti Osman Mohamed Nour,Anthony Ifeanyi Ugulu,Karl Wohlmuth
Publisher : LIT Verlag Münster
Page : 584 pages
File Size : 54,7 Mb
Release : 2021-12
Category : Electronic
ISBN : 9783643914040

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Sustainable Development Goal Nine and African Development by Tobias Knedlik,Samia Satti Osman Mohamed Nour,Anthony Ifeanyi Ugulu,Karl Wohlmuth Pdf

This issue of the African Development Perspectives Yearbook focusses on the relevance of Sustainable Development Goal (SDG) 9 ("Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation") for Africa's development. Issues are analysed at the continental level and in country case studies. Unit 1 presents in four essays the African continental perspectives and achievements. Unit 2 presents six essays, which are focussing on aspects of the eight targets of SDG 9 in country cases. Unit 3 presents book reviews and book notes in the context of SDG 9.

Author : Miyarrka Media
Publisher : MIT Press
Page : 269 pages
File Size : 51,7 Mb
Release : 2021-10-12
Category : Social Science
ISBN : 9781913380588

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Phone & Spear by Miyarrka Media Pdf

A visually striking intercultural exploration of the use of mobile phones in Aboriginal communities in Australia. Yuta is the Yolngu word for new. Phone & Spear: A Yuta Anthropology is a project inspired by the gloriously cheeky and deeply meaningful audiovisual media made with and circulated by mobile phones by an extended Aboriginal family in northern Australia. Building on a ten-year collaboration by the community-based arts collective Miyarrka Media, the project is an experiment in the anthropology of co-creation. It is a multivoiced portrait of an Indigenous society using mobile phones inventively to affirm connections to kin and country amid the difficult and often devastating circumstances of contemporary remote Aboriginal life. But this is not simply a book about Aboriginal art, mobile phones, and social renewal. If old anthropology understood its task as revealing one world to another, yuta anthropology is concerned with bringing different worlds into relationship. Following Yolngu social aesthetics—or what Miyarrka Media translate as “the law of feeling”—the book is a relational technology in its own right: an object that combines color, pattern, and story to bring once distant worlds into new sensuously mediated connections.

Author : Dr. M. Kanika Priya
Publisher : JEC PUBLICATION
Page : 1217 pages
File Size : 42,6 Mb
Release : 2024-05-22
Category : Fiction
ISBN : 9789357495295

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PROCEEDINGS OF NATIONAL SEMINAR ON MULTIDISCIPLINARY RESEARCH AND PRACTICE VOLUME 1 by Dr. M. Kanika Priya Pdf

This Conference Proceedings of the National Seminar entitled “Multidisciplinary Research and Practice” compiled by Dr. M. Kanika Priya records various research papers written by eminent scholars, professors and students. The articles range from English literature to Tamil literature, Arts, Humanities, Social Science, Education, Performing Arts, Information and Communication Technology, Engineering, Technology and Science, Medicine and Pharmaceutical Research, Economics, Sociology, Philosophy, Business, Management, Commerce and Accounting, Teacher Education, Higher Education, Primary and Secondary Education, Law, Science (Mathematics, Physics, Chemistry, Zoology, Botany), Agriculture and Computer Science. Researchers and faculty members from various disciplines have contributed their research papers. This book contains articles in Three languages, namely: English, Tamil and Hindi. As a editor Dr. M. Kanika Priya has taken up the tedious job of checking the validity and correctness of the research work in bringing out this conference proceedings in a beautiful manner. In its present shape and size, this anthology will, hopefully, find a place on the library shelves and enlighten the academics all round the world.

Author : Ronghuai Huang,Bing Xin,Ahmed Tlili,Feng Yang,Xiangling Zhang,Lixin Zhu,Mohamed Jemni
Publisher : Springer Nature
Page : 516 pages
File Size : 55,9 Mb
Release : 2022-01-18
Category : Science
ISBN : 9789811669552

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Science Education in Countries Along the Belt & Road by Ronghuai Huang,Bing Xin,Ahmed Tlili,Feng Yang,Xiangling Zhang,Lixin Zhu,Mohamed Jemni Pdf

This book aims to highlight science education in countries along the Belt and Road. It consists of 30 chapters divided into three main parts, namely Arab and African countries, Asian countries and European countries,. We invited science education experts from 29 “Belt and Road” countries to introduce the current status of science education in their countries and the new requirements with the rapid evolution of Information Technology. The major contributions of this book include: 1) Provide the current status of science education in countries along the Belt and Road as well as the requirement for developing and improving science education in these countries; 2) Discuss new insights of science education in future years; 3) Inspire stakeholders to take effective initiatives to develop science education in countries along the Belt and Road.

Author : Mohammad Saad Alam,Mahesh Krishnamurthy
Publisher : CRC Press
Page : 382 pages
File Size : 41,6 Mb
Release : 2021-08-19
Category : Technology & Engineering
ISBN : 9781000393002

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Electric Vehicle Integration in a Smart Microgrid Environment by Mohammad Saad Alam,Mahesh Krishnamurthy Pdf

Electric Vehicle Integration in a Smart Microgrid Environment The growing demand for energy in today’s world, especially in the Middle East and Southeast Asia, has been met with massive exploitation of fossil fuels, resulting in an increase in environmental pollutants. In order to mitigate the issues arising from conventional internal combustion engine-powered vehicles, there has been a considerable acceleration in the adoption of electric vehicles (EVs). Research has shown that the impact of fossil fuel use in transportation and surging demand in power owing to the growing EV charging infrastructure can potentially be minimalized by smart microgrids. As EVs find wider acceptance with major advancements in high efficiency drivetrain and vehicle design, it has become clear that there is a need for a system-level understanding of energy storage and management in a microgrid environment. Practical issues, such as fleet management, coordinated operation, repurposing of batteries, and environmental impact of recycling and disposal, need to be carefully studied in the context of an ageing grid infrastructure. This book explores such a perspective with contributions from leading experts on planning, analysis, optimization, and management of electrified transportation and the transportation infrastructure. The primary purpose of this book is to capture state-of-the-art development in smart microgrid management with EV integration and their applications. It also aims to identify potential research directions and technologies that will facilitate insight generation in various domains, from smart homes to smart cities, and within industry, business, and consumer applications. We expect the book to serve as a reference for a larger audience, including power system architects, practitioners, developers, new researchers, and graduate-level students, especially for emerging clean energy and transportation electrification sectors in the Middle East and Southeast Asia.

Author : Burrell, Darrell Norman
Publisher : IGI Global
Page : 473 pages
File Size : 46,5 Mb
Release : 2023-09-11
Category : Business & Economics
ISBN : 9781668486931

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Real-World Solutions for Diversity, Strategic Change, and Organizational Development: Perspectives in Healthcare, Education, Business, and Technology by Burrell, Darrell Norman Pdf

The great resignation, quiet quitting, #MeToo workplace cultures, bro culture at work, the absence of more minorities in cybersecurity, cybercrime, police brutality, the Black Lives Matter protests, racial health disparities, misinformation about COVID-19, and the emergence of new technologies that can be leveraged to help others or misused to harm others have created a level of complexity about inclusion, equity, and organizational efficiency in organizations in the areas of healthcare, education, business, and technology. Real-World Solutions for Diversity, Strategic Change, and Organizational Development: Perspectives in Healthcare, Education, Business, and Technology takes an interdisciplinary academic approach to understand the real-world impact and practical solutions-oriented approach to the chaotic convergence and emergence of organizational challenges and complex issues in healthcare, education, business, and technology through a lens of ideas and strategies that are different and innovative. Covering topics such as behavioral variables, corporate sustainability, and strategic change, this premier reference source is a vital resource for corporate leaders, human resource managers, DEI practitioners, policymakers, administrators, sociologists, students and educators of higher education, researchers, and academicians.

Author : Oluwatosin Ademola Ijabadeniyi
Publisher : Walter de Gruyter GmbH & Co KG
Page : 356 pages
File Size : 50,9 Mb
Release : 2020-12-07
Category : Technology & Engineering
ISBN : 9783110667578

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Food Science and Technology by Oluwatosin Ademola Ijabadeniyi Pdf

Food Science and Technology: Trends and Future Prospects presents different aspects of food science i.e., food microbiology, food chemistry, nutrition, process engineering that should be applied for selection, preservation, processing, packaging, and distribution of quality food. The authors focus on the fundamental aspects of food and also highlight emerging technology and innovations that are changing the food industry. The chapters are written by leading researchers, lecturers, and experts in food chemistry, food microbiology, biotechnology, nutrition, and management. This book is valuable for researchers and students in food science and technology and it is also useful for food industry professionals, food entrepreneurs, and farmers.

Author : Bodo B. Schlegelmilch,Russell S. Winer
Publisher : Routledge
Page : 507 pages
File Size : 51,5 Mb
Release : 2020-11-24
Category : Business & Economics
ISBN : 9781351038652

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The Routledge Companion to Strategic Marketing by Bodo B. Schlegelmilch,Russell S. Winer Pdf

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.

Author : Christopher Ali
Publisher : MIT Press
Page : 307 pages
File Size : 41,7 Mb
Release : 2021-09-21
Category : Technology & Engineering
ISBN : 9780262367080

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Farm Fresh Broadband by Christopher Ali Pdf

An analysis of the failure of U.S. broadband policy to solve the rural–urban digital divide, with a proposal for a new national rural broadband plan. As much of daily life migrates online, broadband—high-speed internet connectivity—has become a necessity. The widespread lack of broadband in rural America has created a stark urban–rural digital divide. In Farm Fresh Broadband, Christopher Ali analyzes the promise and the failure of national rural broadband policy in the United States and proposes a new national broadband plan. He examines how broadband policies are enacted and implemented, explores business models for broadband providers, surveys the technologies of rural broadband, and offers case studies of broadband use in the rural Midwest. Ali argues that rural broadband policy is both broken and incomplete: broken because it lacks coordinated federal leadership and incomplete because it fails to recognize the important roles of communities, cooperatives, and local providers in broadband access. For example, existing policies favor large telecommunication companies, crowding out smaller, nimbler providers. Lack of competition drives prices up—rural broadband can cost 37 percent more than urban broadband. The federal government subsidizes rural broadband by approximately $6 billion. Where does the money go? Ali proposes democratizing policy architecture for rural broadband, modeling it after the wiring of rural America for electricity and telephony. Subsidies should be equalized, not just going to big companies. The result would be a multistakeholder system, guided by thoughtful public policy and funded by public and private support.

Author : Iratxe Redondo,Juan Manuel Machimbarrena,Joana Jaureguizar,Sebastian Wachs
Publisher : Frontiers Media SA
Page : 226 pages
File Size : 47,6 Mb
Release : 2023-02-17
Category : Science
ISBN : 9782832515112

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Risks of “Cyber-relationships” in Adolescents and Young People by Iratxe Redondo,Juan Manuel Machimbarrena,Joana Jaureguizar,Sebastian Wachs Pdf

Author : Sandro Galea,Catherine K. Ettman,Muhammad H. Zaman
Publisher : University of Chicago Press
Page : 559 pages
File Size : 45,6 Mb
Release : 2022-11-25
Category : Medical
ISBN : 9780226822495

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Migration and Health by Sandro Galea,Catherine K. Ettman,Muhammad H. Zaman Pdf

A new introduction to a timeless dynamic: how the movement of humans affects health everywhere. International migrants compose more than three percent of the world’s population, and internal migrants—those migrating within countries—are more than triple that number. Population migration has long been, and remains today, one of the central demographic shifts shaping the world around us. The world’s history—and its health—is shaped and colored by stories of migration patterns, the policies and political events that drive these movements, and narratives of individual migrants. Migration and Health offers the most expansive framework to date for understanding and reckoning with human migration’s implications for public health and its determinants. It interrogates this complex relationship by considering not only the welfare of migrants, but also that of the source, destination, and ensuing-generation populations. The result is an elevated, interdisciplinary resource for understanding what is known—and the considerable territory of what is not known—at an intersection that promises to grow in importance and influence as the century unfolds.

Author : Rachid Chelouah,Patrick Siarry
Publisher : John Wiley & Sons
Page : 258 pages
File Size : 51,9 Mb
Release : 2022-04-19
Category : Computers
ISBN : 9781789450712

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Optimization and Machine Learning by Rachid Chelouah,Patrick Siarry Pdf

Machine learning and optimization techniques are revolutionizing our world. Other types of information technology have not progressed as rapidly in recent years, in terms of real impact. The aim of this book is to present some of the innovative techniques in the field of optimization and machine learning, and to demonstrate how to apply them in the fields of engineering. Optimization and Machine Learning presents modern advances in the selection, configuration and engineering of algorithms that rely on machine learning and optimization. The first part of the book is dedicated to applications where optimization plays a major role, and the second part describes and implements several applications that are mainly based on machine learning techniques. The methods addressed in these chapters are compared against their competitors, and their effectiveness in their chosen field of application is illustrated.

Author : Christopher David Skinns
Publisher : Springer Nature
Page : 477 pages
File Size : 51,6 Mb
Release : 2022-07-28
Category : Social Science
ISBN : 9783031007972

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Conservative Government Penal Policy 2015-2021 by Christopher David Skinns Pdf

This book interrogates Conservative government penal policy for adult and young adult offenders in England and Wales between 2015 and 2021. Government penal policy is shown to have been often ineffective and costly, and to have revived efforts to push the system towards a disastrous combination of austerity, outsourcing and punishment that has exacerbated the penal crisis. This investigation has meant touching on topical debates dealing with the impact of resource scarcity on offenders' experiences of the penal system, the impact of an increasing emphasis on punishment on offenders’ sense of justice and fairness, the balance struck between infection control and offender welfare during the government handling of the SARS-CoV-2 pandemic and why successive Conservative governments have intransigently pursued a penal policy that has proved crisis-exacerbating. The overall conclusion reached is that penal policy is too important to be left to governments alone and needs to be recalibrated by a one-off inquiry, complemented by an on-going advisory body capable of requiring governments to ‘explain or change’. The book is distinctive in that it provides a critical review of penal policy change, whist combining this with insights derived from the sociological analysis of penal trends.

Author : Sharon Tubbs
Publisher : Indiana University Press
Page : 163 pages
File Size : 48,7 Mb
Release : 2023
Category : Biography & Autobiography
ISBN : 9780253064479

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They Got Daddy by Sharon Tubbs Pdf

"An unforgettable journey through racism and faith across the generations. January 15, 1959-a day that changed one family forever. White supremacists kidnapped and severely beat rural Alabama preacher Israel Page, nearly killing him because he had sued a White townsman for injuries suffered in a car crash. After "they" "got Daddy," Israel Page's children began leaving the Jim Crow South, the event leaving an indelible mark on the family and its future. Decades later, the events of that day fueled journalist Sharon Tubbs's epic quest to learn who had "gotten" her mother's daddy and why. They Got Daddy follows Tubbs on her moving journey from Fort Wayne, Indiana, to the back roads and rural churches of Alabama. A powerful revelation of the sustaining and redemptive power of faith and unflinching testimony to the deeply embedded effects of racism across the generations, it demonstrates how the search for the truth can offer a chance at true healing"--