Modern Political Campaigns

Author : Richard K. Scher
Publisher : M.E. Sharpe
Page : 232 pages
File Size : 53,9 Mb
Release : 1997
Category : Political Science
ISBN : 0765637812

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The Modern Political Campaign by Richard K. Scher Pdf

Political campaigns in the United States have been . favorite targets of critics since our nation's origin. "Too long," "too expensive," "too negative," "too personal," "unbecoming to our democracy" -- these criticisms were made in the nineteenth century just as they are made today; but are they compelling?This short book takes a fresh look at the American style of campaign politics, past and present, warts and all, to argue that campaigns reflect both our popular culture and the place of politics in our national life. In the end, the purpose of campaigns is to draw voters' attention to a candidate or issue, even though politics is not of immediate interest to many or most citizens. That is what campaigns do and always have done in America -- and there is little reason to think that a more cerebral approach to politics would be more effective.Reflective, analytical, and firmly committed to democratic values, this book challenges citizens to trade cynicism for realism -- to take a clear-eyed look at our politics and ourselves, and appreciate both for what they are.

Author : Michael D. Cohen
Publisher : Rowman & Littlefield
Page : 205 pages
File Size : 53,9 Mb
Release : 2021-06-15
Category : Political Science
ISBN : 9781538153819

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Modern Political Campaigns by Michael D. Cohen Pdf

Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.

Author : Richard K. Scher
Publisher : Unknown
Page : 192 pages
File Size : 40,6 Mb
Release : 2020
Category : POLITICAL SCIENCE
ISBN : 1315480069

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The Modern Political Campaign by Richard K. Scher Pdf

Political campaigns in the United States have been . favorite targets of critics since our nation's origin. "Too long", "too expensive", "too negative", "too personal", "unbecoming to our democracy" -- these criticisms were made in the nineteenth century just as they are made today; but are they compelling?This short book takes a fresh look at the American style of campaign politics, past and present, warts and all, to argue that campaigns reflect both our popular culture and the place of politics in our national life. In the end, the purpose of campaigns is to draw voters' attention to a candidate or issue, even though politics is not of immediate interest to many or most citizens. That is what campaigns do and always have done in America -- and there is little reason to think that a more cerebral approach to politics would be more effective.Reflective, analytical, and firmly committed to democratic values, this book challenges citizens to trade cynicism for realism -- to take a clear-eyed look at our politics and ourselves, and appreciate both for what they are.

Author : Ronald A. Faucheux
Publisher : M. Evans
Page : 226 pages
File Size : 55,9 Mb
Release : 2002-05-22
Category : Law
ISBN : 9781590771938

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Running for Office by Ronald A. Faucheux Pdf

This is your first and last stop for everything you need to know about winning the political game in the modern world of expensive, competitive campaigning.

Author : S. J. Guzzetta
Publisher : Political Publications
Page : 444 pages
File Size : 51,8 Mb
Release : 2006-12
Category : Campaign management
ISBN : 9780942805109

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The Campaign Manual by S. J. Guzzetta Pdf

For 25 years this has been the How To manual in the industry. Learn the process of how to run a political campaign from developing strategy, the game plan, and how to finance it.Written in an easy to understand style. Updated every 4 years, with current techniques.

Author : Ilka Kreimendahl
Publisher : GRIN Verlag
Page : 27 pages
File Size : 50,5 Mb
Release : 2003-08-29
Category : Literary Collections
ISBN : 9783638214278

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Campaigning in America Today: The Role of Campaigns in U.S. Presidential Elections by Ilka Kreimendahl Pdf

Seminar paper from the year 2000 in the subject American Studies - Culture and Applied Geography, grade: 1 (A), University of Kassel (Anglistics), course: The Making of the President 2000, language: English, abstract: There is no aspect of contemporary American politics more criticized than the modern political campaign: it provides too little information for the voter, the amount of money spent is too high, there is no thoughtful discussion of issues, and campaign organizers will reach to the very edge of acceptable practices to find some way of appealing to the voters. These are some of the elements that are responsible for the growing disgust for election campaigns and the decline in political interest. However the question is if campaigns really do have consequences for the election outcome or if their effect is rather limited. This paper will focus on the development of political campaigns, their strategy and planning, as well as on issues and the presentation of the candidate. The composition will further have a look on the campaign and election in 1992, on the actual effects the campaign has on the voter and consequently on the election outcome. In the last two decades scholars perceived a change from old to new politics, including a significant modification in the nature of campaigns. In the last years the traditional partyoriented personal campaign has been largely replaced by the so-called candidate-centered, media-oriented campaign. The basic elements of campaigns changed dramatically because of increased nonvoting, the growth in the power of interest groups, and the power of the media. In national elections the expansion of the mass media campaign has led to a decline in the importance of party affiliation, while at the same time the party organizations themselves became more powerful.

Author : Ronald J Hrebenar,Robert Benedict,Matthew J. Burbank,Clive S Thomas
Publisher : Westview Press
Page : 0 pages
File Size : 50,6 Mb
Release : 1999-08-19
Category : Political Science
ISBN : 0813380073

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Political Parties, Interest Groups, And Political Campaigns by Ronald J Hrebenar,Robert Benedict,Matthew J. Burbank,Clive S Thomas Pdf

Political Parties, Interest Groups, and Political Campaigns is intended for use in courses dealing with political parties, campaigns and elections, or interest groups. In one integrated text, this book covers the history and contemporary organization of political parties, the nature of the electoral system and modern American election campaigns, and the activities of interest groups. The central theme of this book is that the actions of political parties and interest groups are no longer played out in separate spheres of the political world, but are increasingly bound together. Nowhere is the overlap of interest group and party activity more apparent than in the modern political campaign.The book is organized around the idea that modern political campaigns link political parties and interest groups. Both political parties and interest groups have been forced to adapt to the changing circumstances of American politics in the contemporary era. Election campaigns have become more candidate-centered, increasingly driven by polls and media coverage, and fueled by staggering amounts of money. Political parties have adapted to these circumstances by becoming more proficient at providing the services that candidates require in modern campaigns, while interest groups have adapted by applying the style and techniques of election campaigns to their own political issue campaigns run by hired assistants from the worlds of public relations, polling, and campaign management.Part One explains the history and development of political parties in the United States, the contemporary organization of the major parties, and the electoral environment in which the parties compete. Part Two ties political parties to modern campaigns, with special emphasis on recent presidential and congressional elections, and examines the problems of campaign finance. Part Three links interest groups to political parties through the bridge of political campaigns. Interest groups are examined as they participate in candidate-centered campaigns, issue campaigns, and interest group lobbying campaigns.

Author : Dan D. Nimmo
Publisher : Englewood Cliffs, N.J : Prentice-Hall
Page : 214 pages
File Size : 40,6 Mb
Release : 1970-01-01
Category : Politics, Practical
ISBN : 0136852637

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The Political Persuaders by Dan D. Nimmo Pdf

Author : Jason Johnson
Publisher : Routledge
Page : 320 pages
File Size : 41,5 Mb
Release : 2018-04-19
Category : Political Science
ISBN : 9780429977848

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Political Consultants and Campaigns by Jason Johnson Pdf

Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.

Author : Michael J. Burton,William J. Miller,Daniel M. Shea
Publisher : Bloomsbury Publishing USA
Page : 344 pages
File Size : 43,6 Mb
Release : 2015-06-23
Category : Political Science
ISBN : 9798216057574

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Campaign Craft by Michael J. Burton,William J. Miller,Daniel M. Shea Pdf

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns. Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.

Author : Rasmus Kleis Nielsen
Publisher : Princeton University Press
Page : 256 pages
File Size : 44,5 Mb
Release : 2012-02-05
Category : Political Science
ISBN : 9781400840441

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Ground Wars by Rasmus Kleis Nielsen Pdf

Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.

Author : Gary Donaldson
Publisher : Rowman & Littlefield
Page : 216 pages
File Size : 50,8 Mb
Release : 2007
Category : Biography & Autobiography
ISBN : 0742548007

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The First Modern Campaign by Gary Donaldson Pdf

The two men on the screen could not know what was to come in their lives, and what was to happen to a nation as elections went electric. Donaldson (history, Xavier U.) concentrates wisely on the political developments and the fine points of the first media-driven presidential election campaign, when both Kennedy and Nixon were feeling their way across a political and journalistic minefield. He covers the debates, of course, but also carefully examines the marketing of the candidates, the political and electoral fallout of campaign events, and the reasons why those haunting images are etched deep into every campaign since. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com).

Author : Alex Marland,Thierry Giasson
Publisher : UBC Press
Page : 263 pages
File Size : 45,5 Mb
Release : 2020-05-01
Category : Political Science
ISBN : 9780774864695

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Inside the Campaign by Alex Marland,Thierry Giasson Pdf

Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

Author : William J. Feltus,Kenneth M. Goldstein,Matthew Dallek
Publisher : CQ Press
Page : 378 pages
File Size : 53,7 Mb
Release : 2016-02-24
Category : Political Science
ISBN : 9781506332987

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Inside Campaigns by William J. Feltus,Kenneth M. Goldstein,Matthew Dallek Pdf

Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.

Author : Anonim
Publisher : Transaction Pub
Page : 246 pages
File Size : 45,6 Mb
Release : 1970
Category : Political Science
ISBN : 0765806134

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Political Persuaders by Anonim Pdf

For better or worse, political image is now more important to electoral victory than a spontaneous exchange of conflicting views over matters of substantive policies. Campaign managers, polling specialists, and communication consultants define issues, set agendas, and explore policy options primarily for electoral gain. In short, campaign contrivances replace substance at all phases and levels of electoral contests. Political estrangement, as illustrated by declining voting levels, may well be a by-product of deceptive political consultant and political journalistic practices rather than Americans being frustrated by insoluble problems. In The Political Persuaders, Dan Nimmo analyzes and critiques the emerging political industry of professional political management and consulting. His volume was the first book-length treatment to do so; it is a seminal work on the subject for both academic scholars and political practitioners. In his new introduction, Nimmo hones his critique in light of the past thirty years and its effects on campaign organization, research, and communication. He assesses changes in campaign technology, stable and shifting practices of candidate marketing, and the consequences for democratic governance inherent in professionally mediated campaigns at the close of the twentieth century. Nimmo succinctly reviews his well-nigh prophetic conclusions, determining that trends discovered in 1970 not only persist, but continue to intensify with a vengeance. Although evolving campaign techniques claim to involve citizens in the electoral process, the actual involvement is more cosmetic than real-this, Nimmo argues is the principle source of deepening popular disappointment and a general political apathy. This timely volume should be read by political scientists, policymakers, and those in the fields of mass communication and journalism. Dan Nimmo has been a professor of political science, journalism, and communication at various institutions, notably the University of Missouri, University of Tennessee, and the University of Oklahoma. He is currently distinguished visiting professor of political science at Baylor University. He is the author or editor of many works including Popular Images of Politics and Newsgathering in Washington.