More Abcs Of Strategic Communication

Author : Apr Fellow Prsa Litwin
Publisher : Unknown
Page : 0 pages
File Size : 47,7 Mb
Release : 2015-08-22
Category : Business & Economics
ISBN : 1504927419

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More ABCs of Strategic Communication by Apr Fellow Prsa Litwin Pdf

More ABCs of Strategic Communication -- Supplement to The ABCs is a prime example of quintessential teamwork. Like The ABCs, it is the go-to source for marketing and other strategic communication terms. Both ABCs represent the accomplishments of an incredibly talented team of outstanding strategic communication practitioners and counselors led by the commitment and dedication of senior editor Amy Ovsiew. Amy headed a team of nose-to-the-grindstone researchers and persuasive strategic writers and an award-winning graphics specialist. Together, we took a concept, honed it and produced major desk-top (computer) references that reviewers believe are standards for the industry -- the many disciplines that comprise the strategic communication professions. It all began when the first edition's senior editor Katie Hardesty raised the question, ?Wouldn't it be great if there were a book of terms all communicators would find valuable?? That ?outside-the-box? thinking, which included the unique approach of interspersing relationship marketing terms, tips and techniques throughout, has evolved into The ABCs of Strategic Communication and More ABCs. Like their companion The Public Relations Practitioner's Playbook for (all) Strategic Communicators (AuthorHouse - 2013), The ABCs books are jargon free and jam packed with communication ideas that work. What started as a 48-page booklet has grown to a combined 1, 100 pages because the communication professions are so integrated and dependent on one another. The companion CD-ROM contains all of the 282 tips and techniques plus three supplemental strategic communication PowerPoints

Author : M. Larry Litwin
Publisher : AuthorHouse
Page : 718 pages
File Size : 51,8 Mb
Release : 2007-12
Category : Business & Economics
ISBN : 9781434359834

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The ABC's of Strategic Communication by M. Larry Litwin Pdf

This Book portrays God's calling of an Afro-American lad from the segregated Southern USA, in 1957, and elevated him and his wife, Dorothy, to become two of the most outstanding Black Pioneer Missionaries in World Missions, today! They have evangelized and planted churches in over 95 countries, and even more extensively, in the 23 countries where Christians in Action Missions has ministries. You will experience glimpes of fifty years of the Taylor's life and ministry, beginning with Elgin's call to missions in 1957, while in the USMarines. It Moves to their service as the First Black Missionaries to Japan, 1959-64; Elgin Pastored, studied Japanese, and attended The University of Maryland, earned his BA degree, and later earned his MTh in California. Dorothy, a high school teacher, taught at Okinawa Christian School and ran the youth ministry. They transferred to Nigeria, Africa, but due to a civil war, were evacuated to London, England, where they founded a Bible College, an Evangelical Church, and directed CinA's Europe, Africa, and India Ministries for 15 years. Returning to America,1980, they worked at the US Center for World Missions, Pasadena, CA with Dr Ralph Winters. In 1982, Elgin was elected CEO of CinA Missions International, (the only known Afro-American Director of a multi-ethnic, international, cross curtural ministry during this time). The book closes, with the spotlight on their present involvement in Ghana, West Africa, where they lead medical/outreach teams, build churches and schools, bore fresh water wells, and hold leadership seminars.They were appointed Chief and Queen Mother in the Broang Ahafo Region by the King, Ohmahene Okatakayie Kodom IV, in 2001. Today, they are blessed with much remaining fruit, in both the low places of the streets, to the palaces of Kings, to God be the Glory!

Author : M. Larry Litwin
Publisher : Unknown
Page : 548 pages
File Size : 43,8 Mb
Release : 2005-08-19
Category : Business communication
ISBN : 075752298X

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The ABCs of Strategic Communication CD by M. Larry Litwin Pdf

Author : M. Larry Litwin,M. Larry Litwin Apr
Publisher : Unknown
Page : 564 pages
File Size : 41,6 Mb
Release : 2005-08
Category : Business & Economics
ISBN : 0757522971

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The Abc's of Strategic Communication by M. Larry Litwin,M. Larry Litwin Apr Pdf

Author : M. Larry Litwin, APR, Fellow PRSA
Publisher : Author House
Page : 622 pages
File Size : 42,8 Mb
Release : 2013-08-27
Category : Business & Economics
ISBN : 9781491804520

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The Public Relations Practitioner's Playbook for (all) Strategic Communicators by M. Larry Litwin, APR, Fellow PRSA Pdf

Some years ago, a young graduate student contributed to a book for educational public relations specialists. It was a “how-to-do-it book, light on theory and without footnotes” that offered hundreds of tips and “ideas.” Its title evolved into School Communication Ideas that Work. Like that successful and widely used book, published in 1972, The Public Relations Practitioner's Playbook for (all) Strategic Communicators is how-to and hands-on. Edition three was considered for the 2009 Pulitzer Prize. The theory it contains is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over 626 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations, publicity and other strategic communication disciplines. It won't do the work for the would-be publicity or PR practitioner or counselor, but it will make his or her job much easier. Devotees of the Public Relations Practitioner's Playbook may have noticed, its title now includes for (all) Strategic Communicators. That's because the public relations profession has evolved into the more encompassing strategic communication, which includes not only public relations but public affairs, advertising, marketing, social media, graphic and web design and other areas of digital media convergence, strategic planning and campaigns. “Strategic communication occurs in corporate, non-profit, governmental and agency settings,” according to Elon (N.C.) University's website. “Organizations strategically communicate to audiences through publications and videos, crisis management through the news media, special events planning, building brand identity and product value, and communicating with stockholders (and stakeholders), clients or donors.

Author : Neill McKee,Jane Bertrand,Antje Becker-Benton,Benton Lee Becker
Publisher : SAGE
Page : 356 pages
File Size : 49,9 Mb
Release : 2004-06-30
Category : Medical
ISBN : 0761932089

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Strategic Communication in the HIV/AIDS Epidemic by Neill McKee,Jane Bertrand,Antje Becker-Benton,Benton Lee Becker Pdf

The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives./-//-/According to the authors of this important book, strategic communication is a promising response to the HIV/AIDS epidemic since it combines a series of important elements and is designed to stimulate positive and measurable behavior change. After describing the key principles of this strategy, the authors elaborate on a wide range of important issues including:/-//-/ - The importance of advocacy and community mobilization/-/ - Comprehensive approaches to prevention and the use of communication in reducing stigma/-/ - Communication programs for a wide range of specific audiences including injecting drug users, men having sex with men, and people living in refugee settings/-/ - The role of communication in support of clinical and social services/-/ - The care and support of orphans and other vulnerable children/-/ - Selected communication approaches with considerable potential including entertainment-education, telephone hotlines and digital communication/-//-/In the last chapter, the authors outline some of the emerging challenges in combating HIV/AIDS while the appendix provides sources of further information and training courses.

Author : Sara LaBelle,Jennifer H. Waldeck
Publisher : University of California Press
Page : 367 pages
File Size : 52,8 Mb
Release : 2020-02-11
Category : Language Arts & Disciplines
ISBN : 9780520298521

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Strategic Communication for Organizations by Sara LaBelle,Jennifer H. Waldeck Pdf

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Author : Jesper Falkheimer,Mats Heide
Publisher : Routledge
Page : 160 pages
File Size : 41,5 Mb
Release : 2018-01-19
Category : Business & Economics
ISBN : 9781317220299

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Strategic Communication by Jesper Falkheimer,Mats Heide Pdf

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

Author : Kelly M. Quintanilla,Shawn T. Wahl
Publisher : SAGE Publications
Page : 465 pages
File Size : 47,6 Mb
Release : 2018-11-29
Category : Language Arts & Disciplines
ISBN : 9781506369600

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Business and Professional Communication by Kelly M. Quintanilla,Shawn T. Wahl Pdf

Gain the knowledge and skills you need to move from interview candidate, to team member, to leader with this fully updated Fourth Edition of Business and Professional Communication by Kelly M. Quintanilla and Shawn T. Wahl. Accessible coverage of new communication technology and social media prepares you to communicate effectively in real world settings. With an emphasis on building skills for business writing and professional presentations, this text empowers you to successfully handle important work-related activities, including job interviewing, working in team, strategically utilizing visual aids, and providing feedback to supervisors. New to the Fourth Edition: A New “Introduction for Students” introduces the KEYS process to you and explains the benefits of studying business and professional communication. Updated chapter opening vignettes introduce you to each chapter with a contemporary example drawn from the real world, including a discussion about what makes the employee-rated top five companies to work for so popular, new strategies to update PR and marketing methods to help stories stand out, Oprah Winfrey’s 2018 Golden Globe speech that reverberated throughout the #metoo movement, Simon Sinek’s “How Great Leaders Inspire Action” TED talk, and the keys to Southwest Airlines’ success. An updated photo program shows diverse groups of people in workplace settings and provides current visual examples to accompany updated vignettes and scholarship in the chapter narrative.

Author : Hunter, M. Gordon
Publisher : IGI Global
Page : 2750 pages
File Size : 48,5 Mb
Release : 2009-08-31
Category : Education
ISBN : 9781605666785

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Strategic Information Systems: Concepts, Methodologies, Tools, and Applications by Hunter, M. Gordon Pdf

"This 4-volume set provides a compendium of comprehensive advanced research articles written by an international collaboration of experts involved with the strategic use of information systems"--Provided by publisher.

Author : Steven Greenland,Jason Bainbridge,Chris Galloway,Rob Gill
Publisher : Pearson Higher Education AU
Page : 166 pages
File Size : 51,6 Mb
Release : 2012-01-19
Category : Business & Economics
ISBN : 9781442556690

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Strategic Communication: Cases in Marketing, Public Relations, Advertising and by Steven Greenland,Jason Bainbridge,Chris Galloway,Rob Gill Pdf

Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas. Edited by an expert multi-disciplinary group of communications specialists, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices.

Author : Cal W. Downs,Allyson D. Adrian
Publisher : Guilford Press
Page : 308 pages
File Size : 49,6 Mb
Release : 2012-04-16
Category : Language Arts & Disciplines
ISBN : 9781462506606

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Assessing Organizational Communication by Cal W. Downs,Allyson D. Adrian Pdf

This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.

Author : Jesper Falkheimer,Mats Heide
Publisher : Edward Elgar Publishing
Page : 523 pages
File Size : 53,8 Mb
Release : 2022-12-13
Category : Business & Economics
ISBN : 9781800379893

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Research Handbook on Strategic Communication by Jesper Falkheimer,Mats Heide Pdf

Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.

Author : James Mahoney
Publisher : Taylor & Francis
Page : 169 pages
File Size : 50,6 Mb
Release : 2023-10-13
Category : Political Science
ISBN : 9781000983890

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Strategic Communication and the 2022 Australian Federal Election Campaign by James Mahoney Pdf

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations, and communication studies.

Author : Burton Kaplan
Publisher : HarperCollins Publishers
Page : 232 pages
File Size : 42,5 Mb
Release : 1991
Category : Business communication
ISBN : CORNELL:31924059228217

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Strategic Communication by Burton Kaplan Pdf

From Burton Kaplan, speechwriter to America's top executives, here is a unique book on communicating for managers that is strategy-based, telling when to communicate, when not to communicate, what format is the most appropriate, and of course, what to say.