Motives For Metaphor In Scientific And Technical Communication

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Motives for Metaphor in Scientific and Technical Communication

Timothy D Giles,Charles H Sides
Motives for Metaphor in Scientific and Technical Communication Book PDF

Author : Timothy D Giles,Charles H Sides
Publisher : Routledge
Page : 189 pages
File Size : 43,8 Mb
Release : 2017-03-02
Category : Psychology
ISBN : 9781351842884

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Motives for Metaphor in Scientific and Technical Communication by Timothy D Giles,Charles H Sides Pdf

Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.The disjunction between metaphor and science is traced to the dispensation of the Solar System Analogy in favor of a mathematical model. Arguing that mathematics is metaphorical, the author supports the idea of all language as metaphorical-unlike many rhetoricians and philosophers of science who have proclaimed all language as metaphorical but have allowed a distinction between a metaphorical use of language and a literal use.For technical communication pedagogy, the implications of this study suggest foregrounding metaphor in textbooks and in the classroom. Though many technical communication textbooks recommend metaphor as a rhetorical strategy, some advise avoiding it, and those that recommend it usually do so in a paragraph or two, with little direction for students on how to recognize metaphors or to how use them. This book provides the impetus for a change in the pedagogical approach to metaphor as a rhetorical tool with epistemological significance.

Encyclopedia of Science and Technology Communication

Susanna Hornig Priest
Encyclopedia of Science and Technology Communication Book PDF

Author : Susanna Hornig Priest
Publisher : SAGE Publications
Page : 1144 pages
File Size : 40,6 Mb
Release : 2010-07-14
Category : Language Arts & Disciplines
ISBN : 9781452265780

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Encyclopedia of Science and Technology Communication by Susanna Hornig Priest Pdf

For a free 30-day online trial to this title, visit www.sagepub.com/freetrial In the academic world, the term "science communication" refers both to a set of professions (such as science journalism and public information work) and to an interdisciplinary scholarly research specialization. Much of this research is aimed at improving our understanding of the best ways to communicate complex information, especially to people who are not scientists. Science communication specialists are concerned with giving people useful information about health, environment, and technology – as well as science itself. In order to do this, we also need to improve our understanding of how people think, form opinions, and process information. Additionally, professional practitioners in science communication are engaged in strategic and ethical decisions every day, such as: How should reporters cover the issue of climate change? Should the views of scientists who do not believe that climate change has been caused by human activity be included alongside the views of those who do, in order to give a "balanced" story, or does this mislead the public into thinking that both of these positions are equally accepted within the scientific community? The Encyclopedia of Science and Technology Communication provides information on the entire range of interrelated issues in this interdisciplinary field in one place, along with clear suggestions on where to begin the search for more. Geared towards undergraduate and graduate students in journalism, communication, mass communication, and media studies, as well as towards working journalists, public information officers, and public relations specialists, this encyclopedia introduces this vast, fascinating field while challenging the reader to question assumptions inherent in communication across disciplinary boundaries. Key Themes Associations and Organizations Audiences, Opinions, and Effects Challenges, Issues, and Controversies Changing Awareness, Opinion, And Behavior Critical Influences and Events Global and International Aspects Government Agencies (US) History, Philosophy, and Sociology of Science Important Figures Journal Publications Key Cases and Current Trends Law, Policy, Ethics, and Beliefs Major Infrastructural Initiatives Practices, Strategies, and Tools Professional Roles and Careers Public Engagement Approaches Theory and Research Venues and Channels

Welding Technical Communication

Jo Mackiewicz
Welding Technical Communication Book PDF

Author : Jo Mackiewicz
Publisher : State University of New York Press
Page : 324 pages
File Size : 52,5 Mb
Release : 2022-06-01
Category : Technology & Engineering
ISBN : 9781438488530

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Welding Technical Communication by Jo Mackiewicz Pdf

Welding Technical Communication explores the teaching and learning of welding through two narratives. The personal narrative relates the author’s experience as a woman learning how to weld. The academic narrative draws upon scaffolded learning theory to examine how four welding teachers’ verbal and nonverbal communication—their tutoring strategies and their gestures—facilitated students’ embodied knowledge and enculturation into a community of practice. This book fills a gap in technical communication research: we do not fully understand how teachers’ pedagogical technical communication scaffolds students’ learning within the skilled trades. Novel in its approach and coverage, Welding Technical Communication will interest researchers in technical communication and technical education.

Metaphor in Specialist Discourse

J. Berenike Herrmann,Tony Berber Sardinha
Metaphor in Specialist Discourse Book PDF

Author : J. Berenike Herrmann,Tony Berber Sardinha
Publisher : John Benjamins Publishing Company
Page : 319 pages
File Size : 45,8 Mb
Release : 2015-12-15
Category : Language Arts & Disciplines
ISBN : 9789027267849

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Metaphor in Specialist Discourse by J. Berenike Herrmann,Tony Berber Sardinha Pdf

Metaphor in Specialist Discourse presents multiple perspectives on metaphor use in specialist and popularized discourse contexts. Using genre and register as starting parameters for deeper exploration, and pushing the boundaries further to open up new areas and possibilities, ten independent articles investigate metaphor use across a range of specialist domains of discourse, such as biology research articles, psychological counseling, soccer commentaries, workfloor communication, and penal policy documents. Framed by two theoretical chapters, the book is a contribution to the study of metaphor use in distinct discourse settings that will be of value to linguists and metaphor scholars of different persuasions, graduate students of linguistics and related disciplines, and practitioners of specialized areas with an interest in (verbal or gestural) language use in their areas of expertise. It shows that aspects of discourse variation are the beginning of, not an afterthought to, accurate empirical metaphor studies.

How Metaphors Guide, Teach and Popularize Science

Anke Beger,Thomas H. Smith
How Metaphors Guide Teach and Popularize Science Book PDF

Author : Anke Beger,Thomas H. Smith
Publisher : John Benjamins Publishing Company
Page : 340 pages
File Size : 51,9 Mb
Release : 2020-04-22
Category : Language Arts & Disciplines
ISBN : 9789027261441

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How Metaphors Guide, Teach and Popularize Science by Anke Beger,Thomas H. Smith Pdf

Metaphors are essential to scientists themselves and strongly influence science communication. Through careful analyses of metaphors actually used in science texts, recordings, and videos, this book explores the essential functions of conceptual metaphor in the conduct of science, teaching of science, and how scientific ideas are promoted and popularized. With an accessible introduction to theory and method this book prepares scientists, science teachers, and science writers to take advantage of recent shifts in metaphor theories and methods. Metaphor specialists will find theoretical issues explored in studies of bacteriology, cell reproduction, marine biology, physics, brain function and social psychology. We see the degree of conscious or intentional use of metaphor in shaping our conceptual systems and constraining inferences. Metaphor sources include social structure, embodied experience, abstract or mathematical formulations. The results are sometimes innovative hypotheses and robust conclusions; other times pedagogically useful, if inaccurate, stepping stones or, at worst, misleading fictions. As of January 2023, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.

Outsourcing Technical Communication

Barry Thatcher,Carlos Evia
Outsourcing Technical Communication Book PDF

Author : Barry Thatcher,Carlos Evia
Publisher : Routledge
Page : 236 pages
File Size : 45,9 Mb
Release : 2017-03-02
Category : Psychology
ISBN : 9781351842372

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Outsourcing Technical Communication by Barry Thatcher,Carlos Evia Pdf

This book examines the impact of outsourcing on the field of technical communication. Aided by new technologies and driven by global market structures, technical communication products that were once developed in the United States or Western Europe are now being developed in Asia, Eastern Europe, and other parts of the world. If technical communication follows other fields, such as information technologies, electronics manufacturing, and even textiles, this 'outsourcing' of technical communication products and jobs will surely influence our profession-but how? What kinds of jobs will remain in the United States? Which jobs are more efficiently handled outside the United States? How can U.S. technical communicators develop a 'comparative advantage' in the global economy? How can collaboration and joint development of information products be managed? What are the ethical, cultural, social, and economic dilemmas created by outsourcing?This collection is designed as a theory/practice book that addresses the needs of graduate students, faculty, and technical communicators who want to teach, practice, or conduct research in this area. It addresses technical communications and outsourcing in six different parts of the world, including the United States. It also explores issues of curriculum, project management, legal considerations, and intercultural communication problems.This title is suitable for: Technical communication professionals in academia and industry; managers, researchers, and teachers of documentation projects who are involved in offshore outsourcing situations and need to find best practices, strategies, or recommendations for being successful; technical writers (freelancers and corporate employees) working with international partners interested in how outsourcing can affect the future of their profession; non-U.S. writers working in outsourcing projects looking to perform satisfactorily in their jobs; undergraduate and graduate professors in universities and community colleges teaching courses in publications management, information design, international communication, and technical writing, and students enrolled in those courses; teachers and students in rhetorical theory and professional communication pedagogy courses; ESL (English as a second language) and ESP (English for specific purposes) readers.

Resources in Technical Communication

Cynthia L Selfe
Resources in Technical Communication Book PDF

Author : Cynthia L Selfe
Publisher : Routledge
Page : 342 pages
File Size : 46,6 Mb
Release : 2017-03-02
Category : Psychology
ISBN : 9781351841986

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Resources in Technical Communication by Cynthia L Selfe Pdf

Provides the instructors of introductory technical communication courses with a set of resources for their classrooms.

Teaching Intercultural Rhetoric and Technical Communication

Barry Thatcher,Kirk St. Amant,Charles H Sides
Teaching Intercultural Rhetoric and Technical Communication Book PDF

Author : Barry Thatcher,Kirk St. Amant,Charles H Sides
Publisher : Routledge
Page : 273 pages
File Size : 42,9 Mb
Release : 2017-03-02
Category : Psychology
ISBN : 9781351841382

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Teaching Intercultural Rhetoric and Technical Communication by Barry Thatcher,Kirk St. Amant,Charles H Sides Pdf

In today's integrated global economy, technical communicators often collaborate in international production teams, work with experts in overseas subject matter, or coordinate documentation for the international release of products. Working effectively in such situations requires technical communicators to acquire a specialized knowledge of culture and communication. This book provides readers with the information needed to integrate aspects of intercultural communication into different educational settings.

Metaphor and Knowledge

Ken Baake
Metaphor and Knowledge Book PDF

Author : Ken Baake
Publisher : State University of New York Press
Page : 256 pages
File Size : 48,7 Mb
Release : 2012-02-01
Category : Language Arts & Disciplines
ISBN : 9780791486740

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Metaphor and Knowledge by Ken Baake Pdf

Metaphor and Knowledge offers a sweeping history of rhetoric and metaphor in science, delving into questions about how language constitutes knowledge. Weaving together insights from a group of scientists at the Santa Fe Institute as they shape the new interdisciplinary field of complexity science, Ken Baake shows the difficulty of writing science when word meanings are unsettled, and he analyzes the power of metaphor in science.

Assessment in Technical and Professional Communication

Margaret Hundleby,Jo Allen
Assessment in Technical and Professional Communication Book PDF

Author : Margaret Hundleby,Jo Allen
Publisher : Taylor & Francis
Page : 259 pages
File Size : 48,8 Mb
Release : 2017-07-05
Category : Psychology
ISBN : 9781351845861

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Assessment in Technical and Professional Communication by Margaret Hundleby,Jo Allen Pdf

This collection of essays focuses on both how and why assessment serves as a key element in the teaching and practice of technical and professional communication. The collection is organized to form a dual approach: on the one hand, it offers a landscape view of the activities involved in assessment - examining how it works at institutional, program, and classroom levels; on the other, it surveys the implications of using assessment for formulating, maintaining, and extending the teaching and practice of technical communication. The book offers teachers, students, scholars, and practitioners alike evidence of the increasingly valuable role of assessment in the field, as it supports and enriches our thinking and practice. No other volume has addressed the demands of and the expectations for assessment in technical communication. Consequently, the book has two key goals. The first is to be as inclusive as is feasible for its size, demonstrating the global operation of assessment in the field. For this reason, descriptions of assessment practice lead to examinations of some key feature of the landscape captured by the term 'technical communication'. The second goal is to retain the public and cooperative approach that has characterized technical communication from the beginning. To achieve this, the book represents a 'conversation', with contributors chosen from among practicing, highly active technical communication teachers and scholars; and the chapters set up pairs of opening statement and following response. The overriding purpose of the volume, therefore, is to invite the whole community into the conversation about assessment in technical communication.

Culture, Communication and Cyberspace

Kirk St. Amant,Filipp Sapienza,Charles H Sides
Culture Communication and Cyberspace Book PDF

Author : Kirk St. Amant,Filipp Sapienza,Charles H Sides
Publisher : Taylor & Francis
Page : 266 pages
File Size : 52,7 Mb
Release : 2017-07-05
Category : Computers
ISBN : 9781351845113

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Culture, Communication and Cyberspace by Kirk St. Amant,Filipp Sapienza,Charles H Sides Pdf

The increasingly global nature of the World Wide Web presents new challenges and opportunities for technical communicators who must develop content for clients or colleagues from other cultures and in other nations. As international online access grows, technical communicators will encounter a range of challenges related to culture and communication in cyberspace. These challenges include how to design content and develop services for online distribution to a culturally diverse audience of users; how to address cultural and linguistic factors effectively when collaborating with international colleagues and clients via online media; and how to develop effective online teaching and training practices and materials for use in learning environments comprised of culturally diverse groups of students. The contributors to Culture, Communication and Cyberspace examine these challenges through chapters that explore the different aspects of international online communication. The contributing authors use a range of methodologies to review a variety of topics related to culture and communication in cyberspace. In so doing, the authors also examine how business trends, such as international outsourcing, content management, and the use of open source software (OSS), are affecting and could change practices in the field of technical communication as related to online cross-cultural interactions.

Air & Light & Time & Space

Helen Sword
Air Light Time Space Book PDF

Author : Helen Sword
Publisher : Harvard University Press
Page : 280 pages
File Size : 51,5 Mb
Release : 2017-04-17
Category : Education
ISBN : 9780674977631

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Air & Light & Time & Space by Helen Sword Pdf

From the author of Stylish Academic Writing comes an essential new guide for writers aspiring to become more productive and take greater pleasure in their craft. Helen Sword interviewed 100 academics worldwide about their writing background and practices and shows how they find or create the conditions to get their writing done.

Cross-cultural Communication

Thomas L Warren
Cross cultural Communication Book PDF

Author : Thomas L Warren
Publisher : Routledge
Page : 116 pages
File Size : 48,9 Mb
Release : 2017-03-02
Category : Psychology
ISBN : 9781351845137

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Cross-cultural Communication by Thomas L Warren Pdf

"Cross-Cultural Communication" is a collection of essays that examines how practitioners can improve the acceptance of their documentation when communicating to cultures other than their own. The essays begin by examining the cross-cultural issues relating to quality in documentation. From there, the essays look at examples of common documents, analysing them from several perspectives. Specifically, the author uses communication theories (such as Bernstein's Elaborated and Restricted Code theory and Marwell and Schmidt's Compliance-Gaining theory) to show how documents used by readers who are not native speakers of English can be written and organized to increase their effectiveness. The principal assumption about how practitioners create their documents is that, while large organizations can afford to write, translate, and then localize, small- to medium-size organizations produce many documents that are used directly by people in other cultures-often without translating and localizing. The advantage the writer gains from these essays is in understanding the strategies and knowing the kinds of strategies to apply in specific situations. In addition, the essays can serve as a valuable resource for students and teachers alike as they determine ways to understand how cross-cultural communication is different and why it makes a difference. Not only do students need to be aware of the various strategies they may apply when creating documents for cross-cultural settings, they also need to see how research can apply theories from different areas-in the case of these essays, communication and rhetorical theories. Another value of the essays is to show the students the role standards play in cross-cultural communication; standards are written by committees that follow style rules developed by the International Standardization Organization in Geneva. Thus, both students and practitioners can find valuable cross-cultural communication advice in these essays.

The Language of Work

Carol Siri Johnson,Charles H. Sides
The Language of Work Book PDF

Author : Carol Siri Johnson,Charles H. Sides
Publisher : Routledge
Page : 199 pages
File Size : 50,9 Mb
Release : 2016-12-05
Category : Psychology
ISBN : 9781351841177

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The Language of Work by Carol Siri Johnson,Charles H. Sides Pdf

Lukens Steel was an extraordinary business that spanned two centuries of American history. The firm rolled the first boiler plate in 1818 and operated the largest rolling mills in America in 1890, 1903, and 1918, Later it worked on the Manhattan Project and built the steel beams for the base of the World Trade Center. The company stayed in the family for 188 years, and they kept the majority of their business papers."The Language of Work" traces the evolution of written forms of communication at Lukens Steel from 1810 to 1925. As standards for iron and steel emerged and industrial processes became more complex, foremen, mechanics, and managers began to use drawing and writing to solve problems, transfer ideas, and develop new technology. This shift in communication methods - from 'prediscursive' (oral) communication to 'chirographic' (written) communication - occurred as technology became more complex and knowledge had to span space and time.This richly illustrated volume begins with a theoretical overview linking technical communication to literature and describing the historical context. The analysis is separated into four time periods: 1810 to 1870, when little writing was used; 1870-1900, when Lukens Steel began to use record keeping to track product from furnace, through production, to the shipping dock; 1900-1915, when written and drawn communication spread throughout the plant and literacy became more common on the factory floor; and 1915-1925, when stenographer typists took over the majority of the written work. Over time, writing - and literacy - became an essential part of the industrial process.

Together with Technology

Jason Swarts
Together with Technology Book PDF

Author : Jason Swarts
Publisher : Routledge
Page : 175 pages
File Size : 40,5 Mb
Release : 2017-03-02
Category : Psychology
ISBN : 9781351840934

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Together with Technology by Jason Swarts Pdf

This book examines the complex roles that texts serve as parts of an organizational cognitive infrastructure. Texts make knowledge and experience tangible and durable. They help shape interactions between people. As professions have become more writing-centered in recent decades, many organizations have instituted writing review practices to help newcomers produce better writing and thus become more effective organizational citizens.Dr. Swarts examines those writing review practices and questions whether available supportive technologies adequately prepare professional writers and professionals who write to appreciate the complex functions their texts serve. He reports on a study of the impact of two technologies (paper text and textual replay) on writing review. Unlike paper, which presents texts in a static form, textual replay presents texts as the products of writing practices. Textual replay records onscreen writing activity and creates a video that writers and reviewers use to supplement their discussion of revisions.