Multimodal Theory And Methodology

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Multimodal Theory and Methodology

Sigrid Norris
Multimodal Theory and Methodology Book PDF

Author : Sigrid Norris
Publisher : Routledge
Page : 98 pages
File Size : 43,6 Mb
Release : 2020-02-18
Category : Language Arts & Disciplines
ISBN : 9781000041842

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Multimodal Theory and Methodology by Sigrid Norris Pdf

This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis. The volume unpacks the foundational relationship between multimodality and language and the key concepts which underpin the analysis of multimodal action and interaction and the study of multimodal identity. A focused overview of each concept charts its historical development, reviews the essential literature, and outlines its underlying theoretical frameworks and how it links to analytical tools. Norris illustrates the concept in practice via the inclusion of examples and an image-based transcript, table, or graph. The book provides a succinct overview of the latest research developments in the field of Multimodal (Inter)action Analysis for early career scholars in the field as well as established researchers looking to stay up-to-date on core developments and learn more about a complementary approach to systemic functional and social semiotic frameworks.

Multimodality in Practice

Sigrid Norris
Multimodality in Practice Book PDF

Author : Sigrid Norris
Publisher : Routledge
Page : 248 pages
File Size : 43,7 Mb
Release : 2012-05-22
Category : History
ISBN : 9781136622328

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Multimodality in Practice by Sigrid Norris Pdf

In this wide-ranging collection, contributors present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts.

Analyzing Multimodal Interaction

Sigrid Norris
Analyzing Multimodal Interaction Book PDF

Author : Sigrid Norris
Publisher : Routledge
Page : 190 pages
File Size : 49,9 Mb
Release : 2004-06-10
Category : Foreign Language Study
ISBN : 9781134333875

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Analyzing Multimodal Interaction by Sigrid Norris Pdf

A practical guide to understanding and investigating the multiple modes of communication, verbal and non-verbal. Sets out clear methodology to help readers conduct their own analysis and includes many real examples.

Multimodality

Gunther R. Kress
Multimodality Book PDF

Author : Gunther R. Kress
Publisher : Taylor & Francis
Page : 234 pages
File Size : 41,7 Mb
Release : 2010
Category : Language Arts & Disciplines
ISBN : 9780415320603

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Multimodality by Gunther R. Kress Pdf

Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.

The Routledge Handbook of Multimodal Analysis

Carey Jewitt
The Routledge Handbook of Multimodal Analysis Book PDF

Author : Carey Jewitt
Publisher : Unknown
Page : 0 pages
File Size : 45,8 Mb
Release : 2016-09-19
Category : Communication
ISBN : 1138245194

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The Routledge Handbook of Multimodal Analysis by Carey Jewitt Pdf

"The Handbook includes chapters on key themes within multimodality such as technology, culture, notions of identity, social justice and power, and macro issues such as literacy policy. Taking a broad look at multimodality, the contributors engage with how a variety of other theoretical approaches have looked at multimodal communication and representation, including visual studies, anthropology, conversation analysis, socio-cultural theory, sociolinguistics, new literacy studies, multimodal corpora studies, critical discourse, semiotics and eye-tracking. Detailed multimodal analysis case studies are also included, along with an extensive updated glossary of key terms, to support those new to multimodality and to allow those already engaged in multimodal research to explore the fundamentals further"--Publisher's website.

Discourse and Technology

Philip LeVine,Ron Scollon
Discourse and Technology Book PDF

Author : Philip LeVine,Ron Scollon
Publisher : Georgetown University Press
Page : 242 pages
File Size : 47,6 Mb
Release : 2004-02-16
Category : Language Arts & Disciplines
ISBN : 1589013115

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Discourse and Technology by Philip LeVine,Ron Scollon Pdf

The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed—and the impact that these technologies are having on social interaction and discourse. As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk—discourse as spoken language—the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout, and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.

Multimodality in Writing

Arlene Archer,Esther Breuer
Multimodality in Writing Book PDF

Author : Arlene Archer,Esther Breuer
Publisher : BRILL
Page : 331 pages
File Size : 54,6 Mb
Release : 2015-06-29
Category : Language Arts & Disciplines
ISBN : 9789004297197

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Multimodality in Writing by Arlene Archer,Esther Breuer Pdf

This volume offers the readers a diversity of insight into how multimodality works in texts, and the effects different modes have on generating and understanding meaning.

Multimodal Studies

Kay O'Halloran,Bradley Smith
Multimodal Studies Book PDF

Author : Kay O'Halloran,Bradley Smith
Publisher : Routledge
Page : 291 pages
File Size : 49,5 Mb
Release : 2012-05-22
Category : Foreign Language Study
ISBN : 9781136811173

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Multimodal Studies by Kay O'Halloran,Bradley Smith Pdf

The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality.

Interactions, Images and Texts

Sigrid Norris,Carmen Daniela Maier
Interactions Images and Texts Book PDF

Author : Sigrid Norris,Carmen Daniela Maier
Publisher : Walter de Gruyter GmbH & Co KG
Page : 331 pages
File Size : 55,7 Mb
Release : 2014-08-20
Category : Language Arts & Disciplines
ISBN : 9781614518136

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Interactions, Images and Texts by Sigrid Norris,Carmen Daniela Maier Pdf

Multimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages. This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches’ advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more. Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book. Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research.

Nexus Analysis

Suzie Wong Scollon
Nexus Analysis Book PDF

Author : Suzie Wong Scollon
Publisher : Routledge
Page : 223 pages
File Size : 43,6 Mb
Release : 2004-07-31
Category : Computers
ISBN : 9781134360406

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Nexus Analysis by Suzie Wong Scollon Pdf

Nexus Analysis presents an exciting theory by two of the leading names in discourse analysis and provides a practical guide to its application. The authors argue that discourse analysis can itself be a form of social action. If the discourse analyst is part of the nexus of practice under study, then the analysis can itself transform that nexus of practice. Focussing on their own involvement with and analysis of pioneering communication technologies in Alaska they identify moments of social importance in order to examine the links between social practice, culture and technology. Media are identified not only as means of expressing change but also as catalysts for change itself, with the power to transform the socio-cultural landscape. In this intellectually exciting yet accessible book, Ron Scollon and Suzie Wong Scollon present a working example of their theory in action and provide a personal snapshot of a key moment in the history of communication technology, as the Internet transformed Alaskan life.

Building Bridges for Multimodal Research

Janina Wildfeuer
Building Bridges for Multimodal Research Book PDF

Author : Janina Wildfeuer
Publisher : Sprache ¿ Medien ¿ Innovationen
Page : 0 pages
File Size : 49,5 Mb
Release : 2015
Category : Communication
ISBN : 3631662661

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Building Bridges for Multimodal Research by Janina Wildfeuer Pdf

The book takes differences in multimodality research as a starting point to discuss old and new theoretical, methodological as well as analytical ideas for building bridges between various disciplines and approaches.

Perspectives on Multimodality

Eija Ventola,Cassily Charles,Martin Kaltenbacher
Perspectives on Multimodality Book PDF

Author : Eija Ventola,Cassily Charles,Martin Kaltenbacher
Publisher : John Benjamins Publishing
Page : 260 pages
File Size : 44,9 Mb
Release : 2004-01-01
Category : Language Arts & Disciplines
ISBN : 9789027232069

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Perspectives on Multimodality by Eija Ventola,Cassily Charles,Martin Kaltenbacher Pdf

This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.

A Multimodal Analysis of Picture Books for Children

Arsenio Jesús Moya Guijarro
A Multimodal Analysis of Picture Books for Children Book PDF

Author : Arsenio Jesús Moya Guijarro
Publisher : Equinox Publishing (UK)
Page : 0 pages
File Size : 50,8 Mb
Release : 2014
Category : Children
ISBN : 1908049774

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A Multimodal Analysis of Picture Books for Children by Arsenio Jesús Moya Guijarro Pdf

The chapters included in this book take the most relevant systemic-functional and visual social semiotic theories a step further from previous studies and apply them to the genre of children's tales.

Introducing Multimodality

Carey Jewitt,Jeff Bezemer,Kay O'Halloran
Introducing Multimodality Book PDF

Author : Carey Jewitt,Jeff Bezemer,Kay O'Halloran
Publisher : Routledge
Page : 231 pages
File Size : 52,6 Mb
Release : 2016-03-22
Category : Language Arts & Disciplines
ISBN : 9781317269786

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Introducing Multimodality by Carey Jewitt,Jeff Bezemer,Kay O'Halloran Pdf

This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.

New Studies in Multimodality

Ognyan Seizov,Janina Wildfeuer
New Studies in Multimodality Book PDF

Author : Ognyan Seizov,Janina Wildfeuer
Publisher : Bloomsbury Publishing
Page : 312 pages
File Size : 46,8 Mb
Release : 2017-07-27
Category : Language Arts & Disciplines
ISBN : 9781350026537

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New Studies in Multimodality by Ognyan Seizov,Janina Wildfeuer Pdf

Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools. Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.