Multimodality In Corporate Communication

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Multimodality in Corporate Communication

Giuliana Garzone,Gina Poncini,Paola Catenaccio
Multimodality in Corporate Communication Book PDF

Author : Giuliana Garzone,Gina Poncini,Paola Catenaccio
Publisher : Franco Angeli
Page : 198 pages
File Size : 53,6 Mb
Release : 2007
Category : Computers
ISBN : 884648486X

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Multimodality in Corporate Communication by Giuliana Garzone,Gina Poncini,Paola Catenaccio Pdf

Del volume: This volume explores the impact of new multi-modal technologies on corporate communication. Their spread has enabled companies to enact more effective interpersonal and inter-organizational communication and en-hance all forms of communication that contribute to corporate image-building and promotion, not only in the business environment proper but also in marketing activities and in relations with customers, investors and other stakeholders. Taking an essentially discursive perspective, the papers in this volume analyse a range of "traditional" as well as emerging genres, from press releases to blogs, from financial reports to newsletters. They identify the changes in discursive identities that are specifically connected with increasing recourse to multi-modality in communication, also account-ing for their effects in terms of textual strategies, rhetorical practices and language use. Special attention is given to the theoretical issues raised by the pervasive use of multi-modality and its implications for the semiotics of corporate communication.

Multimodal Communication

May Wong
Multimodal Communication Book PDF

Author : May Wong
Publisher : Springer
Page : 192 pages
File Size : 51,6 Mb
Release : 2019-04-29
Category : Literary Criticism
ISBN : 9783030154288

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Multimodal Communication by May Wong Pdf

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.

Multimodality

Gunther R. Kress
Multimodality Book PDF

Author : Gunther R. Kress
Publisher : Taylor & Francis
Page : 234 pages
File Size : 45,5 Mb
Release : 2010
Category : Language Arts & Disciplines
ISBN : 9780415320603

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Multimodality by Gunther R. Kress Pdf

Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.

Multimodality, Learning and Communication

Jeff Bezemer,Gunther Kress
Multimodality Learning and Communication Book PDF

Author : Jeff Bezemer,Gunther Kress
Publisher : Routledge
Page : 170 pages
File Size : 40,9 Mb
Release : 2015-11-19
Category : Language Arts & Disciplines
ISBN : 9781317418436

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Multimodality, Learning and Communication by Jeff Bezemer,Gunther Kress Pdf

This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment. By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyzing learning and communication in the contemporary world as one integrated field. The theory outlined in the book is grounded in the findings of the authors’ wide-ranging empirical investigations. Each chapter evaluates the work that is being done and has been done, challenging accepted wisdom and standing much of it on its head. With extensive illustrations and many examples presented to show the reach and applicability of the theory, this book is essential reading for all those working in multimodality, semiotics, applied linguistics and related areas. Images from the book are also available to view online at www.routledge.com/9780415709620/

Multimodality across Communicative Settings, Discourse Domains and Genres

Veronica Bonsignori,Belinda Crawford Camiciottoli
Multimodality across Communicative Settings Discourse Domains and Genres Book PDF

Author : Veronica Bonsignori,Belinda Crawford Camiciottoli
Publisher : Cambridge Scholars Publishing
Page : 285 pages
File Size : 44,5 Mb
Release : 2017-01-06
Category : Language Arts & Disciplines
ISBN : 9781443862653

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Multimodality across Communicative Settings, Discourse Domains and Genres by Veronica Bonsignori,Belinda Crawford Camiciottoli Pdf

This volume focuses on multimodality in various communicative settings, with special attention to how non-verbal elements reinforce and add meaning to verbal expressions. The first part of the book explores issues related to the use of multimodal resources in educational interactions and English language classroom teaching, also involving learners with disabilities. The second part, on the other hand, investigates multimodality as a key component of communication that takes place in different specialized domains and genres. The book reflects a variety of methodological approaches that are grounded in both quantitative and qualitative techniques. These include multimodal discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes, such as speech, intonation, direction of gaze, facial expressions, gestures and spatial positioning of interlocutors. The research collected here highlights the increasingly important role of multimodality in communication across different genres and communicative contexts, and offers new perspectives on how to exploit multimodal resources to enhance the learning of English for both general and specific purposes.

Communicating Specialized Knowledge

Marina Bondi,Silvia Cacchiani,Silvia Cavalieri
Communicating Specialized Knowledge Book PDF

Author : Marina Bondi,Silvia Cacchiani,Silvia Cavalieri
Publisher : Cambridge Scholars Publishing
Page : 233 pages
File Size : 50,8 Mb
Release : 2019-06-13
Category : Foreign Language Study
ISBN : 9781527535954

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Communicating Specialized Knowledge by Marina Bondi,Silvia Cacchiani,Silvia Cavalieri Pdf

This book was born out of the idea that domain-specific knowledge has two major dimensions, since, on the one hand, peer-to-peer communication is primarily intended to further research within specific disciplines, while, on the other, domain-external, asymmetric communication of ‘filtered’ knowledge caters to different types of lay-audiences. Collectively, the chapters in the volume take the reader on a journey through knowledge communication and knowledge (re)presentation strategies that are able to successfully disseminate and communicate. The domains under scrutiny are medicine and health, corporate communication, cultural heritage and tourism. A number of issues are addressed at the interface of corpus linguistics, genre studies and multimodal analysis. The variety of questions posed and methods used to explore corpus data will contribute to further debate among scholars in applied linguistics, sociolinguistics, multimodality, media studies and computer-mediated communication.

New Studies in Multimodality

Ognyan Seizov,Janina Wildfeuer
New Studies in Multimodality Book PDF

Author : Ognyan Seizov,Janina Wildfeuer
Publisher : Bloomsbury Publishing
Page : 312 pages
File Size : 50,7 Mb
Release : 2017-07-27
Category : Language Arts & Disciplines
ISBN : 9781350026520

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New Studies in Multimodality by Ognyan Seizov,Janina Wildfeuer Pdf

Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools. Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.

Handbook of Business Discourse

Francesca Bargiela-Chiappini
Handbook of Business Discourse Book PDF

Author : Francesca Bargiela-Chiappini
Publisher : Edinburgh University Press
Page : 528 pages
File Size : 48,8 Mb
Release : 2009-05-12
Category : Language Arts & Disciplines
ISBN : 9780748631834

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Handbook of Business Discourse by Francesca Bargiela-Chiappini Pdf

The Handbook of Business Discourse is the most comprehensive overview of the field to date. It offers an accessible and authoritative introduction to a range of historical, disciplinary, methodological and cultural perspectives on business discourse and addresses many of the pressing issues facing a growing, varied and increasingly international field of research. The collection also illustrates some of the challenges of defining and delimiting a relatively recent and eclectic field of studies, including debates on the very definition of 'business discourse'. Part One includes chapters on the origins, advances and features of business discourse in Europe, North America, Australia and New Zealand. Part Two covers methodological approaches such as mediated communication, corpus linguistics, organisational discourse, multimodality, race and management communication, and rhetorical analysis. Part Three moves on to look at disciplinary perspectives such as sociology, pragmatics, gender studies, intercultural communication, linguistic anthropology and business communication. Part Four looks at cultural perspectives across a range of geographical areas including Spain, Brazil, Japan, Korea, China and Vietnam. The concluding section reflects on future developments in Europe, North America and Asia.

Introducing Multimodality

Carey Jewitt,Jeff Bezemer,Kay O'Halloran
Introducing Multimodality Book PDF

Author : Carey Jewitt,Jeff Bezemer,Kay O'Halloran
Publisher : Routledge
Page : 231 pages
File Size : 44,6 Mb
Release : 2016-03-22
Category : Language Arts & Disciplines
ISBN : 9781317269786

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Introducing Multimodality by Carey Jewitt,Jeff Bezemer,Kay O'Halloran Pdf

This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.

Fundamental Theories of Business Communication

Milton Mayfield,Jacqueline Mayfield,Robyn Walker
Fundamental Theories of Business Communication Book PDF

Author : Milton Mayfield,Jacqueline Mayfield,Robyn Walker
Publisher : Springer Nature
Page : 271 pages
File Size : 54,5 Mb
Release : 2020-12-04
Category : Business & Economics
ISBN : 9783030577414

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Fundamental Theories of Business Communication by Milton Mayfield,Jacqueline Mayfield,Robyn Walker Pdf

This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.

The Routledge Handbook of Corporate Social Responsibility Communication

Amy O’Connor
The Routledge Handbook of Corporate Social Responsibility Communication Book PDF

Author : Amy O’Connor
Publisher : Taylor & Francis
Page : 391 pages
File Size : 42,7 Mb
Release : 2022-11-22
Category : Business & Economics
ISBN : 9781000784251

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The Routledge Handbook of Corporate Social Responsibility Communication by Amy O’Connor Pdf

This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.

Business Discourse

Francesca Bargiela-Chiappini,Catherine Nickerson,B. Planken
Business Discourse Book PDF

Author : Francesca Bargiela-Chiappini,Catherine Nickerson,B. Planken
Publisher : Springer
Page : 233 pages
File Size : 49,8 Mb
Release : 2013-07-25
Category : Language Arts & Disciplines
ISBN : 9781137024930

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Business Discourse by Francesca Bargiela-Chiappini,Catherine Nickerson,B. Planken Pdf

This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.

Discourse, Communication and the Enterprise

Giuliana Elena Garzone,Walter Giordano
Discourse Communication and the Enterprise Book PDF

Author : Giuliana Elena Garzone,Walter Giordano
Publisher : Cambridge Scholars Publishing
Page : 480 pages
File Size : 54,8 Mb
Release : 2019-01-29
Category : Language Arts & Disciplines
ISBN : 9781527527409

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Discourse, Communication and the Enterprise by Giuliana Elena Garzone,Walter Giordano Pdf

This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.

Multimodality

Janina Wildfeuer,Jana Pflaeging,John Bateman,Ognyan Seizov,Chiao-I Tseng
Multimodality Book PDF

Author : Janina Wildfeuer,Jana Pflaeging,John Bateman,Ognyan Seizov,Chiao-I Tseng
Publisher : Walter de Gruyter GmbH & Co KG
Page : 340 pages
File Size : 40,9 Mb
Release : 2019-11-18
Category : Language Arts & Disciplines
ISBN : 9783110608694

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Multimodality by Janina Wildfeuer,Jana Pflaeging,John Bateman,Ognyan Seizov,Chiao-I Tseng Pdf

Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.

Multimodality, Meaning, and Institutions

Markus A. Höllerer,Thibault Daudigeos,Dennis Jancsary
Multimodality Meaning and Institutions Book PDF

Author : Markus A. Höllerer,Thibault Daudigeos,Dennis Jancsary
Publisher : Emerald Group Publishing
Page : 268 pages
File Size : 50,8 Mb
Release : 2017-12-06
Category : Business & Economics
ISBN : 9781787433304

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Multimodality, Meaning, and Institutions by Markus A. Höllerer,Thibault Daudigeos,Dennis Jancsary Pdf

This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.