Multisensory Design Of Retail Environments

Author : Marko Sarstedt,Monika Imschloss,Susanne Adler
Publisher : Springer Nature
Page : 82 pages
File Size : 55,8 Mb
Release : 2023-09-30
Category : Business & Economics
ISBN : 9783658412425

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Multisensory Design of Retail Environments by Marko Sarstedt,Monika Imschloss,Susanne Adler Pdf

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments. But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. Readers of this book have access to videos via a dedicated app: simply download the SN More Media app free of charge, scan a link with the play button and immediately play the video on your smartphone or tablet.

Author : Arto Lindblom
Publisher : Springer Nature
Page : 244 pages
File Size : 52,9 Mb
Release : 2024-01-15
Category : Business & Economics
ISBN : 9783031475153

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Sensory Marketing in Retail by Arto Lindblom Pdf

Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to “nudge” customers, it is a highly demanding practice that also involves risks and ethical concerns. This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues. After reading this book, you will be able to: · Identify various cues in a retailing setting · Categorise cues into different groups · Explain how cues affect consumers when they make their daily choices · Understand the multisensory nature of retail stores and the meaning of cue (in)congruence · Describe how consumers are likely to respond differently to cue combinations than single cues · Apply cues in practice and assess their outcomes. Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning.

Author : Gunnar Mau,Markus Schweizer,Christoph Oriet
Publisher : Springer Nature
Page : 484 pages
File Size : 48,9 Mb
Release : 2023-02-07
Category : Business & Economics
ISBN : 9783658382278

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Multisensory in Stationary Retail by Gunnar Mau,Markus Schweizer,Christoph Oriet Pdf

This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand. The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people. Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation

Author : Katelijn Quartier,Ann Petermans,T. C. Melewar,Charles Dennis
Publisher : Emerald Group Publishing
Page : 176 pages
File Size : 48,7 Mb
Release : 2021-06-10
Category : Business & Economics
ISBN : 9781800715813

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The Value of Design in Retail and Branding by Katelijn Quartier,Ann Petermans,T. C. Melewar,Charles Dennis Pdf

The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.

Author : Carlos Velasco,Charles Spence
Publisher : Springer
Page : 381 pages
File Size : 55,8 Mb
Release : 2018-11-28
Category : Business & Economics
ISBN : 9783319949772

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Multisensory Packaging by Carlos Velasco,Charles Spence Pdf

This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 969 pages
File Size : 54,6 Mb
Release : 2019-07-05
Category : Business & Economics
ISBN : 9781522592839

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Global Branding: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1962 pages
File Size : 51,6 Mb
Release : 2019-08-02
Category : Business & Economics
ISBN : 9781522596165

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Sustainable Business: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

In the increasingly competitive corporate sector, businesses must examine their current practices to ensure business success. By examining their social, financial, and environmental risks, obligations, and opportunities, businesses can re-design their operations more effectively to ensure prosperity. Sustainable Business: Concepts, Methodologies, Tools, and Applications is a vital reference source that explores the best practices that promote business sustainability, including examining how economic, social, and environmental aspects are related to each other in the company’s management and performance. Highlighting a range of topics such as lean manufacturing, sustainable business model innovation, and ethical consumerism, this multi-volume book is ideally designed for entrepreneurs, business executives, business professionals, managers, and academics seeking current research on sustainable business practices.

Author : Anonim
Publisher : Emerald Group Publishing
Page : 272 pages
File Size : 45,9 Mb
Release : 2016-12-05
Category : Business & Economics
ISBN : 9781786354556

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Multi-Channel Marketing, Branding and Retail Design by Anonim Pdf

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

Author : Bertil Hultén
Publisher : Routledge
Page : 435 pages
File Size : 44,9 Mb
Release : 2015-10-08
Category : Business & Economics
ISBN : 9781317427841

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Sensory Marketing by Bertil Hultén Pdf

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

Author : Ann Petermans,Anthony Kent
Publisher : Taylor & Francis
Page : 238 pages
File Size : 42,8 Mb
Release : 2016-12-01
Category : Business & Economics
ISBN : 9781317064572

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Retail Design by Ann Petermans,Anthony Kent Pdf

The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats. However, the economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands. The book will provide students, researchers and practitioners a detailed assessment of retail design, taking a distinctive global approach to place design practice and theory in context. Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development, and to the role of design in communication. In the course of the book, the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds, and also changing patterns of use, re-use and ownership of retail spaces and buildings. Retail Design concerns designers and organisations but also defines its broader contribution to society, culture and economy.

Author : Joseph Kaswengi,Aurore Ingarao
Publisher : Springer Nature
Page : 260 pages
File Size : 54,7 Mb
Release : 2022-03-28
Category : Business & Economics
ISBN : 9783030958091

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Brand, Label, and Product Intelligence by Joseph Kaswengi,Aurore Ingarao Pdf

This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.

Author : Jaskari, Minna-Maarit
Publisher : IGI Global
Page : 283 pages
File Size : 50,8 Mb
Release : 2024-03-25
Category : Business & Economics
ISBN : 9798369307793

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Building Strong Brands and Engaging Customers With Sound by Jaskari, Minna-Maarit Pdf

In brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the role of sound in shaping brand identity has emerged as a captivating field of study. How does the strategic integration of sounds and music contribute to constructing robust brand identities and deepening customer engagement across diverse industries and cultural contexts? Building Strong Brands and Engaging Customers With Sound traverses the diverse realms of sonic branding, examining its multifaceted applications and impact on consumer engagement. The book opens a sonic gateway into the historical evolution of sounds in branding, uncovering the roots of sonic branding and its evolution alongside technological advancements. From linguistics and verbal sound symbolism to the semiotics of sounds, the foundational chapters provide a comprehensive understanding of the multidimensionality of sound, offering a synthesis of different disciplinary approaches to sonic branding. The book explores the sonic brand identity. Chapters illuminate the nuanced process of aligning sounds with brand personality, examining the intricate dance between music and brand experience. From crafting sonic logos to curating brand soundtracks, the book offers insights into the strategic deployment of sound across various touchpoints in the customer journey, including products and packaging. This book also explores consumer perception and response by unraveling the psychological impact of music on consumers. Extensive exploration of cognitive, affective, and behavioral responses to sonic branding, coupled with insights into consumer attitudes and preferences, provides a rich tapestry of understanding. The book also examines the role of sound in enhancing consumer well-being.

Author : Ko Floor
Publisher : Kogan Page Publishers
Page : 368 pages
File Size : 47,8 Mb
Release : 2006
Category : Architecture
ISBN : 0749448326

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Branding a Store by Ko Floor Pdf

Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.

Author : Dennis Charles James
Publisher : Unknown
Page : 105 pages
File Size : 50,9 Mb
Release : 1977
Category : Interior decoration
ISBN : OCLC:3611133

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A Conceptual Framework for the Interior Design of Retail Environments by Dennis Charles James Pdf

Author : Ann Marie Fiore
Publisher : Bloomsbury Publishing USA
Page : 417 pages
File Size : 51,8 Mb
Release : 2010-04-08
Category : Business & Economics
ISBN : 9781628925425

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Understanding Aesthetics for the Merchandising and Design Professional by Ann Marie Fiore Pdf

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.