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Author : Kevin J. Clancy Publisher : McGraw Hill Professional Page : 354 pages File Size : 41,5 Mb Release : 1995 Category : Business & Economics ISBN : 0070113610
Marketing Myths that are Killing Business by Kevin J. Clancy Pdf
In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.
Murder, Myth, & Marketing is the exhaustively-researched story of how convicted triple murderer and ex-boxer Rubin "Hurricane" Carter convinced the New York Times, Madison Avenue, Bob Dylan, and Hollywood that he was an innocent man wrongfully convicted.
The Market and the Oikos, Vol. II by Hans Derks Pdf
The Market and the Oikos analyses from a global perspective the relationships between markets and households, families and states (Vol. I) to towns versus country sides, the focus of this second volume, proceeding from early history to contemporary China.
Myths of the Free Market by Kenneth S. Friedman Pdf
Myths of the Free Market is arguably the most significant book in economics and politics since John Maynard Keynes. It systematically presents a broad range of telling criticisms of free market economics, criticisms that have not been presented elsewhere. Despite our genuine faith in the free market, laissez faire has not maximized wealth. When we moved from the purer free market policies of the 1920s and early 1930s to the proto-socialism of Roosevelt, our economic growth increased. As we have moved back to a purer free market, growth has slowed. We have lagged our trading partners who have mixed economies. Nor is this new. In the late 1800s the mixed economies of Bismarck's Germany and Meiji Japan outperformed the relatively free market economies of Great Britain and France. It is worse. Even in principle, laissez faire cannot work - it is incompatible with institutions that increase wealth. Patent protection is one example, easily generalized. It is worse yet. Laissez faire promotes the excessive concentration of wealth and exposes us all to avoidable danger. Over the last millennium there has been a 200-300 year cycle of wealth dispersion. Each time wealth disparity grew beyond a critical point it presaged decline and disaster for all of society. We now have the greatest disparity of wealth in our history. Kenneth Friedman holds an MS in Physics and PhD in Philosophy of Science from MIT. He has been interviewed in Barron's and on CNBC and quoted in The Wall Street Journal.
A provocative new vision of free market capitalism that achieves liberal ends by libertarian means Can libertarians care about social justice? In Free Market Fairness, John Tomasi argues that they can and should. Drawing simultaneously on moral insights from defenders of economic liberty such as F. A. Hayek and advocates of social justice such as John Rawls, Tomasi presents a new theory of liberal justice. This theory, free market fairness, is committed to both limited government and the material betterment of the poor. Unlike traditional libertarians, Tomasi argues that property rights are best defended not in terms of self-ownership or economic efficiency but as requirements of democratic legitimacy. At the same time, he encourages egalitarians concerned about social justice to listen more sympathetically to the claims ordinary citizens make about the importance of private economic liberty in their daily lives. In place of the familiar social democratic interpretations of social justice, Tomasi offers a "market democratic" conception of social justice: free market fairness. Tomasi argues that free market fairness, with its twin commitment to economic liberty and a fair distribution of goods and opportunities, is a morally superior account of liberal justice. Free market fairness is also a distinctively American ideal. It extends the notion, prominent in America's founding period, that protection of property and promotion of real opportunity are indivisible goals. Indeed, according to Tomasi, free market fairness is social justice, American style. Provocative and vigorously argued, Free Market Fairness offers a bold new way of thinking about politics, economics, and justice—one that will challenge readers on both the left and right.
The Little Book of Market Myths by Kenneth L. Fisher Pdf
Exposes the truth about common investing myths and misconceptions and shows you how the truth shall set you free—to reap greater long-term and short-term gains Everybody knows that a strong dollar equals a strong economy, bonds are safer than stocks, gold is a safe investment and that high PEs signal high risk...right? While such "common-sense" rules of thumb may work for a time as investment strategies, as New York Times and Wall Street Journal bestselling author, Ken Fisher, vividly demonstrates in this wise, informative, wholly entertaining new book, they'll always let you down in the long run. Ken exposes some of the most common—and deadly—myths investors swear by, and he demonstrates why the rules-of-thumb approach to investing may be robbing you of the kinds returns you hope for. Dubbed by Investment Advisor magazine one of the 30 most influential individuals of the last three decades, Fisher is Chairman, and CEO of a global money management firm with over $32 billion under management Fisher's Forbes column, "Portfolio Strategy," has been an extremely popular fixture in Forbes for more than a quarter century thanks to his many high-profile calls Brings together the best "bunks" by Wall Street's Master Debunker in a fun, easy-to-digest, bite-size format More than just a list of myths, Fisher meticulously explains of why each commonly held belief or strategy is dead wrong and how damaging it can be to your financial health Armed with this book, investors can immediately identify major errors they may be committing and adjust their strategies for greater investing success
Writers on the Market by Donald Gilbert-Santamaria Pdf
The beginning of the seventeenth century in Spain marks a rapid rise in the commercial market for cultural production. This book examines the evolution of this commercial market as reflected in the maturation of two genres: the public theater and the novel. Through a comparative analysis of the play-wright Lope de Vega and the novelists Mateo Aleman and Miguel de Cervantes, the author explores the new poetic principles, both implicitly and explicitly, that accompany the rise of this commercialized literature. The book argues that the logic of classical economic theory becomes internalized within the poetic structure of these two genres. Within this logic, the idea of taste comes to play a new and unprecedented role as the arbiter of literary value. Exposed increasingly to the pressures of popular taste, these writers are forced to rework or abandon many of the traditional poetic ideas of the Renaissance in a process that tends to undermine the writer's control over his own work. Donald Gilbert-Santamaria teaches in the Division of Spanish and Portuguese at the University of Washington in Seattle.
The Top Ten Death Penalty Myths by Rudolph J. Gerber,John M. Johnson Pdf
The death penalty remains one of the most controversial issues in the United States. Its proponents claim many things in their defense of its continued application. For example, they claim that it deters crime, that death by lethal injection is painless and humane, that it is racially neutral, and that it provides closure to families of the victims. In this comprehensive review of the major death penalty issues, the authors systematically dismantle each one of these myths about capital punishment in a hard-hitting critique of how our social, political, and community leaders have used fear and myth (symbolic politics) to misrepresent the death penalty as a public policy issue. They successfully demonstrate how our political and community leaders have used myth and emotional appeals to misrepresent the facts about capital executions. Successive chapters address the following topics: the notion of community bonding, the expectation of effective crime fighting, the desire for equal justice, deterrence, the hope for fidelity to the Constitution, the claim of error-free justice, closure, retribution, cost-effectiveness, and the messianic desires of some politicians. In each of these areas the authors quote from death penalty advocates making these claims and then proceed to analyze and ultimately dismember the claimed advantages of the death penalty.
United States. Congress. House. Committee on the Judiciary. Subcommittee on the Constitution
Author : United States. Congress. House. Committee on the Judiciary. Subcommittee on the Constitution Publisher : Unknown Page : 1160 pages File Size : 50,5 Mb Release : 2006 Category : Abortion ISBN : UOM:39015085433798
Although radically different, the Vietnam War, the Oklahoma City bombing, the Columbine High School shootings, and the attacks of 9/11 all shattered myths of national identity. Vietnam was a war the United States didn't win; Oklahoma City revealed domestic terrorism in the heartland; Columbine debunked legends of high school as an idyllic time; and 9/11 demonstrated U.S. vulnerability to international terrorism.
A Rambling Collection of Murder Myth Musings and Capers by Martin Sandy Doria Pdf
An eclectic depiction of events some actual and some fantasied. Although a number of the articles are of a serious nature, many reek of absurdity and the intention is then satirical farce to bring about amusement. The poetry included is not quite doggerel but certainly not the sublime variety of serious poets. Just a means to better tell a sentiment or story The overall format is a magazine style so one can drift from one entry to another with almost no continuity involved. A good read to overcome insomnia or boring television fare.
