Museum Growth Hacking

Author : Yvonne Muchitsch
Publisher : Cuvillier Verlag
Page : 238 pages
File Size : 51,7 Mb
Release : 2023-04-19
Category : Art
ISBN : 9783736967618

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Museum Growth Hacking by Yvonne Muchitsch Pdf

Looking to gain valuable insights into the relationship between museums and the art market? The unique data set can help answer some of the most pressing questions in this area. At first glance, museums and the art market may seem like two opposing forces, but actually they are two interrelated elements that work together to stimulate creativity, foster cultural exchange, and drive economic growth. The research delves into the complex relationship between these two entities and offers initial insights into the following questions: - How forthcoming are museum staff with sensitive data to support academic research? - What impact do masterpieces and „superstars“ have on visitor numbers? - Can certain exhibition formats reach more visitors? - How has the number of exhibitions over time affected attendance and museum budgets? - Does the museums‘ passion for collecting compete with the marketing demands of the art market, or do they rather benefit from each other? - Are the art market and the museum institution competing or complementary markets? - Compared to auction results, how does the gender gap between female and male artists compare in museum acquisitions? With this research, you‘ll gain access to valuable information that can help you make informed decisions about your creative and cultural industry investments.

Author : Sonja Thiel,Johannes C. Bernhardt
Publisher : transcript Verlag
Page : 321 pages
File Size : 45,7 Mb
Release : 2023-12-31
Category : Art
ISBN : 9783839467107

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AI in Museums by Sonja Thiel,Johannes C. Bernhardt Pdf

Artificial intelligence is becoming an increasingly important topic in the cultural sector. While museums have long focused on building digital object databases, the existing data can now become a field of application for machine learning, deep learning and foundation model approaches. This goes hand in hand with new artistic practices, curation tools, visitor analytics, chatbots, automatic translations and tailor-made text generation. With a decidedly interdisciplinary approach, the volume brings together a wide range of critical reflections, practical perspectives and concrete applications of artificial intelligence in museums, and provides an overview of the current state of the debate.

Author : Jameson C. Montgomery
Publisher : eBookIt.com
Page : 109 pages
File Size : 52,7 Mb
Release : 2023-12-18
Category : Computers
ISBN : 9781456643423

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Bad Youtuber Advice by Jameson C. Montgomery Pdf

Discover the Truth Behind YouTube Success Step into the world of "Bad YouTuber Advice", where the glamour of overnight stardom is stripped away to reveal the raw truths and practical strategies for genuine, sustainable YouTube success. In the digital age where everyone yearns to be viral, this book exposes the dangerous myths that could derail your journey before it even begins. Imagine sidestepping the snares of common yet overrated growth hacks and the allure of clickbait. You've seen creators rise and fall on these hollow promises, but you seek something deeper. Chapter 1 shatters the misconceptions and sets the stage for constructing a channel that thrives on authentic growth. And when it comes to YouTube SEO, Chapter 2 dismantles the alleged 'magic' of tags and keywords, revealing instead the SEO truths that will elevate your visibility. Dive into the heart of your message with Chapter 5, understanding that embracing your niche is not a limitation, but a path to resonating with an audience that looks to you not just for content, but for connection. Quality makes your voice heard in the cacophony; thus, Chapter 6 champions the mastery of your craft, highlighting that an incessant stream of content can never rival the power of impactful storytelling. Equally, monetization is shrouded in mystery and wishful thinking. Chapter 7 demystifies the monetary aspect by equipping you with a toolkit to generate revenue responsibly and reliably. Beyond just technical skills, this book delves into the art of relationships in Chapter 8, where selecting the right allies can make or break your public persona and channel dynamics. By dissecting the failures and fables, "Bad YouTuber Advice" serves as a lighthouse guiding you away from catastrophic missteps and towards meaningful engagement, insightful analytics, and powerful content creation discussed in Chapters 9 through 12. In a realm saturated with generic advice, "Bad YouTuber Advice" stands as a beacon of truth for those who dare to create a legacy on YouTube. Embrace your journey beyond the facade and chart a course to lasting achievement.

Author : Neil G. Kotler,Philip Kotler
Publisher : Jossey-Bass
Page : 440 pages
File Size : 50,9 Mb
Release : 1998-05-08
Category : Business & Economics
ISBN : UCSC:32106013853699

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Museum Strategy and Marketing by Neil G. Kotler,Philip Kotler Pdf

This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it adds international case studies.

Author : Darlene E. Clover,Kathy Sanford,Lorraine Bell,Kay Johnson
Publisher : Springer
Page : 264 pages
File Size : 55,7 Mb
Release : 2016-11-04
Category : Education
ISBN : 9789463006873

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Adult Education, Museums and Art Galleries by Darlene E. Clover,Kathy Sanford,Lorraine Bell,Kay Johnson Pdf

This is a book about adult education in the sphere of public museums and art galleries. It aims to enrich and expand dialogue and understanding amongst adult and community educators, curators, artists, directors, and cultural activists who work within and beyond the walls of these institutions. The various chapters take up the complex and interconnected pedagogics of subjectivity, identity, meaning making and interpretation, knowledge, authority, prescription, innovation, and creativity. The contributors are a combination of scholars, professors, graduate students, heritage and cultural adult educators, artists, curators and researchers from Canada, United States, Iceland, England, Scotland, Denmark, Portugal, Italy and Malta. Collectively, they challenge us to think about the dialectics of passivity and engagement, didactics and learning, gender neutrality and radicality, and neutrality and risk-taking amongst a collage of artworks and artefacts, poetry and installations, collections and exhibits, illusion and reality, curatorial practice and learning, argument and narrative, and struggle and possibility that define and shape modern day art and culture institutions. The chapters, set amongst the discursive politics of neoliberalism and patriarchy, racism and religious intolerance, institutional neutrality and tradition, capitalism and neo-colonialism, ecological devastation and social injustice, take up the spirit and ideals of the radical and feminist traditions of adult education and their emphases on cultural participation and knowledge democracy, agency and empowerment, justice and equity, intellectual growth and transformation, critical social and self reflection, activism and risk-taking, and a fundamental belief in the power of art, dialogue, reflection, ideological and social critique and imaginative learning.

Author : Paul Graham
Publisher : "O'Reilly Media, Inc."
Page : 272 pages
File Size : 52,5 Mb
Release : 2004-05-18
Category : Computers
ISBN : 9780596006624

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Hackers & Painters by Paul Graham Pdf

The author examines issues such as the rightness of web-based applications, the programming language renaissance, spam filtering, the Open Source Movement, Internet startups and more. He also tells important stories about the kinds of people behind technical innovations, revealing their character and their craft.

Author : Joanna Hutchins
Publisher : Marshall Cavendish International Asia Pte Ltd
Page : 207 pages
File Size : 53,7 Mb
Release : 2023-06-15
Category : Business & Economics
ISBN : 9789815113662

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Chinafy by Joanna Hutchins Pdf

Western business leaders make two key assumptions about China: that China is always copying the West, and that the West is the seat of innovation. The truth is surprising: China is both copying and innovating, and while Western businesses are busy looking for the next new thing, China is rapidly iterating on what’s already been done and pushing ahead. While businesses in the West are getting disrupted and left behind, the savvy leaders among them can learn, innovate, and excel – by copying China’s playbook! Chinafy distils the key lessons from China to unlock business potential anywhere in the world. These lessons serve as catalysts for how to “Chinafy” innovation for growth. Taking a deep dive into the workings of China’s most successful brands – from Haier to ByteDance – author Joanna Hutchins reveals what it takes to get ahead in the world of business and innovation.

Author : Stefano Bresciani,Alberto Ferraris,Marco Romano,Gabriele Santoro
Publisher : Emerald Group Publishing
Page : 216 pages
File Size : 44,6 Mb
Release : 2021-06-10
Category : Computers
ISBN : 9781800431713

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Digital Transformation Management for Agile Organizations by Stefano Bresciani,Alberto Ferraris,Marco Romano,Gabriele Santoro Pdf

Digital Transformation Management for Agile Organizations highlights and explores new dynamics regarding how current digital developments globally scale, by examining the threats, as well as the opportunities these innovations offer to organizations of all kinds.

Author : Janet Marstine,Alexander Bauer,Chelsea Haines
Publisher : Routledge
Page : 151 pages
File Size : 55,9 Mb
Release : 2013-10-31
Category : Social Science
ISBN : 9781317967132

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New Directions in Museum Ethics by Janet Marstine,Alexander Bauer,Chelsea Haines Pdf

This book considers key ethical questions in museum policy and practice, particularly those related to issues of collection and display. What does a collection signify in the twenty-first century museum? How does an engagement with immateriality challenge museums’ concept of ownership, and how does that immateriality translate into the design of exhibitions and museum space? Are museums still about safeguarding objects, and what does safeguarding mean for diverse individuals and communities today? How does the notion of the museum as a performative space challenge our perceptions of the object? The scholarship represented in this volume is a testament to the range and significance of critical inquiry in museum ethics. Together, the chapters resist a legalistic interpretation, bound by codes and common practice, to advance an ethics discourse that is richly theorized, constantly changing and contingent on diverse external factors. Contributors take stock of innovative research to articulate a new museum ethics founded on the moral agency of museums, the concept that museums have both the capacity and the responsibility to create social change. This book is based on a special issue of Museum Management and Curatorship.

Author : Joanne Morra
Publisher : Bloomsbury Publishing
Page : 321 pages
File Size : 46,6 Mb
Release : 2017-12-11
Category : Art
ISBN : 9781786733054

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Inside the Freud Museums by Joanne Morra Pdf

Sigmund Freud spent the final year of his life at 20 Maresfield Gardens, London, surrounded by all his possessions, in exile from the Nazis. The long-term home and workspace he left behind in Berggasse 19, Vienna is a seemingly empty space, devoid of the great psychoanalyst's objects and artefacts. Now museums, both of these spaces resonate powerfully. Since 1989, the Freud Museum London has held over 70 exhibitions by a distinctive range of artists including Louise Bourgeois, Sophie Calle, Mat Collishaw, Susan Hiller, Sarah Lucas and Tim Noble and Sue Webster. The Sigmund Freud Museum Vienna houses a small but impressive contemporary art collection, with work by John Baldessari, Joseph Kosuth, Jenny Holzer, Franz West and Ilya Kabakov. In this remarkable book, Joanne Morra offers a nuanced analysis of these historical museums and their unique relationships to contemporary art. Taking us on a journey through the `site-responsive' artworks, exhibitions and curatorial practices that intervene in the objects, spaces and memories of these museums, Joanne Morra offers a fresh experience of the history and practice of psychoanalysis, of museums and contemporary art.

Author : Jaclyn Spainhour
Publisher : Rowman & Littlefield
Page : 139 pages
File Size : 53,5 Mb
Release : 2019-10-04
Category : Business & Economics
ISBN : 9781538118597

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Museums and Millennials by Jaclyn Spainhour Pdf

Is your museum struggling to entice and engage a millennial audience? In Museums and Millennials author Jackie Spainhour offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical self-assessment based on the success (and failures!) of other museum programs. This book will help you start the process of reinventing your approach to this engaging generation by: Reimagining the millennial generatio, beginning with debunking myths about their wants, needs, and spending power. Giving museum professionals a place to begin their quest- through the lens of the acronym “A.U.R.A.” Checking your museum’s “A.U.R.A.” (Affordability, Uniqueness, Relevance, and Accessibility) to ensure the programming you are currently offering this generation meets their standards and aligns with your mission. Using your findings to create new programs and campaigns geared towards getting millennials inside your doors and keeping them there long-term. Offering program examples from museums of various sizes and scopes throughout the nation geared towards a millennial audience, with explanations of why some programs were more successful than others. Providing tips and tricks for reaching millennials where they are and on a small budget. Helping museum professionals begin the process of giving millennials a voice in museum programs designed for them. Suggesting a path towards success that begins with the millennial generation taking on roles as patrons, members, volunteers, donors, board representatives, part-time workers, and in senior management. Millennials want to be your partners in preservation. They want their voices heard and prefer a hands-on approach to their programming. The highlighted program examples in this work will help you reimagine how your facility is viewed by millennials, what practical changes can be made to persuade them to patronize your facility, and discuss how to create bonds which will last past the individual programs they attend and into the foreseeable future. Museums and Millennials features strategies used by museums of various backgrounds and budgets, advice from respected and data-driven consultants in the field, and offers action-oriented solutions to audience engagement issues. Let this book inspire you to try, or try again, to engage this coveted generation.

Author : Charles Fairchild
Publisher : Bloomsbury Publishing USA
Page : 275 pages
File Size : 46,5 Mb
Release : 2021-01-14
Category : Music
ISBN : 9781501368905

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Musician in the Museum by Charles Fairchild Pdf

In recent years, popular music museums have been established in high profile locations in many of the presumed “musical capitals” of the world, such as Los Angeles, Liverpool, Seattle, Memphis, and Nashville. Most of these are defined by expansive experiential infrastructures centered around spectacular, high-tech displays of varying sizes and types. Through over-the-top acts of display, these museums influence and reflect the values and priorities in the public life of popular music. This book examines the phenomenon of the popular music museum outside the typical and familiar frames of heritage and tourism. Instead, it looks at these institutions as markers of the broader entertainment industry in the era of its rise to global dominance. It highlights the multiple manifestations of power as read across a range of institutions and material forms and discusses how this contributes to shaping the experience of popular culture.

Author : Anonim
Publisher : Unknown
Page : 1460 pages
File Size : 49,9 Mb
Release : 1990
Category : Museums
ISBN : UOM:39015018354590

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The Official Museum Directory 1991 by Anonim Pdf

Author : Rolf Sternberg,Maria Elo,Jonathan Levie,José E. Amorós
Publisher : Edward Elgar Publishing
Page : 425 pages
File Size : 52,5 Mb
Release : 2023-05-09
Category : Business & Economics
ISBN : 9781788118699

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Research Handbook on Transnational Diaspora Entrepreneurship by Rolf Sternberg,Maria Elo,Jonathan Levie,José E. Amorós Pdf

This comprehensive Research Handbook provides insights into entrepreneurship across a range of country contexts, migration corridors and national policies to provide a collection of conceptual, empirical and policy-focused findings addressing transnational diaspora entrepreneurship. Chapters illustrate the phenomenon, considering what it is, how it works and how it is regulated.

Author : Mark O'Neill,Jette Sandahl,Marlen Mouliou
Publisher : Routledge
Page : 274 pages
File Size : 47,6 Mb
Release : 2020-12-29
Category : Art
ISBN : 9781000262193

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Revisiting Museums of Influence by Mark O'Neill,Jette Sandahl,Marlen Mouliou Pdf

Revisiting Museums of Influence presents 50 portraits of a range of European museums that have made striking innovations in public quality over the past 40 years. In so doing, the book demonstrates that excellence can be found in museums no matter their subject matter, scale, or source of funding. Written by leading professionals in the field of museology, who have acted as judges for the European Museum of the Year Award, the portraits describe museums that had, or should have had, an influence on other museums around the world. The portraits aim to capture the moment when this potential was identified, and the introduction will locate the institutions in the wider history of museums in Europe over the period, as well as drawing out common themes of change and innovation that unite the portraits. Providing many very diverse portraits, Revisiting Museums of Influence captures the immense capacity of the museum to respond to changing societal needs. As a result, the book will be essential reading for students of museology and museum professionals around the world in shaping the museums they wish to create. Scholars and students of art history, archaeology, ethnography, anthropology, cultural and visual studies, architecture, memory studies and history will also find much to interest them.