Museum Marketization

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Museum Marketization

Karin M. Ekström
Museum Marketization Book PDF

Author : Karin M. Ekström
Publisher : Routledge
Page : 322 pages
File Size : 51,6 Mb
Release : 2019-12-06
Category : Business & Economics
ISBN : 9780429686061

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Museum Marketization by Karin M. Ekström Pdf

This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic. Culture and business have become increasingly intertwined, and cultural institutions need to be aware of their place in the market. Commercial awareness, which was previously disparaged, is now seen as a legitimate and necessary response to increased competition, enhancing experience, increasing accessibility, broadening inclusivity and sustainable futures with diminishing funding. The contributions to this book highlight that marketing, public relations, sponsorship and fundraising have become integral to the survival of many museums, galleries and events. Of interest to students and scholars across topics such as arts marketing, arts administration, heritage marketing and museum studies, the book is also insightful for reflective practitioners in the creative sector.

Topics on Art and Money

Adriá Harillo Pla
Topics on Art and Money Book PDF

Author : Adriá Harillo Pla
Publisher : Vernon Press
Page : 174 pages
File Size : 40,9 Mb
Release : 2021-07-06
Category : Art
ISBN : 9781648892028

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Topics on Art and Money by Adriá Harillo Pla Pdf

The title of this book is intended to be an honest one, far from exaggerated phrases and empty meanings. Three words, a preposition, and a coordinating conjunction: ‘Topics on Art and Money’. A coordinating conjunction, not a subordinating one, since this book does not intend to express a hierarchical order. As all words united by a coordinating conjunction, this book intends to connect them. As simple as that. This book presents, through the chapters written by its authors, some of the ways in which Art and Money are linked. In order to observe this relationship, this book consists of authors whose analysis refers to political propaganda, historical events with artistic repercussions or strictly economic analysis of the art market, for example. “And” connects, “or” divides. This book not only presents a connection between Art and Money, but between academics from different fields and geographical areas. This humble book presents, precisely, how individuals from different specialties think of this relationship. It will appeal to academics dedicated to Arts Economics and Cultural Management, professionals from the art market/world with an interest in works of an academic nature, and general readers with an interest in this topic and a strong knowledge of Arts Economics.

Marketing Fashion

Karin M. Ekström
Marketing Fashion Book PDF

Author : Karin M. Ekström
Publisher : Taylor & Francis
Page : 267 pages
File Size : 54,8 Mb
Release : 2023-06-16
Category : Business & Economics
ISBN : 9781000900118

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Marketing Fashion by Karin M. Ekström Pdf

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, creating, and preserving fashion, but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars from a variety of disciplines such as anthropology, marketing, psychology and sociology, who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant, but necessary. This cutting-edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.

Hip Heritage and Museum Practices in Contemporary Hybrid Markets

Lizette Gradén,Tom O'Dell
Hip Heritage and Museum Practices in Contemporary Hybrid Markets Book PDF

Author : Lizette Gradén,Tom O'Dell
Publisher : Taylor & Francis
Page : 168 pages
File Size : 49,9 Mb
Release : 2023-12-22
Category : Art
ISBN : 9781003817901

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Hip Heritage and Museum Practices in Contemporary Hybrid Markets by Lizette Gradén,Tom O'Dell Pdf

Focusing on how museums prioritize and produce content, Hip Heritage demonstrates how economic issues play an ever-larger role in determining how cultural heritage is being framed and presented in contemporary heritage museums. Drawing on ethnographic fieldwork conducted by the authors at seven museums over the course of five years, this book offers an in-depth analysis of heritage museums in Nordic, Scandinavian and North American contexts. It investigates how economic realities, coupled with the cultural contexts in which museums operate, affect how these institutions organize, manage and develop their collections to make themselves relevant in society. Once charged with the primary task of educating citizens about their cultural identity and history, national museums and heritage organizations are also under pressure to rethink their market demands and meet stakeholders’ increasing interest in growing visitor numbers and expanding economic returns. Simultaneously, many museums are part of a cultural sector with diminished public funding and increased competition for the existing financing. Against this background, this book questions: ‘When the budget is tight, whose heritage counts most?’ It considers museums as arenas for heritage politics in action on the local, national and international levels, as well as at the institutional level. Hip Heritage will appeal to scholars and students engaged in the study of ethnology heritage, museum studies, marketing, leisure and tourism, public folklore, and sociology.

Museums and Entrepreneurship

Eve Kalyva,Iro Katsaridou,Pamela Bianchi
Museums and Entrepreneurship Book PDF

Author : Eve Kalyva,Iro Katsaridou,Pamela Bianchi
Publisher : Taylor & Francis
Page : 190 pages
File Size : 40,6 Mb
Release : 2024-07-22
Category : Art
ISBN : 9781040090978

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Museums and Entrepreneurship by Eve Kalyva,Iro Katsaridou,Pamela Bianchi Pdf

Museums and Entrepreneurship: The Effects of Capitalising on Culture in the 21st Century addresses the largely under-examined impact that different entrepreneurial endeavours have on museum practices today. It identifies an entrepreneurial turn in today’s neoliberal context and critically evaluates how this turn redefines museums in organisational, conceptual and empirical terms. It assesses the challenges that different types of museums face, examining how they are conceptualised, managed and experienced in order to remain financially viable while also remaining relevant to the communities they should serve. It brings to the fore the dynamic relationships formed across corporate sponsors, private collectors, cultural administrators and local communities that shape today’s museum practices in a global context. Evidence-based in its approach and with case studies from Europe, the United States, South America and China, this volume engages with entrepreneurship across theory and practice and combines perspectives from museum studies, curating, exhibition design, business and management. Shedding new light on discussions around cultural branding, sponsorship, the politics of display and experience economy, and highlighting the importance of resilience, decolonisation and social responsibility, Museums and Entrepreneurship is essential reading for students and researchers in museum and heritage studies, curatorial studies, arts and heritage management and business.

Reculturing Museums

Doris B. Ash
Reculturing Museums Book PDF

Author : Doris B. Ash
Publisher : Routledge
Page : 319 pages
File Size : 48,9 Mb
Release : 2022-02-27
Category : Art
ISBN : 9781000536171

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Reculturing Museums by Doris B. Ash Pdf

Reculturing Museums takes a unified sociocultural theoretical approach to analyze the many conflicts museums experience in the 21st century. Embracing conflict, Ash asks: What can practitioners and researchers do to create the change they want to see when old systems remain stubbornly in place? Using a unified sociocultural, cultural-historical, activity-theoretical approach to analyzing historically bound conflicts that plague museums, each chapter is organized around a central contradiction, including finances ("Who will pay for museums?"), demographic shifts ("Who will come to museums?"), the roles of narratives ("Whose story is it?"), ownership of objects ("Who owns the artifact?"), and learning and teaching ("What is learning and how can we teach equitably?"). The reculturing stance taken by Ash promotes social justice and equity, ‘making change’ first, within museums, called inreach, rather than outside the museum, called outreach; challenges existing norms; is sensitive to neoliberal and deficit ideologies; and pays attention to the structure agency dialectic. Reculturing Museums will be essential reading for academics, students, museum practitioners, educational researchers, and others who care about museums and want to ensure that all people have equal access to the activities, objects, and ideas residing in them.

Marketing Strategy for Museums

Christina Lister
Marketing Strategy for Museums Book PDF

Author : Christina Lister
Publisher : Taylor & Francis
Page : 229 pages
File Size : 43,9 Mb
Release : 2023-12-06
Category : Art
ISBN : 9781000999174

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Marketing Strategy for Museums by Christina Lister Pdf

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources. Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences – both existing and new – and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum’s marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing. Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies.

Museum Basics

Tim Ambrose,Crispin Paine
Museum Basics Book PDF

Author : Tim Ambrose,Crispin Paine
Publisher : Psychology Press
Page : 340 pages
File Size : 47,6 Mb
Release : 1993
Category : Art
ISBN : 0415057701

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Museum Basics by Tim Ambrose,Crispin Paine Pdf

Drawing from a wide range of experience, the authors propose the simple ideas which should underpin all professional museum training courses. Organised on a modular basis Museum Basics provides a basic guide to `best practice' in every aspect of museum work, from museum organisation, through collections management and conservation, to marketing and security. It is designed for training courses, to be supplemented by case studies, project work and group discussion.

The Future of Luxury Brands

Annamma Joy
The Future of Luxury Brands Book PDF

Author : Annamma Joy
Publisher : Walter de Gruyter GmbH & Co KG
Page : 211 pages
File Size : 49,7 Mb
Release : 2022-02-07
Category : Business & Economics
ISBN : 9783110732818

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The Future of Luxury Brands by Annamma Joy Pdf

The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.

Sustainability in Art, Fashion and Wine

Annamma Joy
Sustainability in Art Fashion and Wine Book PDF

Author : Annamma Joy
Publisher : Walter de Gruyter GmbH & Co KG
Page : 334 pages
File Size : 52,6 Mb
Release : 2024-03-18
Category : Business & Economics
ISBN : 9783110783933

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Sustainability in Art, Fashion and Wine by Annamma Joy Pdf

The art, fashion and wine industries are currently at various stages in their efforts to embrace and transition towards sustainability. While sustainability commitments are a necessary condition for progress, they are not sufficient. Instead, there is a need for sweeping transformative change that includes giving serious consideration to indigenous worldviews without recolonizing them. Sustainability in Art, Fashion and Wine includes findings from recent research and contributes to a new understanding of familiar concepts such as sustainability, (de)colonization and corporate responsibility in the art, fashion and wine industries by adopting critical lenses and incorporating them with innovative perspectives on circular business models and digitalization. It endeavors to present remedies for effectively combating climate change and promoting social good. While discussing specific issues such as sub-contracted labor, safe working conditions, living wages, environmental degradation, mismanaged waste, and more, the book argues that recognizing the significant role western colonization has played – and continues to play – in the developing world in our current conception of capitalism is itself unsustainable. To understand the true meaning of sustainability – to fully recognize the looming deadlines we face in combating the climate crisis and instituting sustainability as a new normal – the acceptance of a new conception of capitalism, one antithetical to colonization and exploitation, is required. Contributors to this book address these issues by applying a critical studies approach to their respective chapters, allowing the book to set out what real sustainability could and should look like in the art, fashion and wine industries.

Proceedings of the International Scientific Conference “Smart Nations: Global Trends In The Digital Economy”

Svetlana Igorevna Ashmarina,Valentina Vyacheslavovna Mantulenko,Marek Vochozka
Proceedings of the International Scientific Conference Smart Nations Global Trends In The Digital Economy Book PDF

Author : Svetlana Igorevna Ashmarina,Valentina Vyacheslavovna Mantulenko,Marek Vochozka
Publisher : Springer Nature
Page : 444 pages
File Size : 54,9 Mb
Release : 2022-01-28
Category : Technology & Engineering
ISBN : 9783030948702

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Proceedings of the International Scientific Conference “Smart Nations: Global Trends In The Digital Economy” by Svetlana Igorevna Ashmarina,Valentina Vyacheslavovna Mantulenko,Marek Vochozka Pdf

This book contains contributions from an international scientific conference, “Smart Nations: Global Trends In The Digital Economy”, which was organized by the State University of Management (Moscow). By presenting international research on the issues of the Smart Nations concept, this book includes topics such as smart business in a "smart city", digital marketing systems and Smart Nations phenomenon: social and business aspects. The conference proceedings cover legal, informational, technological and other aspects of socio-economic development in the context of digital innovations. This work provides significant value for scientists, teachers and students of higher educational institutions and specialists, who are researching socio-economic development issues in the era of smart technologies.

The Manual of Museum Planning

Gail Dexter Lord,Barry Lord
The Manual of Museum Planning Book PDF

Author : Gail Dexter Lord,Barry Lord
Publisher : Rowman & Littlefield
Page : 486 pages
File Size : 47,9 Mb
Release : 1999
Category : Architecture
ISBN : 0742504069

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The Manual of Museum Planning by Gail Dexter Lord,Barry Lord Pdf

An essential resource for all museum professionals as well as trustees, architects, designers, and government agencies involved with the dynamic world of museums and galleries.

Managing Cultural Festivals

Elisa Salvador,Jesper Strandgaard Pedersen
Managing Cultural Festivals Book PDF

Author : Elisa Salvador,Jesper Strandgaard Pedersen
Publisher : Routledge
Page : 290 pages
File Size : 52,9 Mb
Release : 2022-02-13
Category : Business & Economics
ISBN : 9781000562286

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Managing Cultural Festivals by Elisa Salvador,Jesper Strandgaard Pedersen Pdf

This book aims at renewing the attention on a niche field, Cultural Festivals, so important for valorizing cultural traditions and local heritage visibility as well as social well-being. Following the disruptive consequences of the COVID-19 pandemic, this fragile sector deserves more attention from public authorities and stakeholders at national and European levels with a suitable and dedicated plan of recovery and valorization. This book provides a comparative analysis of Cultural Festivals in Europe, taking insights from an international range of high-level scholarly contributors. Individual chapters highlight and analyse challenges around the organisation, management and economics of Cultural Festivals. As a whole, the book provides a comprehensive overview of scholarly research in this area, setting the scene for the future research agenda. Matters related to educational programs and new audience development, as well as challenges related to digitalization, are also included. The book employs a tradition versus innovation lens to help readers account for the consequences of the digital revolution, new audience development and an educational agenda. The result is a book which will be valuable reading for researchers, academics and students in the fields of event and cultural management and beyond. Chapters 4 and 9 of this book are available for free in PDF format as Open Access from the individual product page at www.routledge.com. They have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

The Oxford Handbook of Country Music

Travis D. Stimeling
The Oxford Handbook of Country Music Book PDF

Author : Travis D. Stimeling
Publisher : Oxford University Press
Page : 800 pages
File Size : 46,5 Mb
Release : 2017-06-01
Category : Music
ISBN : 9780190248185

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The Oxford Handbook of Country Music by Travis D. Stimeling Pdf

Now in its sixth decade, country music studies is a thriving field of inquiry involving scholars working in the fields of American history, folklore, sociology, anthropology, musicology, ethnomusicology, cultural studies, and geography, among many others. Covering issues of historiography and practice as well as the ways in which the genre interacts with media and social concerns such as class, gender, and sexuality, The Oxford Handbook of Country Music interrogates prevailing narratives, explores significant lacunae in the current literature, and provides guidance for future research. More than simply treating issues that have emerged within this subfield, The Oxford Handbook of Country Music works to connect to broader discourses within the various fields that inform country music studies in an effort to strengthen the area's interdisciplinarity. Drawing upon the expertise of leading and emerging scholars, this Handbook presents an introduction into the historiographical narratives and methodological issues that have emerged in country music studies' first half-century.

Museum Basics

Timothy Ambrose,Crispin Paine
Museum Basics Book PDF

Author : Timothy Ambrose,Crispin Paine
Publisher : Routledge
Page : 641 pages
File Size : 54,6 Mb
Release : 2018-03-14
Category : Art
ISBN : 9781351869416

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Museum Basics by Timothy Ambrose,Crispin Paine Pdf

This fourth edition of Museum Basics has been produced for use in the many museums worldwide that operate with few professional staff and limited resources. The fourth edition has been fully updated to reflect the many changes that have taken place in museums around the world over the last six years. Drawing from a wide range of practical experience, the authors provide a basic guide to all aspects of museum work, from audience development and learning, through collections management and conservation, to museum management and forward planning. Museum Basics is organised on a modular basis, with over 100 units in eight sections. It can be used both as a reference work to assist day-to-day museum management, and as the key textbook for pre-service and in-service museum training programmes, where it can be supplemented by case studies, project work and group discussion. This edition includes over 100 diagrams to support the text, as well as a glossary, sources of information and support and a select bibliography. Museum Basics is also supported by its own companion website, which provides a wide range of additional resources for readers. Museum Basics aims to help the museum practitioner keep up to date with new thinking about the function of museums and their relationships with the communities they serve. The training materials provided within the book are also suitable for pre-service and in-service students who wish to gain a full understanding of work in a museum.