Music Marketing

Author : Mike King
Publisher : Hal Leonard Corporation
Page : 178 pages
File Size : 51,5 Mb
Release : 2009-08-01
Category : Music
ISBN : 9781458429476

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Music Marketing by Mike King Pdf

(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Author : Jaci Rae
Publisher : Unknown
Page : 200 pages
File Size : 52,6 Mb
Release : 2006-02
Category : Business & Economics
ISBN : 9780974622941

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The Indie Guide to Music, Marketing and Money by Jaci Rae Pdf

Author : Tad Lathrop
Publisher : Billboard Books
Page : 300 pages
File Size : 48,9 Mb
Release : 2013-04-03
Category : Music
ISBN : 9780307830128

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This Business of Global Music Marketing by Tad Lathrop Pdf

Think BIG—capture the global music market. Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.

Author : Peter M. Thall
Publisher : Billboard Books
Page : 0 pages
File Size : 47,7 Mb
Release : 2010
Category : Band musicians
ISBN : 0823007081

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What They'll Never Tell You about the Music Business by Peter M. Thall Pdf

Entertainment and copyright lawyer Peter M. Thall presents inside information for musicians on royalties, catalogue valuation, touring contracts, copyright issues, and other legal concerns, presenting examples from his years representing various artists.

Author : Tom Hutchison
Publisher : Taylor & Francis
Page : 306 pages
File Size : 52,9 Mb
Release : 2013-02-11
Category : Technology & Engineering
ISBN : 9781136122217

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Web Marketing for the Music Business by Tom Hutchison Pdf

Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.

Author : Donald S. Passman
Publisher : Simon and Schuster
Page : 465 pages
File Size : 52,7 Mb
Release : 2006
Category : Copyright
ISBN : 9780743293181

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All You Need to Know about the Music Business by Donald S. Passman Pdf

A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwriting and music publishing, touring, and merchandising.

Author : Mark Laver
Publisher : Routledge
Page : 262 pages
File Size : 54,7 Mb
Release : 2015-02-11
Category : Music
ISBN : 9781317699798

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Jazz Sells: Music, Marketing, and Meaning by Mark Laver Pdf

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

Author : Bobby Borg
Publisher : Rowman & Littlefield Publishers
Page : 454 pages
File Size : 54,7 Mb
Release : 2020-01-07
Category : Music
ISBN : 9781538134634

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Music Marketing for the DIY Musician by Bobby Borg Pdf

Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Author : Jake Shaw
Publisher : Omega Publishers
Page : 20 pages
File Size : 40,9 Mb
Release : 2024-04-06
Category : Business & Economics
ISBN : 9798322046929

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Marketing Hits: Strategies to Amplify Your Music Business by Jake Shaw Pdf

This book is a definitive guide to navigating the intricacies of music marketing in today's digital landscape. Written for musicians, music business owners, and aspiring entrepreneurs, this book offers a comprehensive roadmap to success in the competitive world of music marketing. From establishing a strong brand identity to leveraging digital platforms, collaborating with influencers, harnessing the power of data analytics, and monetizing music, each chapter is packed with actionable insights, practical strategies, and real-world examples to help readers achieve their marketing goals. Whether you're an independent artist looking to build a loyal fan base, a record label executive seeking to promote new releases, or a music entrepreneur aiming to launch a successful business, This book provides the tools and knowledge you need to thrive in today's fast-paced music industry. With a focus on creativity, innovation, and strategic thinking, this book empowers readers to amplify their brand, expand their reach, and maximize their impact in the world of music marketing. If you're ready to take your music career or business to the next level, "Marketing Hits: Strategies to Amplify Your Music Business" is your ultimate guide to success in the dynamic and ever-evolving world of music marketing.

Author : Chris Anderton,James Hannam,Johnny Hopkins
Publisher : SAGE
Page : 260 pages
File Size : 51,5 Mb
Release : 2022-02-24
Category : Language Arts & Disciplines
ISBN : 9781529787276

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Music Management, Marketing and PR by Chris Anderton,James Hannam,Johnny Hopkins Pdf

This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.

Author : Thomas William Hutchison,Tom Hutchison
Publisher : Taylor & Francis
Page : 306 pages
File Size : 47,8 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780240823706

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Web Marketing for the Music Business by Thomas William Hutchison,Tom Hutchison Pdf

Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion. * Provides instruction on promoting both music and the artist on the Internet, showing how to develop maximum online exposure * Offers guidance in website development, to save money by getting the site up and running right the first time * Understand how the Internet is used by experts in the music business, benefit from their experience to make the Internet a tool that works for you

Author : Jesse Cannon,Todd Thomas
Publisher : Jesse Cannon
Page : 704 pages
File Size : 49,7 Mb
Release : 2012-11-25
Category : Juvenile Nonfiction
ISBN : 9780988561311

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Get More Fans: The DIY Guide to the New Music Business by Jesse Cannon,Todd Thomas Pdf

How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com

Author : Clyde Philip Rolston,Amy Macy,Tom Hutchison,Paul Allen
Publisher : CRC Press
Page : 524 pages
File Size : 41,6 Mb
Release : 2015-11-19
Category : Technology & Engineering
ISBN : 9781134705559

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Record Label Marketing by Clyde Philip Rolston,Amy Macy,Tom Hutchison,Paul Allen Pdf

Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

Author : Dick Weissman
Publisher : Hal Leonard Corporation
Page : 292 pages
File Size : 55,8 Mb
Release : 2006
Category : Music
ISBN : 0634099248

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Making a Living in Your Local Music Market by Dick Weissman Pdf

You can survive happily as a musician in your local music market. This book shows you how to expand and develop your skills as a musician and a composer right in your own backyard. Making a Living in Your Local Music Market explores topics relevant to musicians of every level: Why should a band have an agreement? How can you determine whether a personal manager is right for you? Are contests worth entering? What trade papers are the most useful? Why copyright your songs? Also covers: * Developing and packaging your artistic skills in the marketplace * Dealing with contractors, unions, club owners, agents, etc. * Producing your own recordings * Planning your future in music * Music and the Internet * Artist-operated record companies * The advantages and disadvantages of independent and major record labels * Grant opportunities for musicians and how to access them * College music business programs * Seminars and trade shows * Detailed coverage of regional music markets, including Austin, Atlanta, Denver, Miami, Seattle, and Portland, Oregon.

Author : Guy Morrow,Daniel Nordgård,Peter Tschmuck
Publisher : Springer Nature
Page : 261 pages
File Size : 47,6 Mb
Release : 2022-09-07
Category : Social Science
ISBN : 9783031095320

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Rethinking the Music Business by Guy Morrow,Daniel Nordgård,Peter Tschmuck Pdf

COVID-19 had a global impact on health, communities, and the economy. As a result of COVID-19, music festivals, gigs, and events were canceled or postponed across the world. This directly affected the incomes and practices of many artists and the revenue for many entities in the music business. Despite this crisis, however, there are pre-existing trends in the music business – the rise of the streaming economy, technological change (virtual and augmented reality, blockchain, etc.), and new copyright legislation. Some of these trends were impacted by the COVID-19 crisis while others were not. This book addresses these challenges and trends by following a two-pronged approach: the first part focuses on the impact of COVID-19 on the music business, and the second features general perspectives. Throughout both parts, case studies bring various themes to life. The contributors address issues within the music business before and during COVID-19. Using various critical approaches for studying the music business, this research-based book addresses key questions concerning music contexts, rights, data, and COVID-19. Rethinking the music business is a valuable study aid for undergraduate and postgraduate students in subjects including the music business, cultural economics, cultural management, creative and cultural industries studies, business and management studies, and media and communications.