Narrative Advertising Models And Conceptualization In The Digital Age

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Narrative Advertising Models and Conceptualization in the Digital Age

Y?lmaz, Recep
Narrative Advertising Models and Conceptualization in the Digital Age Book PDF

Author : Y?lmaz, Recep
Publisher : IGI Global
Page : 360 pages
File Size : 42,9 Mb
Release : 2017-02-01
Category : Business & Economics
ISBN : 9781522523741

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Narrative Advertising Models and Conceptualization in the Digital Age by Y?lmaz, Recep Pdf

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

Narratives and the Role of Philosophy in Cross-Disciplinary Studies: Emerging Research and Opportunities

Pascal, Ana-Maria
Narratives and the Role of Philosophy in Cross Disciplinary Studies Emerging Research and Opportunities Book PDF

Author : Pascal, Ana-Maria
Publisher : IGI Global
Page : 198 pages
File Size : 41,5 Mb
Release : 2018-04-13
Category : Philosophy
ISBN : 9781522555735

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Narratives and the Role of Philosophy in Cross-Disciplinary Studies: Emerging Research and Opportunities by Pascal, Ana-Maria Pdf

Every life has certain moments that define it. Going beyond the day-to-day norms of living, these life experiences have a profound effect on the person and the life lived. Narratives and the Role of Philosophy in Cross-Disciplinary Studies: Emerging Research and Opportunities is a critical scholarly research publication that focuses on the multidisciplinary aspects of philosophy. Featuring coverage on a wide range of topics such as life-changing events, exemplary figures, and the role of philosophy, this book is geared toward academicians, researchers, and students seeking current and relevant research on the importance of narrative in a multidisciplinary investigation into the identity of people and events.

Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age

Brown Sr., Michael A.,Hersey, Leigh
Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age Book PDF

Author : Brown Sr., Michael A.,Hersey, Leigh
Publisher : IGI Global
Page : 299 pages
File Size : 50,5 Mb
Release : 2018-07-20
Category : Social Science
ISBN : 9781522541691

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Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age by Brown Sr., Michael A.,Hersey, Leigh Pdf

Digital collaboration is abundant in today’s world, but it is often problematic and does not provide an apt solution to the human need for comprehensive communication. Humans require more personal interactions beyond what can be achieved online. Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age is a collection of innovative studies on the methods and applications of comparing online human interactions to face-to-face interactions. While highlighting topics including digital collaboration, social media, and privacy, this book is a vital reference source for public administrators, educators, businesses, academicians, and researchers seeking current research on the importance of non-digital communication between people.

Handbook of Research on Transmedia Storytelling and Narrative Strategies

Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz
Handbook of Research on Transmedia Storytelling and Narrative Strategies Book PDF

Author : Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz
Publisher : IGI Global
Page : 599 pages
File Size : 45,5 Mb
Release : 2018-07-06
Category : Social Science
ISBN : 9781522553588

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Handbook of Research on Transmedia Storytelling and Narrative Strategies by Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz Pdf

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Handbook of Research on Narrative Advertising

Yilmaz, Recep
Handbook of Research on Narrative Advertising Book PDF

Author : Yilmaz, Recep
Publisher : IGI Global
Page : 400 pages
File Size : 45,8 Mb
Release : 2019-06-28
Category : Business & Economics
ISBN : 9781522597919

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Handbook of Research on Narrative Advertising by Yilmaz, Recep Pdf

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Narrative Theory and Therapy in the Post-Truth Era

Y?lmaz, Recep,Koç, Bozkurt
Narrative Theory and Therapy in the Post Truth Era Book PDF

Author : Y?lmaz, Recep,Koç, Bozkurt
Publisher : IGI Global
Page : 373 pages
File Size : 48,5 Mb
Release : 2022-05-20
Category : Language Arts & Disciplines
ISBN : 9781799892526

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Narrative Theory and Therapy in the Post-Truth Era by Y?lmaz, Recep,Koç, Bozkurt Pdf

Narrative theory goes back to Plato. It is an approach that tries to understand the abstract mechanism behind the story. This theory has evolved throughout the years and has been adopted by numerous domains and disciplines. Narrative therapy is one of many fields of narrative that emerged in the 1990s and has turned into a rich research field that feeds many disciplines today. Further study on the benefits, opportunities, and challenges of narrative therapy is vital to understand how it can be utilized to support society. Narrative Theory and Therapy in the Post-Truth Era focuses on the structure of the narrative and the possibilities it offers for therapy as well as the post-modern sources of spiritual conflict and how to benefit from the possibilities of the narrative while healing them. Covering topics such as psychotherapy, cognitive narratology, art therapy, and narrative structures, this reference work is ideal for therapists, psychologists, communications specialists, academicians, researchers, practitioners, scholars, instructors, and students.

Metamodernism and Changing Literacy: Emerging Research and Opportunities

Hill, Valerie J.
Metamodernism and Changing Literacy Emerging Research and Opportunities Book PDF

Author : Hill, Valerie J.
Publisher : IGI Global
Page : 283 pages
File Size : 45,8 Mb
Release : 2020-04-17
Category : Language Arts & Disciplines
ISBN : 9781799835363

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Metamodernism and Changing Literacy: Emerging Research and Opportunities by Hill, Valerie J. Pdf

An exploration of Metamodernism, the philosophical framework based on the post-2000 historical and cultural moment, helps in understanding digital citizenship beyond postmodernism and into the future. Research on best practices for learning in digital culture at a time of rapid transition is critical to the future of education and civilization, and an awareness of the philosophical era in which we live provides a foundation for understanding best practices in formal education as well as in personal lives. Without an awareness of Metamodernism, the overwhelming information encountered daily is nearly impossible to tackle, organize, or archive individually or collectively. Metamodernism explored through the lens of changing literacy impacts the field of library and information science as well as media communications. Metamodernism and Changing Literacy: Emerging Research and Opportunities is a critical scholarly publication that advocates for new thinking about literacy for all age groups through an exploration of global digital participatory culture and Metamodernism. A thorough examination of both the advantages and disadvantages of new media, new technologies, and virtual environments, with emphasis on metaliteracy, arms educators and learners of all ages with critical skills and keen perspectives. Featuring a wide range of topics such as digital citizenship, information consumption, and philosophy, successful educators and learners will find this book valuable for navigating virtual landscapes and identifying best practices for learning and life in a digitally connected world. The target audience includes administrators, educators, librarians, students, artists, and lifelong learners.

Oral History Reimagined: Emerging Research and Opportunities

Pack, Sam
Oral History Reimagined Emerging Research and Opportunities Book PDF

Author : Pack, Sam
Publisher : IGI Global
Page : 392 pages
File Size : 40,9 Mb
Release : 2020-03-20
Category : Social Science
ISBN : 9781799834229

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Oral History Reimagined: Emerging Research and Opportunities by Pack, Sam Pdf

The traditional method of composing the life history as a flowing narrative is not only morally dishonest but also intellectually inadequate because it conveys the false impression of a chronologically timeless and uninterrupted soliloquy. They are highly processed, constructed, and reified. Questions have been removed, entire sections have been reordered, and redundancies have been deleted. After the multiple stages involved in transforming a narrative life into an inscribed text, the final product bears little resemblance to the original transcription of the interview. By focusing only on the final product, life histories ignore the other two components in the communicative process. Oral History Reimagined: Emerging Research and Opportunities demonstrates the potential of the life history to serve as a new way of writing vulnerably about the “other” by refusing to hide the authors by sharing equal billing in a dialogic encounter with their informants in order to produce an ethnographic narrative that is multivocal, conversational, and co-constructed. The book examines the idea that a reflexive ethnography in the form of a reciprocal exchange between researchers and informants constitutes the logical extension of reflexivity in anthropological research. The book’s ultimate goal is a balance that dissolves the distinction between the ethnographer as theorizing being and the informant as passive data, that reduces the gap between subject and object, and that presents both ethnographer and informant as having active voices. Featuring topics on life histories, reflexive ethnography, and narrative structure of autoethnography, it is ideally designed for anthropologists, ethnographers, historians, policymakers, academicians, researchers, and students.

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities

Rahman, Muhammad Sabbir,Zaman, Mahmud Habib,Hossain, Md Afnan
Service Marketing Strategies for Small and Medium Enterprises Emerging Research and Opportunities Book PDF

Author : Rahman, Muhammad Sabbir,Zaman, Mahmud Habib,Hossain, Md Afnan
Publisher : IGI Global
Page : 171 pages
File Size : 52,9 Mb
Release : 2018-12-04
Category : Business & Economics
ISBN : 9781522578925

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Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities by Rahman, Muhammad Sabbir,Zaman, Mahmud Habib,Hossain, Md Afnan Pdf

The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1723 pages
File Size : 40,7 Mb
Release : 2018-01-05
Category : Business & Economics
ISBN : 9781522551881

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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age

Taskiran, Nurdan Oncel
Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age Book PDF

Author : Taskiran, Nurdan Oncel
Publisher : IGI Global
Page : 405 pages
File Size : 52,8 Mb
Release : 2019-11-29
Category : Language Arts & Disciplines
ISBN : 9781799815365

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Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age by Taskiran, Nurdan Oncel Pdf

The fast pace of technology in this day and age has made it difficult for individuals to stay informed without becoming lost in the folds of an information overload. Methods used to narrow down information are becoming just as important as providing the information to be discovered. The Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age is a pivotal reference source that provides vital research on the significance of being literate in the age of speed and technology. While highlighting topics such as e-advertising, mobile computing, and visual culture, this publication explores the major issues society has in the information age and the methods of innovative achievements of public or private institutions. This book is ideally designed for researchers, academicians, teachers, and business managers seeking current research on a variety of social sciences in terms of the digital age.

A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves

Sekalala, Seif
A Social Scientific Examination of the Dynamics of Communication Thought and Selves Book PDF

Author : Sekalala, Seif
Publisher : IGI Global
Page : 277 pages
File Size : 54,5 Mb
Release : 2022-06-17
Category : Language Arts & Disciplines
ISBN : 9781799875093

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A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves by Sekalala, Seif Pdf

Intrapersonal communication has been considered and studied less in comparison to general communication and other related topics. Moreover, intrapersonal communication is usually mentioned in the context of studying other topics, as opposed to being studied singularly. To fully understand the complexity and potential uses of this field of study, intrapersonal communication must be researched further. A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves focuses on the concept of intrapersonal communication, discusses how and why we communicate with ourselves, and considers how scholars can help humans improve and harness intrapersonal communication in fields such as artificial intelligence. The book also makes a forceful case for the importance and potential utility of intrapersonal communication. Covering topics such as language, sociology, and cognitive science, this reference work is ideal for sociologists, psychologists, industry professionals, academicians, scholars, researchers, practitioners, instructors, and students.

Localizing Global Marketing Strategies: Emerging Research and Opportunities

Harvey, Janell NaKia
Localizing Global Marketing Strategies Emerging Research and Opportunities Book PDF

Author : Harvey, Janell NaKia
Publisher : IGI Global
Page : 152 pages
File Size : 47,9 Mb
Release : 2019-10-25
Category : Business & Economics
ISBN : 9781799809593

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Localizing Global Marketing Strategies: Emerging Research and Opportunities by Harvey, Janell NaKia Pdf

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.

Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality

Simão, Emília,Soares, Celia
Trends Experiences and Perspectives in Immersive Multimedia and Augmented Reality Book PDF

Author : Simão, Emília,Soares, Celia
Publisher : IGI Global
Page : 277 pages
File Size : 50,9 Mb
Release : 2018-07-27
Category : Computers
ISBN : 9781522556978

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Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality by Simão, Emília,Soares, Celia Pdf

The concept of immersive multimedia, which is closely related to concepts of augmented reality, brings opportunities in art, education, entertainment, and technology. As such, it is vital to explore the connections between consumers of media content and information parts that come from multimedia platforms. Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality is a critical scholarly resource that offers solutions to the problems that appear in both theoretical and practical dimensions of immersive multimedia experiences on an interdisciplinary platform. Featuring coverage on a broad range of topics such as cyber behavior, human-computer interaction, and transmedia, this book is geared towards digital artists, media professionals, developers, academicians, researchers, and upper-level graduate students seeking current research on the exploration of immersive multimedia through the perspectives of technology, communications, and art.

Information Manipulation and Its Impact Across All Industries

Ebrahimi, Maryam
Information Manipulation and Its Impact Across All Industries Book PDF

Author : Ebrahimi, Maryam
Publisher : IGI Global
Page : 234 pages
File Size : 40,6 Mb
Release : 2021-11-19
Category : Social Science
ISBN : 9781799882374

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Information Manipulation and Its Impact Across All Industries by Ebrahimi, Maryam Pdf

Both misinformation and disinformation lead to lasting misperceptions that can pose dangers to the public. While information manipulation has always existed, modern technology allows for misinformation to spread further and quicker than ever before. Especially during times in which misinformation has a greater potential reach and a more captivated audience, it is important to recognize its impact on society. Information Manipulation and Its Impact Across All Industries focuses on information manipulation in different areas including finance and economy, health, society, and more. It considers the effects of misinformation and disinformation on organizations, human resources, citizens, and governments. Additionally, it describes detection models and approaches of misinformation and disinformation as well as anti-misinformation actions, policies, and laws. Covering topics such as cybersecurity, online health misinformation, and social capital, this book is a dynamic resource for managers, engineers, researchers, lecturers, advanced students, professors, academicians, and professional institutions.