Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 151 pages
File Size : 55,6 Mb
Release : 2024-02-14
Category : Antiques & Collectibles
ISBN : 8210379456XXX
NEP Advertising Management B Com 2nd Sem (MIC-2) by Dr. F. C. Sharma Pdf
1. Process of Communication 2. Advertising : Meaning, Definitions, Nature, Functions, Objectives and Importance 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy (Element of Print and Broadcaste Advertising) 6. Advertising Process 7. Evaluation of Advertising Effectiveness 8. Advertising Agency 9. Ethical and Legal Aspects of Advertising in India 10. Advertising Standards Council of India (ASCI).