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Author : Dr. Shailesh Tandon
Publisher : Thakur Publication Private Limited
Page : 168 pages
File Size : 53,6 Mb
Release : 2024-01-01
Category : Education
ISBN : 9789357555104
Buy Latest ADVERTISING MANAGEMENT (Minor) e-Book in English Edition for B.Com 2nd Semester Bihar State By Thakur publication.
Author : Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe
Publisher : Routledge
Page : 231 pages
File Size : 50,6 Mb
Release : 2014-12-18
Category : Antiques & Collectibles
ISBN : 9781317477655
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Author : Kelley
Publisher : M.E. Sharpe
Page : 146 pages
File Size : 50,6 Mb
Release : 2015-05-18
Category : Business & Economics
ISBN : 9780765628763
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Author : Anonim
Publisher : Unknown
Page : 2474 pages
File Size : 50,6 Mb
Release : 1919
Category : Advertising
ISBN : PSU:000066995821
Author : C. L. Tyagi,Arun Kumar
Publisher : Atlantic Publishers & Dist
Page : 452 pages
File Size : 41,7 Mb
Release : 2004
Category : Advertising
ISBN : 8126902574
This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.
Author : Richard Rosenbaum-Elliott
Publisher : Unknown
Page : 498 pages
File Size : 52,9 Mb
Release : 2020-12-25
Category : Electronic
ISBN : 9780198835615
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
Author : Conner Acevedo
Publisher : Scientific e-Resources
Page : 340 pages
File Size : 54,9 Mb
Release : 2018-01-11
Category : Electronic
ISBN : 9781839473104
This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields. Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Remember it is only through advertisements; individuals are able to connect with your brand. This book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral and even reptilian aspects of the human condition in the marketplace. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field.
Author : Batra
Publisher : Pearson Education India
Page : 772 pages
File Size : 49,7 Mb
Release : 2009
Category : Advertising
ISBN : 8177588508
Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 180 pages
File Size : 51,6 Mb
Release : 2021-12-22
Category : Antiques & Collectibles
ISBN : 8210379456XXX
1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Author : Jay Bansal
Publisher : SBPD Publications
Page : 128 pages
File Size : 44,5 Mb
Release : 2021-07-09
Category : Business & Economics
ISBN : 9789351677659
1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.
Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 181 pages
File Size : 46,9 Mb
Release : 2020-12-12
Category : Design
ISBN : 9789351671015
An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 151 pages
File Size : 42,5 Mb
Release : 2024-02-14
Category : Antiques & Collectibles
ISBN : 8210379456XXX
1. Process of Communication 2. Advertising : Meaning, Definitions, Nature, Functions, Objectives and Importance 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy (Element of Print and Broadcaste Advertising) 6. Advertising Process 7. Evaluation of Advertising Effectiveness 8. Advertising Agency 9. Ethical and Legal Aspects of Advertising in India 10. Advertising Standards Council of India (ASCI).
Author : Rudani R.B.
Publisher : S. Chand Publishing
Page : 128 pages
File Size : 52,7 Mb
Release : 2010
Category : Business & Economics
ISBN : 9788121931687
Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography
Author : Sanjay Gupta,Pooja Nasa
Publisher : SBPD Publications
Page : 192 pages
File Size : 51,5 Mb
Release : 2021-07-09
Category : Business & Economics
ISBN : 9789351673699
An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.
Author : Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe
Publisher : Routledge
Page : 318 pages
File Size : 47,9 Mb
Release : 2014-12-18
Category : Antiques & Collectibles
ISBN : 9781317477648
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
