Network Neutrality And Digital Dialogic Communication

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Network Neutrality and Digital Dialogic Communication

Alison N. Novak,Melinda Sebastian
Network Neutrality and Digital Dialogic Communication Book PDF

Author : Alison N. Novak,Melinda Sebastian
Publisher : Routledge
Page : 140 pages
File Size : 48,7 Mb
Release : 2018-10-03
Category : Social Science
ISBN : 9780429847363

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Network Neutrality and Digital Dialogic Communication by Alison N. Novak,Melinda Sebastian Pdf

In the months after the Federal Communications Commission’s (FCC) 2017 decision to repeal network neutrality as US policy, it is easy to forget the decades of public, organizational, media and governmental struggle to control digital policy and open access to the internet. Using dialogic communication tactics, the public, governmental actors and organizations impacted the ruling through YouTube comments, the FCC online system and social network communities. Network neutrality, which requires that all digital sites can be accessed with equal speed and ability, is an important example of how dialogic communication facilitates public engagement in policy debates. However, the practice and ability of the public, organizations and media to engage in dialogic communication are also greatly impacted by the FCC’s decision. This book reflects on decades of global engagement in the network neutrality debate and the evolution of dialogic communication techniques used to shape one of the most relevant and critical digital policies in history.

Research Perspectives on Social Media Influencers and their Followers

Brandi Watkins
Research Perspectives on Social Media Influencers and their Followers Book PDF

Author : Brandi Watkins
Publisher : Rowman & Littlefield
Page : 249 pages
File Size : 40,9 Mb
Release : 2021-03-15
Category : Social Science
ISBN : 9781793613653

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Research Perspectives on Social Media Influencers and their Followers by Brandi Watkins Pdf

Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It’s the followers that make SMI relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful.

The New Review Economy

Alison N. Novak
The New Review Economy Book PDF

Author : Alison N. Novak
Publisher : Routledge
Page : 136 pages
File Size : 50,9 Mb
Release : 2020-11-02
Category : Language Arts & Disciplines
ISBN : 9781000215465

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The New Review Economy by Alison N. Novak Pdf

This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy. The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze famous cases such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest the hunt of "Cecil the Lion," to illustrate the complicated yet important role of TPRS in the review economy. Theories such as neoliberal public relations, digital dialogic communication and cultural intermediaries help explain the impact of reviews and how to apply lessons learned from infamous cases. This nuanced and up to date exploration of the contemporary review economy will offer insights and best practice for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs.

Public Relations Management in Africa Volume 1

Albert A. Anani-Bossman,Takalani E. Mudzanani,Cornelius B. Pratt,Isaac A. Blankson
Public Relations Management in Africa Volume 1 Book PDF

Author : Albert A. Anani-Bossman,Takalani E. Mudzanani,Cornelius B. Pratt,Isaac A. Blankson
Publisher : Springer Nature
Page : 282 pages
File Size : 52,9 Mb
Release : 2023-07-12
Category : Social Science
ISBN : 9783031267048

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Public Relations Management in Africa Volume 1 by Albert A. Anani-Bossman,Takalani E. Mudzanani,Cornelius B. Pratt,Isaac A. Blankson Pdf

This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.

After Net Neutrality

Victor Pickard,David Elliot Berman
After Net Neutrality Book PDF

Author : Victor Pickard,David Elliot Berman
Publisher : Yale University Press
Page : 188 pages
File Size : 54,6 Mb
Release : 2019-10-29
Category : Political Science
ISBN : 9780300249101

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After Net Neutrality by Victor Pickard,David Elliot Berman Pdf

A provocative analysis of net neutrality and a call to democratize online communication This short book is both a primer that explains the history and politics of net neutrality and an argument for a more equitable framework for regulating access to the internet. Pickard and Berman argue that we should not see internet service as a commodity but as a public good necessary for sustaining democratic society in the twenty-first century. They aim to reframe the threat to net neutrality as more than a conflict between digital leviathans like Google and internet service providers like Comcast but as part of a much wider project to commercialize the public sphere and undermine the free speech essential for democracy. Readers will come away with a better understanding of the key concepts underpinning the net neutrality battle and rallying points for future action to democratize online communication.

The Ubiquitous Internet

Anja Bechmann,Stine Lomborg
The Ubiquitous Internet Book PDF

Author : Anja Bechmann,Stine Lomborg
Publisher : Routledge
Page : 178 pages
File Size : 41,8 Mb
Release : 2014-11-13
Category : Social Science
ISBN : 9781317931409

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The Ubiquitous Internet by Anja Bechmann,Stine Lomborg Pdf

This book presents state of the art theoretical and empirical research on the ubiquitous internet: its everyday users and its economic stakeholders. The book offers a 360-degree media analysis of the contemporary terrain of the internet by examining both user and industry perspectives and their relation to one another. Contributors consider user practices in terms of internet at your fingertips—the abundance, free flow, and interconnectivity of data. They then consider industry’s use of user data and standards in commodification and value-creation.

Net Neutrality Compendium

Luca Belli,Primavera De Filippi
Net Neutrality Compendium Book PDF

Author : Luca Belli,Primavera De Filippi
Publisher : Springer
Page : 300 pages
File Size : 48,5 Mb
Release : 2015-11-10
Category : Law
ISBN : 9783319264257

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Net Neutrality Compendium by Luca Belli,Primavera De Filippi Pdf

The ways in which Internet traffic is managed have direct consequences on Internet users’ rights as well as on their capability to compete on a level playing field. Network neutrality mandates to treat Internet traffic in a non-discriminatory fashion in order to maximise end users’ freedom and safeguard an open Internet. This book is the result of a collective work aimed at providing deeper insight into what is network neutrality, how does it relates to human rights and free competition and how to properly frame this key issue through sustainable policies and regulations. The Net Neutrality Compendium stems from three years of discussions nurtured by the members of the Dynamic Coalition on Network Neutrality (DCNN), an open and multi-stakeholder group, established under the aegis of the United Nations Internet Governance Forum (IGF).

Network neutrality

Christopher T. Marsden
Network neutrality Book PDF

Author : Christopher T. Marsden
Publisher : Manchester University Press
Page : 245 pages
File Size : 48,7 Mb
Release : 2017-02-23
Category : Law
ISBN : 9781526105493

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Network neutrality by Christopher T. Marsden Pdf

This electronic version has been made available under a Creative Commons (BY-NC) open access license. Net neutrality is the most contested Internet access policy of our time. This book offers an in-depth explanation of the concept, addressing its history since 1999, its engineering, the policy challenges it represents and its legislation and regulation. Various case studies are presented, including Specialized Services and Content Delivery Networks for video over the Internet, and the book goes on to examine the future of net neutrality battles in Europe, the United States and developing countries, as well as offering co-regulatory solutions based on FRAND and non-exclusivity. It will be a must-read for researchers and advocates in the net neutrality debate, as well as those interested in the context of communications regulation, law and economic regulation, human rights discourse and policy, and the impact of science and engineering on policy and governance.

An Integrated Approach to Communication Theory and Research

Don W. Stacks,Michael B. Salwen,Kristen C. Eichhorn
An Integrated Approach to Communication Theory and Research Book PDF

Author : Don W. Stacks,Michael B. Salwen,Kristen C. Eichhorn
Publisher : Routledge
Page : 783 pages
File Size : 55,7 Mb
Release : 2019-03-14
Category : Language Arts & Disciplines
ISBN : 9781351358705

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An Integrated Approach to Communication Theory and Research by Don W. Stacks,Michael B. Salwen,Kristen C. Eichhorn Pdf

This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on: ■ Digital Media ■ Media Effects ■ Privacy ■ Dark Side ■ Applied Communication ■ Relational Communication ■ Instructional Communication ■ Communication and the Law The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.

Net Neutrality and What It Means to You

Jeff Mapua
Net Neutrality and What It Means to You Book PDF

Author : Jeff Mapua
Publisher : The Rosen Publishing Group, Inc
Page : 50 pages
File Size : 44,7 Mb
Release : 2016-12-15
Category : Juvenile Nonfiction
ISBN : 9781499465112

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Net Neutrality and What It Means to You by Jeff Mapua Pdf

Internet users can find it difficult to keep up on the ever-changing laws, issues, and challenges that affect their media experience. In clear, easy-to-grasp language, this guide explains the basic workings of internet connections, IP addresses, and bandwidth throttling. The status of information control by governments and internet providers is explored in both the United States and an international context. This insightful title makes clear the debate between those who support net neutrality and those who oppose it—a debate that affects every internet user today and in the years to come.

Communication Yearbook 38

Elisia L. Cohen
Communication Yearbook 38 Book PDF

Author : Elisia L. Cohen
Publisher : Routledge
Page : 494 pages
File Size : 45,9 Mb
Release : 2014-05-09
Category : Language Arts & Disciplines
ISBN : 9781317936831

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Communication Yearbook 38 by Elisia L. Cohen Pdf

Communication Yearbook 38 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Elisia Cohen presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The contents include summaries of communication research programs that represent the most innovative work currently. Offering a blend of chapters emphasizing timely disciplinary concerns and enduring theoretical questions, this volume will be valuable to scholars throughout communication studies.

Professional Communication and Network Interaction

Heidi A. McKee,James E. Porter
Professional Communication and Network Interaction Book PDF

Author : Heidi A. McKee,James E. Porter
Publisher : Routledge
Page : 222 pages
File Size : 44,5 Mb
Release : 2017-06-14
Category : Language Arts & Disciplines
ISBN : 9781351770767

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Professional Communication and Network Interaction by Heidi A. McKee,James E. Porter Pdf

Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop to address the changing practices of professional communication? Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication. The book develops a rhetorical theory based on networked interaction and rhetorical ethics: seeing professional communication as involving new kinds of networked interactions that require an integrated view of rhetoric and ethics. The book applies this frame to a variety of communication cases involving, for example, employee missteps on social media, corporate-consumer interactions, and the developing use of artificial intelligence agents (AI bots) to handle online communication.

Social Media and Politics

Glenn W. Richardson Jr.
Social Media and Politics Book PDF

Author : Glenn W. Richardson Jr.
Publisher : Bloomsbury Publishing USA
Page : 593 pages
File Size : 46,9 Mb
Release : 2016-11-21
Category : Social Science
ISBN : 9781440839511

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Social Media and Politics by Glenn W. Richardson Jr. Pdf

This two-volume set explores the various ways social media are profoundly changing politics in America. The last decade has seen dramatic changes in the U.S. political process. The advent of social media and other new forms of expression have enabled an unprecedented number of citizens to enter the political arena by expressing their opinions about issues and candidates in ways that can influence untold numbers of voters and officials. But the vast majority of politicians have not fully grasped how social media has fundamentally changed the process of communication or adjusted to the dramatic shift in political power that is taking place. Written by experts on the intersections of politics, public opinion, and popular culture, this book examines how new media have brought political "power to the people" like never before, provided new channels through which politicians communicate and attempt to influence public opinion, and caused a game-changing shift in political power. Volume one focuses on how savvy politicians are learning to communicate in new ways via new media in order to enhance their political appeal. The second volume examines the various ways in which individuals or groups who use new/social media are affecting voters' decisions, applying pressure to elected or appointed officials, and influencing the direction of the country.

European Heritage, Dialogue and Digital Practices

Areti Galani,Rhiannon Mason,Gabi Arrigoni
European Heritage Dialogue and Digital Practices Book PDF

Author : Areti Galani,Rhiannon Mason,Gabi Arrigoni
Publisher : Routledge
Page : 130 pages
File Size : 45,8 Mb
Release : 2019-07-09
Category : Art
ISBN : 9780429624377

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European Heritage, Dialogue and Digital Practices by Areti Galani,Rhiannon Mason,Gabi Arrigoni Pdf

European Heritage, Dialogue and Digital Practices focuses on the intersection of heritage, dialogue and digital culture in the context of Europe. Responding to the increased emphasis on the potential for heritage and digital technologies to foster dialogue and engender communitarian identities in Europe, the book explores what kind of role digital tools, platforms and practices play in supporting and challenging dialogue about heritage in the region. Drawing on fieldwork involving several European museums and heritage organisations, the chapters in this volume critically engage with the role of digital technology in heritage work and its association with ideas of democratisation, multivocality and possibilities for feedback and dialogic engagement in the emerging digital public sphere. The book also provides a framework for understanding dialogue in relation to other commonly used approaches in heritage institutions, such as participation, engagement and intercultural exchange. The authors map out the complex landscape of digitally mediated heritage practices in Europe, both official and unofficial, by capturing three distinct areas of practice: perceptions and applications of digitally mediated dialogues around heritage within European museums and cultural policy, facilitation of dialogue between European museums and communities through participatory design approaches and non-official mobilisation of heritage on social media. European Heritage, Dialogue and Digital Practices will be of interest to both scholars and students in the fields of heritage and museum studies, digital heritage, media studies and communication, the digital humanities, sociology and memory studies. The book will also appeal to policy makers and professionals working in a variety of different fields.

The Oxford Handbook of Electoral Persuasion

Elizabeth Suhay,Bernard Grofman,Alexander H. Trechsel
The Oxford Handbook of Electoral Persuasion Book PDF

Author : Elizabeth Suhay,Bernard Grofman,Alexander H. Trechsel
Publisher : Oxford University Press, USA
Page : 1124 pages
File Size : 40,7 Mb
Release : 2020
Category : Political Science
ISBN : 9780190860806

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The Oxford Handbook of Electoral Persuasion by Elizabeth Suhay,Bernard Grofman,Alexander H. Trechsel Pdf

"Electoral persuasion is central to democratic politics. It includes strategic communication not only by candidates and parties but also by interest groups, media, and citizens. This volume surveys the vast literature on this topic, emphasizing contemporary research and topics and complementing deep coverage of U.S. politics with international perspectives"--