New Media And Visual Communication In Social Networks

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New Media and Visual Communication in Social Networks

K?r, Serpil
New Media and Visual Communication in Social Networks Book PDF

Author : K?r, Serpil
Publisher : IGI Global
Page : 345 pages
File Size : 53,9 Mb
Release : 2019-08-30
Category : Computers
ISBN : 9781799810452

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New Media and Visual Communication in Social Networks by K?r, Serpil Pdf

Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Digital Life on Instagram

Elisa Serafinelli
Digital Life on Instagram Book PDF

Author : Elisa Serafinelli
Publisher : Emerald Group Publishing
Page : 235 pages
File Size : 53,8 Mb
Release : 2018-08-31
Category : Language Arts & Disciplines
ISBN : 9781787564985

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Digital Life on Instagram by Elisa Serafinelli Pdf

Discussing the social uses of Instagram, this book shows how visuality is changing people’s perception of the world and their mediated lives, illustrating how the platform shapes new social relationships, marketing techniques, privacy and surveillance concerns, and representations of the self, arguing for the development of new mobile visualities.

Frontiers in New Media Research

Francis L.F. Lee,Louis Leung,Jack Linchuan Qiu,Donna S.C. Chu
Frontiers in New Media Research Book PDF

Author : Francis L.F. Lee,Louis Leung,Jack Linchuan Qiu,Donna S.C. Chu
Publisher : Routledge
Page : 320 pages
File Size : 49,9 Mb
Release : 2013-05-07
Category : Social Science
ISBN : 9781136286858

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Frontiers in New Media Research by Francis L.F. Lee,Louis Leung,Jack Linchuan Qiu,Donna S.C. Chu Pdf

This volume puts together the works of a group of distinguished scholars and active researchers in the field of media and communication studies to reflect upon the past, present, and future of new media research. The chapters examine the implications of new media technologies on everyday life, existing social institutions, and the society at large at various levels of analysis. Macro-level analyses of changing techno-social formation – such as discussions of the rise of surveillance society and the "fifth estate" – are combined with studies on concrete and specific new media phenomena, such as the rise of Pro-Am collaboration and "fan labor" online. In the process, prominent concepts in the field of new media studies, such as social capital, displacement, and convergence, are critically examined, while new theoretical perspectives are proposed and explicated. Reflecting the inter-disciplinary nature of the field of new media studies and communication research in general, the chapters interrogate into the problematic through a range of theoretical and methodological approaches. The book should offer students and researchers who are interested in the social impact of new media both critical reviews of the existing literature and inspirations for developing new research questions.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Management Association, Information Resources
Research Anthology on Social Media Advertising and Building Consumer Relationships Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2012 pages
File Size : 50,7 Mb
Release : 2022-05-13
Category : Computers
ISBN : 9781668462881

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Research Anthology on Social Media Advertising and Building Consumer Relationships by Management Association, Information Resources Pdf

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Digital Service Delivery in Africa

Ogechi Adeola,Jude N. Edeh,Robert E. Hinson,Fulufhelo Netswera
Digital Service Delivery in Africa Book PDF

Author : Ogechi Adeola,Jude N. Edeh,Robert E. Hinson,Fulufhelo Netswera
Publisher : Springer Nature
Page : 355 pages
File Size : 47,8 Mb
Release : 2022-02-07
Category : Business & Economics
ISBN : 9783030839093

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Digital Service Delivery in Africa by Ogechi Adeola,Jude N. Edeh,Robert E. Hinson,Fulufhelo Netswera Pdf

The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa. This book responds to the need for African enterprises and organisations—particularly those in the service sector—to fully exploit the inherent potential in digital platforms by putting in place processes to respond effectively to changing consumer demands. Digital service delivery is conceptualised as a key driver of effective management and service delivery across the value chain of businesses. The authors offer insights into the opportunities, drivers, structures, and models of digital service delivery specific to the African context, using case studies and country-based themes that highlight how the adoption of digital platforms and practices can transform service delivery for value-creation. The book examines the scope and applications of digital businesses, emphasising the emergence, value-creation, and strategic implications for Africa’s private and public enterprises. Students, entrepreneurs, IT innovators, academics, and policymakers will gain a greater understanding of how digitalisation is shaping consumer expectations, industry practices, and service delivery in Africa.

Handbook of Research on New Media Applications in Public Relations and Advertising

Esiyok, Elif
Handbook of Research on New Media Applications in Public Relations and Advertising Book PDF

Author : Esiyok, Elif
Publisher : IGI Global
Page : 572 pages
File Size : 49,6 Mb
Release : 2020-08-07
Category : Business & Economics
ISBN : 9781799832034

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Handbook of Research on New Media Applications in Public Relations and Advertising by Esiyok, Elif Pdf

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

A Companion to New Media Dynamics

John Hartley,Jean Burgess,Axel Bruns
A Companion to New Media Dynamics Book PDF

Author : John Hartley,Jean Burgess,Axel Bruns
Publisher : John Wiley & Sons
Page : 530 pages
File Size : 55,8 Mb
Release : 2015-06-02
Category : Social Science
ISBN : 9781119000860

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A Companion to New Media Dynamics by John Hartley,Jean Burgess,Axel Bruns Pdf

A Companion to New Media Dynamics presents a state-of-the-art collection of multidisciplinary readings that examine the origins, evolution, and cultural underpinnings of the media of the digital age in terms of dynamic change Presents a state-of-the-art collection of original readings relating to new media in terms of dynamic change Features interdisciplinary contributions encompassing the sciences, social sciences, humanities and creative arts Addresses a wide range of issues from the ownership and regulation of new media to their form and cultural uses Provides readers with a glimpse of new media dynamics at three levels of scale: the 'macro' or system level; the 'meso' or institutional level; and 'micro' or agency level

Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce

Mentor, Dominic
Handbook of Research on New Media Training and Skill Development for the Modern Workforce Book PDF

Author : Mentor, Dominic
Publisher : IGI Global
Page : 439 pages
File Size : 49,7 Mb
Release : 2022-05-13
Category : Business & Economics
ISBN : 9781668439982

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Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce by Mentor, Dominic Pdf

The abrupt shift to online learning brought on by the COVID-19 pandemic revealed the need for the adoption and application of new media, virtual training, and online skill development for the modern workforce. However, organizations are grappling with unanticipated complexities, and many have recognized the gaps between online and in-person competencies and capabilities with unaddressed needs. There is an urgent need to bridge this gap and organically grow engagement and connectedness in the digital online space with new media tools and resources. The Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce exhibits how both business and educational organizations may utilize the new media computer technology to best engage in workforce training. It provides the best practices to aid the transition to successful learning environments for organizational skill development and prepare and support new media educational engagement as the new norm in all its forms and finer nuances. Covering topics such as occupational performance assessment, personal response systems, and situationally-aware human-computer interaction, this major reference work is an essential tool for workforce development organizations, business executives, managers, communications specialists, students, teachers, government officials, pre-service teachers, researchers, and academicians.

Universal Codes of Media in International Political Communications: Emerging Research and Opportunities

Yeromin, Mykola Borysovych
Universal Codes of Media in International Political Communications Emerging Research and Opportunities Book PDF

Author : Yeromin, Mykola Borysovych
Publisher : IGI Global
Page : 209 pages
File Size : 52,9 Mb
Release : 2020-11-27
Category : Social Science
ISBN : 9781799838098

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Universal Codes of Media in International Political Communications: Emerging Research and Opportunities by Yeromin, Mykola Borysovych Pdf

Much like different lenses will give a camera a different view, different forms of media portray different aspects of political relations. Without conveyed messages through audiovisual media, individuals would lose those conveyed messages through sub-textual means. Universal Codes of Media in International Political Communications: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of audiovisual media and applications within political science. Featuring coverage on a broad range of topics such as media representation, political studies, and international communications, this book is ideally designed for policymakers, administrators, and government officials.

The Emerald Handbook of Computer-Mediated Communication and Social Media

Jeremy Harris Lipschultz,Karen Freberg,Regina Luttrell
The Emerald Handbook of Computer Mediated Communication and Social Media Book PDF

Author : Jeremy Harris Lipschultz,Karen Freberg,Regina Luttrell
Publisher : Emerald Group Publishing
Page : 516 pages
File Size : 42,9 Mb
Release : 2022-06-27
Category : Computers
ISBN : 9781800715998

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The Emerald Handbook of Computer-Mediated Communication and Social Media by Jeremy Harris Lipschultz,Karen Freberg,Regina Luttrell Pdf

Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.

Social Media

Graham Meikle
Social Media Book PDF

Author : Graham Meikle
Publisher : Routledge
Page : 170 pages
File Size : 43,9 Mb
Release : 2016-02-05
Category : Social Science
ISBN : 9781134660964

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Social Media by Graham Meikle Pdf

Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle explores the tensions between these two aspects of social media. From Facebook and Twitter to Reddit and YouTube, Meikle examines social media as industries and as central sites for understanding the cultural politics of everyday life. Building on the new forms of communication and citizenship brought about by these platforms, he analyzes the meanings of sharing and privacy, internet memes, remix cultures and citizen journalism. Throughout, Social Media engages with questions of visibility, performance, platforms and users, and demonstrates how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture

Management Association, Information Resources
Research Anthology on Usage Identity and Impact of Social Media on Society and Culture Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1378 pages
File Size : 42,8 Mb
Release : 2022-06-10
Category : Computers
ISBN : 9781668463086

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Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture by Management Association, Information Resources Pdf

Much of the world has access to internet and social media. The internet has quickly become a new hub for not only communication, but also community development. In most communities, people develop new cultural norms and identity development through social media usage. However, while these new lines of communication are helpful to many, challenges such as social media addiction, cyberbullying, and misinformation lurk on the internet and threaten forces both within and beyond the internet. The Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture is a comprehensive resource on the impact social media has on an individuals’ identity formation as well as its usage within society and cultures. It explores new research methodologies and findings into the behavior of users on social media as well as the effects of social media on society and culture as a whole. Covering topics such as cultural diversity, online deception, and youth impact, this major reference work is an essential resource for computer scientists, online community moderators, sociologists, business leaders and managers, marketers, advertising agencies, government officials, libraries, students and faculty of higher education, researchers, and academicians.

Digital Media and Society

Simon Lindgren
Digital Media and Society Book PDF

Author : Simon Lindgren
Publisher : SAGE
Page : 329 pages
File Size : 50,9 Mb
Release : 2017-05-01
Category : Language Arts & Disciplines
ISBN : 9781473998919

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Digital Media and Society by Simon Lindgren Pdf

This book offers a comprehensive new analysis of the contemporary media landscape, looking at the central theories of the digital society, and the hot topics and key research methods in the field.

Proceedings of the 5th Open Society Conference (OSC 2023)

Daryono,Widiyanto,Ardik Ardianto,Indra Pratama Putra Salmon
Proceedings of the 5th Open Society Conference OSC 2023 Book PDF

Author : Daryono,Widiyanto,Ardik Ardianto,Indra Pratama Putra Salmon
Publisher : Springer Nature
Page : 234 pages
File Size : 51,8 Mb
Release : 2023-11-08
Category : Social Science
ISBN : 9789464632903

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Proceedings of the 5th Open Society Conference (OSC 2023) by Daryono,Widiyanto,Ardik Ardianto,Indra Pratama Putra Salmon Pdf

This is an open access book. Technology is changing everything. As digitization, advanced analytics, and artificial intelligence (AI) sweep across industries and geographies, they aren’t just reshaping the competitive landscape; they’re redefining the organizational imperative: adapt or die. Wait and see is not an option; it’s a death sentence. Today the world is changing rapidly. This has created a sense of urgency to embrace this change for the sustainability of both individual and corporate existence. The name of this future world on the brink of change and transformation is VUCA (Volatility, Uncertainty, Complexity, and Ambiguity). Current phenomena include the rise of artificial intelligence, which can impact education and workforces, fast-paced businesses, and other advances that create VUCA. Understanding the VUCA world, adapting to it, and focusing on the opportunities rather than the challenges it brings are the basis of sustainability. To increase or maintain the level of development of the countries, and increasing technological advancement, the world is concurrently facing political instability, deteriorating environmental conditions, poverty, and an imbalance in the distribution of wealth. Although the VUCA era seems to lead to a pessimistic situation, giving up is not wise. The world will continue to move, but humans will always be able to adjust. The key lies in the individual’s willingness to keep learning and trying. In this case, three things that need to be built are goals, processes, and support. The goal or goal itself is an orientation that needs to be the basis for action. This issue becomes fascinating to discuss from various perspectives and see how we could utilize & empower technology to mitigate the risks. To empower the use of technology from Humanities, Business & Political Perspectives in the VUCA Era, the Faculty of Law, Social and Political Sciences (FHISIP) of the Universitas Terbuka took the initiative to organize an international seminar with the theme “Empowering Technology: Humanities, Business & Political Perspectives in VUCA Era”

Visual Communication

Giorgia Aiello,Katy Parry
Visual Communication Book PDF

Author : Giorgia Aiello,Katy Parry
Publisher : SAGE
Page : 308 pages
File Size : 47,5 Mb
Release : 2019-10-28
Category : Social Science
ISBN : 9781526417121

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Visual Communication by Giorgia Aiello,Katy Parry Pdf

Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.