Handbook Of Research On New Media Applications In Public Relations And Advertising

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Handbook of Research on New Media Applications in Public Relations and Advertising

Esiyok, Elif
Handbook of Research on New Media Applications in Public Relations and Advertising Book PDF

Author : Esiyok, Elif
Publisher : IGI Global
Page : 572 pages
File Size : 41,6 Mb
Release : 2020-08-07
Category : Business & Economics
ISBN : 9781799832034

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Handbook of Research on New Media Applications in Public Relations and Advertising by Esiyok, Elif Pdf

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

New Media and Public Relations

Sandra C. Duhé
New Media and Public Relations Book PDF

Author : Sandra C. Duhé
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 0 pages
File Size : 50,6 Mb
Release : 2017
Category : Internet in public relations
ISBN : 1433132737

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New Media and Public Relations by Sandra C. Duhé Pdf

The latest edition of this book offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments.

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Ta?k?ran, Nurdan Öncel
Handbook of Research on Effective Advertising Strategies in the Social Media Age Book PDF

Author : Ta?k?ran, Nurdan Öncel
Publisher : IGI Global
Page : 509 pages
File Size : 48,8 Mb
Release : 2015-02-28
Category : Business & Economics
ISBN : 9781466681262

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Handbook of Research on Effective Advertising Strategies in the Social Media Age by Ta?k?ran, Nurdan Öncel Pdf

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Handbook of Social Media Management

Mike Friedrichsen,Wolfgang Mühl-Benninghaus
Handbook of Social Media Management Book PDF

Author : Mike Friedrichsen,Wolfgang Mühl-Benninghaus
Publisher : Springer Science & Business Media
Page : 880 pages
File Size : 47,8 Mb
Release : 2013-05-28
Category : Business & Economics
ISBN : 9783642288975

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Handbook of Social Media Management by Mike Friedrichsen,Wolfgang Mühl-Benninghaus Pdf

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Share This Too

CIPR (Chartered Institute of Public Relations)
Share This Too Book PDF

Author : CIPR (Chartered Institute of Public Relations)
Publisher : John Wiley & Sons
Page : 341 pages
File Size : 43,7 Mb
Release : 2013-08-06
Category : Business & Economics
ISBN : 9781118676929

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Share This Too by CIPR (Chartered Institute of Public Relations) Pdf

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce

Mentor, Dominic
Handbook of Research on New Media Training and Skill Development for the Modern Workforce Book PDF

Author : Mentor, Dominic
Publisher : IGI Global
Page : 439 pages
File Size : 44,6 Mb
Release : 2022-05-13
Category : Business & Economics
ISBN : 9781668439982

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Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce by Mentor, Dominic Pdf

The abrupt shift to online learning brought on by the COVID-19 pandemic revealed the need for the adoption and application of new media, virtual training, and online skill development for the modern workforce. However, organizations are grappling with unanticipated complexities, and many have recognized the gaps between online and in-person competencies and capabilities with unaddressed needs. There is an urgent need to bridge this gap and organically grow engagement and connectedness in the digital online space with new media tools and resources. The Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce exhibits how both business and educational organizations may utilize the new media computer technology to best engage in workforce training. It provides the best practices to aid the transition to successful learning environments for organizational skill development and prepare and support new media educational engagement as the new norm in all its forms and finer nuances. Covering topics such as occupational performance assessment, personal response systems, and situationally-aware human-computer interaction, this major reference work is an essential tool for workforce development organizations, business executives, managers, communications specialists, students, teachers, government officials, pre-service teachers, researchers, and academicians.

The PR Agency Handbook

Regina M. Luttrell,Luke W. Capizzo
The PR Agency Handbook Book PDF

Author : Regina M. Luttrell,Luke W. Capizzo
Publisher : SAGE Publications
Page : 432 pages
File Size : 40,7 Mb
Release : 2018-03-26
Category : Language Arts & Disciplines
ISBN : 9781506329079

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The PR Agency Handbook by Regina M. Luttrell,Luke W. Capizzo Pdf

A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world examples from the field as well as interviews with PR experts to help you bridge the critical gap between college and professional life. Throughout the book, you are introduced to many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). You will not develop a fundamental understanding of the different components found within an agency, but you will also gain an appreciation for the positive impact that excellent agency work can have on organizations. Key Features: Real-world examples from the field ensure that the practical concepts presented become concrete for you. Numerous interviews with industry professionals from across the country and around the world are included at the end of each chapter to provide you with snapshots of the agency experience. A chapter dedicated to social media (Chapter 6) offers you a comprehensive look at how companies utilize these important platforms An introduction to the PESO and ROSTIR models shows you how to adapt your campaigns to meet the needs of today’s integrated agency environment. A chapter dedicated to tools and templates gives you exposure to real documents you will need in your career.

Advertising and Public Relations Research

Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley
Advertising and Public Relations Research Book PDF

Author : Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley
Publisher : Routledge
Page : 437 pages
File Size : 41,5 Mb
Release : 2015-04-16
Category : Business & Economics
ISBN : 9781317507369

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Advertising and Public Relations Research by Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley Pdf

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

The SAGE Handbook of Public Relations

Robert L. Heath
The SAGE Handbook of Public Relations Book PDF

Author : Robert L. Heath
Publisher : SAGE Publications
Page : 792 pages
File Size : 46,9 Mb
Release : 2010-07-29
Category : Business & Economics
ISBN : 9781506319131

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The SAGE Handbook of Public Relations by Robert L. Heath Pdf

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

The Public Relations Handbook

Alison Theaker
The Public Relations Handbook Book PDF

Author : Alison Theaker
Publisher : Routledge
Page : 424 pages
File Size : 42,7 Mb
Release : 2020-10-26
Category : Business & Economics
ISBN : 9781000208771

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The Public Relations Handbook by Alison Theaker Pdf

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

The Global Public Relations Handbook, Revised and Expanded Edition

Krishnamurthy Sriramesh,Dejan Vercic
The Global Public Relations Handbook Revised and Expanded Edition Book PDF

Author : Krishnamurthy Sriramesh,Dejan Vercic
Publisher : Routledge
Page : 805 pages
File Size : 55,7 Mb
Release : 2009-01-13
Category : Business & Economics
ISBN : 9781135845544

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The Global Public Relations Handbook, Revised and Expanded Edition by Krishnamurthy Sriramesh,Dejan Vercic Pdf

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

The Handbook of Strategic Public Relations and Integrated Communications

Clarke Caywood
The Handbook of Strategic Public Relations and Integrated Communications Book PDF

Author : Clarke Caywood
Publisher : McGraw Hill Professional
Page : 612 pages
File Size : 48,9 Mb
Release : 1997-05
Category : Business & Economics
ISBN : 0786311312

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The Handbook of Strategic Public Relations and Integrated Communications by Clarke Caywood Pdf

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!

Research Anthology on Social Media Advertising and Building Consumer Relationships

Management Association, Information Resources
Research Anthology on Social Media Advertising and Building Consumer Relationships Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2012 pages
File Size : 52,9 Mb
Release : 2022-05-13
Category : Computers
ISBN : 9781668462881

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Research Anthology on Social Media Advertising and Building Consumer Relationships by Management Association, Information Resources Pdf

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Management Association, Information Resources
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1865 pages
File Size : 46,7 Mb
Release : 2021-05-28
Category : Computers
ISBN : 9781799890218

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Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by Management Association, Information Resources Pdf

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Global Perspectives on the Strategic Role of Marketing Information Systems

Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando
Global Perspectives on the Strategic Role of Marketing Information Systems Book PDF

Author : Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando
Publisher : IGI Global
Page : 404 pages
File Size : 47,8 Mb
Release : 2023-05-08
Category : Business & Economics
ISBN : 9781668465936

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Global Perspectives on the Strategic Role of Marketing Information Systems by Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando Pdf

A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.