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News, Public Relations and Power by Simon Cottle Pdf
"We live in increasingly promotional times. States, political parties and corporations as well as new social movements and diverse cultural interests today seek to put their message across via the media and in pursuit of disparate aims, enhanced public understanding and legitimacy. Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication study," this book addresses such issues as: "the rapid growth of public relations in its impact on news production ; state information management strategies in times of internal political dissent ; political parties and mediated 'spin' conducted at national and local levels ; the historically changing nature of war journalism ; environmental activism and pressure group communication" and much more - back cover.
News, Public Relations and Power by Simon Cottle Pdf
Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication scholarship and study News, Public Relations and Power has contributions from leading international researchers who address issues such as: the rapid growth of public relations and its impact on news production; state information management strategies in times of internal political dissent; political parties and mediated s̀pin' conducted at national and local levels; the historically changing nature of war journalism; and tabloid television and forms of cultural representation.
News, Public Relations and Power by Simon Cottle Pdf
Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication, this book brings together contributions form leading international researchers who address important issues in public relations and mediatised promotion.
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
Public relations is in the White House and the boardroom. It's creating tomorrow's stars on Hollywood sets and it's shaping the careers of tomorrow's leaders. It's moving new ideas out of the workshops of entrepreneurs and onto the Internet. Public relations is everywhere. Leonard Saffir has spent a lifetime affecting the ways we view our corporations, our politicians, our heroes, and the host of products and services we buy and use every day. In "Power Public Relations," he reveals the dynamic, powerful discipline that's successfully being used to influence thinking and shape public reaction. Complete with hands-on advice on working with the media, capturing public interest, and building and evaluating a successful public relations program, "Power Public Relations" promises to reveal new opportunities for anyone who understands the new PR and puts it to work. Praise for the Previous Edition of Power Public Relations "No professional should be without this book. It carries how-to advice and a view of the future that must be read by all." -- Robert L. Dilenschneider Principal, The Dilenschneider Group "In candidly sharing his experiences, Len Saffir easily rates an E for excellence. This book is enlightening, educational, and enjoyable!" -- Richard Weiner Public Relations Consultant
The Routledge Handbook of Critical Public Relations by Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra Pdf
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
W. Lance Bennett,Regina G. Lawrence,Steven Livingston
Author : W. Lance Bennett,Regina G. Lawrence,Steven Livingston Publisher : University of Chicago Press Page : 280 pages File Size : 43,9 Mb Release : 2008-09-15 Category : Political Science ISBN : 9780226042862
When the Press Fails by W. Lance Bennett,Regina G. Lawrence,Steven Livingston Pdf
A sobering look at the intimate relationship between political power and the news media, When the Press Fails argues the dependence of reporters on official sources disastrously thwarts coverage of dissenting voices from outside the Beltway. The result is both an indictment of official spin and an urgent call to action that questions why the mainstream press failed to challenge the Bush administration’s arguments for an invasion of Iraq or to illuminate administration policies underlying the Abu Ghraib controversy. Drawing on revealing interviews with Washington insiders and analysis of content from major news outlets, the authors illustrate the media’s unilateral surrender to White House spin whenever oppositional voices elsewhere in government fall silent. Contrasting these grave failures with the refreshingly critical reporting on Hurricane Katrina—a rare event that caught officials off guard, enabling journalists to enter a no-spin zone—When the Press Fails concludes by proposing new practices to reduce reporters’ dependence on power. “The hand-in-glove relationship of the U.S. media with the White House is mercilessly exposed in this determined and disheartening study that repeatedly reveals how the press has toed the official line at those moments when its independence was most needed.”—George Pendle, Financial Times “Bennett, Lawrence, and Livingston are indisputably right about the news media’s dereliction in covering the administration’s campaign to take the nation to war against Iraq.”—Don Wycliff, Chicago Tribune “[This] analysis of the weaknesses of Washington journalism deserves close attention.”—Russell Baker, New York Review of Books
Public Relations by Jacquie L'Etang,Magda Pieczka Pdf
This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locatio
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies. Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
The Power of Journalists by Nick Robinson,Barbara Speed,Charlie Beckett,Gary Gibbon Pdf
We live in a profoundly challenging era for journalists. While the profession has historically taken on the mantle of providing clear, sound information to the public, journalists now face competition from dubious sources online and smear campaigns launched by public figures. In The Power of Journalists, four of the United Kingdom’s foremost journalists—Nick Robinson, Barbara Speed, Charlie Beckett, and Gary Gibbon—give on-the-ground accounts of how they’ve weathered some of the most significant political events of the past five years, including the referendum on Scottish independence and Brexit. These monumental political decisions exposed each journalist to the dangerous vicissitudes of public opinion, and made them all the more certain of their mission. In describing the role of the journalist as truth-teller and protector of impartiality as well as interpreter of controversial facts and trusted source of public opinion, they issue a clarion call for good journalism.
Have new communications technologies revitalised the public sphere, or become the commercial tool for an increasingly un-public, undemocratic news media? Are changing journalistic practices damaging the nature of news, or are new media allowing journalists to do more journalism and to engage the public more effectively? With massive changes in the media environment and its technologies, interrogating the nature of news journalism is one of the most urgent tasks we face in defining the public interest today. The implications are serious, not just for the future of the news, but also for the practice of democracy. In a thorough empirical investigation of journalistic practices in different news contexts, New Media, Old News explores how technological, economic and social changes have reconfigured news journalism, and the consequences of these transformations for a vibrant democracy in our digital age. The result is a piercing examination of why understanding news journalism matters now more than ever. It is essential reading for students and scholars of journalism and new media.
Public Relations and the Public Interest by Jane Johnston Pdf
In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.
This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera Incorporates profiles of leading multimedia journalists and public relations practitioners Addresses the key ethical issues for the profession Offers practical advice for putting presentation skills to work Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts
Transparency, Public Relations and the Mass Media by Katerina Tsetsura,Dean Kruckeberg Pdf
This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its antithesis--media opacity--by analyzing extensive empirical data that the authors have collected from more than 60 countries throughout the world. The practice of purposeful media opacity, which exists to greater or lesser extents worldwide, is a powerful hidden influencer of the ostensibly impartial media gate-keepers whose publicly perceived role is to present news and other information based on these gate-keepers’ perception of this information’s truthfulness. Empirical data that the authors have collected globally illustrate the extent of media opacity practices worldwide and note its pervasiveness in specific regions and countries. The authors examine, from multiple perspectives, the complex question of whether media opacity should be categorically condemned as being universally inappropriate and unethical or whether it should be accepted—or at least tolerated—in some situations and environments.
The Public Relations Handbook by Alison Theaker Pdf
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children. The Fourth Edition includes: case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities; a companion website with new international case studies updated quarterly; specialist chapters on financial public relations, internal communications and marketing public relations; strategic overviews of corporate identity, globalisation and evaluation; a thorough examination of ethics and professionalism; more than fifty illustrations from recent PR campaigns; a completely revised chapter on corporate social responsibility a new chapter on risk, issues and crisis management.
