Newspaper Competition In The Millennium

Author : Janet A. Bridges
Publisher : Nova Publishers
Page : 150 pages
File Size : 43,5 Mb
Release : 2006
Category : Language Arts & Disciplines
ISBN : 1594546053

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Newspaper Competition in the Millennium by Janet A. Bridges Pdf

Technology in the 21st century has redesigned most editorial jobs and extended the potential reach of any publication, no matter how small . In effect, not only the individual business models but also the overall industry competitive model has changed. No longer confined to serving a physically defined environment, individual newspapers can set their own goals, both for news distribution and for advertising reach, without concern for physical restrictions. And the continual sales of newspaper properties result in mergers, increased clustering and other types of group alliances. The newspaper industry is also affected competitively by employee recruitment and retention, the non-daily market, other news-related media and non-news carriers of advertising. The industry-related technology has in effect exploded, reaching every news medium in some way. Within the framework of the exploding technological environment, the country's economy and changing demographics have created increased challenges for an industry so dependent on advertising revenue and reader reach. This volume explores the competitive issues as they relate to the industry at this time.

Author : Martin Conboy,John Steel
Publisher : Routledge
Page : 629 pages
File Size : 44,5 Mb
Release : 2014-09-15
Category : Social Science
ISBN : 9781317629474

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The Routledge Companion to British Media History by Martin Conboy,John Steel Pdf

The Routledge Companion to British Media History provides a comprehensive exploration of how different media have evolved within social, regional and national contexts. The 50 chapters in this volume, written by an outstanding team of internationally respected scholars, bring together current debates and issues within media history in this era of rapid change, and also provide students and researchers with an essential collection of comparable media histories. The Routledge Companion to British Media History provides an essential guide to key ideas, issues, concepts and debates in the field. Chapter 40 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. https://www.routledgehandbooks.com/doi/10.4324/9781315756202.ch40

Author : David M. Ryfe
Publisher : John Wiley & Sons
Page : 213 pages
File Size : 46,6 Mb
Release : 2013-08-27
Category : Language Arts & Disciplines
ISBN : 9780745664132

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Can Journalism Survive? by David M. Ryfe Pdf

Journalists have failed to respond adequately to the challenge of the Internet, with far-reaching consequences for the future of journalism and democracy. This is the compelling argument set forth in this timely new text, drawing on the most extensive ethnographic fieldwork in American newsrooms since the 1970s. David Ryfe argues that journalists are unable or unwilling to innovate for a variety of reasons: in part because habits are sticky and difficult to dislodge; in part because of their strategic calculation that the cost of change far exceeds its benefit; and in part because basic definitions of what journalism is, and what it is for, anchor journalism to tradition even when journalists prefer to change. The result is that journalism is unraveling as an integrated social field; it may never again be a separate and separable activity from the broader practice of producing news. One thing is certain: whatever happens next, it will have dramatic consequences for the role journalism plays in democratic society and perhaps will transform its basic meaning and purpose. Can Journalism Survive? is essential and provocative reading for all concerned with the future of journalism and society.

Author : Anonim
Publisher : Nova Publishers
Page : 152 pages
File Size : 43,6 Mb
Release : 2007
Category : Communication
ISBN : 1600211887

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Advances in Communications and Media Research by Anonim Pdf

Author : B. G. Kutais
Publisher : Nova Publishers
Page : 242 pages
File Size : 44,9 Mb
Release : 2006
Category : Computers
ISBN : 1590339789

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Focus on the Internet by B. G. Kutais Pdf

The Internet continues to worm its way into the fabric of the world communications system with information of all types imaginable from the good to the bad to the ugly. In addition we have daily viruses, worms, spam galore and all sorts of ailments. This new book brings together the latest issues in the cyberworld, which is faster by the day, darker by the night and more elusive than ever.

Author : Klaus-Dieter Altmeppen,C. Ann Hollifield,Joost van Loon
Publisher : Springer
Page : 240 pages
File Size : 44,8 Mb
Release : 2017-04-27
Category : Business & Economics
ISBN : 9783319510088

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Value-Oriented Media Management by Klaus-Dieter Altmeppen,C. Ann Hollifield,Joost van Loon Pdf

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

Author : Kotler Philip,Kartajaya Hermanwan,Hooi Den Huan
Publisher : World Scientific
Page : 344 pages
File Size : 45,8 Mb
Release : 2019-03-15
Category : Business & Economics
ISBN : 9789813275485

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Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers by Kotler Philip,Kartajaya Hermanwan,Hooi Den Huan Pdf

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, these books provide a comprehensive picture of the changing Asian marketing landscape.

Author : Vera Moon
Publisher : Xlibris Corporation
Page : 159 pages
File Size : 43,5 Mb
Release : 2012-04-19
Category : Reference
ISBN : 9781469192581

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Social Networking Objectives for the Millenium and Beyond by Vera Moon Pdf

This is a book about how every city should make certain that most of its restaurant venues have specific services for all citizens in the area. It states that all venues should be socialized. So that all needs of the client are met on an individual basis. Policy includes Even credit investment counselling. So that every dollar spent is an investment not just a payment for service rendered by an hourly rate. It is a proposal to encourage all business owners to develop wholistic, innovative, interactive, mutually profitable management policy. This type of venue should have been licenced since 1975 to prevent erosion from any economic recession pre-set. It is a truly innovative and inspired proposal for all citizens to consider. I have been hostessing discussions on how business venues need to encourage economic reforms and the development of wholeistic media services to specific membership groups or warehouse clubs Since 1970. I enjoy co-op art poetry and writing reviews on educational program reforms in my spare time. I encourage more land use development groups to support the development of warehouse clubs with a 24hr operations policy.

Author : Davis "Buzz" Merritt,Maxwell E. McCombs
Publisher : Routledge
Page : 175 pages
File Size : 51,5 Mb
Release : 2014-04-04
Category : History
ISBN : 9781135704711

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The Two W's of Journalism by Davis "Buzz" Merritt,Maxwell E. McCombs Pdf

In this timely volume, the authors explore public affairs journalism, a practice that lies at the core of the journalism profession. They go beyond the journalistic instruction for reporting and presenting news to reflect on why journalism works the way it does. Asking current and future journalists the critical questions, "Why do we do it?" and "What are the ways of fulfilling the goals of journalism?" their discussion stimulates the examination of contemporary practice, probing the foundations of public affairs journalism. With its detailed examination of factors influencing current journalistic practice, The Two W's of Journalism complements and expands on the skills and techniques presented in reporting, editing, and news writing textbooks. The perspectives presented here facilitate understanding of the larger role journalism has in society. As such, the volume is an excellent supplemental text for reporting and writing courses, and for introductory courses on journalism. It will also offer valuable insights to practicing journalists.

Author : James Stanyer
Publisher : Polity
Page : 241 pages
File Size : 43,7 Mb
Release : 2007-09-04
Category : Philosophy
ISBN : 9780745627984

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Modern Political Communications by James Stanyer Pdf

The author provides an accessible and comprehensive account of the fast-paced transformation of political communication systems of the United States and the United Kingdom and the consequences of this for democratic practice.

Author : United States. Federal Communications Commission
Publisher : Unknown
Page : 1008 pages
File Size : 44,5 Mb
Release : 2013
Category : Telecommunication
ISBN : MINN:30000010455743

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FCC Record by United States. Federal Communications Commission Pdf

Author : George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick
Publisher : Routledge
Page : 427 pages
File Size : 47,5 Mb
Release : 2009-03-04
Category : Business & Economics
ISBN : 9781135594466

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Media Management by George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick Pdf

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

Author : George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick
Publisher : Routledge
Page : 371 pages
File Size : 41,5 Mb
Release : 2009-03-04
Category : Business & Economics
ISBN : 9781135594459

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Media Management by George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick Pdf

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

Author : Ursula Rao
Publisher : Berghahn Books
Page : 228 pages
File Size : 44,6 Mb
Release : 2010-05-01
Category : Social Science
ISBN : 9781845458331

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News as Culture by Ursula Rao Pdf

At the turn of the millennium, Indian journalism has undergone significant changes. The rapid commercialization of the press, together with an increase in literacy and political consciousness, has led to swift growth in the newspaper market but also changed the way news makers mediate politics. Positioned at a historical junction where India is clearly feeling the effects of market liberalization, this study demonstrates how journalists and informants interactively create new forms of political action and consciousness. The book explores English and Hindi newsmaking and investigates the creation of news relations during the production process and how they affect political images and leadership traditions. It moves beyond the news-room to outline the role of journalists in urban society, the social lives of news texts and the way citizens bring their ideas and desires to bear on the news discourse. This important volume contributes to an emerging debate about the impact of the media on Indian society. Furthermore, it convincingly demonstrates the inseparable link between media related practices and dynamic cultural repertoires.

Author : Great Britain. Parliament. House of Commons
Publisher : Unknown
Page : 848 pages
File Size : 45,8 Mb
Release : 1999
Category : Great Britain
ISBN : UCR:31210014984775

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Parliamentary Debates (Hansard). by Great Britain. Parliament. House of Commons Pdf