Media Management

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Media Management

C. Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey

Author : C. Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey
Publisher : Routledge
Page : 416 pages
File Size : 49,9 Mb
Release : 2015-08-11
Category : Language Arts & Disciplines
ISBN : 9781317458548

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Media Management by C. Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey Pdf

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Media Management

Bernd W. Wirtz

Author : Bernd W. Wirtz
Publisher : Springer Nature
Page : 321 pages
File Size : 42,7 Mb
Release : 2020-09-11
Category : Business & Economics
ISBN : 9783030479138

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Media Management by Bernd W. Wirtz Pdf

“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG “The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.” The textbook “Media and Internet Management” stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.” Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG “The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute “must have” for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.” Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG “Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. ” Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York “Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication “Media Management”. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.” Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.

Media and Management

Rutvica Andrijasevic,Melissa Gregg,Marc Steinberg,Julie Yujie Chen

Author : Rutvica Andrijasevic,Melissa Gregg,Marc Steinberg,Julie Yujie Chen
Publisher : U of Minnesota Press
Page : 112 pages
File Size : 43,8 Mb
Release : 2021-09-14
Category : Social Science
ISBN : 9781452966038

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Media and Management by Rutvica Andrijasevic,Melissa Gregg,Marc Steinberg,Julie Yujie Chen Pdf

An essential account of how the media devices we use today inherit the management practices governing factory labor This book argues that management is enabled by media forms, just as media gives life to management. Media technologies central to management have included the stopwatch, the punch card, the calculator, and the camera, while management theories are taught in printed and virtual textbooks and online through TED talks. In each stage of the evolving relationship between workers and employers, management innovations are learned through media, with media formats producing fresh opportunities for management. Drawing on rich historical and ethnographic case studies, this book approaches key instances of the industrial and service economy—the legacy of Toyotism in today’s software industry, labor mediators in electronics manufacturing in Central and Eastern Europe, and app-based food-delivery platforms in China—to push media and management studies in new directions. Media and Management offers a provocative insight on the future of labor and media that inevitably cross geographical boundaries.

Media Management Matters

Ulrike Rohn,Tom Evens

Author : Ulrike Rohn,Tom Evens
Publisher : Routledge
Page : 239 pages
File Size : 45,9 Mb
Release : 2020-03-13
Category : Business & Economics
ISBN : 9780429560415

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Media Management Matters by Ulrike Rohn,Tom Evens Pdf

This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.

Public Media Management for the Twenty-First Century

Michał Głowacki,Lizzie Jackson

Author : Michał Głowacki,Lizzie Jackson
Publisher : Routledge
Page : 302 pages
File Size : 55,8 Mb
Release : 2013-10-15
Category : Social Science
ISBN : 9781135138394

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Public Media Management for the Twenty-First Century by Michał Głowacki,Lizzie Jackson Pdf

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

Media Management

George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick

Author : George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick
Publisher : Routledge
Page : 427 pages
File Size : 43,8 Mb
Release : 2009-03-04
Category : Business & Economics
ISBN : 9781135594459

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Media Management by George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick Pdf

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

Media Management

Jan Wicks, LeBlanc,George Sylvie,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick

Author : Jan Wicks, LeBlanc,George Sylvie,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick
Publisher : Routledge
Page : 504 pages
File Size : 51,6 Mb
Release : 2014-04-04
Category : Business & Economics
ISBN : 9781135619589

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Media Management by Jan Wicks, LeBlanc,George Sylvie,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick Pdf

Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.

Strategic Social Media Management

Karen E. Sutherland

Author : Karen E. Sutherland
Publisher : Springer Nature
Page : 431 pages
File Size : 48,6 Mb
Release : 2020-12-21
Category : Business & Economics
ISBN : 9789811546587

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Strategic Social Media Management by Karen E. Sutherland Pdf

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.

Handbook of Media Management and Economics

Alan Albarran,Bozena Mierzejewska,Sylvia M. Chan-Olmsted,Jaemin Jung,Michael O. Wirth

Author : Alan Albarran,Bozena Mierzejewska,Sylvia M. Chan-Olmsted,Jaemin Jung,Michael O. Wirth
Publisher : Routledge
Page : 746 pages
File Size : 52,5 Mb
Release : 2006-04-21
Category : Business & Economics
ISBN : 9781135611682

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Handbook of Media Management and Economics by Alan Albarran,Bozena Mierzejewska,Sylvia M. Chan-Olmsted,Jaemin Jung,Michael O. Wirth Pdf

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

The Social Media Management Handbook

Robert Wollan,Nick Smith,Catherine Zhou

Author : Robert Wollan,Nick Smith,Catherine Zhou
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 47,5 Mb
Release : 2011-01-04
Category : Business & Economics
ISBN : 9780470651247

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The Social Media Management Handbook by Robert Wollan,Nick Smith,Catherine Zhou Pdf

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Media Management and Digital Transformation

Arne L. Bygdås,Stewart Clegg,Aina Landsverk Hagen

Author : Arne L. Bygdås,Stewart Clegg,Aina Landsverk Hagen
Publisher : Routledge
Page : 185 pages
File Size : 45,8 Mb
Release : 2019-05-01
Category : Business & Economics
ISBN : 9780429954139

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Media Management and Digital Transformation by Arne L. Bygdås,Stewart Clegg,Aina Landsverk Hagen Pdf

Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that fostering ingenious, innovative solutions can be created from within organizations by engaging and allowing employees to recognize problems, reflect and experiment with new ways of working, using technology as support for change. The research presented arises from a four-year action research project in collaboration with three small and medium-sized Norwegian newspapers, in addition to ethnographic research in newsrooms and on media organizations and phenomena in the USA and Europe. It includes among other empirical examples of newsrooms transitioning from a deadline-controlled workflow to an open-ended flowline production, and provides new tools and methods for fostering collaborative creativity and co-creative innovation practices. It also looks into newsrooms’ attempts to strengthen their audience engagement, metrics performance and external collaborations with technology providers, journalism education and action researchers. With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.

Media Management and Economics Research in a Transmedia Environment

Alan B. Albarran

Author : Alan B. Albarran
Publisher : Routledge
Page : 294 pages
File Size : 55,5 Mb
Release : 2013-07-24
Category : Language Arts & Disciplines
ISBN : 9781135969417

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Media Management and Economics Research in a Transmedia Environment by Alan B. Albarran Pdf

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

Media Management and Economics Research in a Transmedia Environment

Alan B. Albarran

Author : Alan B. Albarran
Publisher : Routledge
Page : 278 pages
File Size : 49,5 Mb
Release : 2013-07-24
Category : Language Arts & Disciplines
ISBN : 9781135969349

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Media Management and Economics Research in a Transmedia Environment by Alan B. Albarran Pdf

Social Media Management

Amy Van Looy

Author : Amy Van Looy
Publisher : Springer
Page : 262 pages
File Size : 50,5 Mb
Release : 2015-09-14
Category : Business & Economics
ISBN : 9783319219905

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Social Media Management by Amy Van Looy Pdf

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Strategic Management in the Media

Lucy Küng

Author : Lucy Küng
Publisher : SAGE
Page : 305 pages
File Size : 45,5 Mb
Release : 2008-04-11
Category : Language Arts & Disciplines
ISBN : 9781473903845

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Strategic Management in the Media by Lucy Küng Pdf

"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.

Media Management

Media Management by C. Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey Pdf

Media Management by Bernd W. Wirtz Pdf

Media and Management by Rutvica Andrijasevic,Melissa Gregg,Marc Steinberg,Julie Yujie Chen Pdf

Media Management Matters by Ulrike Rohn,Tom Evens Pdf

Public Media Management for the Twenty-First Century by Michał Głowacki,Lizzie Jackson Pdf

Media Management by George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick Pdf

Media Management by Jan Wicks, LeBlanc,George Sylvie,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick Pdf

Strategic Social Media Management by Karen E. Sutherland Pdf

Handbook of Media Management and Economics by Alan Albarran,Bozena Mierzejewska,Sylvia M. Chan-Olmsted,Jaemin Jung,Michael O. Wirth Pdf

The Social Media Management Handbook by Robert Wollan,Nick Smith,Catherine Zhou Pdf

Media Management and Digital Transformation by Arne L. Bygdås,Stewart Clegg,Aina Landsverk Hagen Pdf

Media Management and Economics Research in a Transmedia Environment by Alan B. Albarran Pdf

Media Management and Economics Research in a Transmedia Environment by Alan B. Albarran Pdf

Social Media Management by Amy Van Looy Pdf

Strategic Management in the Media by Lucy Küng Pdf

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