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Nick Swinmurn, Tony Hsieh, and Zappos by Erin Staley Pdf
Zappos redefined online shopping when it came on the scene in 1999, founded by Nick Swinmurn and Tony Hsieh. Their savvy approach to customer service and determination to keep their employees happy has resulted in Zappos becoming a mutimillion dollar company. This volume is not only an intriguing modern history of an empire, it's a valuable resource for future Internet entrepreneurs.
Online retailer Zappos has put having fun at the heart of its public image and corporate culture. That, along with a smart, ever-evolving business plan anchored in superlative customer service, has made it one of the rarest of business phenomena--an enterprise that thrives by breaking nearly every rule of retailing, online and off. Here’s how they did it--and you can, too. Whenever he meets someone, Tony Hsieh asks whether the person has ever shopped at Zappos.com, the online shoe store he heads. One day, Hsieh’s question triggered a harangue. The man’s wife had spent $60,000 in one year on Zappos. “I should pay you to remove [her] name from your database,” he said. Hsieh was inspired. Soon afterward, he announced that his shoe store would offer a “Cease and Desist” service. For the modest sum of $50,000, Zappos would agree to permanently disable the account of a wife, husband, or significant other. No one has accepted that tongue-in-cheek offer. But the whole caper was of a piece with a company that has put having fun at the heart of its public image and corporate culture. That, along with a smart, ever-evolving business plan anchored in superlative customer service, has made Zappos one of the rarest of business phenomena--an enterprise that thrives by breaking nearly every rule of retailing, online and off. New Word City, publishers of digital originals, contributes 10 percent of its profits to literacy causes.
"An inside look at the CEO of Zappos, Tony Hsieh, one of the most enigmatic and successful entrepreneurs of our time, and his quest to create his own version of utopia in the center of Las Vegas"--
A Financial Times best business book of 2023 In 1998, at the age of 24, Tony Hsieh sold his first company to Microsoft for $265 million. In 2009, at the age of 35, he sold his e-commerce company, Zappos, to Amazon for $1.2 billion. In 2020, at the age of 46, he died. Tony Hsieh revolutionized both the tech world and corporate culture. He was a business visionary. He was also a man in search of happiness. So why did it all go so wrong? Tony Hsieh’s first successful venture was in middle school, selling personalized buttons. At Harvard, he made a profit compiling and selling study guides. From there, he went on to build the billion-dollar online shoe empire of Zappos. The secret to his success? Making his employees happy. At its peak, Zappos’s employee-friendly culture was so famous across the tech industry that it inspired copycats and earned a cult following. Then Hsieh moved the Zappos headquarters to Las Vegas, where he personally funded a nine-figure campaign to revitalize the city’s historic downtown area. But as Hsieh fell deeper into his struggles with mental health and drug addiction, the people making up his inner circle began changing from friends to enablers. Drawing on hundreds of interviews with a wide range of people whose lives Hsieh touched, journalists Angel Au-Yeung and David Jeans craft a rich portrait of a man who was plagued by his eternal search for happiness and ultimately succumbed to his own demons.
Start Your Own e-Business by Entrepreneur magazine,Rich Mintzer Pdf
With retail e-commerce sales topping $263.3 billion in 2013,and millions of people now flourishing as internet entrepreneurs, the web is the place for new businesses to be. This guide makes tapping into highly lucrative markets with an easy-to-start, inexpensive internet business easier than ever. Readers can use the successful strategies and extensive step-by-step process outlined in this book to turn their dream of entrepreneurship into a lucrative, online reality. With information on everything from choosing a domain and building a site to search engine optimization and cashing in on affiliate programs, this indispensable guide will become every “netpreneur’s” business-building bible.
The experts at Entrepreneur provide a two-part guide to success. First, learn how to skillfully navigate the web and turn your e-business dream into an online reality. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more. This kit includes: • Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more • Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years • Interviews and advice from successful entrepreneurs in the industry • Worksheets, brainstorming sections, and checklists • Downloadable, customizable business letters, sales letters, and other sample documents • Entrepreneur’s Small Business Legal Toolkit More about Entrepreneur’s Startup Resource Kit Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
The Book of all 20 Methodologies to Improve and Profit from Customer Experience and Service by Heverton Anunciação Pdf
In the past, medicine worked like this: a patient looked for a doctor who evaluated him carefully. After the evaluation, the doctor said to the patient: Are you willing to abandon everything that has made you sick so far? Only then do I accept to be your doctor. Now, I ask you: Is your company willing to abandon all the bad processes and bad strategies that have given your customers a bad experience? The big problem is that, in many cases, we look for doctors, pharmacists and software resellers and, what they want most, is to recommend medicines and CRM systems for a temporary cure, or imaginary cure to serve the media or advertising. What's wrong with that? It is that in the customer service sector, the side effect is worse than acting directly on the cause of the corporate pains that cause the bad experience to customers. If professionals don't know how to hire and build a long-term strategy, your suppliers will always want you to come back for new software purchases and more software, and not for a permanent cure. The objective of this book is to bring the most widely used and effective standards on the market to serious professionals who really want to embrace and offer excellent customer service. There is no methodology that will solve everything overnight, but the right methodology will help the company to respond quickly and without repression. As the conclusion, I wrote in this book too a table that help you to identify Why, when and how to use each one of those worldwide methodologies or tools to improve and profit from your customer service. This book is part of the CRM and Customer Experience Trilogy called CX Trilogy which aims to unite the worldwide community of CX, Customer Service, Data Science and CRM professionals. I believe that this union would facilitate the contracting of our sector and profession, as well as identifying the best professionals in the market. The CX Trilogy consists of 3 books and one Dictionary: 1st) 30 Advice from 30 greatest professionals in CRM and customer service in the world 2nd) The Book of all Methodologies and Tools to Improve and Profit from Customer Experience and Service 3rd) Data Science and Business Intelligence - Advice from reputable Data Scientists around the world and plus, the book: The Official Dictionary for Internet, Computer, ERP, CRM, UX, Analytics, Big Data, Customer Experience, Call Center, Digital Marketing and Telecommunication: The Vocabulary of One New Digital World
Author : Lee G. Bolman,Terrence E. Deal Publisher : John Wiley & Sons Page : 247 pages File Size : 48,5 Mb Release : 2014-07-28 Category : Business & Economics ISBN : 9781118140987
How Great Leaders Think by Lee G. Bolman,Terrence E. Deal Pdf
The proven model that offers powerful and elegant strategies for leaders How Great Leaders Think: the Art of Reframing uses compelling, contemporary examples to show how more complex thinking is the key to better leadership. Leaders who understand what's going on around them see what they need to do to achieve the results they want. Bolman and Deal's influential four-frame model of leadership and organizations—developed in their bestselling book, Reframing Organizations: Artistry Choice and Leadership—offers leaders an accessible guide for understanding four major aspects of organizational life: structure, people, politics, and culture. Tapping into the complexity enables leaders to decode the messy world in which they live, see more options, tell better stories, and find strategies that are more effective. Case examples of leaders like Jeff Bezos at Amazon, Howard Schultz at Starbucks, Tony Hsieh at Zappos, Ursula Burns at Xerox, and the late Steve Jobs at Apple provide concrete lessons that readers can put to use in their own leadership. The book's lessons include: How to use structural tools to organize teams and organizations for better results How to build motivation and morale by aligning organizations and people How to map the terrain and build a power base to navigate the political dynamics in organizations How to develop a leadership story that shapes culture, provides direction, and inspires commitment to excellence
Happy at Any Cost by Kirsten Grind,Katherine Sayre Pdf
From award-winning Wall Street Journal reporters, “a startling portrait of one of our greatest tech visionaries, Zappos CEO Tony Hsieh” (Robert Kolker, author of Hidden Valley Road), reporting on his short life, untimely death, and what that means for our pursuit of happiness. Tony Hsieh—CEO of Zappos, Las Vegas developer, and beloved entrepreneur—was famous for spreading happiness. He lived and breathed this philosophy, instilling an ethos of joy at his company, outlining his vision for a better workplace in his New York Times bestseller Delivering Happiness. He promoted a workplace where bosses treated employees like family members, where stress was replaced by playfulness, and where hierarchies were replaced with equality and collaboration. His outlook shaped how we work today. Hsieh also aspired to build his own utopian cities, pouring millions of dollars into real estate and small businesses, first in downtown Las Vegas, Nevada—where Zappos is headquartered—and then in Park City, Utah. He gave generously to his employees and close friends, including throwing notorious Zappos parities and organizing gatherings at his home, an Airstream trailer park. When Hsieh died suddenly in late 2022, the news shook the business and tech world. Wall Street Journal reporters Kirsten Grind and Katherine Sayre discovered Hsieh’s obsession with happiness masked his darker struggles with addiction, mental health, and loneliness. In the last year of his life, he spiraled out of control, cycling out of rehab and into the waiting arms of friends who enabled his worst behavior, even as he bankrolled them from his billion-dollar fortune. Happy at Any Cost sheds light on one of our most creative, yet vulnerable, business leaders. It’s about our intense need to find “happiness” at all costs, our misguided worship of entrepreneurs, the stigmas still surrounding mental health, and how the trappings of fame can mask all types of deeper problems. In turn, it reveals how we conceptualize success—and define happiness—in our modern age.
Author : Joseph A. Michelli Publisher : McGraw Hill Professional Page : 349 pages File Size : 43,6 Mb Release : 2011-10-07 Category : Business & Economics ISBN : 9780071752473
The Zappos Experience: 5 Principles to Inspire, Engage, and WOW by Joseph A. Michelli Pdf
Make every day a WOW day for your customers, your staff—and your bottom line! “In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a little more of that Zappos magic.” —Eric Ryan, method cofounder and person against dirty “If you’re looking for an inspirational path for creating a likable, trustworthy, and wow! organization, you’ve hit the mother lode.” —Guy Kawasaki, former chief evangelist of Apple and author of Enchantment: The Art of Changing Hearts, Minds, and Actions “This book provides a roadmap to a successful business by taking inspiration and examples from one of the most innovative, progressive companies of our time. Don’t just read it; use it.” —Tony Hawk, professional skateboarder and author of HAWK—Occupation: Skateboarder and How Did I Get Here? The Ascent of an Unlikely CEO “Thanks to Joseph Michelli, you can learn exactly how Zappos hit it big and how you can too. By using the five principles Joseph has distilled, you can supercharge your efforts and start down the path to legendary success.” —Mark Sanborn, President, Sanborn & Associates, Inc., and author of The Fred Factor and You Don’t Need a Title to Be a Leader “Often, business owners look at media darlings like Zappos with their mouths agape, full of awe but unable to take action. For those eager to do more than watch, Joseph Michelli deconstructs the Zappos story and makes it attainable.” —Seth Godin, author of Poke the Box About the Book: ZAPPOS. The name has come to stand for a new standard of customer service, an amazing online shopping experience, a great place to work, and the most impressive transformational business success story of our time. Simply put, Zappos is revolutionizing business and changing lives. Now, Joseph Michelli, author of the internationally bestselling business books Prescription for Excellence and The Starbucks Experience, explains how Zappos does it—and how you can do it in your industry. The Zappos Experience takes you through—and beyond—the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-today basis while providing the “big picture” leadership methods that have earned the company $1 billion in annual gross sales during the last ten years—with almost no advertising. Michelli breaks the approach down into five key elements: Serve a Perfect Fit—create bedrock company values Make it Effortlessly Swift—deliver a customer experience with ease Step into the Personal—connect with customers authentically S T R E T C H—grow people and products Play to Win—play hard, work harder When you enhance the customer experience, increase employee engagement, and create an energetic culture, you can’t help but succeed. Zappos has woven these five key components into a seamless strategy that’s the envy of business leaders. Now that strategy is yours. With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it.
According to the Kauffman Index of Entrepreneurial Activity, more than 565,000 new businesses were created in 2010 in the United States alone—each one of them hoping to strike gold. The Startup Playbook will help them succeed. Going insider to insider with unprecedented access, New York Times bestselling author and Clickable CEO, David Kidder, shares the hard-hitting experiences of some of the world’s most influential entrepreneurs and CEOs, revealing their most closely held advice. Face-to-face interviews with 40 founders give readers key insights into what it took to build PayPal, LinkedIn, AOL, TED, Flickr, and many others into household names. Special sections include topics ranging from how to select the right idea to pursue to finding funding and overcoming inevitable obstacles. In an economy demanding change, The Startup Playbook is the go-to for entrepreneurs big and small.
Conscious Business in Germany by Nicolas Josef Stahlhofer,Christian Schmidkonz,Patricia Kraft Pdf
This book presents conscious business as a constantly expanding and powerful approach to reinvent and shape organizations in a human and beneficial manner. In particular it examines the core characteristics, main drivers and challenges of conscious businesses in Germany. The book offers a structured overview of the current situation of the concept and outlines important issues that need to be considered in order to make independent decisions. Four case studies of successful conscious companies – differing in terms of their size, industry, legal form and international orientation – reveal concrete best practices and provide evidence for the approach’s ability to deliver business paradigms that are simultaneously purposeful and profitable.
Profiles of Remarkable Businesses (Collection) by Press Delivers Ft Press Delivers Pdf
"A brand new collection of essential insights for your business and career from world-renowned expertsa now in a convenient e-format, at a great price!" Actionable lessons from a century of extraordinary businessesa from Ford to NetFlix, Wal-Mart to Zappos What you can learn from the world's greatest businesses: from legendary startups to extraordinary turnarounds! Crucial takeaways from the experiences of McDonald's, Home Depot, Zappos, Wal-Mart, Oprah (Harpo), Ford, NetFlix, UPS, Lego, Intuit, and many others. "From world-renowned business profilers New Word City and Nancy F. Koehn." Included in this collection: "How McDonald's Got Its Groove Back" (New Word City) "Undoing Home Depot's Demolition" (New Word City) "How Zappos Shoes In Success" (New Word City) "Sam Walton's Way" (New Word City) "Oprah (Brand) Renew" (Nancy F. Koehn) "Henry Ford's Way" (New Word City) "How UPS Delivers Again and Again" (New Word City) "How Netflix Produces Happy Endings" (New Word City) "How JetBlue Got Its Wings Back" (New Word City) "Bill Walsh's Winning Ways" (New Word City) "How Kraft Crafted a Comeback" (New Word City) "Ray Kroc's Way" (New Word City) "How Lego Built a Comeback" (New Word City) "How Intuit Turned Feedback into a Comeback" (New Word City)"
The Lean Entrepreneur by Brant Cooper,Patrick Vlaskovits Pdf
Overflowing with information that can help businesses at all levels of development, this must-have resource, presenting a lexicon of concepts and a universally applicable road to success, features case studies, illustrative graphics, worksheets and exercises to create an innovative business. (This book was previously listed in Forecast.) Original.