North American Perspectives On The Development Of Public Relations

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North American Perspectives on the Development of Public Relations

Tom Watson
North American Perspectives on the Development of Public Relations Book PDF

Author : Tom Watson
Publisher : Springer
Page : 141 pages
File Size : 43,8 Mb
Release : 2016-12-09
Category : Business & Economics
ISBN : 9781349950447

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North American Perspectives on the Development of Public Relations by Tom Watson Pdf

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history.

Latin American and Caribbean Perspectives on the Development of Public Relations

T. Watson
Latin American and Caribbean Perspectives on the Development of Public Relations Book PDF

Author : T. Watson
Publisher : Springer
Page : 101 pages
File Size : 52,6 Mb
Release : 2014-12-09
Category : Business & Economics
ISBN : 9781137404329

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Latin American and Caribbean Perspectives on the Development of Public Relations by T. Watson Pdf

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.

Public Relations History

Cayce Myers
Public Relations History Book PDF

Author : Cayce Myers
Publisher : Routledge
Page : 256 pages
File Size : 46,9 Mb
Release : 2020-07-29
Category : Business & Economics
ISBN : 9781351033008

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Public Relations History by Cayce Myers Pdf

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.

Public Relations

Chiara Valentini
Public Relations Book PDF

Author : Chiara Valentini
Publisher : Walter de Gruyter GmbH & Co KG
Page : 656 pages
File Size : 47,7 Mb
Release : 2021-02-08
Category : Language Arts & Disciplines
ISBN : 9783110554250

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Public Relations by Chiara Valentini Pdf

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Western European Perspectives on the Development of Public Relations

T. Watson
Western European Perspectives on the Development of Public Relations Book PDF

Author : T. Watson
Publisher : Springer
Page : 160 pages
File Size : 40,8 Mb
Release : 2015-04-08
Category : Business & Economics
ISBN : 9781137427519

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Western European Perspectives on the Development of Public Relations by T. Watson Pdf

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.

Middle Eastern and African Perspectives on the Development of Public Relations

T. Watson
Middle Eastern and African Perspectives on the Development of Public Relations Book PDF

Author : T. Watson
Publisher : Springer
Page : 156 pages
File Size : 43,9 Mb
Release : 2014-11-06
Category : Business & Economics
ISBN : 9781137404299

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Middle Eastern and African Perspectives on the Development of Public Relations by T. Watson Pdf

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa.

Perspectives on Public Relations Research

Danny Moss,Dejan Vercic,Gary Warnaby
Perspectives on Public Relations Research Book PDF

Author : Danny Moss,Dejan Vercic,Gary Warnaby
Publisher : Routledge
Page : 292 pages
File Size : 45,9 Mb
Release : 2008-03-07
Category : Business & Economics
ISBN : 9781134603299

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Perspectives on Public Relations Research by Danny Moss,Dejan Vercic,Gary Warnaby Pdf

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

Public Relations Cases

Danny Moss,Barbara DeSanto
Public Relations Cases Book PDF

Author : Danny Moss,Barbara DeSanto
Publisher : Taylor & Francis
Page : 135 pages
File Size : 47,9 Mb
Release : 2022-11-11
Category : Business & Economics
ISBN : 9780429822940

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Public Relations Cases by Danny Moss,Barbara DeSanto Pdf

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations. This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions and Outcomes) to successfully identify the key points of comparison between cases to uncover how and why particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making. Featuring updated cases from across industries and around the world, including South East Asia, Latin America, the UK and the US, this book is an invaluable resource for researchers, postgraduate and executive education students studying public relations, corporate communication and public affairs.

Women in PR History

Anastasios Theofilou
Women in PR History Book PDF

Author : Anastasios Theofilou
Publisher : Routledge
Page : 196 pages
File Size : 46,9 Mb
Release : 2020-12-29
Category : Business & Economics
ISBN : 9781000335972

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Women in PR History by Anastasios Theofilou Pdf

The history of PR has received limited attention over the years, and especially the role of women in PR has been an ‘untold’ story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR. This book explores the field in a way that will offer insight of the significance that women had in the evolution of PR, with diverse chapters that provide rich perspectives on women’s contributions to PR throughout the years and across the globe. It opens with an overview of women in public relations. Later chapters focus on the case of Turkey, which seems to have a rich history of women in public relations, then on specific cases from Oceania (Australia), Europe (Spain), Asia (Malaysia and Thailand) and America (United States). The final chapter deals with the case of Inez Kaiser, who was the first African- American women to open a US public relations agency. This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching. Practitioners will also find the book extremely relevant for training, short courses and professional practice.

Pathways to Public Relations

Burton St. John III,Margot Opdycke Lamme,Jacquie L'Etang
Pathways to Public Relations Book PDF

Author : Burton St. John III,Margot Opdycke Lamme,Jacquie L'Etang
Publisher : Routledge
Page : 406 pages
File Size : 50,8 Mb
Release : 2014-04-24
Category : Business & Economics
ISBN : 9781135107048

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Pathways to Public Relations by Burton St. John III,Margot Opdycke Lamme,Jacquie L'Etang Pdf

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context. This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history. With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.

The Practice of Government Public Relations

Mordecai Lee,Grant Neeley,Kendra Stewart
The Practice of Government Public Relations Book PDF

Author : Mordecai Lee,Grant Neeley,Kendra Stewart
Publisher : Routledge
Page : 287 pages
File Size : 42,7 Mb
Release : 2021-07-20
Category : Political Science
ISBN : 9781000394962

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The Practice of Government Public Relations by Mordecai Lee,Grant Neeley,Kendra Stewart Pdf

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Public Relations

Carolyn Mae Kim
Public Relations Book PDF

Author : Carolyn Mae Kim
Publisher : Routledge
Page : 304 pages
File Size : 53,6 Mb
Release : 2019-02-18
Category : Language Arts & Disciplines
ISBN : 9781351374491

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Public Relations by Carolyn Mae Kim Pdf

The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations. The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.

Perspectives on Public Relations Historiography and Historical Theorization

Tom Watson
Perspectives on Public Relations Historiography and Historical Theorization Book PDF

Author : Tom Watson
Publisher : Springer
Page : 117 pages
File Size : 45,8 Mb
Release : 2015-07-02
Category : Business & Economics
ISBN : 9781137404381

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Perspectives on Public Relations Historiography and Historical Theorization by Tom Watson Pdf

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.

A History of Public Administration in the United States

Mordecai Lee
A History of Public Administration in the United States Book PDF

Author : Mordecai Lee
Publisher : Cambridge Scholars Publishing
Page : 510 pages
File Size : 53,8 Mb
Release : 2023-10-27
Category : History
ISBN : 9781527532373

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A History of Public Administration in the United States by Mordecai Lee Pdf

Nowadays, we all tend to complain about bureaucracy, if only because it touches our daily lives, sometimes in frustrating ways. This book examines the gradual emergence of American public administration. As a history of American bureaucracy, it focuses on key and pivotal events in its evolution and development. Chapters highlight major issues and controversies including the anti-democratic origins of the field, Congressional hostility to the bureaucracy, if appointed city managers should be subject to recall by voters, early limits on the role of women, and the establishment of a membership association for practitioners and academics alike—an unusual feature in the American professional world. This book will appeal to university students, university faculty members, and academic libraries interested in American government and US history. The subject is at the intersection of several academic disciplines, including public administration, American history, political science, public management, management history, and organization theory.

See America

Mordecai Lee
See America Book PDF

Author : Mordecai Lee
Publisher : SUNY Press
Page : 266 pages
File Size : 53,5 Mb
Release : 2020-05-01
Category : History
ISBN : 9781438478098

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See America by Mordecai Lee Pdf

The tourism industry and big government: Origins of the US Travel Bureau, 1930-1936 -- The US Tourist Bureau: Birth by administrative action, 1937 -- The US Travel Bureau: Renamed and expanded, 1938 -- When business liked (part of) the New Deal, 1939 -- Congress decides it sometimes likes agency PR: Statutory creation, 1940 -- Promoting tourism during a national emergency, 1941 -- Travel promotion in wartime? 1942-1943 -- Post-War revival: Interior's US Travel Division, 1946-1949 -- Last try: Interior's Office of Travel, 1968-1973.