Order In Chaos Cybernetics Of Brand Management

Author : Oliver Errichiello,Marius Wernke
Publisher : Springer Nature
Page : 56 pages
File Size : 55,6 Mb
Release : 2022-08-11
Category : Business & Economics
ISBN : 9783662659588

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Order in Chaos - Cybernetics of Brand Management by Oliver Errichiello,Marius Wernke Pdf

Cybernetics is a science for understanding and systematically using information. As a subject of cybernetics, the brand is becoming increasingly important, especially in times of acceleration and infinite, global commodity markets. Only those who are able to preserve their patterns in the age of change and adapt them again and again to the requirements of the times will survive. Neither customer data nor creative ideas help here, but a sound knowledge of the structural functioning of all living beings - organic and social. By bringing together brand sociology and management cybernetics, this essential clarifies the invisible social forces of attraction. By illustrating the overarching dynamics of all (living) systems, universal insights can be gained and planned strategies developed.

Author : Tilde Heding,Charlotte F. Knudtzen,Mogens Bjerre
Publisher : Routledge
Page : 338 pages
File Size : 52,7 Mb
Release : 2015-12-03
Category : Business & Economics
ISBN : 9781317619192

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Brand Management by Tilde Heding,Charlotte F. Knudtzen,Mogens Bjerre Pdf

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.

Author : Saurabh Aggarwal
Publisher : Global India Publications
Page : 288 pages
File Size : 49,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 8190721135

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Brand Management by Saurabh Aggarwal Pdf

Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. This book is prepared for specific tactical guidelines for planning, building, measuring and managing brand euity.It includes numerous examples virtually on every topic.Representing the brain trust in brand management, the book of Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies.Strategies such as brand stretching and brand architecture are described,especially as tools for managing the total brand experience and value.the book also includes a brand management toolkit,which provides checklists and exercise, as well as global and asian case studies.

Author : Kevin Lane Keller
Publisher : Unknown
Page : 591 pages
File Size : 43,6 Mb
Release : 2012
Category : Electronic
ISBN : 8120335406

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Strategic Brand Management by Kevin Lane Keller Pdf

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include.

Author : Tilde Heding,Charlotte F. Knudtzen,Mogens Bjerre
Publisher : Routledge
Page : 324 pages
File Size : 52,8 Mb
Release : 2020
Category : Business & Economics
ISBN : 0367172593

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Brand Management by Tilde Heding,Charlotte F. Knudtzen,Mogens Bjerre Pdf

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought - offering depth, breadth and precision to one of the most elusive management disciplines of our time. Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.

Author : Tilde Heding,Charlotte F. Knudtzen,Mogens Bjerre
Publisher : Routledge
Page : 354 pages
File Size : 49,5 Mb
Release : 2008-12-19
Category : Business & Economics
ISBN : 9781134068289

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Brand Management by Tilde Heding,Charlotte F. Knudtzen,Mogens Bjerre Pdf

For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand. Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight into the opening question of almost every brand management course: "What is a brand?"

Author : Celestine Iwendi, Thippa Reddy Gadekallu,Ali Kashif Bashir
Publisher : Frontiers Media SA
Page : 1365 pages
File Size : 52,7 Mb
Release : 2023-04-17
Category : Medical
ISBN : 9782832515754

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Big data analytics for smart healthcare applications by Celestine Iwendi, Thippa Reddy Gadekallu,Ali Kashif Bashir Pdf

Author : Şefika Şule Erçetin
Publisher : Springer
Page : 508 pages
File Size : 40,7 Mb
Release : 2015-10-16
Category : Business & Economics
ISBN : 9783319186931

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Chaos, Complexity and Leadership 2014 by Şefika Şule Erçetin Pdf

This work represents the third entry of the series of works on “Chaos, Complexity and Leadership”. Contents of the book are composed from broad range of chaos, complexity and their applications in multi disciplines. Articles reflect different perspectives in the field of applied nonlinear methods, modeling of data and simulations as well as theoretical achievements of chaos and complex systems. In addition to this, readers are going to find new applications in leadership and management of chaos and complexity theory such as in fields from education to politics. It is completely new and fresh piece of mind for readers who are interested in chaos, complexity and especially leadership.

Author : Lucien Cerise
Publisher : Max Milo
Page : 78 pages
File Size : 54,5 Mb
Release : 2023-07-04
Category : Social Science
ISBN : 9782315011971

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Governing by chaos by Lucien Cerise Pdf

Given the growing success of this book, first published in 2009 and then updated in 2014, this third edition has been fully revised and updated by the author, incorporating the latest expressions of social chaos, instrumentalized by the powers that be for the past eight years. How to become the masters of the world in the age of the Internet? The good-old method of the pyromaniac fireman still works. Renamed “shock strategy” or social engineering, it consists of plunging populations into crisis and anguish to better centralize order and power in the hands of an oligarchy usurping the identity of the savior. In the twentieth century, politics has moved from the art of persuasion to technical issues of hacking minds and optimizing group management. To that end, several disciplines and approaches are applied—cybernetics, marketing, management—to trap the masses into organized chaos, while they try to respond to the panic provoked by a transhumanist computer dictatorship based on biometrics, the all-digital, the vaccine pass, and eventually the suppression of cash and privacy. The author has a university education in philosophy, then in information and communication sciences. He is currently working at the Bibliothèque Nationale de France.

Author : John Wattis,Stephen Curran,Elizabeth Cotton
Publisher : CRC Press
Page : 188 pages
File Size : 46,6 Mb
Release : 2018-09-03
Category : Medical
ISBN : 9781351017381

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Practical Management and Leadership for Doctors by John Wattis,Stephen Curran,Elizabeth Cotton Pdf

This practical, concise book will help every medical manager survive and thrive in the increasingly challenging world of healthcare. It offers a hands-on introduction to the knowledge, skills, attitudes and behaviour required to succeed in a modern healthcare setting. Focussing on common issues and challenges, the authors examine organisational structures and strategies for productive relationship-building, goal-setting and quality maintenance. This edition updates every chapter, while three new chapters focus on encouraging innovation, how to lead and manage in difficult circumstances, and the major developments in the professionalization of medical management and leadership.

Author : D.A Novikov
Publisher : Springer
Page : 107 pages
File Size : 55,9 Mb
Release : 2015-12-09
Category : Technology & Engineering
ISBN : 9783319273976

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Cybernetics by D.A Novikov Pdf

This book is a concise navigator across the history of cybernetics, its state-of-the-art and prospects. The evolution of cybernetics (from N. Wiener to the present day) and the reasons of its ups and downs are presented. The correlation of cybernetics with the philosophy and methodology of control, as well as with system theory and systems analysis is clearly demonstrated. The book presents a detailed analysis focusing on the modern trends of research in cybernetics. A new development stage of cybernetics (the so-called cybernetics 2.0) is discussed as a science on general regularities of systems organization and control. The author substantiates the topicality of elaborating a new branch of cybernetics, i.e. organization theory which studies an organization as a property, process and system. The book is intended for theoreticians and practitioners, as well as for students, postgraduates and doctoral candidates. In the first place, the target audience includes tutors and lecturers preparing courses on cybernetics, control theory and systems science.

Author : Bob Hodge
Publisher : Copenhagen Business School Press DK
Page : 252 pages
File Size : 53,7 Mb
Release : 2010
Category : Chaotic behavior in systems
ISBN : 8763002353

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Chaos Theory and the Larrikin Principle by Bob Hodge Pdf

Summary: Four social scientists from the University of Western Sydney explore management and organizations today, along with their theories and practices, as the 2008 worldwide financial crisis continues, from a perspective that questions much of the intellectual trappings of neo-liberalism. They cover what is wrong with business education, the Larrikin Principle, managerialism, neo-liberalism and its discontents, corruption, power versus goodness at the edge of chaos, soft capital and the informal polity, and culture and organizations in a global world.

Author : M. Mitchell Waldrop
Publisher : Open Road Media
Page : 492 pages
File Size : 45,7 Mb
Release : 2019-10-01
Category : Science
ISBN : 9781504059145

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Complexity by M. Mitchell Waldrop Pdf

“If you liked Chaos, you’ll love Complexity. Waldrop creates the most exciting intellectual adventure story of the year” (The Washington Post). In a rarified world of scientific research, a revolution has been brewing. Its activists are not anarchists, but rather Nobel Laureates in physics and economics and pony-tailed graduates, mathematicians, and computer scientists from all over the world. They have formed an iconoclastic think-tank and their radical idea is to create a new science: complexity. They want to know how a primordial soup of simple molecules managed to turn itself into the first living cell—and what the origin of life some four billion years ago can tell us about the process of technological innovation today. This book is their story—the story of how they have tried to forge what they like to call the science of the twenty-first century. “Lucidly shows physicists, biologists, computer scientists and economists swapping metaphors and reveling in the sense that epochal discoveries are just around the corner . . . [Waldrop] has a special talent for relaying the exhilaration of moments of intellectual insight.” —The New York Times Book Review “Where I enjoyed the book was when it dove into the actual question of complexity, talking about complex systems in economics, biology, genetics, computer modeling, and so on. Snippets of rare beauty here and there almost took your breath away.” —Medium “[Waldrop] provides a good grounding of what may indeed be the first flowering of a new science.” —Publishers Weekly

Author : Jairus Victor Grove
Publisher : Duke University Press
Page : 227 pages
File Size : 47,7 Mb
Release : 2019-08-16
Category : Political Science
ISBN : 9781478005254

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Savage Ecology by Jairus Victor Grove Pdf

Jairus Victor Grove contends that we live in a world made by war. In Savage Ecology he offers an ecological theory of geopolitics that argues that contemporary global crises are better understood when considered within the larger history of international politics. Infusing international relations with the theoretical interventions of fields ranging from new materialism to political theory, Grove shows how political violence is the principal force behind climate change, mass extinction, slavery, genocide, extractive capitalism, and other catastrophes. Grove analyzes a variety of subjects—from improvised explosive devices and drones to artificial intelligence and brain science—to outline how geopolitics is the violent pursuit of a way of living that comes at the expense of others. Pointing out that much of the damage being done to the earth and its inhabitants stems from colonialism, Grove suggests that the Anthropocene may be better described by the term Eurocene. The key to changing the planet's trajectory, Grove proposes, begins by acknowledging both the earth-shaping force of geopolitical violence and the demands apocalypses make for fashioning new ways of living.

Author : Ino Rossi
Publisher : Springer Nature
Page : 1104 pages
File Size : 46,6 Mb
Release : 2020-11-24
Category : Social Science
ISBN : 9783030440589

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Challenges of Globalization and Prospects for an Inter-civilizational World Order by Ino Rossi Pdf

This is a must-read volume on globalization in which some of the foremost scholars in the field discuss the latest issues. Truly providing a global perspective, it includes authorship and discussions from the Global North and South, and covers the major facets of globalization: cultural, economic, ecological and political. It discusses the historical developments in governance preceding globalization, the diverse theoretical and methodological approaches to globalization, and analyzes underdevelopment, anti-globalization movements, global poverty, global inequality, and the debates on international trade versus protectionism. Finally, the volume looks to the future and provides prospects for inter-civilizational understanding, rapprochement, and global cooperation. This will be of great interest to academics and students of sociology, social anthropology, political science and international relations, economics, social policy, social history, as well as to policy makers.