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Author : Carl Iver Hovland
Publisher : Unknown
Page : 218 pages
File Size : 41,5 Mb
Release : 1957
Category : Attitude (Psychology)
ISBN : UOM:39015002888942
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 52,7 Mb
Release : 1981
Category : Electronic
ISBN : OCLC:934883547
Author : Carl I. Hovland,University Microfilms International (Ann Arbor, Mich.)
Publisher : Unknown
Page : 192 pages
File Size : 49,8 Mb
Release : 1993
Category : Electronic
ISBN : OCLC:919675406
Author : Nancy Duarte
Publisher : Harvard Business Press
Page : 258 pages
File Size : 48,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781422187104
Terrified of speaking in front of a group> Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Learn how to wIn over tough crows, organize a coherent narrative, create powerful messages and visuals, connect with and engage your audience, show people why your ideas matter to them, and strike the right tone, in any situation.
Author : Shirley Allen Maides
Publisher : Unknown
Page : 42 pages
File Size : 47,8 Mb
Release : 1973
Category : Electronic
ISBN : OCLC:822231727
Author : Garr Reynolds
Publisher : Pearson Education
Page : 316 pages
File Size : 43,5 Mb
Release : 2009-04-15
Category : Business & Economics
ISBN : 9780321601896
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Author : Hanumantha Rao Unnava,Robert E. Burnkrant,Sunil Erevelles
Publisher : Unknown
Page : 30 pages
File Size : 46,7 Mb
Release : 1992
Category : Advertising
ISBN : OCLC:26642986
Author : Jason Harris
Publisher : Currency
Page : 306 pages
File Size : 44,7 Mb
Release : 2019-09-10
Category : Business & Economics
ISBN : 9781984822567
WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
Author : Richard E Petty
Publisher : Routledge
Page : 336 pages
File Size : 40,5 Mb
Release : 2018-02-20
Category : Social Science
ISBN : 9780429970702
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
Author : Anonim
Publisher : Unknown
Page : 1144 pages
File Size : 48,6 Mb
Release : 1976
Category : Military art and science
ISBN : UOM:39015010432089
Author : David Booth,Deborah Shames,Peter Desberg
Publisher : McGraw Hill Professional
Page : 288 pages
File Size : 48,9 Mb
Release : 2009-09-18
Category : Business & Economics
ISBN : 9780071628808
Don't Just Present. Persuade, Inspire, and Perform! Powerhouse presentations that engage and move your audience Imagine if every presentation received rapt attention and buy-in from the audience. Start getting these results with Own the Room, featuring the renowned Eloqui Method-innovative techniques that leave boring behind. Research shows a memorable presentation is a combination of stirring your audience's emotions while appealing to its intellect. This team of authors has developed techniques that tap into the persuasive, expressive aspects of presentations-employed over the past ten years by Fortune 500 companies such as TD Ameritrade, Mattel, Fisher-Price, Merrill Lynch, Siemens, and Pfizer. This effective method brings you: An award-winning actor who applies performance techniques from the stage to engage and move an audience A television and film director who demonstrates how to craft and deliver your message with authority, credibility, and authenticity A psychologist who specializes in memory and stage fright and reveals how to overcome fear and activate an audience's attention and memory Own the Room is written by a unique set of authors with the expertise perfect for creating vivid narratives. Own the Room shares how to excite your audience's emotions and intellect. And Own the Room will give you a communication toolkit to make any presentation lively, compelling, and memorable.
Author : Bruce Hilliard
Publisher : Woodslane Press
Page : 319 pages
File Size : 48,6 Mb
Release : 2019-06-01
Category : Business & Economics
ISBN : 9781922131102
The way people persuade or influence others is about to change forever. This book moves away from the traditional hit-and-miss methods of persuasion, by applying real science to this fundamental business and life skill. From a business perspective, the very practical process described in this book allows anyone to rapidly create a truly persuasive message, that is very easy to understand, and highly influential. Because this proven methodology can be used to create very real business success, it will become essential reading for leaders, managers, marketeers and salesmen. Additionally, the techniques described in this book can be used for almost any endeavour. For instance, you can apply these easy-to- use techniques to develop a winning presentation for a multi-billion dollar contract, or you can use the same types of approach to communicate more effectively with your spouse. This is the power of the universal principles described in this book.
Author : American Institutes for Research
Publisher : Unknown
Page : 766 pages
File Size : 41,6 Mb
Release : 1976
Category : Propaganda
ISBN : IND:30000090089321
Author : Larry Tracy
Publisher : Createspace Independent Pub
Page : 198 pages
File Size : 51,8 Mb
Release : 2003-05-01
Category : Business & Economics
ISBN : 1591097029
No less an authority on communication skills than President Ronald Reagan described Larry Tracy as "an extraordinarily effective speaker." In this book, he provides the "real world" experience-based lessons in presentation skills that earned him such praise. Like his acclaimed workshops for corporate executives and government officials, this book is based on the assumption that people who must improve their presentation skills, but are pressed for time, require a "shortcut," not lengthy books with numerous tips, checklists and page-filling anecdotes. This book provides precisely that: A succinct, timesaving method for busy people to become better, more persuasive speakers. The system outlined in the book is a three step process: In Planning, you'll learn how to "Get to the Point" and intersect your objective with your audience's needs and problems through Larry's proven 3-1-2 System. You will also learn how to always have a "Plan B Presentation" ready for those occasions when your allotted time is reduced at the last minute. In Practicing, you'll learn how to hone your speaking skills, eliminate "uh's" and "Y'knows," and anticipate questions and objections before the presentation with a unique practice method. In Presenting, you'll learn to convert your nervousness to audience-connecting enthusiasm, and to develop and use visuals, including PowerPoint slides, so they complement, not distract from, your message. You'll learn as well how to employ your voice and body language to reinforce content, including the use of rhetorical devices to make your presentations eloquent, memorable and persuasive. In summary, this book will show you how to organize and deliver your knowledge with laser-like intensity targeted to solving the problems of your various "audiences"-- Boards of Directors, shareholders, clients, customers, etc.-- so these audiences conclude that (1) what you are proposing is in their best interests, and (2) you are an outstanding speaker. This book has so much practical and proven advice, presented in a clear and easy-to-learn manner, that you will never need to buy another book on presentation skills.
Author : Peter Coughter
Publisher : Springer
Page : 240 pages
File Size : 47,7 Mb
Release : 2016-09-29
Category : Business & Economics
ISBN : 9781137512338
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.