Outdated Advertising

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Outdated Advertising

Michael Lewis,Stephen Spignesi
Outdated Advertising Book PDF

Author : Michael Lewis,Stephen Spignesi
Publisher : Simon and Schuster
Page : 203 pages
File Size : 42,5 Mb
Release : 2017-11-21
Category : Humor
ISBN : 9781510723825

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Outdated Advertising by Michael Lewis,Stephen Spignesi Pdf

This outrageous collection of inappropriate ads will have you turning the pages and shaking your head in disbelief. Outdated Advertising: Memories from a Less-than-PC Era takes a look at print advertising from the mid-1850s through the 1980s with an eye toward ads that were notorious for their sexist, racist, politically-incorrect, or other wildly inappropriate content—or for just plain bad taste. Among the dozens of full-color examples, readers will find: a woman being spanked by her husband for not buying the right coffee the story of a mother having to turn her child over to an orphanage because her late husband didn’t keep up his life insurance payments Aunt Jemima declaring “Happy days is here!” because of her new pancake recipe doctors promoting particular brands of cigarettes the Michael Jackson Rainbow Brite portable record player with the copy line, “Gifts to keep children singing.” Advertising has changed over the decades—that is a major understatement. Despite the nostalgia of such shows as Mad Men, the outrageous images in Outdated Advertising show readers just how far we’ve come since then.

Outdated Advertising

Michael Lewis,Stephen Spignesi
Outdated Advertising Book PDF

Author : Michael Lewis,Stephen Spignesi
Publisher : Skyhorse
Page : 168 pages
File Size : 49,5 Mb
Release : 2017-11-21
Category : Humor
ISBN : 1510723803

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Outdated Advertising by Michael Lewis,Stephen Spignesi Pdf

This outrageous collection of inappropriate ads will have you turning the pages and shaking your head in disbelief. Outdated Advertising: Memories from a Less-than-PC Era takes a look at print advertising from the mid-1850s through the 1980s with an eye toward ads that were notorious for their sexist, racist, politically-incorrect, or other wildly inappropriate content—or for just plain bad taste. Among the dozens of full-color examples, readers will find: a woman being spanked by her husband for not buying the right coffee the story of a mother having to turn her child over to an orphanage because her late husband didn’t keep up his life insurance payments Aunt Jemima declaring “Happy days is here!” because of her new pancake recipe doctors promoting particular brands of cigarettes the Michael Jackson Rainbow Brite portable record player with the copy line, “Gifts to keep children singing.” Advertising has changed over the decades—that is a major understatement. Despite the nostalgia of such shows as Mad Men, the outrageous images in Outdated Advertising show readers just how far we’ve come since then.

Advertising Account Planning

Larry D. Kelley,Donald W. Jugenheimer
Advertising Account Planning Book PDF

Author : Larry D. Kelley,Donald W. Jugenheimer
Publisher : M.E. Sharpe
Page : 226 pages
File Size : 54,6 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780765625649

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Advertising Account Planning by Larry D. Kelley,Donald W. Jugenheimer Pdf

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

Stop Advertising Start Branding

Marcus Osborne
Stop Advertising Start Branding Book PDF

Author : Marcus Osborne
Publisher : Troubador Publishing Ltd
Page : 304 pages
File Size : 43,8 Mb
Release : 2016-03-03
Category : Business & Economics
ISBN : 9781785892509

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Stop Advertising Start Branding by Marcus Osborne Pdf

‘A five-star triumph. This has to be SE Asia’s business book of the year.’ Kevin Boland, CEO, OHMM Pte Ltd, Singapore. Traditional advertising doesn’t work any more. Even Samsung, with a marketing budget of US$14 billion a year, is seeing profits plummet and smartphone sales decline sharply. The world has changed, and throwing money at the problem isn’t going to be the answer. For the global giants aiming to dominate SE Asia’s fast-growing markets, this is dreadful news. For the local and regional companies that are fighting to beat off the invaders, the end of the era of mass market advertising offers a wealth of new opportunities. What matters now, above everything, is building a strong, durable brand, based on great customer relationships. And the key to that is what you do, not how much you spend. Marcus Osborne demonstrates how many organisations can cut their marketing costs by up to 50 per cent yet still achieve better results: ‘Take your money,’ he says, ‘and put it back in the bank.’ He gives practical guidance on all the fine details, from retraining staff to deliver an unforgettable experience to collecting the right data and how to use Facebook and other tools to build a brand that will guarantee a profitable future. Written for CEOs and government servants keen to communicate more effectively with citizens, Stop Advertising Start Branding draws on Marcus’ vast experience in the region to show how SE Asian companies can use the new tools provided by the internet and social media to engage and win customers and keep those customers coming back to their brands. He demonstrates how many organisations can cut their marketing costs yet still achieve better, more measurable results. ‘An experienced understanding of what works and what doesn’t,’ Bobby McGill, Editor-in-Chief, Branding in Asia.

Online Marketing Techniques for Real Estate Agents & Brokers

Karen F. Vieira
Online Marketing Techniques for Real Estate Agents Brokers Book PDF

Author : Karen F. Vieira
Publisher : Atlantic Publishing Company
Page : 290 pages
File Size : 55,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 9781601381262

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Online Marketing Techniques for Real Estate Agents & Brokers by Karen F. Vieira Pdf

In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today's Internet savvy real estate consumers. Learn what Internet consumers want most and how easy and affordable it is to provide. This new book will show you how to build, promote, get new clients and sell your listings using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success. Learn how to generate more traffic for your site with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search engine strategies, the insider secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web design information, search engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Communication in Eastern Europe

Fred L. Casmir
Communication in Eastern Europe Book PDF

Author : Fred L. Casmir
Publisher : Psychology Press
Page : 349 pages
File Size : 44,7 Mb
Release : 1995
Category : Communication
ISBN : 9780805816259

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Communication in Eastern Europe by Fred L. Casmir Pdf

First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.

A Stakeholder Approach to Corporate Social Responsibility

Philip Kotler,François Maon
A Stakeholder Approach to Corporate Social Responsibility Book PDF

Author : Philip Kotler,François Maon
Publisher : Routledge
Page : 464 pages
File Size : 43,5 Mb
Release : 2016-03-16
Category : Business & Economics
ISBN : 9781317186588

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A Stakeholder Approach to Corporate Social Responsibility by Philip Kotler,François Maon Pdf

Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can easily be interpreted to include virtually everyone and everything. Second, with their unique, often particular characteristics, different stakeholder groups tend to focus only on specific issues that they believe are the most appropriate and relevant in organizations' corporate social responsibility programs. Thus, beliefs about what constitutes a socially responsible and sustainable organization depend on the perspective of the stakeholder. Third, in any organization, the beliefs of organizational members about their organization's social responsibilities vary according to their function and department, as well as their own managerial fields of knowledge. A Stakeholder Approach to Corporate Social Responsibility provides a comprehensive collection of cutting-edge theories and research that can lead to a more multifaceted understanding of corporate social responsibility in its various forms, the pressures and conflicts that result from these different understandings, and some potential solutions for reconciling them.

Практичний курс англійської мови. 3-й курс.

Черноватий Л. М.
3 Book PDF

Author : Черноватий Л. М.
Publisher : Нова Книга
Page : 520 pages
File Size : 50,5 Mb
Release : 2024-05-18
Category : Foreign Language Study
ISBN : 9789663820385

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Практичний курс англійської мови. 3-й курс. by Черноватий Л. М. Pdf

Вперше у практиці видання подібних підручників його зміст та структура відповідають рекомендаціям Ради Європи та орієнтовані на Кембріджські тести. Автори прагнули врахувати новітні досягнення філології та методики навчання іноземних мов. Зокрема, у підручнику застосовуються автентичні тексти з американських та британських ЗМІ, комбінаторні таблиці для засвоєння сполучуваності лексики, систематичне введення та опрацювання компонентів повної системи англійських прийменників, елементи проблемного навчання, англо-українські та українсько-англійські словники до кожного уроку, великий обсяг соціокультурної інформації, що стосується особливостей життя у Великобританії та США, сучасні фото та малюнки. До відмінностей підручника слід також додати урахування вікових особливостей студентів та афективних чинників навчання, дозоване застосування гумору, фабульну презентацію матеріалу, Сучасна система вправ передбачає паралельний розвиток усіх видів мовленнєвої діяльності (аудіювання, говоріння, читання, письма). Спеціальні вправи для розвитку перекладацьких навичок та умінь (способи передачі власних імен та назв, на розвиток умінь роботи зі словниками, на забезпечення комунікації в туристичній, готельній індустріях, а також у галузі повітряних перевезень) сприяють формуванню фахової компетенції. Для студентів вищих навчальних закладів, що спеціалізуються у галузі іноземної філології, студентів перекладацьких відділень (факультетів) університетів, фахівців, які прагнуть вдосконалити власні навички та уміння практичного володіння англійською мовою та перекладу.

Social Reading

José-Antonio Cordón-García,Julio Alonso-Arévalo,Raquel Gómez-Díaz,Daniel Linder
Social Reading Book PDF

Author : José-Antonio Cordón-García,Julio Alonso-Arévalo,Raquel Gómez-Díaz,Daniel Linder
Publisher : Elsevier
Page : 200 pages
File Size : 48,7 Mb
Release : 2013-10-31
Category : Computers
ISBN : 9781780633923

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Social Reading by José-Antonio Cordón-García,Julio Alonso-Arévalo,Raquel Gómez-Díaz,Daniel Linder Pdf

Contemporary developments in the book publishing industry are changing the system as we know it. Changes in established understandings of authorship and readership are leading to new business models in line with the postulates of Web 2.0. Socially networked authorship, book production and reading are among the social and discursive practices starting to define this emerging system. Websites offering socially networked, collaborative and shared reading are increasingly important. Social Reading maps socially networked reading within the larger framework of a changing conception of books and reading. This book is structured into chapters covering topics in: social reading and a new conception of the book; an evaluation of social reading platforms; an analysis of social reading applications; the personalization of system contents; reading in the Cloud and the development of new business models; and Open Access e-books. Discusses social reading as an emerging tendency involving authors, readers, librarians, publishers, and other industry professionals Describes how the way we read is changing Presents ways in which the major players in the digital content industry are developing specific applications to foster socially networked reading

America's Got Democracy!

Danny Katch
America s Got Democracy Book PDF

Author : Danny Katch
Publisher : Haymarket Books
Page : 147 pages
File Size : 54,6 Mb
Release : 2012-09-28
Category : Humor
ISBN : 9781608462988

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America's Got Democracy! by Danny Katch Pdf

A humorous but passionate look at the criminal silliness of the US political system from the author who has “better comic bomb sights than John Stewart” (Mike Davis, author of The Monster at Our Door). In this raucous, irreverent book, Danny Katch diagnoses the various mental disorders peculiar to those who have way too much money and power—and the politicians who work for them. He shows how the very elections that are supposed to be our way of bringing about change have become a tool to get us to accept the insane status quo. “The funniest, smartest, and most dangerous political writer you never heard of is Danny Katch. You’ll laugh. You’ll get pissed off. You’ll disagree. And you’ll wonder how you read this terrific book in one sitting. A welcome antidote to what passes for political writing in an election year.” —Dave Zirin, author of Game Over: How Politics Has Turned the Sports World Upside Down “From Cocoa Puffs to melting ice caps, Danny Katch’s America’s Got Democracy gets to the heart of how and why our political establishment creates economic, social, and environmental crapification, and he does it with a flair even the most disaffected café barista with a PhD will love. But if you enjoy reading dry, abstract political works in which the words go clopping across the page on little wooden feet, don’t read Katch’s book.” —Sherry Wolf, author of Sexuality and Socialism “Guess what? It’s even more boringer reading it than talking about it.” —Lila Katch, seven years old

Stephen King, American Master

Stephen Spignesi
Stephen King American Master Book PDF

Author : Stephen Spignesi
Publisher : Permuted Press+ORM
Page : 404 pages
File Size : 53,8 Mb
Release : 2018-10-30
Category : Literary Criticism
ISBN : 9781682616079

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Stephen King, American Master by Stephen Spignesi Pdf

Fascinating facts, trivia, and little-known details about the Master of the Macabre’s life from the “world’s leading authority on Stephen King” (Entertainment Weekly). New York Times–bestselling author Stephen Spignesi has compiled interviews, essays, and loads of facts and details about all of Stephen King’s work into this fun and informative compendium for the author’s many fans, from the casual to the fanatical! Did you know. . . ? In his early teens, Stephen King sold typed copies of his short stories at school. King originally thought his novel Pet Sematary was too frightening to publish. King’s legendary Dark Tower series took him more than 30 years to write. Thinner was the novel that revealed his “Richard Bachman” pseudonym to the world. King wrote The Eyes of the Dragon for his daughter Naomi. He has never liked Stanley Kubrick’s film version of his novel The Shining. It took him four years to write what some consider his magnum opus, IT. The 2017 film version of IT has grossed more than $700 million worldwide. In addition to novels, King has written essays, plays, screenplays, and even poetry.

Embarrassment of Product Choices 1

Michel Millot
Embarrassment of Product Choices 1 Book PDF

Author : Michel Millot
Publisher : John Wiley & Sons
Page : 210 pages
File Size : 47,5 Mb
Release : 2018-10-09
Category : Social Science
ISBN : 9781119557050

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Embarrassment of Product Choices 1 by Michel Millot Pdf

When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.

Teaching Creative Writing to Second Language Learners

Ryan Thorpe
Teaching Creative Writing to Second Language Learners Book PDF

Author : Ryan Thorpe
Publisher : Routledge
Page : 271 pages
File Size : 52,5 Mb
Release : 2021-12-20
Category : Education
ISBN : 9781000467406

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Teaching Creative Writing to Second Language Learners by Ryan Thorpe Pdf

This timely and accessible book offers engaging guidance to teachers of second language students on teaching creative writing in their classrooms. Creative writing is a tool that can inspire second language learners to write more, play with language, and enjoy and improve not only their writing, but also their speaking, listening, and reading skills. Addressing the expectations and perceptions of writing in another language, Thorpe demonstrates how to foster successful creative writing environments and teach and assess creative writing in a way that is tailored to the distinct needs of non-native speakers. Covering key topics such as cultural storytelling, voice, genre, and digital composition, assessment, and more, Thorpe shares successful creative writing instructional practices informed by current research in creative writing and second language education. Each chapter includes insights, advice, and student examples that can help new teachers take their first steps in more reflective second language creative writing classroom. An invaluable resource for instructors of non-native students and an ideal text for pre-service teachers in courses in TESOL, writing instruction, and applied linguistics, this book invites you to use creative writing not only as a successful method for teaching L2 writing, but also as a way to improve student motivation and output, for more effective language learning.

Three Drops of Blood and a Cloud of Cocaine

Quentin Mouron
Three Drops of Blood and a Cloud of Cocaine Book PDF

Author : Quentin Mouron
Publisher : Bitter Lemon Press
Page : 232 pages
File Size : 41,7 Mb
Release : 2017-05-22
Category : Fiction
ISBN : 9781908524843

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Three Drops of Blood and a Cloud of Cocaine by Quentin Mouron Pdf

A dark, literary, crime novel set near Boston. Written with the controlled violence of a Tarantino film, it is the story of Franck, a private detective of sorts from NY, a cokehead and a dandy, who, in a race against time and the local sheriff, investigates two brutal murders committed by what could be the same psychopath.

Devising in Process

Alex Mermikides,Jackie Smart
Devising in Process Book PDF

Author : Alex Mermikides,Jackie Smart
Publisher : Bloomsbury Publishing
Page : 208 pages
File Size : 55,7 Mb
Release : 2017-09-16
Category : Performing Arts
ISBN : 9781137105356

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Devising in Process by Alex Mermikides,Jackie Smart Pdf

Devising in Process examines the creative processes of eight theatre companies making devising-based performances. Companies covered include: - The People Show - Station House Opera - Shunt - The Red Room - Faulty Optic Theatre of Animation - theatre O - Gecko - Third Angel Authors were granted unusual access to the rehearsal room, enabling them to provide unique insights into how ideas evolve and develop, how strategies and methods are applied and how roles and relationships are structured. Covering a broad range of styles, the collection explores physical theatre, political theatre, puppetry, live art, new writing and performance with new technology. Accessibly framed, the book includes a comprehensive introduction which highlights similarities and differences in approach, examines the impact of economic and cultural factors and explores how definitions of devised theatre are changing and developing. This eye-opening collection will be important reading for students and practitioners interested in exploring 21st century devising processes.