Embarrassment Of Product Choices 1

Author : Michel Millot
Publisher : John Wiley & Sons
Page : 210 pages
File Size : 42,8 Mb
Release : 2018-10-08
Category : Social Science
ISBN : 9781119557043

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Embarrassment of Product Choices 1 by Michel Millot Pdf

When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.

Author : Michel Millot
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 52,9 Mb
Release : 2019-01-03
Category : Business & Economics
ISBN : 9781119579212

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Embarrassment of Product Choices 2 by Michel Millot Pdf

Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only for profit or “technology” but for qualities of use and the environment. A product’s use is its purpose. An innovation must always be an improvement to qualities of use. The emergence of new technologies, such as connected objects and the autonomous car, form a new trap for innovation, and progress has been limited to the perfection of technique. Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being.

Author : Michel Millot
Publisher : John Wiley & Sons
Page : 210 pages
File Size : 55,6 Mb
Release : 2018-10-09
Category : Social Science
ISBN : 9781119557050

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Embarrassment of Product Choices 1 by Michel Millot Pdf

When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.

Author : David Heller
Publisher : John Wiley & Sons
Page : 127 pages
File Size : 53,7 Mb
Release : 2022-06-22
Category : Business & Economics
ISBN : 9781119988304

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Valuation of the Liability Structure by Real Options by David Heller Pdf

The valuation of the liability structure can be determined by real options because the shares of a company can be regarded as similar to the purchase of a financial call option. Therefore, from this perspective, debt can be viewed as the sale of a financial put option. As a result, financial analysts are able to establish different valuations of a company, according to these two financing methods. Valuation of the Liability Structure by Real Options explains how the real options method works in conjunction with traditional methods. This innovative approach is particularly suited to the valuation of companies in industries where an underlying asset has high volatility (such as the mining or oil industries) or where research and development costs are high (for example, the pharmaceutical industry). Integration of the economic value of net debt (rather than the accounting value) and integration of the asset volatility are the main advantages of this approach.

Author : Soufyane Frimousse
Publisher : John Wiley & Sons
Page : 178 pages
File Size : 46,9 Mb
Release : 2019-05-21
Category : Social Science
ISBN : 9781786304049

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Innovation and Agility in the Digital Age by Soufyane Frimousse Pdf

Africa is a laboratory for managerial and societal innovations built out of pragmatic arrangements. Some African companies offer products and services that go beyond the standard practices of their international counterparts, based on original and inventive managerial characteristics. Such success stories outline a new model of management and innovation for companies in the digital era. The African innovations that have emerged over the past ten years are directly linked to a managerial model that perfectly meets the demands of the digital era. These new organizations indicate that good managerial practices and innovation models also come from the Global South and no longer exclusively from the East Coast of the United States. Understanding these dynamics is of great theoretical and practical interest for the many companies struggling to seize the opportunities for growth in Africa.

Author : Yiannis Dimotikalis,Christos H. Skiadas
Publisher : John Wiley & Sons
Page : 269 pages
File Size : 40,9 Mb
Release : 2024-04-10
Category : Computers
ISBN : 9781394284054

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Data Analysis and Related Applications 3 by Yiannis Dimotikalis,Christos H. Skiadas Pdf

The book is a collective work by a number of leading scientists, analysts, engineers, mathematicians and statisticians who have been working at the forefront of data analysis and related applications, arising from data science, operations research, engineering, machine learning or statistics. The chapters of this collaborative work represent a cross-section of current research interests in the above scientific areas. The collected material has been divided into appropriate sections to provide the reader with both theoretical and applied information on data analysis methods, models and techniques, along with appropriate applications. The published data analysis methodology includes the updated state-of-the-art rapidly developed theory and applications of data expansion, both of which go through outstanding changes nowadays. New approaches are expected to deliver and have been developed, including Artificial Intelligence.

Author : Michel Millot
Publisher : Unknown
Page : 0 pages
File Size : 43,5 Mb
Release : 2019
Category : Business
ISBN : OCLC:1118985285

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Embarrassment of Product Choices 2 by Michel Millot Pdf

Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only for profit or "technology" but for qualities of use and the environment. A product's use is its purpose. An innovation must always be an improvement to qualities of use. The emergence of new technologies, such as connected objects and the autonomous car, form a new trap for innovation, and progress has been limited to the perfection of technique. Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being.

Author : Leroy Robinson, Jr.
Publisher : Springer
Page : 882 pages
File Size : 46,9 Mb
Release : 2014-11-05
Category : Business & Economics
ISBN : 9783319109121

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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... by Leroy Robinson, Jr. Pdf

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same.

Author : Michel Millot
Publisher : Unknown
Page : 128 pages
File Size : 50,6 Mb
Release : 2019
Category : BUSINESS & ECONOMICS
ISBN : 1119579155

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Embarrassment of Product Choices by Michel Millot Pdf

Author : Tapan K. Panda
Publisher : Excel Books India
Page : 780 pages
File Size : 42,5 Mb
Release : 2009
Category : Marketing
ISBN : 8174465480

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Marketing Management: Text and Cases Indian Context by Tapan K. Panda Pdf

Author : Miranda A. Farage,Kenneth W. Miller,Howard I. Maibach
Publisher : Springer Science & Business Media
Page : 1255 pages
File Size : 55,5 Mb
Release : 2009-12-02
Category : Medical
ISBN : 9783540896555

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Textbook of Aging Skin by Miranda A. Farage,Kenneth W. Miller,Howard I. Maibach Pdf

This comprehensive ‘Major Reference Book’ compiles all current and latest information on aging skin in a two-volume set. Highly structured with a reader-friendly format, it covers a wide range of areas such as basic sciences, the different diseases and conditions which occur with aging (from malignant to non-malignant), the latest techniques and methods being used such as bioengineering methods and biometrics as well as toxicological and safety considerations for the elderly population. It also illustrates the global consumers’ sociological and psychological implications, ethnicity and gender differences and includes marketing considerations for this elderly group. This unique and comprehensive guide will become the main reference textbook on this topic.

Author : Claude-Hélène Mayer,Elisabeth Vanderheiden
Publisher : Springer
Page : 622 pages
File Size : 50,9 Mb
Release : 2019-04-25
Category : Psychology
ISBN : 9783030134099

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The Bright Side of Shame by Claude-Hélène Mayer,Elisabeth Vanderheiden Pdf

This book provides new ideas on how to work with and constructively transform shame on a theoretical and practical level, and in various socio-cultural contexts and professions. It provides practical guidelines on dealing with shame on the basis of reflection, counselling models, exercises, simulations, specific psychotherapeutic approaches, and auto-didactical learning material, so as to transform shame from a negatively experienced emotion into a mental health resource. The book challenges theorists to adopt an interdisciplinary stance and to think “outside the box.” Further, it provides practitioners, such as coaches, counsellors, therapists, trainers and medical personnel, with practical tools for transforming negative experiences and emotions. In brief, the book shows practitioners how to unlock the growth potential of individuals, teams, and organisations, allowing them to develop constructively and positively.

Author : Moutinho, L.
Publisher : CABI
Page : 327 pages
File Size : 41,8 Mb
Release : 2024-06-28
Category : Electronic
ISBN : 9781780640785

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Strategic Management in ... by Moutinho, L. Pdf

Author : Alexis Russell Piquero,Stephen G. Tibbetts
Publisher : Psychology Press
Page : 357 pages
File Size : 47,7 Mb
Release : 2002
Category : Choice (Psychology).
ISBN : 9780815336785

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Rational Choice and Criminal Behavior by Alexis Russell Piquero,Stephen G. Tibbetts Pdf

This work analyses the degree to which criminal behaviour represents a rational choice, answering how the criminal framework was developed, and how to apply this framework to the study of criminal behaviour

Author : John Fahy,David Jobber
Publisher : McGraw Hill
Page : 454 pages
File Size : 52,6 Mb
Release : 2019-03-01
Category : Business & Economics
ISBN : 9781526847355

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EBOOK: Foundations of Marketing, 6e by John Fahy,David Jobber Pdf

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.