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Author : Borchers
Publisher : Unknown
Page : 496 pages
File Size : 51,6 Mb
Release : 2001-06-22
Category : Electronic
ISBN : 0071131620
Author : Timothy Borchers
Publisher : Waveland Press
Page : 471 pages
File Size : 47,6 Mb
Release : 2021-09-14
Category : Language Arts & Disciplines
ISBN : 9781478647805
Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.
Author : Timothy Borchers
Publisher : Waveland Press
Page : 494 pages
File Size : 55,5 Mb
Release : 2012-11-21
Category : Language Arts & Disciplines
ISBN : 9781478608080
Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help readers become critical consumers of persuasion. Borchers begins with the premise that contemporary culture has been forever changed by electronic media and explores the way media technologies have influenced the study and practice of persuasion. He draws from a wide variety of scholars, bringing together the latest perspectives and research as well as foundational concepts.The Third Edition spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture. This pedagogically rich, illustrated volume includes learning objectives, key terms, discussion questions, and activities that encourage students to apply chapter content to their everyday experiences. Internet-based exercises provide practical, relevant opportunities for students to evaluate Web-based persuasion, while ethics cases explore compelling issues that have emerged in todays media-dominated environment.
Author : Timothy A. Borchers
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 504 pages
File Size : 44,8 Mb
Release : 2002
Category : Language Arts & Disciplines
ISBN : UOM:39015054172690
This book offers a contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioural theories are used liberally to complement the discussion.
Author : Timothy Borchers
Publisher : Unknown
Page : 128 pages
File Size : 55,8 Mb
Release : 2024-06-02
Category : Mass media
ISBN : 0071114068
Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
Page : 396 pages
File Size : 51,5 Mb
Release : 2016-09-04
Category : Electronic
ISBN : 153743005X
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author : Martin Gurri
Publisher : Stripe Press
Page : 465 pages
File Size : 52,5 Mb
Release : 2018-12-04
Category : Political Science
ISBN : 9781953953346
How insurgencies—enabled by digital devices and a vast information sphere—have mobilized millions of ordinary people around the world. In the words of economist and scholar Arnold Kling, Martin Gurri saw it coming. Technology has categorically reversed the information balance of power between the public and the elites who manage the great hierarchical institutions of the industrial age: government, political parties, the media. The Revolt of the Public tells the story of how insurgencies, enabled by digital devices and a vast information sphere, have mobilized millions of ordinary people around the world. Originally published in 2014, The Revolt of the Public is now available in an updated edition, which includes an extensive analysis of Donald Trump’s improbable rise to the presidency and the electoral triumphs of Brexit. The book concludes with a speculative look forward, pondering whether the current elite class can bring about a reformation of the democratic process and whether new organizing principles, adapted to a digital world, can arise out of the present political turbulence.
Author : Martha Cooper,William L. Nothstine
Publisher : Unknown
Page : 380 pages
File Size : 46,9 Mb
Release : 1997
Category : Psychology
ISBN : 0961648988
Author : Daniel J. Czitrom
Publisher : Univ of North Carolina Press
Page : 269 pages
File Size : 43,7 Mb
Release : 2010-02-03
Category : Social Science
ISBN : 9780807899205
In a fascinating and comprehensive intellectual history of modern communication in America, Daniel Czitrom examines the continuing contradictions between the progressive possibilities that new communications technologies offer and their use as instruments of domination and exploitation.
Author : Jaimy Gordon
Publisher : Vintage
Page : 306 pages
File Size : 52,7 Mb
Release : 2011-09-06
Category : Fiction
ISBN : 9780307946904
A Los Angeles Times Best Book or the Year National Book Award Winner Jaimy Gordon’s bold and daring coming of age novel combines the teenaged angst of Catcher in the Rye with the humor and tragedy of Girl, Interrupted. Ursie Koderer knows herself to be a monster--doomed to be different from other girls--very different. When she’s discovered cutting herself at camp, she goes AWOL, and lands in a Baltimore psychiatric hospital. Ursie, now known as the Bogeywoman, joins up with the other misfits on the adolescent ward. They start a bughouse rock group, steal a nitrous oxide machine. As a mental patient Ursie is a success. But then she’s implicated in the accidental burning of a friend. Locked away, the Bogeywoman meets the beautiful, mysterious Doctor Zuk, a woman psychiatrist from somewhere east of the Urals. Their affair is the main event in this gorgeous novel of love, crime, liberation, and flight to something like a new world.
Author : Timothy J. Bradley
Publisher : Scholastic Inc.
Page : 143 pages
File Size : 45,5 Mb
Release : 2013-04-01
Category : Juvenile Fiction
ISBN : 9780545520768
A contemporary take on the classic creature-feature genre. INFESTATION is a thrilling, fast-paced story that will leave your skin crawling.When Andy Greenwood is sent to the Reclamation School for Boys he expects the lousy food, mean drill sergeant instructors, and brutal bullies. What he doesn't expect is an infestation of weirdly large and aggressive ants, or the itching welts all over the staff and students. Even odder, Andy learns that kids never leave the school when they're supposed to. They just seem to get stuck there indefinitely.Following a ground-splitting earthquake, however, things quickly go from bad to horrifying. The school is overrun by monstrous bugs, and Andy himself comes face to face with mutant ants the size of humans, equipped with pinchers that can cut steel. Trapped in a cinderblock institutional building in the New Mexico desert, miles from civilization, Andy must figure out a way to save himself and the surviving boys from this nightmare.
Author : Christina Crook
Publisher : New Society Publishers
Page : 226 pages
File Size : 44,7 Mb
Release : 2014-11-01
Category : Social Science
ISBN : 9781550925722
After giving up the Internet for a month, a writer shares how we can all learn from her experience and rethink our relationship with the digital world. There’s no doubt that technology has overrun our lives. Over the past few decades, the world has embraced “progress” and we’re living with the resultant clicking, beeping, anxiety-inducing frenzy. But a creative backlash is gathering steam, helping us cope with the avalanche of data that threatens to overwhelm us daily through our computers, tablets, and smartphones. The Joy of Missing Out considers the technologically focused life, with its impacts on our children, relationships, communities, health, work, and more, and suggests opportunities for those of us longing to cultivate a richer on- and off-line existence. By examining the connected world through the lens of her own Internet fast, author Christina Crook creates a convincing case for increasing intentionality in our day-to-day lives. Using historical data, typewritten letters, chapter challenges, and personal accounts, she invites us to explore a new way of living, beyond our steady state of distracted “connectedness.” Most of us can’t throw away our smartphone or cut ourselves off from the Internet. But we can all rethink our relationship with the digital world, discovering new ways of introducing balance and discipline to the role of technology in our lives. This book is a must-read for anyone wishing to rediscover quietness of mind, and seeking a sense of peace amidst the cacophony of the modern world. Praise for The Joy of Missing Out “Crook’s book does a marvelous job of examining where we’ve gone awry and how we might begin to take ourselves and our lives back, while acknowledging the reality and importance of our wired world.” —Dr. Susan Biali, MD, Psychology Today “Offers thoughtful consideration of how online communications have evolved, as well as the value we place on being ever present in a digital world, often to the determinant of personal space and quiet time. Through practical examples and directions, Crook champions developing healthier habits for a more mindful online experience.” —Lori A. May, Portland Book Review
Author : Dan Gillmor
Publisher : Dan Gillmor
Page : 259 pages
File Size : 43,9 Mb
Release : 2010
Category : Digital media
ISBN : 9780984633609
We're in an age of information overload, and too much of what we watch, hear and read is mistaken, deceitful or even dangerous. Yet you and I can take control and make media serve us -- all of us -- by being active consumers and participants. Here's how. With a Foreword by Clay Shirky Praise for Mediactive: "Dan Gillmor has thought more deeply, more usefully, and over a longer period of time about the next stages of media evolution than just about anyone else. In Mediactive, he puts the results of his ideas and experiments together in a guide full of practical tips and longer-term inspirations for everyone affected by rapid changes in the news ecology. This book is a very worthy successor to his influential We the Media." --James Fallows, Atlantic Magazine, author of Postcards from Tomorrow Square and Breaking the News "Dan's book helps us understand when the news we read is reliable and trustworthy, and how to determine when what we're reading is intended to deceive. A trustworthy press is required for the survival of a democracy, and we really need this book right now." --Craig Newmark, founder of craigslist "A master-class in media-literacy for the 21st century, operating on all scales from the tiniest details of navigating wiki software all the way up to sensible and smart suggestions for reforming law and policy to make the news better and fairer. Gillmor's a reporter's reporter for the information age, Mediactive made me want to stand up and salute." --Cory Doctorow, co-editor/owner, Boing Boing; author of For the Win "As the lines between professional and citizen journalists continue to blur, Mediactive provides a useful roadmap to help us become savvier consumers and creators alike." -- Steve Case, chairman and CEO of Revolution and co-founder of America Online "It's all true - at least to someone. And that's the problem in a hypermediated world where everyone and anyone can represent his own reality. Gillmor attacks the problem of representation and reality head on, demanding we become media-active users of our emerging media, instead of passive consumers. If this book doesn't get you out of Facebook and back on the real Internet, nothing will." --Douglas Rushkoff, author of Program or Be Programmed: Ten Commands for a Digital Age "An important book showing people how to swim rather than drown in today's torrent of information. Dan Gillmor lives on the front line of digital information - there's no-one better to help us understand the risks and opportunities or help us ask the right questions." --Richard Sambrook, Global Vice Chairman and Chief Content Officer at Edelman, and former BBC Director of Global News "With the future of journalism and democracy in peril, Mediactive comes along with sage and practical advice at a crucial time. Dan Gillmor, pioneering journalist and teacher of journalists, offers a practical guide to citizens who now need to become active producers as well as critical consumers of media. Read this book right away, buy one for a friend and another one for a student, and then put Gillmor's advice into action." --Howard Rheingold, author of the Smart Mobs and other books about our digital future "Through common-sense guidelines and well-chosen examples, Gillmor shows how anyone can navigate the half-truths, exaggerations and outright falsehoods that permeate today's media environment and ferret out what is true and important. As Gillmor writes, 'When we have unlimited sources of information, and when so much of what comes at us is questionable, our lives get more challenging. They also get more interesting.'" --Dan Kennedy, assistant professor of journalism at Northeastern University, former Boston Phoenix media critic, and author of the Media Nation blog at www.dankennedy.net
Author : Shama Hyder Kabani
Publisher : BenBella Books
Page : 273 pages
File Size : 44,9 Mb
Release : 2013
Category : Internet marketing
ISBN : 9781937856151
From Shama Kabani, president of the web marketing firm Marketing Zen, comes an essential guide for using social media tools to help business succeed.
Author : Jonathan Alexander,Susan C. Jarratt,Nancy Welch
Publisher : University of Pittsburgh Press
Page : 336 pages
File Size : 40,5 Mb
Release : 2018-11-06
Category : Language Arts & Disciplines
ISBN : 9780822986430
What forces bring ordinary people together in public to make their voices heard? What means do they use to break through impediments to democratic participation? Unruly Rhetorics is a collection of essays from scholars in rhetoric, communication, and writing studies inquiring into conditions for activism, political protest, and public assembly. An introduction drawing on Jacques Rancière and Judith Butler explores the conditions under which civil discourse cannot adequately redress suffering or injustice. The essays offer analyses of “unruliness” in case studies from both twenty-first-century and historical sites of social-justice protest. The collection concludes with an afterword highlighting and inviting further exploration of the ethical, political, and pedagogical questions unruly rhetorics raise. Examining multiple modes of expression – embodied, print, digital, and sonic – Unruly Rhetorics points to the possibility that unruliness, more than just one of many rhetorical strategies within political activity, is constitutive of the political itself.