Persuasion In The Media Age

Author : Timothy Borchers
Publisher : Waveland Press
Page : 471 pages
File Size : 46,7 Mb
Release : 2021-09-14
Category : Language Arts & Disciplines
ISBN : 9781478647805

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Persuasion in the Media Age by Timothy Borchers Pdf

Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.

Author : Timothy A. Borchers
Publisher : McGraw-Hill Companies
Page : 528 pages
File Size : 51,6 Mb
Release : 2005
Category : Mass media
ISBN : IND:32000004222610

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Persuasion in the Media Age by Timothy A. Borchers Pdf

This is an accessible account of theoretical knowledge to help students explore and understand the world of persuasion they live in. The text is grounded in rhetorical theory but the findings of social science research are woven through the narrative to provide a comprehensive account of persuasion.

Author : Timothy Borchers
Publisher : Waveland Press
Page : 494 pages
File Size : 48,6 Mb
Release : 2012-11-21
Category : Language Arts & Disciplines
ISBN : 9781478608080

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Persuasion in the Media Age by Timothy Borchers Pdf

Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help readers become critical consumers of persuasion. Borchers begins with the premise that contemporary culture has been forever changed by electronic media and explores the way media technologies have influenced the study and practice of persuasion. He draws from a wide variety of scholars, bringing together the latest perspectives and research as well as foundational concepts.The Third Edition spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture. This pedagogically rich, illustrated volume includes learning objectives, key terms, discussion questions, and activities that encourage students to apply chapter content to their everyday experiences. Internet-based exercises provide practical, relevant opportunities for students to evaluate Web-based persuasion, while ethics cases explore compelling issues that have emerged in todays media-dominated environment.

Author : Timothy Borchers
Publisher : Unknown
Page : 128 pages
File Size : 49,5 Mb
Release : 2024-05-19
Category : Mass media
ISBN : 0071114068

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Persuasion in the Media Age by Timothy Borchers Pdf

Author : Martha Cooper,William L. Nothstine
Publisher : Unknown
Page : 380 pages
File Size : 46,5 Mb
Release : 1997
Category : Psychology
ISBN : 0961648988

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Power Persuasion by Martha Cooper,William L. Nothstine Pdf

Author : Terry O'Reilly,Mike Tennant
Publisher : Catapult
Page : 353 pages
File Size : 42,8 Mb
Release : 2011-05-01
Category : Business & Economics
ISBN : 9781582437248

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The Age of Persuasion by Terry O'Reilly,Mike Tennant Pdf

Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.

Author : Marshall Soules
Publisher : Edinburgh University Press
Page : 304 pages
File Size : 47,6 Mb
Release : 2015-02-13
Category : Social Science
ISBN : 9780748644179

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Media, Persuasion and Propaganda by Marshall Soules Pdf

Using case studies and exercises, this innovative study guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images.

Author : Anthony R. Pratkanis,Elliot Aronson
Publisher : Macmillan
Page : 438 pages
File Size : 42,8 Mb
Release : 2001-03-14
Category : Political Science
ISBN : 0805074031

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Age of Propaganda by Anthony R. Pratkanis,Elliot Aronson Pdf

Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.

Author : Patricia J. Parsons
Publisher : University of Toronto Press
Page : 217 pages
File Size : 43,6 Mb
Release : 2013-01-01
Category : Business & Economics
ISBN : 9781442615342

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Beyond Persuasion by Patricia J. Parsons Pdf

Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.

Author : Renee Hobbs
Publisher : Corwin Press
Page : 233 pages
File Size : 45,5 Mb
Release : 2011-07-12
Category : Education
ISBN : 9781412981583

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Digital and Media Literacy by Renee Hobbs Pdf

Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.

Author : Borchers
Publisher : Unknown
Page : 496 pages
File Size : 53,7 Mb
Release : 2001-06-22
Category : Electronic
ISBN : 0071131620

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Overrun Edition: O/R Persuasion in Media Age by Borchers Pdf

Author : Greg Goodale
Publisher : University of Illinois Press
Page : 210 pages
File Size : 51,5 Mb
Release : 2011-04-01
Category : Language Arts & Disciplines
ISBN : 9780252093203

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Sonic Persuasion by Greg Goodale Pdf

Sonic Persuasion: Reading Sound in the Recorded Age critically analyzes a range of sounds on vocal and musical recordings, on the radio, in film, and in cartoons to show how sounds are used to persuade in subtle ways. Greg Goodale explains how and to what effect sounds can be "read" like an aural text, demonstrating this method by examining important audio cues such as dialect, pausing, and accent in presidential recordings at the turn of the twentieth century. Goodale also shows how clocks, locomotives, and machinery are utilized in film and literature to represent frustration and anxiety about modernity, and how race and other forms of identity came to be represented by sound during the interwar period. In highlighting common sounds of industry and war in popular media, Sonic Persuasion also demonstrates how programming producers and governmental agencies employed sound to evoke a sense of fear in listeners. Goodale provides important links to other senses, especially the visual, to give fuller meaning to interpretations of identity, culture, and history in sound.

Author : Neil Krishan Aggarwal
Publisher : Columbia University Press
Page : 368 pages
File Size : 43,6 Mb
Release : 2019-03-12
Category : Psychology
ISBN : 9780231544122

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Media Persuasion in the Islamic State by Neil Krishan Aggarwal Pdf

Since the declaration of the War on Terror in 2001, militant groups such as al-Qaeda and the Islamic State have used the internet to disseminate their message and persuade people to commit violence. While many books have studied their operational strategies and battlefield tactics, Media Persuasion in the Islamic State is the first to analyze the culture and psychology of militant persuasion. Drawing upon decades of research in cultural psychiatry, cultural psychology, and psychiatric anthropology, Neil Krishan Aggarwal investigates how the Islamic State has convinced people to engage in violence since its founding in 2003. Through analysis of hundreds of articles, speeches, videos, songs, and bureaucratic documents in English and Arabic, the book traces how the jihadist Abu Musab al-Zarqawi created a new culture and psychology, one that would pit Sunni Muslims against all others after the U.S.-led invasion of Iraq. Aggarwal tracks how Osama bin Laden and al-Zarqawi disagreed over the goal of militancy in jihad before reaching a détente in 2004 and how al-Qaeda in Iraq merged with five other groups to diffuse its militant cultural identity in 2006 before taking advantage of the Syrian civil war to emerge as the Islamic State. Aggarwal offers a definitive analysis of how culture is created, debated, and disseminated within militant organizations like the Islamic State. Psychiatrists, psychologists, and area-studies experts will find a comprehensive, systematic method for analyzing culture and psychology so they can partner with political scientists, policy makers, and counterterrorism experts in crafting counter-messaging strategies against militants.

Author : Jason Harris
Publisher : Currency
Page : 306 pages
File Size : 53,9 Mb
Release : 2019-09-10
Category : Business & Economics
ISBN : 9781984822567

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The Soulful Art of Persuasion by Jason Harris Pdf

WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.

Author : Garth S. Jowett,Victoria O'Donnell
Publisher : SAGE Publications
Page : 417 pages
File Size : 43,9 Mb
Release : 2018-08-24
Category : Language Arts & Disciplines
ISBN : 9781506371351

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Propaganda & Persuasion by Garth S. Jowett,Victoria O'Donnell Pdf

Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.