Packard Ask The Man Who Owned One

Author : Arthur W. Einstein, Jr.
Publisher : McFarland
Page : 283 pages
File Size : 43,6 Mb
Release : 2014-01-10
Category : Transportation
ISBN : 9780786456611

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"Ask the Man Who Owns One" by Arthur W. Einstein, Jr. Pdf

A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.

Author : Otto A. Schroeder
Publisher : Unknown
Page : 394 pages
File Size : 53,9 Mb
Release : 1974
Category : Transportation
ISBN : UOM:39015002060997

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Packard, Ask the Man who Owned One by Otto A. Schroeder Pdf

Author : Dennis Adler,Jay Leno
Publisher : Motorbooks
Page : 160 pages
File Size : 42,9 Mb
Release : 2004-06
Category : Packard automobile
ISBN : 9780760319284

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Packard by Dennis Adler,Jay Leno Pdf

Foreword by Jay Leno. The author delivers the complete history of this magnificent marque, from Packard's first Model A horseless carriage of 1899, to the company's final days in 1958. Archival black-and-white photographs, stunning new color photos, and a thorough and well-researched text guide you through Packard's stylish lineup.

Author : Stacy Perman
Publisher : Simon and Schuster
Page : 342 pages
File Size : 42,5 Mb
Release : 2013-02-19
Category : Antiques & Collectibles
ISBN : 9781439190081

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A Grand Complication by Stacy Perman Pdf

"The race between two ambitious, complicated men in the early 1900s to create the most extravagant, complicated timepiece ever"--

Author : Irving Robbin
Publisher : Edizioni Savine
Page : 225 pages
File Size : 51,7 Mb
Release : 2015-12-29
Category : Transportation
ISBN : 9788896365731

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Great Cars of All Time by Irving Robbin Pdf

“ ... For enthusiasts of every age, here is a gallery of great cars from the beginning to the present day. Each of these machines has its own claim to fame—some for fabulous styling, some for technical developments that changed the course of automotive history, some for racing prowess, and some for sheer “personality.” For each chapter there is a beautiful full-page color portrait of the car in its proper setting. The text is no mere description of the machines. With authority, enthusiasm and wit the author traces the history of each make, illuminating the characters of both cars and men with spine-tingling racing adventures and inside anecdotes. While the story of each make is complete in itself and may be read alone, the book as a whole provides a panorama of automotive history. The story of cars is, of course, also the story of men—some of the most colorful figures of the modern world—drivers such as Nuvolari, Oldfield, Fangio: engineers such as Bugatti, Ford, and Porsche. But cars are the real heroes of this book; in these words and pictures they emerge, not as mere collections of nuts and bolts and sheet metal, but as creatures with a kind of life of their own. A life that embodies the urge to freedom and adventure, the pride and love of beauty of both their creators and their users.” (New York – 1960)

Author : Frank Crowninshield
Publisher : Unknown
Page : 1000 pages
File Size : 49,9 Mb
Release : 1933
Category : Electronic
ISBN : UOM:39015008157284

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Vanity Fair by Frank Crowninshield Pdf

Author : Julian Watkins
Publisher : Courier Corporation
Page : 256 pages
File Size : 48,9 Mb
Release : 2012-11-09
Category : Design
ISBN : 9780486144085

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The 100 Greatest Advertisements 1852-1958 by Julian Watkins Pdf

The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.

Author : Anonim
Publisher : Unknown
Page : 1152 pages
File Size : 53,9 Mb
Release : 1946
Category : Electronic
ISBN : UOM:39015057048038

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Collier's Once a Week by Anonim Pdf

Author : Angelo Van Boggart
Publisher : Krause Publications
Page : 144 pages
File Size : 50,9 Mb
Release : 2010-12-18
Category : Transportation
ISBN : 1440214271

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Just Packards by Angelo Van Boggart Pdf

Marque of Excellence ?Ask the man who owns one.? Packard Motor Car Company began its car-building days back at the turn of the century with such a simple slogan. It is a line that has become synonymous with the legendary nameplate, and it seems so appropriate. The company was so certain that its automobile was superior, it didn?t even need to brag. All it needed you to do was talk to a Packard owner. In Just Packards, the publisher of Old Cars Weekly brings back the great machines that made Packard a legendary American brand, from the glorious land yachts of the 1920s, to the ground-breaking Depression-era cars of the 1930s, to the fabulous, high-tech wonders of the 1950s. Revisit the cars that true automobile connoisseurs have admired for decades, and be reminded again why Packard, though it has been gone since 1959, will never be forgotten.

Author : Anonim
Publisher : UM Libraries
Page : 598 pages
File Size : 42,9 Mb
Release : 1931
Category : College students
ISBN : UOM:39015043530230

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Michiganensian by Anonim Pdf

Author : Heon Stevenson
Publisher : McFarland
Page : 295 pages
File Size : 46,6 Mb
Release : 2008-11-24
Category : Transportation
ISBN : 9780786452316

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American Automobile Advertising, 1930-1980 by Heon Stevenson Pdf

This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Author : Frederick Zimmerman
Publisher : F & J Zimmerman Co
Page : 317 pages
File Size : 41,7 Mb
Release : 2011-08-05
Category : Business & Economics
ISBN : 9780983903543

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The Turnaround Experience by Frederick Zimmerman Pdf

The Turnaround Experience is a study of 16 attempted business turnarounds, each studied for twenty years. Nine were successful and seven unsuccessful, the differences owing to the strategies employed, the managerial skills, and character traits on the part of the people involved.The proposition advanced here is that the successful turnarounds focuses involved conscientious, carefully orchestrated efforts aimed at improving the firm's effectiveness as an efficient low-cost producer of increasingly differentiated quality products simultaneously. This study also revealed that successful turnarounds involve leaders who focus on operations, possess strong ethical values, have good personal reputations, and follow the principles of fair play in dealing with employees, creditors, suppliers, and customers.The 16 cases were drawn from actual documented histories occurrences spanning more than 80 years from 1902 to 1988 in the automobile and agricultural equipment industries where much material is available on the events and the characteristics of the people involved.

Author : Patrick Matthews
Publisher : Lulu.com
Page : 210 pages
File Size : 53,7 Mb
Release : 2012-01-16
Category : History
ISBN : 9781105448751

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Fighting Boats for a Fighting Navy: The World War II PT Boats in contemporary advertisements: Black & White Collection by Patrick Matthews Pdf

PT boats captured the imagination of the American public during WW2. From the darkest days of 1941 and 1942, the PTs were bravely slugging it out with the overwhelming Japanese invasion forces. PTs extracted MacArthur from Manila, and when he returned, it was on a PT. The PTs were nimble and quick, and packed a wallop. They were Davids to the Axis Goliaths. And the crews-what young man wouldn't want to be a dashing PT sailor? This collection of WW2 ads follows the PTs and their crews from those dark early days to the final victory and the promise of carefree yachting in the ensuing peace. Over 200 wartime PT ads are crammed into this affordable "Black & White Collection". Also look for the companion volume, "Fighting Boats for a Fighting Navy: Supplemental Color Edition", which contains a selection of the most colorful ads from this larger B&W edition.

Author : John McDonough,Karen Egolf
Publisher : Routledge
Page : 2000 pages
File Size : 53,8 Mb
Release : 2015-06-18
Category : Business & Economics
ISBN : 9781135949068

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The Advertising Age Encyclopedia of Advertising by John McDonough,Karen Egolf Pdf

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Author : Norm Mort
Publisher : Veloce Publishing Ltd
Page : 98 pages
File Size : 40,7 Mb
Release : 2010-09-15
Category : Transportation
ISBN : 9781845842390

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American 'Independent' Automakers by Norm Mort Pdf

The independent automakers who had survived the depression of the 1930s had flexibility and enough capital from the war to be the first to launch all-new models for a car starved nation. So lucrative was the American post-war car market that new automobile companies were also formed to cash in on the pent-up demand for new cars. This is their story told through text and the use of contemporary brochures, period literature, factory photos, road test info and over 90 new, unpublished color photos of restored examples to relate the importance of these historic vehicles.