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Author : Julian Watkins
Publisher : Courier Corporation
Page : 256 pages
File Size : 49,7 Mb
Release : 2012-11-09
Category : Design
ISBN : 9780486144085
The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.
Author : Julian Watkins
Publisher : Unknown
Page : 0 pages
File Size : 53,6 Mb
Release : 2020
Category : Electronic
ISBN : 1213805562
Author : Julian Lewis Watkins
Publisher : Unknown
Page : 233 pages
File Size : 45,8 Mb
Release : 1971
Category : Advertising
ISBN : OCLC:3880279
Author : Julian Lewis Watkins
Publisher : Unknown
Page : 234 pages
File Size : 53,8 Mb
Release : 1959
Category : Electronic
ISBN : OCLC:810874231
Author : Peter Pugh
Publisher : Icon Books Ltd
Page : 304 pages
File Size : 43,5 Mb
Release : 2016-03-03
Category : History
ISBN : 9781785780356
Peter Pugh presents his selection of – not the best, fastest, most successful or richest – but the 50 most influential British men and women of the modern world – for good or ill. Pugh discusses and ranks the influence of scientists and inventors such as Francis Crick, John Logie Baird and Alan Turing; lawmakers and leaders like prime ministers Attlee, Churchill and Thatcher; entrepreneurs including James Dyson, Mary Quant and Terence Conran; and cultural icons like J.K. Rowling, who, in the words of Lisa Simpson no less, ‘turned a generation of kids onto reading’. One of the most influential Britons in Pugh’s book achieved influence by saying nothing for over 60 years, and the top three places are held by an economist, a scientist and a civil servant ... In what amounts to a whistle-stop tour through recent British history, this undoubtedly contentious and wholly enjoyable book will spark countless debates across our sceptred isle.
Author : Roberta J. Newman
Publisher : U of Nebraska Press
Page : 339 pages
File Size : 46,9 Mb
Release : 2019-03-01
Category : Sports & Recreation
ISBN : 9780803278479
2020 SABR Baseball Research Award In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience. Here’s the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising. Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball’s celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments. Here’s the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball’s relationship with advertising is stronger than ever.
Author : Kenneth Roman
Publisher : St. Martin's Press
Page : 304 pages
File Size : 49,7 Mb
Release : 2010-06-08
Category : Business & Economics
ISBN : 0230618340
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Author : Noah Fleming
Publisher : Red Wheel/Weiser
Page : 233 pages
File Size : 44,6 Mb
Release : 2016-11-21
Category : Business & Economics
ISBN : 9781632659354
How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you. You will learn a wide variety of simple but powerfully effective strategies, such as: How to stop using gimmicks and trick promotions to encourage repeat business, and what to do instead that will keep your customers coming back for more. How to use the “Butler Secret” to achieve results superior to any marketing campaign or promotion you’ll ever dream up. Why providing the best customer service isn’t enough anymore, and what you must do instead if you want your business to keep growing in the 21st century. The “Bentley Strategy” that will immediately and dramatically increase customer loyalty to your business. And many more proven tactics and strategies.
Author : Mark Miller
Publisher : BenBella Books
Page : 272 pages
File Size : 47,6 Mb
Release : 2022-01-11
Category : Business & Economics
ISBN : 9781637740095
Escape the mediocrity that ensnares so many in business and become a better, more effective leader. Have you ever wondered what it would take to be a better leader, or achieve your wildest dreams, or make a bigger difference in the world? The answer lies in the choices you make: about everything from how you spend your time to the way you view the world. Smart Leadership is the latest essential business title from internationally bestselling author of Win the Heart and Chess Not Checkers Mark Miller. In this book, he shares the four research-based “smart choices” the best leaders make to scale their influence and results. By teaching you how to Confront Reality, Grow Capacity, Fuel Curiosity, and Create Change, Miller will help you: Bring fresh eyes and fresh thinking to your leadership approach. Increase your confidence in your ability to make a difference. Lead at levels you never thought possible. Accelerate your learning curve so that all these benefits come faster and more naturally. With this guide, your leadership—and your life—will be transformed forever.
Author : Charles R. Swindoll
Publisher : Tyndale House
Page : 368 pages
File Size : 41,9 Mb
Release : 2014-11-14
Category : Religion
ISBN : 9781496400758
Insights on 1 & 2 Timothy, Titus explores Paul’s Pastoral Epistles as a part of the 15-volume Swindoll’s Living Insights New Testament Commentary series. This newly revised and expanded edition draws on Gold Medallion Award–winner Chuck Swindoll’s 50 years of experience with studying and preaching God’s Word. His deep insight, signature easygoing style, and humor bring a warmth and practical accessibility not often found in commentaries. Each volume combines verse-by-verse commentary, charts, maps, photos, key terms, and background articles with practical application. The newly updated volumes now include parallel presentations of the NLT and NASB before each section. This series is a must-have for pastors, teachers, and anyone else who is seeking a deeply practical resource for exploring God’s Word.
Author : Charles R. Swindoll
Publisher : Tyndale House Publishers, Inc.
Page : 369 pages
File Size : 47,7 Mb
Release : 2014
Category : Religion
ISBN : 9781414393735
The complete 16-volume set of Swindoll's Living Insights New Testament Commentary draws on 13-time Christian Book Award winner Chuck Swindoll's more than 50 years of studying and preaching God's Word. Each volume includes both the NLT and NASB translations of the Bible, verse-by-verse commentary, charts, maps, photos, key terms, and background articles with practical application. A must-have for pastors, teachers, and anyone else who is seeking a deeply practical resource for exploring God's Word.--provided by publisher.
Author : Robert McMath
Publisher : Crown Currency
Page : 257 pages
File Size : 45,5 Mb
Release : 2011-04-27
Category : Business & Economics
ISBN : 9780307793645
Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies. In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned from his long experience with clods and clunkers. As People magazine put it "McMath knows his goods--and his uglies, too"--and here he shows you how to: Steer clear of the number one killer of new products (page 129) Develop a marketing campaign based on a "Significant Point of Difference" (page 183) Take advantage of eight "Hot Buttons for Success in the Millennium" (page 101) Keep out of the "Buy-This-If-You're-a-Loser School of Marketing" (page 28) Combat "Corporate Alzheimer's" (page 4) and much more !
Author : George A. Akerlof,Robert J. Shiller
Publisher : Princeton University Press
Page : 296 pages
File Size : 41,9 Mb
Release : 2016-08-16
Category : Business & Economics
ISBN : 9780691173023
Why the free-market system encourages so much trickery even as it creates so much good Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will "phish" us as "phools." Phishing for Phools therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month's bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous. Phishing for Phools explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery—and how it can be reduced through greater knowledge, reform, and regulation.
Author : J. Michael Martinez
Publisher : Rowman & Littlefield
Page : 436 pages
File Size : 41,9 Mb
Release : 2016-04-14
Category : History
ISBN : 9781442259966
For a brief time following the end of the U.S. Civil War, American political leaders had an opportunity—slim, to be sure, but not beyond the realm of possibility—to remake society so that black Americans and other persons of color could enjoy equal opportunity in civil and political life. It was not to be. With each passing year after the war—and especially after Reconstruction ended during the 1870s—American society witnessed the evolution of a new white republic as national leaders abandoned the promise of Reconstruction and justified their racial biases based on political, economic, social, and religious values that supplanted the old North-South/slavery-abolitionist schism of the antebellum era. A Long Dark Night provides a sweeping history of this too often overlooked period of African American history that followed the collapse of Reconstruction—from the beginnings of legal segregation through the end of World War II. Michael J. Martinez argues that the 1880s ushered in the dark night of the American Negro—a night so dark and so long that the better part of a century would elapse before sunlight broke through. Combining both a “top down” perspective on crucial political issues and public policy decisions as well as a “bottom up” discussion of the lives of black and white Americans between the 1880s and the 1940s, A Long Dark Night will be of interest to all readers seeking to better understand this crucial era that continues to resonate throughout American life today.
Author : David R. Tomlinson
Publisher : Sacristy Press
Page : 154 pages
File Size : 53,6 Mb
Release : 2023-01-01
Category : Religion
ISBN : 9781789592580
In a world in crisis, only people and communities dedicated to love will give us a just and sustainable future. David R. Tomlinson aims to inspire readers to “live for love”.
