Perception Of Visual Advertising In Different Media From Attention To Distraction Persuasion Preference And Memory

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Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

Jaana Simola, Jukka Hyönä, Jarmo Kuisma
Perception of visual advertising in different media from attention to distraction persuasion preference and memory Book PDF

Author : Jaana Simola, Jukka Hyönä, Jarmo Kuisma
Publisher : Frontiers Media SA
Page : 125 pages
File Size : 43,8 Mb
Release : 2015-02-24
Category : Physiology
ISBN : 9782889194162

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Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory by Jaana Simola, Jukka Hyönä, Jarmo Kuisma Pdf

This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognitive or affective systems, the visual processes both voluntarily and involuntarily affect the amount and quality of information that is passed into further mental processing. Moreover, advertisements provide a well- designed, rich and stimulating environment to study visual processes in real-life conditions. Consumers encounter thousands of advertisement messages per day. Previous research on visual perception of advertising mostly considers print advertising. However, advertising messages increasingly appear in a variety of formats and in different media. Part of these messages are still conveyed through traditional media, such as newspapers, magazines, television, as well as outdoor and supermarket advertising. In addition, the amount and diversity of visual marketing stimuli is rapidly growing in terms of different advertising formats appearing in online and social media, smartphones and tablets. This challenges the marketing professionals and academics to better understand the impact of marketing on consumers. At the same time, the technical development of the research methods allows better opportunities to investigate advertising perception in different environments. Traditionally, papers investigating the psychological processes underlying advertising perception are published in journals widespread across different disciplines, such as marketing, applied psychology and human computer interaction journals. With this Research Topic, we aim to create a forum in which experts in different fields define the state of the art and future directions of the research on the visual aspects of marketing. We include reviews and original research papers involving both empirical and theoretical studies on visual perception of advertising across different media.

Learning to Read in a Digital World

Mirit Barzillai,Jenny Thomson,Sascha Schroeder,Paul van den Broek
Learning to Read in a Digital World Book PDF

Author : Mirit Barzillai,Jenny Thomson,Sascha Schroeder,Paul van den Broek
Publisher : John Benjamins Publishing Company
Page : 254 pages
File Size : 51,8 Mb
Release : 2018-08-15
Category : Language Arts & Disciplines
ISBN : 9789027263711

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Learning to Read in a Digital World by Mirit Barzillai,Jenny Thomson,Sascha Schroeder,Paul van den Broek Pdf

With digital screens becoming increasingly ubiquitous in the lives of children, from their homes to their classrooms, understanding the influence of these technologies on the ways children read takes on great importance. The aim of this edited volume is to examine how advances in technology are shaping children’s reading skills and development. The chapters in this volume explore the influence of various aspects of digital texts, the child’s cognitive and motivational skills, and the child’s environment on reading development in digital contexts. Each chapter draws upon the expertise of scientists and researchers across countries and disciplines to review what is currently known about the influence of technology on reading, how it is studied, and to offer new insights and research directions based on recent work.

Advanced Trends in ICT for Innovative Business Management

Katarzyna Szymczyk,Ibrahiem M. M. El Emary
Advanced Trends in ICT for Innovative Business Management Book PDF

Author : Katarzyna Szymczyk,Ibrahiem M. M. El Emary
Publisher : CRC Press
Page : 298 pages
File Size : 45,9 Mb
Release : 2021-06-29
Category : Computers
ISBN : 9781000405996

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Advanced Trends in ICT for Innovative Business Management by Katarzyna Szymczyk,Ibrahiem M. M. El Emary Pdf

This book contains a collection of scientific chapters addressing the emerging trends in IT and telecommunications, as well as the issues that accompany them in business. It addresses issues in cyber applications, ICT solutions and innovative cyber know-how, and demonstrates how high-tech IT communications resources can be used to improve business production, sales and service strategies, supply chains and logistics. The book is based on articles from ICCMIT’20, extending their approach to specific chapters. The chapters cover issues such as financial management, technological upgrades, Industry 4.0 and the trend towards sustainable development. It utilizes examples of technologically advanced enterprises developing under Industry 4.0 assumptions at the stage of digital transformation, which integrate digital technologies and business processes. In addition, this book discusses issues related to cyber risk management and the implementation of a number of safeguards for digitized enterprises. Enterprises that orient themselves towards technological innovations find that they can reach customers faster, are more effectively managed and can achieve a competitive advantage over other businesses. This book will be a great aid to professionals in such companies, both in IT departments and in the management team.

Multimodality

John Bateman,Janina Wildfeuer,Tuomo Hiippala
Multimodality Book PDF

Author : John Bateman,Janina Wildfeuer,Tuomo Hiippala
Publisher : Walter de Gruyter GmbH & Co KG
Page : 424 pages
File Size : 48,7 Mb
Release : 2017-04-10
Category : Language Arts & Disciplines
ISBN : 9783110479898

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Multimodality by John Bateman,Janina Wildfeuer,Tuomo Hiippala Pdf

This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.

Visual Marketing

Michel Wedel,Rik Pieters
Visual Marketing Book PDF

Author : Michel Wedel,Rik Pieters
Publisher : Psychology Press
Page : 269 pages
File Size : 42,9 Mb
Release : 2007-09-19
Category : Business & Economics
ISBN : 9781136676482

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Visual Marketing by Michel Wedel,Rik Pieters Pdf

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention

Psychological Processes and Advertising Effects

Linda F Alwitt,Andrew A Mitchell
Psychological Processes and Advertising Effects Book PDF

Author : Linda F Alwitt,Andrew A Mitchell
Publisher : Routledge
Page : 0 pages
File Size : 40,6 Mb
Release : 2023-07-20
Category : Electronic
ISBN : 0367498952

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Psychological Processes and Advertising Effects by Linda F Alwitt,Andrew A Mitchell Pdf

In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.

Routledge International Handbook of Emotions and Media

Katrin Döveling,Elly A. Konijn
Routledge International Handbook of Emotions and Media Book PDF

Author : Katrin Döveling,Elly A. Konijn
Publisher : Routledge
Page : 354 pages
File Size : 46,5 Mb
Release : 2021-11-09
Category : Psychology
ISBN : 9780429879586

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Routledge International Handbook of Emotions and Media by Katrin Döveling,Elly A. Konijn Pdf

In times of a worldwide pandemic, the election of a new US president, "MeToo," and "Fridays for Future," to name but a few examples, one thing becomes palpable: the emotional impact of media on individuals and society cannot be underestimated. The relations between media, people, and society are to a great extent based on human emotions. Emotions are essential in understanding how media messages are processed and how media affect individual and social behavior as well as public social life. Adopting a thoroughly interdisciplinary approach to the study of emotions in the context of media, the second, entirely revised and updated, edition of Routledge International Handbook of Emotions and Media comprises areas such as evolutionary psychology, media psychology, media sociology, cultural studies, media entertainment, and political and digital communication. Leading experts from across the globe explore cutting-edge research on the role of emotion in selecting and processing media contents, the emotional consequences of media use, politics and public emotion, emotions in political communication and persuasion, as well as emotions in digital, interactive, and virtual encounters. This compelling and authoritative Handbook is an essential reference tool for scholars and students of media, communication science, media psychology, emotion, cognitive and social psychology, cultural studies, media sociology, and related fields.

Eye Tracking for Visual Marketing

Michel Wedel,Rik Pieters
Eye Tracking for Visual Marketing Book PDF

Author : Michel Wedel,Rik Pieters
Publisher : Now Publishers Inc
Page : 105 pages
File Size : 44,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 9781601981547

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Eye Tracking for Visual Marketing by Michel Wedel,Rik Pieters Pdf

Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes the authors' theory and reviews eye-tracking applications in marketing based on this theory.

Psychology of Entertainment

Jennings Bryant,Peter Vorderer
Psychology of Entertainment Book PDF

Author : Jennings Bryant,Peter Vorderer
Publisher : Routledge
Page : 476 pages
File Size : 48,8 Mb
Release : 2013-10-31
Category : Games & Activities
ISBN : 9781135257415

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Psychology of Entertainment by Jennings Bryant,Peter Vorderer Pdf

As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take entertainment seriously. The scholarly spin on entertainment has been manifested in traditional ways, as well as innovative ones. Representing the current state of theory and research, Psychology of Entertainment promises to be the most comprehensive and up-to-date volume on entertainment. It serves to define the new area of study and provides a theoretical spin for future work in the area. Divided into three basic parts, this book: *addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it; *explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and *provides an opportunity for the application of well-established as well as emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously. Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.

Persuasion in Advertising

John O'Shaughnessy,Nicholas J. O'Shaughnessy
Persuasion in Advertising Book PDF

Author : John O'Shaughnessy,Nicholas J. O'Shaughnessy
Publisher : Psychology Press
Page : 246 pages
File Size : 51,7 Mb
Release : 2004
Category : Business & Economics
ISBN : 0415322235

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Persuasion in Advertising by John O'Shaughnessy,Nicholas J. O'Shaughnessy Pdf

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.

Persuasive Imagery

Linda M. Scott,Rajeev Batra
Persuasive Imagery Book PDF

Author : Linda M. Scott,Rajeev Batra
Publisher : Taylor & Francis
Page : 441 pages
File Size : 51,5 Mb
Release : 2003-04-02
Category : Business & Economics
ISBN : 9781135635695

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Persuasive Imagery by Linda M. Scott,Rajeev Batra Pdf

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.

Persuasive Advertising

J. Armstrong
Persuasive Advertising Book PDF

Author : J. Armstrong
Publisher : Springer
Page : 326 pages
File Size : 51,7 Mb
Release : 2010-05-26
Category : Business & Economics
ISBN : 9780230285804

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Persuasive Advertising by J. Armstrong Pdf

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Digital Media, Youth, and Credibility

Miriam J. Metzger,Andrew J. Flanagin
Digital Media Youth and Credibility Book PDF

Author : Miriam J. Metzger,Andrew J. Flanagin
Publisher : MIT Press
Page : 212 pages
File Size : 53,9 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780262062732

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Digital Media, Youth, and Credibility by Miriam J. Metzger,Andrew J. Flanagin Pdf

The difficulties in determining the quality of information on the Internet--in particular, the implications of wide access and questionable credibility for youth and learning. Today we have access to an almost inconceivably vast amount of information, from sources that are increasingly portable, accessible, and interactive. The Internet and the explosion of digital media content have made more information available from more sources to more people than at any other time in human history. This brings an infinite number of opportunities for learning, social connection, and entertainment. But at the same time, the origin of information, its quality, and its veracity are often difficult to assess. This volume addresses the issue of credibility--the objective and subjective components that make information believable--in the contemporary media environment. The contributors look particularly at youth audiences and experiences, considering the implications of wide access and the questionable credibility of information for youth and learning. They discuss such topics as the credibility of health information online, how to teach credibility assessment, and public policy solutions. Much research has been done on credibility and new media, but little of it focuses on users younger than college students. Digital Media, Youth, and Credibility fills this gap in the literature. Contributors Matthew S. Eastin, Gunther Eysenbach, Brian Hilligoss, Frances Jacobson Harris, R. David Lankes, Soo Young Rieh, S. Shyam Sundar, Fred W. Weingarten

Eye Movement Research

J.M. Findlay,R. Walker,R.W. Kentridge
Eye Movement Research Book PDF

Author : J.M. Findlay,R. Walker,R.W. Kentridge
Publisher : Elsevier
Page : 583 pages
File Size : 49,7 Mb
Release : 1995-02-03
Category : Psychology
ISBN : 9780080531540

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Eye Movement Research by J.M. Findlay,R. Walker,R.W. Kentridge Pdf

This volume contains selected and edited papers from the 7th European Conference on Eye Movements (ECEM 7) held in Durham, UK on August 31-September 3 1993. The volume is organized as follows:- Invited Lectures, Pursuit and Co-Ordination, Saccade and Fixation Control, Oculomotor Physiology, Clinical and Medical Aspects of Eye Movements, Eye Movements and Cognition, Eye Movements and Language and finally, Displays and Applications.

The Mind's Eye

Ralph Radach,Jukka Hyona,Heiner Deubel
The Mind s Eye Book PDF

Author : Ralph Radach,Jukka Hyona,Heiner Deubel
Publisher : Elsevier
Page : 762 pages
File Size : 46,9 Mb
Release : 2003-06-05
Category : Science
ISBN : 9780080518923

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The Mind's Eye by Ralph Radach,Jukka Hyona,Heiner Deubel Pdf

The book provides a comprehensive state-of-the-art overview of current research on cognitive and applied aspects of eye movements. The contents include peer-reviewed chapters based on a selection of papers presented at the 11th European Conference on Eye Movements (Turku, Finland 2001), supplemented by invited contributions. The ECEM conference series brings together researchers from various disciplines with an interest to use eye-tracking to study perceptual and higher order cognitive functions. The contents of the book faithfully reflect the scope and diversity of interest in eye-tracking as a fruitful tool both in basic and applied research. It consists of five sections: visual information processing and saccadic eye movements; empirical studies of reading and language production; computational models of eye movements in reading; eye-tracking as a tool to study human-computer interaction; and eye movement applications in media and communication research. Each section is concluded by a commentary chapter by one of the leading authorities in the field. These commentaries discuss and integrate the contributions in the section and provide an expert view on the most significant present and future developments in the respective areas. The book is a reference volume including a large body of new empirical work but also principal theoretical viewpoints of leading research groups in the field.