Persuasive Imagery

Author : Linda M. Scott,Rajeev Batra
Publisher : Routledge
Page : 470 pages
File Size : 51,5 Mb
Release : 2003-04-02
Category : Business & Economics
ISBN : 9781135635688

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Persuasive Imagery by Linda M. Scott,Rajeev Batra Pdf

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.

Author : Linda M. Scott,Rajeev Batra
Publisher : Taylor & Francis
Page : 441 pages
File Size : 51,5 Mb
Release : 2003-04-02
Category : Business & Economics
ISBN : 9781135635695

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Persuasive Imagery by Linda M. Scott,Rajeev Batra Pdf

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.

Author : Larry Jordan
Publisher : New Riders
Page : 667 pages
File Size : 42,5 Mb
Release : 2020-07-13
Category : Business & Economics
ISBN : 9780136766742

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Techniques of Visual Persuasion by Larry Jordan Pdf

In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential. Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.

Author : Paul Messaris
Publisher : SAGE
Page : 322 pages
File Size : 49,8 Mb
Release : 1997
Category : Language Arts & Disciplines
ISBN : 9780803972469

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Visual Persuasion by Paul Messaris Pdf

Pictures and reality - Visual form and style - Can pictures bridge cultures? - Visual truth, visual lies - Editing and montage - Showing the unspoken.

Author : James Price Dillard,Lijiang Shen
Publisher : SAGE
Page : 457 pages
File Size : 43,8 Mb
Release : 2013
Category : Language Arts & Disciplines
ISBN : 9781412983136

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The SAGE Handbook of Persuasion by James Price Dillard,Lijiang Shen Pdf

The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

Author : James A. Throgmorton
Publisher : University of Chicago Press
Page : 352 pages
File Size : 45,5 Mb
Release : 1996-07
Category : Architecture
ISBN : 0226799638

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Planning as Persuasive Storytelling by James A. Throgmorton Pdf

"Planning as Persuasive Storytelling is a revealing look at the world of political conflict surrounding the Commonwealth Edison Company's ambitious nuclear power plant construction program in northern Illinois during the 1980s. Examining the clash between the utility, consumer groups, community-based groups, the Illinois Commerce Commission, and the City of Chicago, Throgmorton argues that planning can best be thought of as a form of persuasive storytelling. A planner's task is to write future-oriented texts that employ language and figures of speech designed to construct constituencies that the planner's vision is both desirable and feasible. Though seeking to persuade, the planner must also remain open to transformation through honest engagement with contending stories. Juxtaposing stories about efforts to construct Chicago's electric future, Planning as Persuasive Storytelling suggests a shift in how we think about planning. In order to account for the fragmented and conflicted nature of contemporary American life and politics, that shift would be away from "science" and the "experts" and toward persuasive storytelling by diverse authors"--P. [4] of cover.

Author : Maria E. Gigante
Publisher : Univ of South Carolina Press
Page : 182 pages
File Size : 54,5 Mb
Release : 2018-06-01
Category : Language Arts & Disciplines
ISBN : 9781611178753

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Introducing Science through Images by Maria E. Gigante Pdf

An examination of how images can serve as communication tools to popularize science in the public eye As funding for basic scientific research becomes increasingly difficult to secure, public support becomes essential. Because of its promise for captivating nonexpert publics, the practice of merging art and imagery with science has been gaining traction in the scientific community. While images have been used with greater frequency in recent years, their value is often viewed as largely superficial. To the contrary, Maria E. Gigante posits in Introducing Science through Images, the value of imagery goes far beyond mere aesthetics—visual elements are powerful communication vehicles. The images examined in this volume, drawn from a wide range of historical periods, serve an introductory function—that is, they appear in a position of primacy relative to text and, like the introduction to a speech, have the potential to make audiences attentive and receptive to the forthcoming content. Gigante calls them "portal" images and explicates their utility in science communication, both to popularize and mystify science in the public eye. Gigante analyzes how science has been represented by various types of portal images: frontispieces, portraits of scientists, popular science magazine covers, and award-winning scientific images from Internet visualization competitions. Using theories of rhetoric and visual communication, she addresses the weak connection between scientific communities and the public and explores how visual elements can best be employed to garner public support for research.

Author : Lynn R. Kahle,Chung-Hyun Kim
Publisher : Psychology Press
Page : 442 pages
File Size : 54,5 Mb
Release : 2006-08-15
Category : Business & Economics
ISBN : 9781135606640

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Creating Images and the Psychology of Marketing Communication by Lynn R. Kahle,Chung-Hyun Kim Pdf

This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.

Author : Linda Jean Kenix
Publisher : A&C Black
Page : 225 pages
File Size : 43,9 Mb
Release : 2011-11-01
Category : Social Science
ISBN : 9781849665438

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Alternative and Mainstream Media by Linda Jean Kenix Pdf

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Historically, alternative media have been viewed as fundamental, albeit at times culturally peripheral, forces in social change. In this book, however, Kenix argues that these media do not uniformly subvert the hierarchies of access that are so central to mainstream media - in fact, their journalistic norms and routines have always been based on the professional standards of the mainstream. Kenix goes on to posit the perception of 'mainstream' and 'alternative' as a misconception. She argues that, although alternative media can - and do - construct distinct alternative communications, they have always existed on the same continuum as the mainstream and the two will continue to converge. Through comparative analysis, this book argues that many alternative and mainstream media are merging to create a continuous spectrum rooted in commercial ideology. Indeed, much of what is now considered alternative media actually draws very little from principles of the independent press, whereas many contemporary mainstream media now use communication techniques more commonly associated with media that do not operate for financial gain. This book puts forward a controversial but convincing argument around the relationship between alternative and mainstream media, drawing on examples from the UK, US, Australia and New Zealand to strengthen and develop the central premise.

Author : David M. Lubin
Publisher : Oxford University Press
Page : 380 pages
File Size : 41,6 Mb
Release : 2016
Category : Art
ISBN : 9780190218614

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Grand Illusions by David M. Lubin Pdf

War, modernism, and the academic spirit -- Women in peril -- Mirroring masculinity -- Opposing visions -- Opening the floodgates -- To see or not to see -- Being there -- Behind the mask -- Monsters in our midst.

Author : Charles A. Hill,Marguerite Helmers
Publisher : Routledge
Page : 423 pages
File Size : 43,5 Mb
Release : 2012-08-21
Category : Language Arts & Disciplines
ISBN : 9781135628543

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Defining Visual Rhetorics by Charles A. Hill,Marguerite Helmers Pdf

Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.

Author : Richard O. Young
Publisher : Routledge
Page : 481 pages
File Size : 47,8 Mb
Release : 2016-07-15
Category : Business & Economics
ISBN : 9781317417170

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Persuasive Communication by Richard O. Young Pdf

This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.

Author : George Wilton
Publisher : Az Boek
Page : 48 pages
File Size : 43,8 Mb
Release : 2024-04-27
Category : Social Science
ISBN : 9786256315747

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The psychology of spending: a behavioral finance guide by George Wilton Pdf

Author : Knut Mikjel Rio
Publisher : Berghahn Books
Page : 272 pages
File Size : 46,7 Mb
Release : 2007-05-01
Category : Social Science
ISBN : 9781800735163

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The Power of Perspective by Knut Mikjel Rio Pdf

Focusing on different forms of agency in North Ambrym social life, the author demonstrates the potency of outsiders at different times and in different situations in Ambrym society. This model challenges the premises of much Western thinking about reciprocity, and suggests new directions in the analysis of Melanesian societies

Author : David Shulman
Publisher : SAGE Publications
Page : 313 pages
File Size : 47,9 Mb
Release : 2016-05-17
Category : Social Science
ISBN : 9781483319421

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The Presentation of Self in Contemporary Social Life by David Shulman Pdf

The Presentation of Self in Contemporary Social Life covers the popular theories of Erving Goffman, and shows modern applications of dramaturgical analysis in a wide range of social contexts. David Shulman’s innovative new text demonstrates how Goffman’s ideas, first introduced in 1959, continue to inspire research into how we manage the impressions that others form about us. He synthesizes the work of contemporary scholars who use dramaturgical approaches from several disciplines, who recognize that many values, social norms, and laws have changed since Goffman’s time, and that contemporary society offers significant new forms of impression management that we can engage in and experience. After a general introduction to dramaturgical sociology, readers will see many examples of how Goffman’s ideas can provide powerful insights into familiar aspects of contemporary life today, including business and the workplace, popular culture, the entertainment industry, and the digital world.