Personal Branding In The Digital Age

Author : Mateusz Grzesiak
Publisher : Springer
Page : 185 pages
File Size : 49,7 Mb
Release : 2018-03-20
Category : Business & Economics
ISBN : 9783319696973

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Personal Brand Creation in the Digital Age by Mateusz Grzesiak Pdf

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.

Author : Francine Beleyi
Publisher : Unknown
Page : 128 pages
File Size : 41,8 Mb
Release : 2017-11-26
Category : Electronic
ISBN : 1999925904

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Personal Branding in the Digital Age by Francine Beleyi Pdf

What does it take to thrive in the digital age as a professional, expert or business owner? 81% of all buyers turn to the Internet to research the products and services they want to purchase. The question is: can you make yourself stand out during this search? This is where your 'personal brand' comes in. But how do you sell when you are the product? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: -Why are some people constantly given lucrative opportunities, advance faster in life, and are out there crushing it? -How to identify and package the unique value you can offer to others, and deliver it consistently? -How to build credibility as an expert in your chosen speciality and attract lucrative opportunities rather than chase them? As a business owner, coach, trainer, consultant, and having conversations with leading experts in the new economy, Francine found common patterns distilled in an easy and clear framework, YEANICC TM, with seven pillars anyone can use to lead in their chosen field and get highly paid. Each of the pillars is illustrated by real life stories, case studies, expert tips, thought-provoking exercises and action steps you can implement right now. If you've ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this book is for you. Best of all, you are not left alone. A link to free resources, training and support is included in the book.

Author : William Arruda
Publisher : ASTD
Page : 0 pages
File Size : 41,5 Mb
Release : 2019
Category : Business & Economics
ISBN : 1949036758

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Digital You by William Arruda Pdf

A successful personal brand is based on authenticity. In Digital You: Real Personal Branding in the Virtual Age, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 48,5 Mb
Release : 2017
Category : Electronic
ISBN : 1999925912

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PERSONAL BRANDING IN THE DIGITAL AGE by Anonim Pdf

Author : Dario Sipos
Publisher : Dwr-Distribution Wholesale Representation D.O.O.
Page : 138 pages
File Size : 47,7 Mb
Release : 2021-09-17
Category : Electronic
ISBN : 9534903132

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Digital Personal Branding by Dario Sipos Pdf

Digital Personal Branding is your guide to developing a personal online brand: Why it matters, how to approach it, and how to manage a personal brand successfully. No one can tell your story better than you can. This book will teach you how to do precisely that. After reading Digital Personal Branding, you will know: How successful digital personal branding brings you influence in the modern world What steps to take to make your digital personal brand work online How to display your skills and personal brand so you become the best candidate for career and business opportunities The content marketing process, story branding, useful tools, and how all these parts come together to work as a productive marketing machine for your personal brand A set of actionable digital personal branding steps that you can do quickly to become more successful in work and life You will be entirely ready to start and run your digital personal branding and marketing processes continuously and consistently. Never again worry about a job by becoming noticeable in your field. Digital Personal Branding is a must-read for everyone that wants to develop their personal brand and become influential. Perfect for professionals, entrepreneurs, and college students.

Author : S M A Moin
Publisher : Springer Nature
Page : 113 pages
File Size : 42,5 Mb
Release : 2020-10-26
Category : Business & Economics
ISBN : 9783030590857

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Brand Storytelling in the Digital Age by S M A Moin Pdf

Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.

Author : Mark Schaefer
Publisher : Unknown
Page : 256 pages
File Size : 44,5 Mb
Release : 2017-01-28
Category : Branding (Marketing)
ISBN : 0692816062

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Known by Mark Schaefer Pdf

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.

Author : Cheryl Burgess,Mark Burgess
Publisher : SAGE
Page : 317 pages
File Size : 53,8 Mb
Release : 2020-07-27
Category : Business & Economics
ISBN : 9781529738308

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The New Marketing by Cheryl Burgess,Mark Burgess Pdf

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

Author : Sian Rees
Publisher : Routledge
Page : 262 pages
File Size : 42,5 Mb
Release : 2020-01-31
Category : Business & Economics
ISBN : 9780429663406

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Public Relations, Branding and Authenticity by Sian Rees Pdf

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.

Author : Stavros Papakonstantinidis
Publisher : Business Expert Press
Page : 132 pages
File Size : 48,5 Mb
Release : 2018-11-14
Category : Business & Economics
ISBN : 9781631575242

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Tell Me About Yourself by Stavros Papakonstantinidis Pdf

This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously. What is branding and what makes people passionate about it? How can people develop and maintain a unique online persona? Who are the current trendsetters in personal branding? What makes social recruiting so important in today's business world? Why is it necessary to set up a personal brand strategy early on? What are the future trends in social recruiting and personal branding? The rules of recruitment and job searching have undoubtedly changed with the entry of a new breed of concept workers into the global workforce. We are witnessing the emergence of a non-age-specific generation of professionals who are exposed to ubiquitous digital technology and seek a more impactful job, an easy-going life, and a safe future. Social natives are looking for jobs following strategies that did not exist five years ago. Artificial intelligence, advanced software, wearable gadgets, and social media define today's fast-paced professional world. Social natives use blogs, podcasts, online bios, video resumes, images, selfies, recommendations, and endorsements to demonstrate their skills publicly. In comparison, global organizations take advantage of big data, business intelligence, and people analytics, as well as a plethora of social media screening tools to recruit and retain great talent. This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously.

Author : William Arruda
Publisher : Association for Talent Development
Page : 248 pages
File Size : 55,9 Mb
Release : 2019-10-01
Category : Business & Economics
ISBN : 9781949036763

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Digital You by William Arruda Pdf

What’s your story? The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value—making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction.

Author : Teo Correia
Publisher : Redline Wirtschaft
Page : 193 pages
File Size : 40,5 Mb
Release : 2016-11-07
Category : Business & Economics
ISBN : 9783864148873

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The Fluid Consumer by Teo Correia Pdf

The Fluid Consumer takes an in-depth look at how digital technologies are driving profound shifts in consumer expectations and in the consumer packaged goods industry, and it explores the implications of those shifts for business models, branding, and growth strategies. Branding in the digital world requires new practices and strategies. And, as Teo Correia explains, platform economics demonstrate how brands can leverage the power of network effects to grow. In this book, Correia builds upon the new model for digital branding: Brands as Platforms, a revolutionary way to approach and leverage digital technologies beyond e-commerce. He also provides a framework to help leaders and managers position their organizations for sustainable growth by leveraging digital technologies to engage consumers, and to optimize innovation efforts, marketing, and channel strategy development. In a nutshell, The Fluid Consumer: - Reveals how profoundly the consumer is changing in the digital era, and the ways in which consumer packaged goods companies are evolving and adapting as a result. - Develops the new model for digital branding – Brands as Platforms – a revolutionary way to approach and leverage digital technologies beyond e-commerce. - Describes the Four Pillars of Digital Growth needed to achieve digital consumer engagement and position an organization for success. - Uses case study examples to demonstrate how consumer packaged goods companies are finding new ways to position themselves and stay competitive in the face of industry transformation.

Author : Ekhlassi, Amir,Niknejhad Moghadam, Mahdi,Adibi, Amir Mohammad
Publisher : IGI Global
Page : 189 pages
File Size : 44,9 Mb
Release : 2018-01-12
Category : Business & Economics
ISBN : 9781522551447

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Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities by Ekhlassi, Amir,Niknejhad Moghadam, Mahdi,Adibi, Amir Mohammad Pdf

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

Author : Svetlana Igorevna Ashmarina,Marek Vochozka,Valentina Vyacheslavovna Mantulenko
Publisher : Springer
Page : 641 pages
File Size : 50,9 Mb
Release : 2019-07-27
Category : Technology & Engineering
ISBN : 9783030270155

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Digital Age: Chances, Challenges and Future by Svetlana Igorevna Ashmarina,Marek Vochozka,Valentina Vyacheslavovna Mantulenko Pdf

This proceedings book presents the outcomes of the VII International Scientific Conference “Digital Transformation of the Economy: Challenges, Trends, New Opportunities”, which took place in Samara, Russian Federation, on April 26–27, 2019. Organized by the Samara State University of Economics, the conference chiefly focused on digital economy issues, such as theoretical preconditions for the development of economic systems in the digital age and specific practical issues related to real-world business practice. Consisting of six chapters corresponding to the thematic areas of the conference, and written by scientists and practitioners from different regions of Russia, Kazakhstan, the Czech Republic and Germany, the book offers answers to the most pressing questions for today’s business community: - How is our world changing under the influence of digital technology? - Is sustainable economic development a myth or reality in the context of digitalization? - What threats and opportunities does digitalization bring? - What are realities and prospects of digitalization in the context of business practice? - How do we create a digital infrastructure for the economy? - How should the legal environment of the economy be transformed in the context of digitalization? The conclusions and recommendations presented are not recipes for solving the existing economic problems, but instead are intended for use in further research on transformation processes in the economy and in the development of state economic policies in various countries and regions.

Author : Nirav Chahwala
Publisher : Nirav Chahwala
Page : 36 pages
File Size : 44,6 Mb
Release : 2024-03-17
Category : Computers
ISBN : 8210379456XXX

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BRANDFLUENZERS : PERSONAL BRANDING MASTERY IN DIGITAL ERA by Nirav Chahwala Pdf

This book equips readers with the tools to craft a powerful personal brand in today's digital world. It highlights the importance of personal branding for career and business success, emphasizing storytelling and self-reflection to build a compelling brand narrative. The book explores the digital landscape, analyzing major platforms, social media's impact, and emerging trends. It delves into the art of creating a visually appealing online presence and curating a cohesive identity across platforms. Strategies for fostering meaningful relationships and building a loyal online community are explored, along with content creation techniques aligned with branding goals. Readers will learn how to tailor content and engagement for different social media platforms while maintaining a unified brand message. The book showcases successful influencers' journeys, offering valuable lessons on authenticity, resilience, and adaptation. It also guides readers on establishing themselves as industry experts through thought leadership and provides real-world examples. Understanding SEO and navigating platform algorithms are covered, along with methods for measuring personal branding effectiveness through key performance indicators (KPIs). Finally, the book emphasizes the continuous nature of personal branding and the importance of ongoing refinement.