Perspectives On International Marketing Re Issued Rle International Business

Author : Stanley Paliwoda
Publisher : Routledge
Page : 394 pages
File Size : 45,5 Mb
Release : 2013-01-04
Category : Business & Economics
ISBN : 9781135126667

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Perspectives on International Marketing - Re-issued (RLE International Business) by Stanley Paliwoda Pdf

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

Author : Stanley J. Paliwoda
Publisher : Unknown
Page : 374 pages
File Size : 43,6 Mb
Release : 1991
Category : Electronic
ISBN : 0415630096

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New Perspectives on International Marketing by Stanley J. Paliwoda Pdf

Author : Colin Gilligan,Martin Hird
Publisher : Routledge
Page : 330 pages
File Size : 51,6 Mb
Release : 2013-01-04
Category : Business & Economics
ISBN : 9781135133863

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International Marketing (RLE International Business) by Colin Gilligan,Martin Hird Pdf

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

Author : Simon Majaro
Publisher : Routledge
Page : 314 pages
File Size : 41,7 Mb
Release : 2013-01-04
Category : Business & Economics
ISBN : 9781135133658

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International Marketing (RLE International Business) by Simon Majaro Pdf

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.

Author : Stanley J. Paliwoda
Publisher : Unknown
Page : 374 pages
File Size : 54,8 Mb
Release : 1991
Category : Export marketing
ISBN : OCLC:1150930455

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New Perspectives on International Marketing by Stanley J. Paliwoda Pdf

Author : Peter W Turnbull,Stanley Paliwoda
Publisher : Routledge
Page : 393 pages
File Size : 46,8 Mb
Release : 2013-04-02
Category : Business & Economics
ISBN : 9781135124359

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Research in International Marketing (RLE International Business) by Peter W Turnbull,Stanley Paliwoda Pdf

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

Author : Peter W Turnbull,Jean-Paul Valla
Publisher : Routledge
Page : 329 pages
File Size : 51,7 Mb
Release : 2013-05-07
Category : Business & Economics
ISBN : 9781135124281

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Strategies for International Industrial Marketing (RLE International Business) by Peter W Turnbull,Jean-Paul Valla Pdf

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

Author : Colin Gilligan,Martin Hird
Publisher : Routledge
Page : 330 pages
File Size : 55,7 Mb
Release : 2012-11-26
Category : Business & Economics
ISBN : 9780415641135

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International Marketing by Colin Gilligan,Martin Hird Pdf

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

Author : Colin Gilligan,Martin Hird
Publisher : Unknown
Page : 310 pages
File Size : 51,5 Mb
Release : 1986
Category : Export marketing
ISBN : OCLC:122298299

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International Marketing by Colin Gilligan,Martin Hird Pdf

Author : Richard Fletcher,Heather Crawford
Publisher : Pearson Higher Education AU
Page : 747 pages
File Size : 48,6 Mb
Release : 2013-08-28
Category : Business & Economics
ISBN : 9781442561250

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International Marketing: An Asia-Pacific Perspective by Richard Fletcher,Heather Crawford Pdf

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.

Author : Hans Mühlbacher,Lee Dahringer,Helmuth Leihs
Publisher : Cengage Learning
Page : 1016 pages
File Size : 50,5 Mb
Release : 1999
Category : Business & Economics
ISBN : PSU:000043332137

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International Marketing by Hans Mühlbacher,Lee Dahringer,Helmuth Leihs Pdf

In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. International Marketing: A Global Perspective starts from the premise that any firm - regardless of size - can compete globally. The challenge for todayÂ's manager is to identify and seize the opportunities most appropriate to their company. International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues. Written in a clear and accessible style, it is divided into several sections covering: assessing a potential market economically, culturally and politically; identifying cultural similarities and differences; deciding which products to market internationally and how to price and promote them; motivating marketing managers to compete globally; building and implementing successful marketing strategies - from making strategic decisions and choosing market positions and entry methods to developing a marketing plan. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy.

Author : Carlyle Farrell
Publisher : SAGE
Page : 361 pages
File Size : 44,5 Mb
Release : 2015-09-10
Category : Business & Economics
ISBN : 9781473910898

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Global Marketing by Carlyle Farrell Pdf

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students

Author : Simon Majaro
Publisher : Routledge
Page : 314 pages
File Size : 45,9 Mb
Release : 2012-11-26
Category : Business & Economics
ISBN : 9780415643368

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International Marketing by Simon Majaro Pdf

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: 'How far can it be standardised internationally or in a research-based cluster of countries?' Research, planning and organisation problems receive particular attention. A whole chapter is devoted to 'Creativity and Innovation' on a global scale.

Author : Leonidas C. Leonidou,Constantine S. Katsikeas,Saeed Samiee,Bilge Aykol
Publisher : Springer
Page : 517 pages
File Size : 54,7 Mb
Release : 2017-10-20
Category : Business & Economics
ISBN : 9783319613857

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Advances in Global Marketing by Leonidas C. Leonidou,Constantine S. Katsikeas,Saeed Samiee,Bilge Aykol Pdf

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.

Author : Tamer Cavusgil,Rudolf R. Sinkovics,Pervez N. Ghauri
Publisher : Emerald Group Publishing
Page : 432 pages
File Size : 40,8 Mb
Release : 2009-02-20
Category : Business & Economics
ISBN : 9781848554696

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New Challenges to International Marketing by Tamer Cavusgil,Rudolf R. Sinkovics,Pervez N. Ghauri Pdf

Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.