Persuading People

Author : Robert Cockcroft,Susan Cockcroft,Craig Hamilton
Publisher : Bloomsbury Publishing
Page : 284 pages
File Size : 55,5 Mb
Release : 2013-12-01
Category : Language Arts & Disciplines
ISBN : 9781350307995

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Persuading People by Robert Cockcroft,Susan Cockcroft,Craig Hamilton Pdf

This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

Author : Anonim
Publisher : Harvard Business Press
Page : 91 pages
File Size : 55,6 Mb
Release : 2008-02-28
Category : Business & Economics
ISBN : 9781422163856

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Persuading People by Anonim Pdf

Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to: · Build your credibility · Adapt your pitch to your audience · Win your listeners' minds and hearts · Overcome resistance to your proposals · Leverage the forces that move people to embrace new ideas

Author : Robert Cockcroft,Susan Cockcroft,Craig Hamilton
Publisher : Bloomsbury Publishing
Page : 208 pages
File Size : 53,9 Mb
Release : 2013-12-01
Category : Language Arts & Disciplines
ISBN : 9781137055279

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Persuading People by Robert Cockcroft,Susan Cockcroft,Craig Hamilton Pdf

This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

Author : Richard M. Perloff
Publisher : Routledge
Page : 311 pages
File Size : 41,7 Mb
Release : 2000-11-01
Category : Language Arts & Disciplines
ISBN : 9781135665432

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Persuading People To Have Safer Sex by Richard M. Perloff Pdf

Persuading People to Have Safer Sex offers a lucid, in-depth, student-friendly and academically thorough discussion of AIDS prevention and health persuasion. In so doing it provides an introduction to the ways that social scientific research can be brought to bear on a daunting health problem. Covering many aspects of the AIDS crisis, the book introduces readers to the severity of the AIDS problem and explains the epidemiology of the disease. It discusses why persuasion is so important, explicates cognitive theories of AIDS prevention, and notes the role emotions and communication play in safer sex prevention. It also discusses: *functions that unsafe sex plays in peoples' lives; *why people, notably minority women, frequently choose to engage in unsafe sex; and *social factors underlying the spread of AIDS in urban America and portions of Africa. As a resource for introducing students to the role that theory and research play in health communication and psychology, the volume is appropriate for use in communication, journalism, social psychology, and public health courses, and will be of value to scholars, researchers, and all who seek to understand the use of persuasion in changing behavior.

Author : Joel Bauer,Mark Levy
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 45,8 Mb
Release : 2011-02-23
Category : Business & Economics
ISBN : 9781118040102

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How to Persuade People Who Don't Want to be Persuaded by Joel Bauer,Mark Levy Pdf

The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.

Author : Steven D. Levitt,Stephen J. Dubner
Publisher : Harper Collins
Page : 304 pages
File Size : 51,6 Mb
Release : 2014-05-12
Category : Business & Economics
ISBN : 9781443416535

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Think Like A Freak by Steven D. Levitt,Stephen J. Dubner Pdf

Steven Levitt and Stephen Dubner single-handedly showed the world that applying counter-intuitive approaches to everyday problems can bear surprising results. Think Like a Freak will take readers further inside this special thought process, revealing a new way of approaching the decisions we make, the plans we create and the morals we choose. It answers the question on the lips of everyone who’s read the previous books: How can I apply these ideas to my life? How do I make smarter, harder and better decisions? How can I truly think like a freak? With short, highly entertaining insights running the gamut from “The Upside of Quitting” to “How to Succeed with No Talent,” Think Like a Freak is poised to radically alter the way we think about all aspects of life on this planet.

Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
Page : 434 pages
File Size : 52,7 Mb
Release : 1988
Category : Business & Economics
ISBN : STANFORD:36105001636971

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Influence by Robert B. Cialdini Pdf

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Author : James A. Worsham
Publisher : Unknown
Page : 184 pages
File Size : 53,8 Mb
Release : 1938
Category : Psychology, Applied
ISBN : UCAL:B3113891

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The Art of Persuading People by James A. Worsham Pdf

Author : David Welch
Publisher : Unknown
Page : 232 pages
File Size : 52,8 Mb
Release : 2016
Category : Propaganda, British
ISBN : UCLA:L0108710930

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Persuading the People by David Welch Pdf

During World War II, the UK government created the Central Office of Information to act as the country s marketing and communications agency. In these desperate times, the Office produced steady streams of propaganda for the home front, for the colonies and for dissemination through occupied countries. In addition to patriotic material encouraging Britons to maintain a stiff upper lip, thousands of postcards, leaflets, posters, booklets and other promotional materials were dropped from aircraft over occupied countries in World War II. In 2000, the master set of copies was deposited with the British Library, making an enormous collection of great social and historical significance available to the public for the first time."

Author : Jay A. Conger
Publisher : Harvard Business Review Press
Page : 80 pages
File Size : 53,9 Mb
Release : 2008-09-08
Category : Business & Economics
ISBN : 9781633691025

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The Necessary Art of Persuasion by Jay A. Conger Pdf

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

Author : Daniel J. O'Keefe
Publisher : SAGE Publications
Page : 409 pages
File Size : 54,9 Mb
Release : 2015-02-18
Category : Language Arts & Disciplines
ISBN : 9781483309712

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Persuasion by Daniel J. O'Keefe Pdf

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

Author : Jason Harris
Publisher : Currency
Page : 306 pages
File Size : 53,9 Mb
Release : 2019-09-10
Category : Business & Economics
ISBN : 9781984822567

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The Soulful Art of Persuasion by Jason Harris Pdf

WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.

Author : Ralph D. Barney
Publisher : Routledge
Page : 185 pages
File Size : 45,5 Mb
Release : 2003-07-30
Category : Language Arts & Disciplines
ISBN : 9781135586621

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Ethics and Professional Persuasion by Ralph D. Barney Pdf

Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.

Author : Philip Hesketh
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 46,9 Mb
Release : 2015-09-23
Category : Business & Economics
ISBN : 9780857086389

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Persuade by Philip Hesketh Pdf

Learn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want? Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade: Is written in Philip's trademark humorous, yet well-researched style Draws from scientific and psychological sources Is delivered in short, accessible, bite-sized chapters

Author : Dale Carnegie
Publisher : Sristhi Publishers & Distributors
Page : 272 pages
File Size : 42,8 Mb
Release : 2020-10-12
Category : Self-Help
ISBN : 9788194790891

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How to Win Friends and Influence People by Dale Carnegie Pdf

Do you feel stuck in life, not knowing how to make it more successful? Do you wish to become more popular? Are you craving to earn more? Do you wish to expand your horizon, earn new clients and win people over with your ideas? How to Win Friends and Influence People is a well-researched and comprehensive guide that will help you through these everyday problems and make success look easier. You can learn to expand your social circle, polish your skill set, find ways to put forward your thoughts more clearly, and build mental strength to counter all hurdles that you may come across on the path to success. Having helped millions of readers from the world over achieve their goals, the clearly listed techniques and principles will be the answers to all your questions.