Persuasion In Tourism Discourse

Author : Elena Manca
Publisher : Cambridge Scholars Publishing
Page : 196 pages
File Size : 40,5 Mb
Release : 2016-12-14
Category : Language Arts & Disciplines
ISBN : 9781443855587

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Persuasion in Tourism Discourse by Elena Manca Pdf

Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The concepts and the words which are selected to promote a tourist destination, as well as the accompanying images and the way these modes of communication are organized in a website, inevitably reflect more than just a promotional aim. They mainly represent those social and cultural choices which are peculiar to each country and to each culture, and which are, for this reason, particularly worth investigating. This book proposes an original approach to the study of tourism discourse by combining several methodologies and models: Halliday’s systemic functional grammar; Kress and van Leeuwen’s visual grammar; the AIDA model; the corpus linguistics approach; Hall and Hofstede’s models; and the theories of the universals of translation. The result of this new and complex methodological approach is a detailed linguistic and socio-cultural overview of the most common strategies of persuasion adopted in the tourism discourses of countries such as Italy, Great Britain and Australia. This book will be useful for academics working in the field of multimodal analysis, corpus linguistics, cross-cultural marketing, and cross-cultural studies, and for students of tourism, communication, and marketing studies.

Author : Bielenia-Grajewska, Magdalena,Cortes de los Rios, Enriqueta
Publisher : IGI Global
Page : 360 pages
File Size : 47,9 Mb
Release : 2017-08-10
Category : Business & Economics
ISBN : 9781522529316

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Innovative Perspectives on Tourism Discourse by Bielenia-Grajewska, Magdalena,Cortes de los Rios, Enriqueta Pdf

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.

Author : M. Zain Sulaiman,Rita Wilson
Publisher : Springer
Page : 233 pages
File Size : 52,9 Mb
Release : 2019-03-05
Category : Language Arts & Disciplines
ISBN : 9789811363436

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Translation and Tourism by M. Zain Sulaiman,Rita Wilson Pdf

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.

Author : Stefania M. Maci
Publisher : HOEPLI EDITORE
Page : 264 pages
File Size : 40,7 Mb
Release : 2020-10-26T00:00:00+01:00
Category : Foreign Language Study
ISBN : 9788820399580

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English Tourism Discourse by Stefania M. Maci Pdf

In the last few decades, the rapid growth of the demand-supply processes in the travel sector has caused a dramatic development of the tourism industry. In order to sell the same product to different targets and on different markets, tourist organizations need to develop different genres presenting the same content with the same illocutionary purpose. This is linguistically attained thanks to the elaboration of professional, promotional and digital forms of discourse which employ rhetorical strategies complying with the use of particular lexical items, specific syntactical structures and precise textual levels of the language employed. By combining corpus linguistics and genre analysis, this volume aims to investigate if and to what extent tourism discourse dynamically reflects those new societal trends that have caused any development of the tourism industry. The results suggest that tourism discourse seems to have developed new linguistic strategies in both specialized and promotional purposes, characterized by the rise of a new hypertextual mode of communication euphorically describing the destination and conveying the idea that tourists are solely responsible for their choice of off-the-beaten-track destination. This volume, primarily aimed at undergraduate and postgraduate students, may also be of interest to any researchers or scholars interested in tourism discourse from a sociosemiotics perspective and discourse analysis. The corpus-based approach makes this the ideal introduction for all students and scholars interested in tourism discourse.

Author : Claudia Elena Stoian
Publisher : Cambridge Scholars Publishing
Page : 435 pages
File Size : 46,9 Mb
Release : 2015-11-25
Category : Language Arts & Disciplines
ISBN : 9781443886628

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The Discourse of Tourism and National Heritage by Claudia Elena Stoian Pdf

The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites – institutional and commercial – from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).

Author : Cinzia Spinzi,Alessandra Rizzo,Marianna Lya Zummo
Publisher : Cambridge Scholars Publishing
Page : 193 pages
File Size : 41,7 Mb
Release : 2019-01-15
Category : Language Arts & Disciplines
ISBN : 9781527525603

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Translation or Transcreation? Discourses, Texts and Visuals by Cinzia Spinzi,Alessandra Rizzo,Marianna Lya Zummo Pdf

This wide-ranging collection brings together essays on a recent approach to translation known as transcreation. Together with new modes of translation, such as fansubbing, fandubbing, and crowdsourcing, transcreation has challenged the traditional structure of the translation market, the agency and ethics of the discipline, and encouraged new research in translation studies. A debate has emerged around the two concepts of translation and transcreation, mostly in terms of differences between the two practices and issues such as creativity, abusive translation and appropriation. Mainly applied to commercial translation, transcreation is now gaining momentum among translation scholars in broader areas of application, going beyond the early focus of promotional and advertising products where it was initially practised. In the specific context of this volume, transcreation is discussed in relation to a variety of textual and visual genres that range from poetry, prose, theatre, film and television to tourism and highly specialised legal texts.

Author : Michael Ennis,Gina Petrie
Publisher : Routledge
Page : 256 pages
File Size : 52,5 Mb
Release : 2019-07-04
Category : Education
ISBN : 9780429628658

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Teaching English for Tourism by Michael Ennis,Gina Petrie Pdf

Teaching English for Tourism initiates a sustained academic discussion on the teaching and learning of English to tourism professionals, or to students who aspire to build a career in the tourism industry. Responding to a gap in the field, this is the first book of its kind to explore the implications of research in English for tourism (EfT) within the field of English for specific purposes. This edited volume brings together teachers and researchers of EfT from diverse national and institutional contexts, focusing on connecting current research in EfT contexts to classroom implications. It considers a wide range of themes related to the teaching of EfT, including theoretical concepts, methodological frameworks, and specific teaching methods. The book explores topics relating to the impact of changing technologies, the need for cultural understanding, and support for writing development, among others. Teaching English for Tourism explores this growing area of English for specific purposes and allows for researchers and practitioners to share their findings in an academic context. This unique book is ideal reading for researchers, post-graduate students, and professionals working in the fields of English language teaching and learning.

Author : Esperança Bielsa,Dionysios Kapsaskis
Publisher : Routledge
Page : 710 pages
File Size : 45,6 Mb
Release : 2020-12-30
Category : Language Arts & Disciplines
ISBN : 9781000283822

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The Routledge Handbook of Translation and Globalization by Esperança Bielsa,Dionysios Kapsaskis Pdf

This is the first handbook to provide a comprehensive coverage of the main approaches that theorize translation and globalization, offering a wide-ranging selection of chapters dealing with substantive areas of research. The handbook investigates the many ways in which translation both enables globalization and is inevitably transformed by it. Taking a genuinely interdisciplinary approach, the authors are leading researchers drawn from the social sciences, as well as from translation studies. The chapters cover major areas of current interdisciplinary interest, including climate change, migration, borders, democracy and human rights, as well as key topics in the discipline of translation studies. This handbook also highlights the increasing significance of translation in the most pressing social, economic and political issues of our time, while accounting for the new technologies and practices that are currently deployed to cope with growing translation demands. With five sections covering key concepts, people, culture, economics and politics, and a substantial introduction and conclusion, this handbook is an indispensable resource for students and researchers of translation and globalization within translation and interpreting studies, comparative literature, sociology, global studies, cultural studies and related areas.

Author : Marina Bondi,Silvia Cacchiani,Silvia Cavalieri
Publisher : Cambridge Scholars Publishing
Page : 233 pages
File Size : 54,9 Mb
Release : 2019-06-13
Category : Foreign Language Study
ISBN : 9781527535954

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Communicating Specialized Knowledge by Marina Bondi,Silvia Cacchiani,Silvia Cavalieri Pdf

This book was born out of the idea that domain-specific knowledge has two major dimensions, since, on the one hand, peer-to-peer communication is primarily intended to further research within specific disciplines, while, on the other, domain-external, asymmetric communication of ‘filtered’ knowledge caters to different types of lay-audiences. Collectively, the chapters in the volume take the reader on a journey through knowledge communication and knowledge (re)presentation strategies that are able to successfully disseminate and communicate. The domains under scrutiny are medicine and health, corporate communication, cultural heritage and tourism. A number of issues are addressed at the interface of corpus linguistics, genre studies and multimodal analysis. The variety of questions posed and methods used to explore corpus data will contribute to further debate among scholars in applied linguistics, sociolinguistics, multimodality, media studies and computer-mediated communication.

Author : Crispin Thurlow,Adam Jaworski
Publisher : Palgrave MacMillan
Page : 306 pages
File Size : 51,6 Mb
Release : 2010-02-24
Category : Business & Economics
ISBN : STANFORD:36105215463717

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Tourism Discourse by Crispin Thurlow,Adam Jaworski Pdf

Tourism Discourse offers new insights into the role of spoken, written and visual discourse in representating and producing tourism as a global cultural industry. With a view to the interplay between the symbolic and economic orders of global mobility, the book is grounded in empirically-based studies of key tourism genres.

Author : Raffaella Picello
Publisher : libreriauniversitaria.it Edizioni
Page : 194 pages
File Size : 51,5 Mb
Release : 2018-10-01
Category : Language Arts & Disciplines
ISBN : 9788833590493

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Key Concepts of English Language and Linguistics by Raffaella Picello Pdf

Author : Gianmarco Vignozzi
Publisher : Cambridge Scholars Publishing
Page : 237 pages
File Size : 49,6 Mb
Release : 2019-06-10
Category : Language Arts & Disciplines
ISBN : 9781527535725

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Assessing the Language of TV Political Interviews by Gianmarco Vignozzi Pdf

This book presents a thorough quantitative and qualitative, corpus-assisted investigation of the language employed in a specialized communicative activity type: namely, the political interview aired on British and American Sunday morning talk shows. More specifically, interviewers’ and interviewees’ turns are analyzed here so as to unveil the stratification of discourses characterizing their speech, which inevitably favours the proliferation of a mixture of different lexico-grammatical traits and pragmatic functions. Previous studies in this field mainly adopt a conversation analysis approach, thus focusing on turn allocation and organization. This book adds a different perspective by resorting to a combination of corpus-driven and corpus-based techniques in the study of a specifically designed corpus of contemporary TV political interviews, the result being a comprehensive investigation of the genre. The analysis tackles both specialized language aspects and variation between spoken and written English in the genre at stake. Throughout the study, linguistic forms are associated, when relevant, with their pragmatic functions in context, bringing to the fore, for example, differences between the ways in which interviewers and interviewees interact with each other and with the audience. Particular emphasis is also placed on salient distinguishing traits characterizing American and British interviews.

Author : Gary Massey,Maureen Ehrensberger-Dow,Erik Angelone
Publisher : Walter de Gruyter GmbH & Co KG
Page : 392 pages
File Size : 54,9 Mb
Release : 2024-07-01
Category : Language Arts & Disciplines
ISBN : 9783110716115

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Handbook of the Language Industry by Gary Massey,Maureen Ehrensberger-Dow,Erik Angelone Pdf

Digital transformation and demographic change are profoundly affecting the contexts in which the language industry operates, the resources it deploys and the roles and skillsets of those it employs. Driven by evolving digital resources and socio-ethical demands, the roles and responsibilities deriving from the proliferation of new and emerging profiles in the language industry are transcending the traditional bounds of core activities and competences associated with prototypical concepts of translation and interpreting. This volume focuses on the realities in the language industry from the fresh perspective of current and emerging professional profiles and of the contexts and resources that condition and support them. It traces the industry's evolution, maps its current state and considers key aspects of its workplaces, actors and practices. In an age when artificial intelligence is challenging traditionally held views of human performance, it addresses the issue of where and how human agents add value to the industry's processes and products, with a detailed, research-based consideration of the activities, competences, roles, responsibilities and tools that characterize the language industry of today and the near future.

Author : Raffaella Picello
Publisher : libreriauniversitaria.it Edizioni
Page : 242 pages
File Size : 45,9 Mb
Release : 2017-09-01
Category : Language Arts & Disciplines
ISBN : 9788862929103

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English for cultural tourism management and interpretation by Raffaella Picello Pdf

Author : Stefania Maci,Maurizio Gotti,Michele Sala
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Page : 0 pages
File Size : 45,7 Mb
Release : 2017
Category : Foreign Language Study
ISBN : 3034330316

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Ways of Seeing, Ways of Being by Stefania Maci,Maurizio Gotti,Michele Sala Pdf

The aim of this volume is to give voice to the various and different perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters particularly focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists on the other. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it to be on the move. Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume.