English Tourism Discourse

Author : Stefania M. Maci
Publisher : HOEPLI EDITORE
Page : 264 pages
File Size : 54,6 Mb
Release : 2020-10-26T00:00:00+01:00
Category : Foreign Language Study
ISBN : 9788820399580

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English Tourism Discourse by Stefania M. Maci Pdf

In the last few decades, the rapid growth of the demand-supply processes in the travel sector has caused a dramatic development of the tourism industry. In order to sell the same product to different targets and on different markets, tourist organizations need to develop different genres presenting the same content with the same illocutionary purpose. This is linguistically attained thanks to the elaboration of professional, promotional and digital forms of discourse which employ rhetorical strategies complying with the use of particular lexical items, specific syntactical structures and precise textual levels of the language employed. By combining corpus linguistics and genre analysis, this volume aims to investigate if and to what extent tourism discourse dynamically reflects those new societal trends that have caused any development of the tourism industry. The results suggest that tourism discourse seems to have developed new linguistic strategies in both specialized and promotional purposes, characterized by the rise of a new hypertextual mode of communication euphorically describing the destination and conveying the idea that tourists are solely responsible for their choice of off-the-beaten-track destination. This volume, primarily aimed at undergraduate and postgraduate students, may also be of interest to any researchers or scholars interested in tourism discourse from a sociosemiotics perspective and discourse analysis. The corpus-based approach makes this the ideal introduction for all students and scholars interested in tourism discourse.

Author : Bielenia-Grajewska, Magdalena,Cortes de los Rios, Enriqueta
Publisher : IGI Global
Page : 360 pages
File Size : 52,6 Mb
Release : 2017-08-10
Category : Business & Economics
ISBN : 9781522529316

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Innovative Perspectives on Tourism Discourse by Bielenia-Grajewska, Magdalena,Cortes de los Rios, Enriqueta Pdf

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.

Author : Elena Manca
Publisher : Cambridge Scholars Publishing
Page : 196 pages
File Size : 42,6 Mb
Release : 2016-12-14
Category : Language Arts & Disciplines
ISBN : 9781443855587

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Persuasion in Tourism Discourse by Elena Manca Pdf

Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The concepts and the words which are selected to promote a tourist destination, as well as the accompanying images and the way these modes of communication are organized in a website, inevitably reflect more than just a promotional aim. They mainly represent those social and cultural choices which are peculiar to each country and to each culture, and which are, for this reason, particularly worth investigating. This book proposes an original approach to the study of tourism discourse by combining several methodologies and models: Halliday’s systemic functional grammar; Kress and van Leeuwen’s visual grammar; the AIDA model; the corpus linguistics approach; Hall and Hofstede’s models; and the theories of the universals of translation. The result of this new and complex methodological approach is a detailed linguistic and socio-cultural overview of the most common strategies of persuasion adopted in the tourism discourses of countries such as Italy, Great Britain and Australia. This book will be useful for academics working in the field of multimodal analysis, corpus linguistics, cross-cultural marketing, and cross-cultural studies, and for students of tourism, communication, and marketing studies.

Author : Crispin Thurlow,Adam Jaworski
Publisher : Palgrave MacMillan
Page : 306 pages
File Size : 54,7 Mb
Release : 2010-02-24
Category : Business & Economics
ISBN : STANFORD:36105215463717

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Tourism Discourse by Crispin Thurlow,Adam Jaworski Pdf

Tourism Discourse offers new insights into the role of spoken, written and visual discourse in representating and producing tourism as a global cultural industry. With a view to the interplay between the symbolic and economic orders of global mobility, the book is grounded in empirically-based studies of key tourism genres.

Author : Adam Jaworski,Annette Pritchard
Publisher : Channel View Publications
Page : 270 pages
File Size : 46,9 Mb
Release : 2005-01-01
Category : Travel
ISBN : 1845410203

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Discourse, Communication, and Tourism by Adam Jaworski,Annette Pritchard Pdf

For the first time ever, this book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social semiotic approach is adopted to analyse a range of spoken, written and visual texts providing a unique resource for researching and teaching tourism in the context of communication studies. Some of the key concepts explored in its chapters include space, representation, the tourist experience, identity, performance and authenticity, and the contributors are key sociologists of tourism as well as discourse analysts and sociolinguists.

Author : Gudrun Held
Publisher : BRILL
Page : 329 pages
File Size : 50,6 Mb
Release : 2018-01-29
Category : Language Arts & Disciplines
ISBN : 9789004359574

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Strategies of Adaptation in Tourist Communication by Gudrun Held Pdf

The papers in this volume study how all language levels are constantly involved in promoting insignificant places as desirable tourist destinations. Drawing on different communicative practices from various cultures, the case studies show that language use and the concept of the ‘tourist gaze’ are in a permanent strategic interplay.

Author : Stefania Maci,Maurizio Gotti,Michele Sala
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Page : 0 pages
File Size : 48,7 Mb
Release : 2017
Category : Foreign Language Study
ISBN : 3034330316

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Ways of Seeing, Ways of Being by Stefania Maci,Maurizio Gotti,Michele Sala Pdf

The aim of this volume is to give voice to the various and different perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters particularly focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists on the other. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it to be on the move. Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume.

Author : KANG NING
Publisher : American Academic Press
Page : 253 pages
File Size : 43,6 Mb
Release : 2016-06-22
Category : Language Arts & Disciplines
ISBN : 9781631817748

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Evaluation in English Tourism Texts on Chinese, British and American Websites by KANG NING Pdf

Informed by the APPRAISAL Theory, this book analyses the construction of evaluative meanings in web-based English tourism texts (ETTs). It investigates the semantic potentiality of evaluative meaning in English tourism texts on Chinese, British and American websites, as well as the similarities and differences in constructing evaluation among the three varieties of ETTs. It is aimed to discover the characteristic preferences for particular appraisal resources in constructing evaluation in native ETTs, and to find out the deficiencies in using evaluation in ETTs on Chinese websites. Two analytical procedures are adopted: first, based on large corpus files, it discusses the semantic potentiality for evaluative meaning in the three types of ETTs; then, various evaluation features are explored in detail concerning resources of ATTITUDE, ENGAGEMENT and GRADUATION under the APPRAISAL framework. All discussions are conducted by combining quantitative statistics with qualitative analyses. Theoretically, the study modifies and extends some aspects of the APPRAISAL Theory so as to facilitate the analysis of evaluation in tourism discourse. The study is also instructive for Chinese ESL/EFL writers in writing English tourist texts or translating Chinese tourism texts into English.

Author : Michael Ennis,Gina Petrie
Publisher : Routledge
Page : 318 pages
File Size : 55,5 Mb
Release : 2019-07-04
Category : Education
ISBN : 9780429627019

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Teaching English for Tourism by Michael Ennis,Gina Petrie Pdf

Teaching English for Tourism initiates a sustained academic discussion on the teaching and learning of English to tourism professionals, or to students who aspire to build a career in the tourism industry. Responding to a gap in the field, this is the first book of its kind to explore the implications of research in English for tourism (EfT) within the field of English for specific purposes. This edited volume brings together teachers and researchers of EfT from diverse national and institutional contexts, focusing on connecting current research in EfT contexts to classroom implications. It considers a wide range of themes related to the teaching of EfT, including theoretical concepts, methodological frameworks, and specific teaching methods. The book explores topics relating to the impact of changing technologies, the need for cultural understanding, and support for writing development, among others. Teaching English for Tourism explores this growing area of English for specific purposes and allows for researchers and practitioners to share their findings in an academic context. This unique book is ideal reading for researchers, post-graduate students, and professionals working in the fields of English language teaching and learning.

Author : Sabrina Francesconi
Publisher : Channel View Publications
Page : 185 pages
File Size : 48,6 Mb
Release : 2014-02-24
Category : Business & Economics
ISBN : 9781845414290

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Reading Tourism Texts by Sabrina Francesconi Pdf

This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.

Author : Richard W. Hallett,Judith Kaplan-Weinger
Publisher : Channel View Publications
Page : 146 pages
File Size : 45,8 Mb
Release : 2010-03-24
Category : Business & Economics
ISBN : 9781845411916

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Official Tourism Websites by Richard W. Hallett,Judith Kaplan-Weinger Pdf

Official Tourism Websites: A Discourse Analysis Perspective investigates the construction and promotion of identity of tourist locales by the designers of the official websites for destinations such as Santiago de Compostela, Spain; the Baltic states of Latvia and Estonia; New Orleans, Louisiana and Gary, Indiana; Myanmar/Burma; US Sports Halls of Fame; and, in recognizing the influence and popularity of such sites, three websites parodying the imaginary nations of Phaic Tan, Molvania, and San Sombrero. Analysis addresses how tourism websites foster social action and, therefore, contribute to the (re)construction of nations and other communities by variably fostering re-imagination, rebirth, renaissance, promotion and caution, and patriotism. Recognizing that tourism texts can function to both construct and embody identity for their respective locales, this investigation employs critical discourse analysis, multimodal discourse analysis, and visual semiotic analysis in the investigation of web texts and images.

Author : Claudia Elena Stoian
Publisher : Cambridge Scholars Publishing
Page : 435 pages
File Size : 53,6 Mb
Release : 2015-11-25
Category : Language Arts & Disciplines
ISBN : 9781443886628

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The Discourse of Tourism and National Heritage by Claudia Elena Stoian Pdf

The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites – institutional and commercial – from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).

Author : Michael Ennis,Gina Petrie
Publisher : Routledge
Page : 318 pages
File Size : 47,7 Mb
Release : 2019-07-04
Category : Education
ISBN : 9780429627019

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Teaching English for Tourism by Michael Ennis,Gina Petrie Pdf

Teaching English for Tourism initiates a sustained academic discussion on the teaching and learning of English to tourism professionals, or to students who aspire to build a career in the tourism industry. Responding to a gap in the field, this is the first book of its kind to explore the implications of research in English for tourism (EfT) within the field of English for specific purposes. This edited volume brings together teachers and researchers of EfT from diverse national and institutional contexts, focusing on connecting current research in EfT contexts to classroom implications. It considers a wide range of themes related to the teaching of EfT, including theoretical concepts, methodological frameworks, and specific teaching methods. The book explores topics relating to the impact of changing technologies, the need for cultural understanding, and support for writing development, among others. Teaching English for Tourism explores this growing area of English for specific purposes and allows for researchers and practitioners to share their findings in an academic context. This unique book is ideal reading for researchers, post-graduate students, and professionals working in the fields of English language teaching and learning.

Author : Graham Dann
Publisher : Cabi
Page : 320 pages
File Size : 45,5 Mb
Release : 1996
Category : Business & Economics
ISBN : UOM:39015037769430

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The Language of Tourism by Graham Dann Pdf

In this work, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The text draws on both semiotic analyses of tourism and on the content of promotional material produce

Author : Sabrina Francesconi
Publisher : Tangram Ediz. Scientifiche
Page : 133 pages
File Size : 45,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9788864580562

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Generic Integrity and Innovation in Tourism Texts in English by Sabrina Francesconi Pdf