Pink Goldfish Defy Ordinary Exploit Imperfection And Captivate Your Customers

Author : Stan Phelps,David J. Rendall
Publisher : 9 Inch Marketing
Page : 208 pages
File Size : 52,8 Mb
Release : 2018-01-15
Category : Business & Economics
ISBN : 0984983899

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Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers by Stan Phelps,David J. Rendall Pdf

Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. Praise for Pink Goldfish: "Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond." - Daniel Pink, author of WHEN and DRIVE "Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" -Jay Baer founder of Convince & Convert and author of Hug Your Haters "Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." - Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business

Author : David Rendall,Stan Phelps
Publisher : 9 Inch Marketing
Page : 272 pages
File Size : 43,6 Mb
Release : 2021-04-15
Category : Business & Economics
ISBN : 1952234115

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Pink Goldfish 2.0: Defy Normal and Exploit Imperfection by David Rendall,Stan Phelps Pdf

How do you become one of the few organizations or individuals that become extraordinary? How can you succeed where most organizations fail? The goal of P!NK GOLDF!SH 2.0 is to help you to compete more effectively by becoming truly different. Based on over 400 case studies, the book provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation by embracing flaws, instead of fixing them. P!NK GOLDF!SH 2.0 is broken into three main sections: Section I outlines the Why. It explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything we've learned about weakness is wrong. We show how every weakness has a corresponding strength. We examine the seven reasons to embrace weirdness. The section ends with an explanation of our metaphor of the Pink Goldfish. We'll share the symbolism of the goldfish and the reasoning behind the color pink. Section II showcases the What. Here we examine the concept of being F.L.A.W.S.O.M.E. This is the idea of embracing your flaws. You can succeed because of your flaws, not despite them. We use F.L.A.W.S.O.M.E. as our acronym for the eight types of Pink Goldfish. We share our flaunting matrix and each type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, Micro-weirding, and Exposing. This section points out the ways to stand out by doing more of what makes you inherently imperfect, and intentionally less of what others consider normal and strong in business. Section III explains the How. Here we share the process of finding your own Pink Goldfish. We delve into the six A's. The first A is Assess, and it involves understanding what makes you imperfect. The second A is Appreciate. Appreciation is accepting and taking ownership of your uniqueness. The third A is Align. Aligning is about finding those areas of weirdness and weakness that resonate with your customer and create meaningful differentiation. The fourth A is Amplifi. Amplification is the process of turning up or turning down the dial to bring your differentiation to life. The fifth A is Augment. Augmenting is combining two or more strategies to become even more unique. The sixth and final A is Attack. Attack will provide insight on how to exploit the weaknesses of your competition. Praise for P!NK GOLDF!SH 2.0: "Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond."- Daniel Pink, author of WHEN and DRIVE "Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" - Jay Baer, founder of Convince & Convert and author of Hug Your Haters and Talk Triggers "Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." - Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business

Author : Jeff Perkins
Publisher : How2Conquer
Page : 212 pages
File Size : 44,5 Mb
Release : 2021-09-01
Category : Business & Economics
ISBN : 9781945783166

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How Not to Suck At Marketing by Jeff Perkins Pdf

If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

Author : Kimberly A. Whitler
Publisher : Columbia University Press
Page : 327 pages
File Size : 40,5 Mb
Release : 2021-09-07
Category : Business & Economics
ISBN : 9780231548113

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Positioning for Advantage by Kimberly A. Whitler Pdf

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

Author : David J. Rendall
Publisher : Createspace Independent Pub
Page : 148 pages
File Size : 47,6 Mb
Release : 2006-04-13
Category : Business & Economics
ISBN : 1419636642

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The Four Factors of Effective Leadership by David J. Rendall Pdf

This book combines the wisdom of ancient philosophers, successful executives and leadership gurus into a clear roadmap for leadership success. Using stories of famous leaders and infamous failures, the author illustrates the importance of the four factors: Influence, Integrity, Inspiration, and Improvement. These factors are contrasted with the pitfalls of ineffective leadership: Power, Position, Popularity, and Personality.

Author : Michael F. Schein
Publisher : McGraw Hill Professional
Page : 225 pages
File Size : 49,8 Mb
Release : 2021-01-11
Category : Business & Economics
ISBN : 9781260470147

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The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael F. Schein Pdf

Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of master Create a step-by-step “manifesto” Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.

Author : Peter F. Bulmer
Publisher : Strategic Book Publishing
Page : 435 pages
File Size : 48,9 Mb
Release : 2014-03
Category : Education
ISBN : 9781609760038

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The Lost Secret of Speaking Perfect English by Peter F. Bulmer Pdf

Do you want to learn The Lost Secret of Speaking Perfect English?The Moving Mouth Dictionary technique provides a very simple approach to perfecting English speaking and pronunciation.The book takes a down-to-earth approach for speaking clear English, as it breathes some fresh air into the stuffy corridors of academic learning. It is geared to help students and business people speak impressive and naturally clear English, taking much of the guessing out of pronunciation and spelling.English will become more of a physical activity, rather than a cerebral academic subject. The key is in identifying and improving specific types of reverse and forward mouth movements, actions based on using simple vertical mouth movement notations that have simple associations with key phonetics sounds for specific letters. The technique's forward and reverse mouth movements combined with a natural English rhythm also helps trigger and access vocabulary and verbs, while aiding in word retention, fluency and auto correcting.The book features a dictionary of over 11,000 words, including some of the most difficult words in the English language, which have been broken down, putting these notations into "mouthables." The process draws heavily on early humans' natural ability to howl and growl, using their mouths vertically. Hence, the lost connection between our near ancestors can aid our ability to speak clear English, an ability we have lost and need to rediscover.About the AuthorOriginally from the Yorkshire Dales in England, Peter F. Bulmer developed his presentational skills as a marketing and export director traveling and selling to different cultures throughout the world. Now retired and based in Europe, he still coaches bankers, consultants, and marketing people in perfecting their English presentation and communication skills.

Author : Drew Neisser
Publisher : Cmo Huddles
Page : 188 pages
File Size : 45,6 Mb
Release : 2021-10-05
Category : Electronic
ISBN : 1737212544

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Renegade Marketing by Drew Neisser Pdf

Marketing has become ridiculously complicated, but yours doesn't have to be. With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS). These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: Walk through a highly refined discovery process that culminates in finding your brand's purpose Define your company's purpose in eight words or fewer Build team support for new marketing initiatives while establishing your unique brand story, voice, and design Assemble effective marketing plans that engage employees, inspire customers, and attract new business Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation

Author : Travis Carson,Tony Cooper,Stan Phelps
Publisher : 9 Inch Marketing
Page : 294 pages
File Size : 46,5 Mb
Release : 2019-11-15
Category : Business & Economics
ISBN : 1732665273

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Diamond Goldfish: Excel Under Pressure & Thrive in the Game of Business by Travis Carson,Tony Cooper,Stan Phelps Pdf

Excel Under Pressure Diamond Goldfish uncovers how business is a game. It's a guide for driving sales and deepening client relationships. Based on the Diamond Rule, over 150 case studies, and the science-backed framework of Market Force, the book provides perspective and tools for winning in sales and client management. The book consists of three main sections: Section I outlines the Why. Here we explore our metaphor of the Diamond Goldfish. We'll share the reasoning behind the diamond as a metaphor and the symbolism of the goldfish. The section will also explore our human biology, examine the impact of pressure, and uncover the four behavioral styles (Control, Influence, Power, and Authority). Section II explains the What. Here we share the process of leveraging the Diamond Rule. We'll uncover how to M.I.N.E. for diamonds with the four-step process of Mindset, Identify, Neutralize, and Empathize. Section III showcases the How. We explore each stage of the sales process using Market Force principles. First, we'll examine the Big Picture. Then we'll look in turn at setting the foundation, hosting the first meeting, and working the sale. We reveal how to acknowledge success and set-up for the next go-around. We'll finish the section by discussing the Diamond Rule Matrix, a quick reference guide to assess how your behavioral style works best with each of the four styles. Praise for Diamond Goldfish "In a clever, practical, tactical, and biological (yes, biological) framework, Diamond Goldfish will help you to recognize four different types of stakeholders you meet with when you are selling. You'll also discover their primary response to pressure, as well as how to best to resolve their concerns." - ANTHONY IANNARINO, BEST-SELLING AUTHOR OF THE ONLY SALES GUIDE YOU'LL EVER NEED, EAT THEIR LUNCH, AND THE LOST ART OF CLOSING "If put into practice on a wide scale, this brilliant Diamond Rule concept has the potential to revolutionize how business relationships work, producing improved results for everyone involved, both emotionally and financially." - STEVE SIPRESS, FOUNDER AND PRESIDENT OF CEO SCOTTSDALE AND SUCCESSFUL SELLING SYSTEMS, INC Ready to upgrade your humanware and achieve prosperity in business?

Author : David J. Rendall
Publisher : Advantage Media Group
Page : 0 pages
File Size : 51,7 Mb
Release : 2022-10-11
Category : Business & Economics
ISBN : 1642255637

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The Freak Factor by David J. Rendall Pdf

Unleash your inner freak... and discover your unique potential. Think of the thing that makes you strange--the weakness that you won't admit during a job interview or performance evaluation. Well, have you ever thought that the foundation of your success might be found in that weakness? Are you embracing your inner freak, or are you hiding it in order to conform and maintain the status quo? David Rendall believes that amplifying your weaknesses is crucial for your success, and he encourages you to do the same. In The Freak Factor, David argues that what makes you weird also makes you exceptional and what makes you weak also makes you strong. Embrace your freak factor, and discover: →→ Greater personal happiness, fulfillment, and energy →→ More meaningful relationships with family and friends →→ Increased employee engagement and productivity →→ Better business strategy and marketing Your greatest weakness is also your greatest strength. Find out how maximizing your freak factor can transform your life, work, and relationships.

Author : John Robert Gregg
Publisher : Legare Street Press
Page : 0 pages
File Size : 49,9 Mb
Release : 2022-10-26
Category : History
ISBN : 1015479596

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Gregg Shorthand: A Light-Line Phonography for the Million by John Robert Gregg Pdf

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author : Luther H. Dyer
Publisher : Unknown
Page : 426 pages
File Size : 53,8 Mb
Release : 1924
Category : English
ISBN : OXFORD:502660182

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English-Ido Dictionary by Luther H. Dyer Pdf

Author : Stan Phelps
Publisher : Unknown
Page : 210 pages
File Size : 45,9 Mb
Release : 2012-01
Category : Business & Economics
ISBN : 0984983805

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What's Your Purple Goldfish? by Stan Phelps Pdf

How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.

Author : Anne Stibbs
Publisher : Unknown
Page : 0 pages
File Size : 52,6 Mb
Release : 2005
Category : Crossword puzzles
ISBN : OCLC:1259497052

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Crossword Lists by Anne Stibbs Pdf

Author : Jon Spoelstra
Publisher : Harper Collins
Page : 298 pages
File Size : 52,9 Mb
Release : 2009-10-13
Category : Business & Economics
ISBN : 9780061745836

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Ice to the Eskimos by Jon Spoelstra Pdf

You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.