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Author : Robert Liljenwall
Publisher : Point-of-Purchase Advertising Intl
Page : 252 pages
File Size : 48,7 Mb
Release : 2004-03
Category : Business & Economics
ISBN : 0970709919
Author : Sharon Zukin
Publisher : Routledge
Page : 336 pages
File Size : 50,5 Mb
Release : 2018-10-24
Category : Social Science
ISBN : 9781317325369
This accessible, smart, and expansive book on shopping's impact on American life is in part historical, stretching back to the mid-19th century, yet also has a contemporary focus, with material on recent trends in shopping from the internet to Zagat's guides. Drawing inspiration from both Pierre Bourdieu's work and Walter Benjamin's seminal essay on the shopping arcades of 19th-century Paris, Zukin explores the forces that have made shopping so central to our lives: the rise of consumer culture, the never-ending quest for better value, and shopping's ability to help us improve our social status and attain new social identities.
Author : Robert Edward Frye,Martin Leiman
Publisher : Unknown
Page : 40 pages
File Size : 48,8 Mb
Release : 1965
Category : Advertising
ISBN : UVA:X030509920
Author : Anonim
Publisher : Unknown
Page : 4 pages
File Size : 55,8 Mb
Release : 1986
Category : Government questionnaires
ISBN : UCR:31210024731380
Author : Anonim
Publisher : Unknown
Page : 124 pages
File Size : 50,6 Mb
Release : 1985
Category : Consumer price indexes
ISBN : UCD:31175022332590
Author : Anonim
Publisher : Unknown
Page : 20 pages
File Size : 53,5 Mb
Release : 1993
Category : Purchasing
ISBN : PSU:000021081880
Author : Robert B. Konikow
Publisher : Unknown
Page : 266 pages
File Size : 40,8 Mb
Release : 1989
Category : Art
ISBN : UOM:39015014097946
Author : Marta Serrats
Publisher : Harper Collins
Page : 260 pages
File Size : 40,8 Mb
Release : 2006-08-01
Category : Design
ISBN : 9780060893514
Imaginative and inspirational, Point of Purchase is an essential resource for creating striking and innovative exhibition and store displays. This book showcases a variety successful point of purchase displays that look great, use retail space efficiently, and drive sales. It presents a wide range of formats, dimensions, styles, and a whole visual language that is used to entice the customer into the purchase. Colors, textures, lighting, and graphic arts fuse to create expressive, captivating, and functional systems, capable of capturing the attention of potential buyers. With full-color photographs throughout, Point of Purchase is a must for anyone involved in retail, interior, and exhibition, stand, and event design.
Author : Anonim
Publisher : Unknown
Page : 130 pages
File Size : 46,8 Mb
Release : 1991
Category : Dietetic foods
ISBN : UCBK:C035749196
Author : Richard P. Clark,Pamela Fehl
Publisher : Infobase Publishing
Page : 241 pages
File Size : 49,5 Mb
Release : 2010-04-21
Category : Business & Economics
ISBN : 9781438110899
Presents opportunities for employment in the field of visual arts listing more than sixty-five job descriptions, salary ranges, education and training requirements, and more.
Author : Anonim
Publisher : Unknown
Page : 1188 pages
File Size : 43,6 Mb
Release : 1990
Category : Trademarks
ISBN : WISC:89050371459
Author : Anonim
Publisher : Unknown
Page : 684 pages
File Size : 53,5 Mb
Release : 2024-06-30
Category : Marketing research
ISBN : UCD:31175024567466
Author : Markus Ståhlberg,Ville Maila
Publisher : Kogan Page Publishers
Page : 295 pages
File Size : 52,8 Mb
Release : 2012-02-03
Category : Business & Economics
ISBN : 9780749464721
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.
Author : Michael Solomon
Publisher : Flat World Knowledge
Page : 316 pages
File Size : 48,6 Mb
Release : 2009
Category : Advertising
ISBN : 9780982043028
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Author : Akel, Gökhan
Publisher : IGI Global
Page : 596 pages
File Size : 52,5 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668443828
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
