Political Marketing In Canada

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Political Marketing in Canada

Alex Marland,Thierry Giasson,Jennifer Lees-Marshment
Political Marketing in Canada Book PDF

Author : Alex Marland,Thierry Giasson,Jennifer Lees-Marshment
Publisher : UBC Press
Page : 322 pages
File Size : 44,8 Mb
Release : 2012-02-15
Category : Social Science
ISBN : 9780774822312

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Political Marketing in Canada by Alex Marland,Thierry Giasson,Jennifer Lees-Marshment Pdf

Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.

Political Marketing in the 2021 Canadian Federal Election

Jamie Gillies,Vincent Raynauld,André Turcotte
Political Marketing in the 2021 Canadian Federal Election Book PDF

Author : Jamie Gillies,Vincent Raynauld,André Turcotte
Publisher : Springer Nature
Page : 170 pages
File Size : 45,5 Mb
Release : 2023-06-09
Category : Political Science
ISBN : 9783031344046

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Political Marketing in the 2021 Canadian Federal Election by Jamie Gillies,Vincent Raynauld,André Turcotte Pdf

This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.

Political Marketing in the 2019 Canadian Federal Election

Jamie Gillies,Vincent Raynauld,André Turcotte
Political Marketing in the 2019 Canadian Federal Election Book PDF

Author : Jamie Gillies,Vincent Raynauld,André Turcotte
Publisher : Springer Nature
Page : 150 pages
File Size : 45,6 Mb
Release : 2020-09-16
Category : Political Science
ISBN : 9783030502812

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Political Marketing in the 2019 Canadian Federal Election by Jamie Gillies,Vincent Raynauld,André Turcotte Pdf

This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People’s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.

Permanent Campaigning in Canada

Alex Marland,Thierry Giasson,Anna Lennox Esselment
Permanent Campaigning in Canada Book PDF

Author : Alex Marland,Thierry Giasson,Anna Lennox Esselment
Publisher : UBC Press
Page : 384 pages
File Size : 44,8 Mb
Release : 2017-06-28
Category : Political Science
ISBN : 9780774834513

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Permanent Campaigning in Canada by Alex Marland,Thierry Giasson,Anna Lennox Esselment Pdf

Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.

Inside the Campaign

Alex Marland,Thierry Giasson
Inside the Campaign Book PDF

Author : Alex Marland,Thierry Giasson
Publisher : UBC Press
Page : 263 pages
File Size : 50,6 Mb
Release : 2020-05-01
Category : Political Science
ISBN : 9780774864695

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Inside the Campaign by Alex Marland,Thierry Giasson Pdf

Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

Permanent Campaigning in Canada

Alex Marland,Thierry Giasson,Anna Lennox Esselment
Permanent Campaigning in Canada Book PDF

Author : Alex Marland,Thierry Giasson,Anna Lennox Esselment
Publisher : UBC Press
Page : 384 pages
File Size : 44,8 Mb
Release : 2017-05-26
Category : Political Science
ISBN : 0774834501

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Permanent Campaigning in Canada by Alex Marland,Thierry Giasson,Anna Lennox Esselment Pdf

Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.

Political Communication in Canada

Alex Marland
Political Communication in Canada Book PDF

Author : Alex Marland
Publisher : UBC Press
Page : 317 pages
File Size : 48,9 Mb
Release : 2014-11-17
Category : Political Science
ISBN : 9780774827782

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Political Communication in Canada by Alex Marland Pdf

Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on the most recent data, contributors to this volume illustrate shifts in political communication, from the brand-image management of political parties and the prime minister, to the evolving role of political journalists.

Political Marketing

Jennifer Lees-Marshment
Political Marketing Book PDF

Author : Jennifer Lees-Marshment
Publisher : Routledge
Page : 292 pages
File Size : 49,5 Mb
Release : 2014-05-09
Category : Political Science
ISBN : 9781317686255

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Political Marketing by Jennifer Lees-Marshment Pdf

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Shopping for Votes

Susan Delacourt
Shopping for Votes Book PDF

Author : Susan Delacourt
Publisher : D & M Publishers
Page : 352 pages
File Size : 48,6 Mb
Release : 2016-05-07
Category : Social Science
ISBN : 9781771621106

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Shopping for Votes by Susan Delacourt Pdf

This second edition offers an insightful and provocative look at the inside world of political marketing in Canada—and what this means about the state of our democracy in the twenty-first century—from a leading political commentator. Inside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer friendly pitch. Where once politics was seen as a public service, increasingly it’s seen as a business, and citizens are the customers. But its unadvertised products are voter apathy and gutless public policy. Susan Delacourt takes readers into the world of Canada’s top political marketers, from the 1950s to the present, explaining how parties slice and dice their platforms for different audiences and how they manage the media. The current system divides the country into “niche” markets and abandons the hard political work of knitting together broad consensus or national vision. Little wonder then, that most Canadians have checked out of the political process: less than two per cent of the population belongs to a political party and fewer than half of voters under the age of thirty showed up at the ballot box in the last few federal elections. Provocative, incisive, entertaining and refreshingly non-partisan, Shopping for Votes offers a new narrative for understanding political culture in Canada.

Brand Command

Alex Marland
Brand Command Book PDF

Author : Alex Marland
Publisher : UBC Press
Page : 528 pages
File Size : 40,6 Mb
Release : 2016-03-15
Category : Political Science
ISBN : 9780774832069

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Brand Command by Alex Marland Pdf

The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.

Political Marketing in the 2019 Canadian Federal Election

Jamie Gillies,Vincent Raynauld,André Turcotte
Political Marketing in the 2019 Canadian Federal Election Book PDF

Author : Jamie Gillies,Vincent Raynauld,André Turcotte
Publisher : Unknown
Page : 0 pages
File Size : 55,5 Mb
Release : 2021
Category : Electronic
ISBN : 3030502821

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Political Marketing in the 2019 Canadian Federal Election by Jamie Gillies,Vincent Raynauld,André Turcotte Pdf

This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau's leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People's Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign. Jamie Gillies is Associate Professor of Communications and Public Policy and Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, Canada. Vincent Raynauld is Assistant Professor in the Department of Communication Studies at Emerson College in Boston, USA, Research Associate in the Groupe de recherche en communication politique (GRCP) at Université Laval in Québec, Canada, and Affiliate Professor in the Département de Lettres et Communication Sociale at the Université du Québec à Trois-Rivières, Canada. André Turcotte is Associate Professor in the School of Journalism and Communication and in the Riddell Program in Political Management at Carleton University in Ottawa, Canada.

The New NDP

David McGrane
The New NDP Book PDF

Author : David McGrane
Publisher : UBC Press
Page : 408 pages
File Size : 51,6 Mb
Release : 2019-05-15
Category : Political Science
ISBN : 9780774860482

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The New NDP by David McGrane Pdf

The New NDP is the definitive account of the evolution of the New Democratic Party’s political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success – becoming the official opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing. But by 2015, it had fallen back to the third-party spot. Were moderation and modernization the right choices after all? This incisive book provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.

Media and Voters in Canadian Election Campaigns

Frederick J. Fletcher
Media and Voters in Canadian Election Campaigns Book PDF

Author : Frederick J. Fletcher
Publisher : Dundurn
Page : 292 pages
File Size : 51,9 Mb
Release : 1991-01-01
Category : Political Science
ISBN : 1550021141

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Media and Voters in Canadian Election Campaigns by Frederick J. Fletcher Pdf

Media And Voters In Canadian Election Campaigns

Political Marketing

Darren G. Lilleker,Jennifer Lees-Marshment
Political Marketing Book PDF

Author : Darren G. Lilleker,Jennifer Lees-Marshment
Publisher : Manchester University Press
Page : 258 pages
File Size : 40,9 Mb
Release : 2005-08-06
Category : Business & Economics
ISBN : 0719068711

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Political Marketing by Darren G. Lilleker,Jennifer Lees-Marshment Pdf

Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.

Political Communication in Canada

Alex Marland,Thierry Giasson,Tamara A. Small
Political Communication in Canada Book PDF

Author : Alex Marland,Thierry Giasson,Tamara A. Small
Publisher : UBC Press
Page : 316 pages
File Size : 43,5 Mb
Release : 2014-09-21
Category : Political Science
ISBN : 9780774827799

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Political Communication in Canada by Alex Marland,Thierry Giasson,Tamara A. Small Pdf

Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on the most recent data, contributors to this volume illustrate shifts in political communication, from the brand-image management of political parties and the prime minister, to the evolving role of political journalists.