Political Marketing In The 2019 Canadian Federal Election

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Political Marketing in the 2019 Canadian Federal Election

Jamie Gillies,Vincent Raynauld,André Turcotte
Political Marketing in the 2019 Canadian Federal Election Book PDF

Author : Jamie Gillies,Vincent Raynauld,André Turcotte
Publisher : Springer Nature
Page : 150 pages
File Size : 52,8 Mb
Release : 2020-09-16
Category : Political Science
ISBN : 9783030502812

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Political Marketing in the 2019 Canadian Federal Election by Jamie Gillies,Vincent Raynauld,André Turcotte Pdf

This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People’s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.

Political Marketing in the 2019 Canadian Federal Election

Jamie Gillies,Vincent Raynauld,André Turcotte
Political Marketing in the 2019 Canadian Federal Election Book PDF

Author : Jamie Gillies,Vincent Raynauld,André Turcotte
Publisher : Unknown
Page : 0 pages
File Size : 50,6 Mb
Release : 2021
Category : Electronic
ISBN : 3030502821

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Political Marketing in the 2019 Canadian Federal Election by Jamie Gillies,Vincent Raynauld,André Turcotte Pdf

This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau's leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People's Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign. Jamie Gillies is Associate Professor of Communications and Public Policy and Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, Canada. Vincent Raynauld is Assistant Professor in the Department of Communication Studies at Emerson College in Boston, USA, Research Associate in the Groupe de recherche en communication politique (GRCP) at Université Laval in Québec, Canada, and Affiliate Professor in the Département de Lettres et Communication Sociale at the Université du Québec à Trois-Rivières, Canada. André Turcotte is Associate Professor in the School of Journalism and Communication and in the Riddell Program in Political Management at Carleton University in Ottawa, Canada.

Political Marketing in the 2021 Canadian Federal Election

Jamie Gillies,Vincent Raynauld,André Turcotte
Political Marketing in the 2021 Canadian Federal Election Book PDF

Author : Jamie Gillies,Vincent Raynauld,André Turcotte
Publisher : Springer Nature
Page : 170 pages
File Size : 46,8 Mb
Release : 2023-06-09
Category : Political Science
ISBN : 9783031344046

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Political Marketing in the 2021 Canadian Federal Election by Jamie Gillies,Vincent Raynauld,André Turcotte Pdf

This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.

Inside the Campaign

Alex Marland,Thierry Giasson
Inside the Campaign Book PDF

Author : Alex Marland,Thierry Giasson
Publisher : UBC Press
Page : 263 pages
File Size : 53,9 Mb
Release : 2020-05-01
Category : Political Science
ISBN : 9780774864695

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Inside the Campaign by Alex Marland,Thierry Giasson Pdf

Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

Political Marketing in Canada

Alex Marland,Thierry Giasson,Jennifer Lees-Marshment
Political Marketing in Canada Book PDF

Author : Alex Marland,Thierry Giasson,Jennifer Lees-Marshment
Publisher : UBC Press
Page : 322 pages
File Size : 46,5 Mb
Release : 2012-02-15
Category : Social Science
ISBN : 9780774822312

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Political Marketing in Canada by Alex Marland,Thierry Giasson,Jennifer Lees-Marshment Pdf

Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.

The Canadian Federal Election of 2019

Jon H. Pammett,Christopher Dornan
The Canadian Federal Election of 2019 Book PDF

Author : Jon H. Pammett,Christopher Dornan
Publisher : McGill-Queen's Press - MQUP
Page : 128 pages
File Size : 53,5 Mb
Release : 2020-12-17
Category : Political Science
ISBN : 9780228004950

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The Canadian Federal Election of 2019 by Jon H. Pammett,Christopher Dornan Pdf

The Canadian federal election of 2019 is extensively analyzed in this collaborative volume edited by Jon Pammett and Christopher Dornan. Bringing together leading political scientists and media scholars, the book examines the strategies, successes, and failures of each of Canada's major political parties, with special attention given to the pressing question of climate change. In Canadian elections, the context of the campaign is vital. Here, contributors consider in detail the way public opinion polls were reported leading up to the election, how traditional media portrayed events, why the electorate waited to make up their minds, and the means by which social media dealt with fears of a disinformation wave. The book uses data to identify the important factors in determining the voting behaviour of Canadians in 2019 and the ways these factors combined to produce a minority Liberal government. The Canadian Federal Election of 2019 is the essential resource for every interested political observer wanting to dissect the last election and required reading to prepare for the next one.

Permanent Campaigning in Canada

Alex Marland,Thierry Giasson,Anna Lennox Esselment
Permanent Campaigning in Canada Book PDF

Author : Alex Marland,Thierry Giasson,Anna Lennox Esselment
Publisher : UBC Press
Page : 384 pages
File Size : 52,6 Mb
Release : 2017-06-28
Category : Political Science
ISBN : 9780774834513

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Permanent Campaigning in Canada by Alex Marland,Thierry Giasson,Anna Lennox Esselment Pdf

Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.

Inside the Local Campaign

Alex Marland,Thierry Giasson
Inside the Local Campaign Book PDF

Author : Alex Marland,Thierry Giasson
Publisher : UBC Press
Page : 449 pages
File Size : 41,8 Mb
Release : 2022-07-22
Category : Political Science
ISBN : 9780774868211

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Inside the Local Campaign by Alex Marland,Thierry Giasson Pdf

Inside the Local Campaign reveals what goes on in constituency campaigns during a Canadian election. For decades, the media has focused primarily on the national campaign and party leaders, and the practice of canvassing for votes by candidates and their supporters has been seen as more tradition than science. But things have evolved with digital media. Local-level campaigning is more fashionable – and critical for gathering data that can be used post-election. Using the 2021 federal campaign as an anchor, an impressive collection of authors and practitioners discusses local-level campaigning in electoral districts across the country, highlights local trends and on-the-ground roles, and discloses hidden details about how local campaigns are run.

Media and Voters in Canadian Election Campaigns

Frederick J. Fletcher
Media and Voters in Canadian Election Campaigns Book PDF

Author : Frederick J. Fletcher
Publisher : Dundurn
Page : 292 pages
File Size : 52,5 Mb
Release : 1991-01-01
Category : Political Science
ISBN : 1550021141

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Media and Voters in Canadian Election Campaigns by Frederick J. Fletcher Pdf

Media And Voters In Canadian Election Campaigns

The New NDP

David McGrane
The New NDP Book PDF

Author : David McGrane
Publisher : UBC Press
Page : 408 pages
File Size : 40,8 Mb
Release : 2019-05-15
Category : Political Science
ISBN : 9780774860482

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The New NDP by David McGrane Pdf

The New NDP is the definitive account of the evolution of the New Democratic Party’s political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success – becoming the official opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing. But by 2015, it had fallen back to the third-party spot. Were moderation and modernization the right choices after all? This incisive book provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.

Letting the People Decide

Richard Johnston
Letting the People Decide Book PDF

Author : Richard Johnston
Publisher : Stanford University Press
Page : 332 pages
File Size : 51,6 Mb
Release : 1992
Category : Political Science
ISBN : 0804720789

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Letting the People Decide by Richard Johnston Pdf

"Combining existing scholarly literature, historical data, theoretical breadth, analytic innovation, and, most important, their own rich and extensive survey data, the authors come to three main conclusions. The first is that the events of a campaign do have an impact on the final vote. Journalists and candidates take this as a fundamental premise, but until recently, few political scientists concurred. Campaigns, it has long been argued, at most reminded voters about fundamental issues (such as the economy) and voters' long-term predispositions." "Second, the authors assert that history sets the stage for campaigns and constrains their possibilities. Some constraints are shown to be more binding than others and some historical periods to impose more constraints than others. This analysis leads to the construction of a general theory of campaigns, one that can predict when campaigns will and will not be important." "Third, the authors conclude that campaigns can do more than determine which party will hold power; they can also be the occasion for a fundamental realignment. The authors support this view by reference both to their research results and to basic theories of social choice."--BOOK JACKET.

Permanent Campaigning in Canada

Alex Marland,Thierry Giasson,Anna Lennox Esselment
Permanent Campaigning in Canada Book PDF

Author : Alex Marland,Thierry Giasson,Anna Lennox Esselment
Publisher : UBC Press
Page : 384 pages
File Size : 46,6 Mb
Release : 2017-05-26
Category : Political Science
ISBN : 0774834501

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Permanent Campaigning in Canada by Alex Marland,Thierry Giasson,Anna Lennox Esselment Pdf

Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.

Brand Command

Alex Marland
Brand Command Book PDF

Author : Alex Marland
Publisher : UBC Press
Page : 528 pages
File Size : 53,9 Mb
Release : 2016-03-15
Category : Political Science
ISBN : 9780774832069

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Brand Command by Alex Marland Pdf

The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.

What’s Trending in Canadian Politics?

Mireille Lalancette,Vincent Raynauld,Erin Crandall
What s Trending in Canadian Politics Book PDF

Author : Mireille Lalancette,Vincent Raynauld,Erin Crandall
Publisher : UBC Press
Page : 341 pages
File Size : 50,5 Mb
Release : 2019-06-15
Category : Political Science
ISBN : 9780774861182

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What’s Trending in Canadian Politics? by Mireille Lalancette,Vincent Raynauld,Erin Crandall Pdf

What trends are shaping contemporary political communication and behaviour in Canada, and where are they heading? What’s Trending in Canadian Politics? examines political communication and democratic governance in a digital age. Exploring the effects of conventional and emerging political communication practices in Canada, contributors investigate the uses of digital media for political communication, grassroots-driven protest, public behaviour prediction, and relationships between members of civil society and the political establishment. Original and timely, this interdisciplinary volume lays robust theoretical and methodological foundations for the study of transformative trends in Canadian political communication.

Fighting for Votes

William P. Cross,Jonathan Malloy,Tamara A. Small,Laura B. Stephenson
Fighting for Votes Book PDF

Author : William P. Cross,Jonathan Malloy,Tamara A. Small,Laura B. Stephenson
Publisher : UBC Press
Page : 248 pages
File Size : 48,6 Mb
Release : 2015-03-15
Category : Political Science
ISBN : 9780774829304

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Fighting for Votes by William P. Cross,Jonathan Malloy,Tamara A. Small,Laura B. Stephenson Pdf

Elections are not just about who casts ballots – they reflect the citizens, parties, media, and history of an electorate. Fighting for Votes examines how these factors interacted during a recent Ontario election. Drawing on a wealth of sources, the authors ask three questions: How do parties position themselves to appeal to voters? How is information from and about parties transmitted to voters? How do voters respond to the information around them? The result is a sophisticated analysis of how parties influence voters in an era when new media is reshaping the electoral landscape.