Postmodern Consumer Research

Author : Elizabeth C. Hirschman,Morris B. Holbrook
Publisher : SAGE Publications
Page : 157 pages
File Size : 53,8 Mb
Release : 1992-07-29
Category : Business & Economics
ISBN : 9781452253367

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Postmodern Consumer Research by Elizabeth C. Hirschman,Morris B. Holbrook Pdf

Published in cooperation with the Association for Consumer Research "A clearly written and useful work. Their book lays out organizing principles that delineate the underlying epistemologies current in consumer research, providing insightful exposure to philosophical positions and associated research methods for both the experienced researcher and the novice. . . . The book provides insight into current epistemologies and associated methods and is an important resource for all consumer behavior researchers. It should be taken as a starting point for delving into and understanding consumer research, a springboard that directs the researcher to relevant theorists and provides a framework for assessing research perspectives." --Journal of Marketing Research The methodological choices now confronting consumer researchers are daunting. For many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. In Postmodern Consumer Research, Elizabeth C. Hirschman and Morris B. Holbrook examine philosophies and methods of consumer research along an objectivist-subjectivist continuum. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behavior phenomena. Then, they consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. They conclude by discussing criteria for evaluating research conducted using the various methods and argue for increased collegial harmony and temperance. An invaluable contribution to the field, this volume will interest researchers, professionals, and students in the areas of management, qualitative research, organizational studies, and research methods.

Author : Elizabeth Caldwell Hirschman
Publisher : Unknown
Page : 146 pages
File Size : 53,5 Mb
Release : 1992
Category : Consumers
ISBN : 1483325946

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Postmodern Consumer Research by Elizabeth Caldwell Hirschman Pdf

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively.

Author : Mike Featherstone
Publisher : SAGE
Page : 184 pages
File Size : 54,5 Mb
Release : 1991
Category : Social Science
ISBN : 0803984154

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Consumer Culture and Postmodernism by Mike Featherstone Pdf

Implicit within claims that society itself is in some sense postmodern is an argument about the priority of consumption as a determinant of everyday life. In this view, mass media advertising and market dynamics lead to a constant search for new fashions, new styles, new sensations and experiences. Material goods are consumed as `communicators'; they are valued as signifiers of taste and of lifestyle. This volume examines the viability of this portrait of contemporary society. Mike Featherstone explores the roots of consumer culture, how it is defined and differentiated and the extent to which it represents the arrival of a `postmodern' world. He examines the theories of consumption and postmodernism among contemporary social theorists such

Author : Stephen Brown,Darach Turley
Publisher : Routledge
Page : 424 pages
File Size : 44,6 Mb
Release : 2005-06-23
Category : Business & Economics
ISBN : 9781134690022

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Consumer Research by Stephen Brown,Darach Turley Pdf

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research

Author : Stephen Brown
Publisher : Burns & Oates
Page : 250 pages
File Size : 43,5 Mb
Release : 1995
Category : Business & Economics
ISBN : 0415101557

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Postmodern Marketing by Stephen Brown Pdf

Author : Mike Featherstone
Publisher : SAGE
Page : 232 pages
File Size : 41,5 Mb
Release : 2007-07-11
Category : Social Science
ISBN : 9781446225004

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Consumer Culture and Postmodernism by Mike Featherstone Pdf

The first edition of this contemporary classic can claim to have put 'consumer culture' on the map, certainly in relation to postmodernism. This expanded new edition includes: a fully revised preface that explores the developments in consumer culture since the first edition a major new chapter on 'Modernity and the Cultural Question' an update on postmodernism and the development of contemporary theory after postmodernism an account of multiple and alternative modernities the challenges of consumer culture in Japan and China. The result is a book that shakes the boundaries of debate, from one of the foremost writers on culture and postmodernism of the present day.

Author : Larry Z. Leslie
Publisher : Routledge
Page : 257 pages
File Size : 41,9 Mb
Release : 2015-11-19
Category : Language Arts & Disciplines
ISBN : 9781317350965

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Communication Research Methods in Postmodern Culture by Larry Z. Leslie Pdf

Communication Research Methods in Postmodern Culture explores communication research from a postmodern perspective while retaining key qualitative and quantitative research methods. The author uses easy-to-understand language to incorporate new research methods inspired by contemporary culture and includes review questions and suggested activities designed to help readers understand and master communication research. The blend of new and traditional methods creates a book appropriate to the study of communication in an increasingly complex cultural environment.

Author : Peter E. Earl,Simon Kemp
Publisher : Edward Elgar Publishing
Page : 672 pages
File Size : 47,5 Mb
Release : 2002-01-01
Category : Business & Economics
ISBN : 9781843768708

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The Elgar Companion to Consumer Research and Economic Psychology by Peter E. Earl,Simon Kemp Pdf

Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.

Author : David B Clarke
Publisher : Routledge
Page : 288 pages
File Size : 45,7 Mb
Release : 2004-03-01
Category : Science
ISBN : 9781134627936

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Consumer Society and the Post-modern City by David B Clarke Pdf

The fact that we inhabit a consumer society has incredibly far-reaching implications. Working through the often controversial ideas of the consumer society's most influential theorists, Jean Baudrillard and Zygmunt Bauman, this book assesses the ways in which consumerism is reshaping the nature and meaning of the city. It examines the nature of consumption and its increasing centrality to post-modern society by; *considering the development of consumerism as a central facet of social life *demonstrating that social inequalities are increasingly structured around consumption *uncovering the hidden consequences of consumerism *pondering the meaning of lifestyle *revealing how the nature of reality is changing in an age of globalization. Employing a sustained and engaging theoretical analysis, the book ranges across a variety of sometimes unexpected topics. It represents an impassioned plea for everyone interested in the social life of cities to take the notion of the consumer society - and the arguments of its major theorists - seriously.

Author : Michael Solomon
Publisher : Bookbaby
Page : 0 pages
File Size : 53,5 Mb
Release : 2018-04
Category : Electronic
ISBN : 1543923445

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Marketers, Tear Down These Walls! by Michael Solomon Pdf

We change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salaryman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. Come Saturday, out come the tats from underneath the starched collar, you ditch the suit for a Kid Dangerous tee and Vans kicks, you down a tuna pok with a craft beer, and listen to Imagine Dragons while you check out the latest issue of High Times. Just what lifestyle category do you belong to? Good luck to the marketer who tries to describe you. Today's postmodern consumer defies categorization--sometimes deliberately. S/he yearns to be liberated from cubicles, labels, "market segments," and especially those confining walls that restrict him or her from expressing the unique self that's constructed out of all the lifestyle "raw materials" that marketers of many stripes have to offer. The postmodern revolution requires marketers to revisit the walls they've erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability and the comfort in knowing that we can "understand" our customer yesterday, today and tomorrow. We love to put people into categories, and often into super-neat dichotomies--and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview. But now many of these walls are crumbling--and fast. They are like safety hazards that threaten successful brands from thriving in the postmodern revolution. And, they obstruct our view of the marketing possibilities that lie beyond them. In this book, I'll describe many familiar walls that form the bedrock of marketing strategy and thought today. Then I'll demolish them. Here are the walls that no longer exist, in convenient alphabetical order: Arts vs. Crafts Black vs. White Body vs. Belongings Editorial vs. Commercial Elite vs. the masses Fake vs. Authentic Friend vs. Stranger High art vs. Low art Home vs. Office Humans vs. Computers In here vs. Out there Kids vs. Teens Male vs. Female Me vs. Them Me vs. We Offline vs. Online Old vs. Mature Owning vs. Leasing Parent vs. Friend Producer vs. Consumer Reality vs. Fantasy Reality vs. Mythology Retailers vs. Customers Sacred vs. Profane Service providers vs. Consumers Then vs. Now Us vs. Them Work vs. Play Young vs. Old

Author : Alexandra Riepe
Publisher : GRIN Verlag
Page : 14 pages
File Size : 49,7 Mb
Release : 2012-04-04
Category : Business & Economics
ISBN : 9783656165354

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Lifestyle advertising in postmodernism - the accepted popular psychology by Alexandra Riepe Pdf

Essay from the year 2011 in the subject Tourism, grade: 70% (First), University of Lincoln, language: English, abstract: ‘The real world of postmodern culture ... has entertainment as its ideology, the spectacle as the emblematic sign of the commodity form [and] lifestyle advertising as its popular psychology’ (Kroker and Cook cited by Liu, 1998). This quote should demonstrate which changes postmodernism evokes. One of these changes is the emergence of lifestyle advertising explained here as a popular psychology which stands for its marketing character as being a persuasive and convincing form of advertising. Its aims are to fill the consumers with emotions of a specific lifestyle they should strive for to live. Therefore, lifestyle advertising can be seen as an important appearance out of the postmodern age, which will be defined and explained in this paper. Moreover, adverts will be presented in order to show how semiotic analysis can reveal the workings of lifestyle advertisements. With the aim of illustrating how this will work, three lifestyle adverts from the destination Australia were selected and analyzed by using semiotic terms and explanations. Nevertheless, the paper is also focusing on demonstrating how the emergence of lifestyle advertising is a reflection of cultural changes in the postmodern age. Those cultural changes will be illustrated and a connection between postmodernism and tourism will be drawn. However, this paper starts with explaining postmodernism from different points of views of scholars and authors, such as Featherstone, Lyotard or Singh, who defined and explained the term postmodernism in their way of experience and understanding.

Author : Chris Hackley
Publisher : Routledge
Page : 228 pages
File Size : 50,8 Mb
Release : 2019-12-09
Category : Business & Economics
ISBN : 9780429822797

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Qualitative Research in Marketing and Management by Chris Hackley Pdf

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.

Author : Pamela Odih
Publisher : SAGE
Page : 249 pages
File Size : 52,8 Mb
Release : 2007-04-30
Category : Business & Economics
ISBN : 9781848605060

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Advertising in Modern and Postmodern Times by Pamela Odih Pdf

How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.

Author : Chris Hackley
Publisher : Routledge
Page : 224 pages
File Size : 54,6 Mb
Release : 2003-09-02
Category : Business & Economics
ISBN : 9781134491995

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Doing Research Projects in Marketing, Management and Consumer Research by Chris Hackley Pdf

As interpretive research perspectives become increasingly influential in the social sciences, so it becomes increasingly important for experienced researchers to familiarize themselves with the philosophical perspectives, data gathering techniques and analytical methods derived from interpretive research. Examining these interpretive traditions, this informative book illustrates how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Topics covered include: choosing the topic gathering qualitative data for interpretation themes and concepts of interpretive research semiotics, marketing and consumer research. In offering practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a valuable practical guide. Suitable both for first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.

Author : Anonim
Publisher : Editura Lumen
Page : 242 pages
File Size : 41,9 Mb
Release : 2012
Category : Electronic
ISBN : 9789731663203

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Postmodern quests in applied philosophy by Anonim Pdf