Pr Related

Author : Sandra M Oliver
Publisher : Kogan Page Publishers
Page : 208 pages
File Size : 52,8 Mb
Release : 2009-11-03
Category : Business & Economics
ISBN : 9780749458652

Get Book

Public Relations Strategy by Sandra M Oliver Pdf

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

Author : Anje Collins
Publisher : CreateSpace
Page : 98 pages
File Size : 42,8 Mb
Release : 2014-06-02
Category : Education
ISBN : 1499766394

Get Book

Pr Related by Anje Collins Pdf

PR Related describes in full detail how to successfully start and build a public relations firm. This one-of-a-kind book is bursting with creative tips, instructions, theories and guidance, all to help you steer your firm toward success. It demonstrates how to properly start, market, and promote your firm so that it can attract, win, and secure the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a strong future.

Author : Chris J. Lloyd
Publisher : John Wiley & Sons
Page : 512 pages
File Size : 54,6 Mb
Release : 2011-10-25
Category : Business & Economics
ISBN : 9780470619605

Get Book

Data Driven Business Decisions by Chris J. Lloyd Pdf

A hands-on guide to the use of quantitative methods and software for making successful business decisions The appropriate use of quantitative methods lies at the core of successful decisions made by managers, researchers, and students in the field of business. Providing a framework for the development of sound judgment and the ability to utilize quantitative and qualitative approaches, Data Driven Business Decisions introduces readers to the important role that data plays in understanding business outcomes, addressing four general areas that managers need to know about: data handling and Microsoft Excel®, uncertainty, the relationship between inputs and outputs, and complex decisions with trade-offs and uncertainty. Grounded in the author's own classroom approach to business statistics, the book reveals how to use data to understand the drivers of business outcomes, which in turn allows for data-driven business decisions. A basic, non-mathematical foundation in statistics is provided, outlining for readers the tools needed to link data with business decisions; account for uncertainty in the actions of others and in patterns revealed by data; handle data in Excel®; translate their analysis into simple business terms; and present results in simple tables and charts. The author discusses key data analytic frameworks, such as decision trees and multiple regression, and also explores additional topics, including: Use of the Excel® functions Solver and Goal Seek Partial correlation and auto-correlation Interactions and proportional variation in regression models Seasonal adjustment and what it reveals Basic portfolio theory as an introduction to correlations Chapters are introduced with case studies that integrate simple ideas into the larger business context, and are followed by further details, raw data, and motivating insights. Algebraic notation is used only when necessary, and throughout the book, the author utilizes real-world examples from diverse areas such as market surveys, finance, economics, and business ethics. Excel® add-ins StatproGo and TreePlan are showcased to demonstrate execution of the techniques, and a related website features extensive programming instructions as well as insights, data sets, and solutions to problems included in the material. Data Driven Business Decisions is an excellent book for MBA quantitative analysis courses or undergraduate general statistics courses. It also serves as a valuable reference for practicing MBAs and practitioners in the fields of statistics, business, and finance.

Author : Jennefer Witter
Publisher : AMACOM
Page : 140 pages
File Size : 41,6 Mb
Release : 2014-10-03
Category : Business & Economics
ISBN : 9780814434376

Get Book

The Little Book of Big PR by Jennefer Witter Pdf

Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

Author : E. Alexander
Publisher : Routledge
Page : 412 pages
File Size : 53,6 Mb
Release : 2014-07-10
Category : Business & Economics
ISBN : 9781134315376

Get Book

How Organizations Act Together by E. Alexander Pdf

The proliferation of giant multi-organizational agencies in the last decade has fostered a rethinking of inter-organizational interactions. By synthesizing emerging planning theories with the most recent research in the field, How Organizations Act Together offers a unique and comprehensive perspective on how modern organizations interact. From missions to the moon to management and modern public policy, Alexander unravels the complexities of interorganizational coordination, providing students and scholars with the tools for understanding.

Author : Bo Huang,MengChu Zhou
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 40,5 Mb
Release : 2020-06-29
Category : Technology & Engineering
ISBN : 9781119619703

Get Book

Supervisory Control and Scheduling of Resource Allocation Systems by Bo Huang,MengChu Zhou Pdf

Presents strategies with reachability graph analysis for optimizing resource allocation systems Supervisory Control and Scheduling of Resource Allocation Systems offers an important guide to Petri net (PN) models and methods for supervisory control and system scheduling of resource allocation systems (RASs). Resource allocation systems are common in automated manufacturing systems, project management systems, cloud data centers, and software engineering systems. The authors—two experts on the topic—present a definition, techniques, models, and state-of-the art applications of supervisory control and scheduling problems. The book introduces the basic concepts and research background on resource allocation systems and Petri nets. The authors then focus on the deadlock-free supervisor synthesis for RASs using Petri nets. The book also investigates the heuristic scheduling of RASs based on timed Petri nets. Conclusions and open problems are provided in the last section of the book. This important book: Includes multiple methods for supervisory control and scheduling with reachability graphs, and provides illustrative examples Reveals how to accelerate the supervisory controller design and system scheduling of RASs based on PN reachability graphs, with optimal or near-optimal results Highlights both solution quality and computational speed in RAS deadlock handling and system scheduling Written for researchers, engineers, scientists, and professionals in system planning and control, engineering, operation, and management, Supervisory Control and Scheduling of Resource Allocation Systems provides an essential guide to the supervisory control and scheduling of resource allocation systems (RASs) using Petri net reachability graphs, which allow for multiple resource acquisitions and flexible routings.

Author : Jay A. Conger,Rabindra N. Kanungo
Publisher : SAGE Publications
Page : 296 pages
File Size : 42,6 Mb
Release : 1998-07-15
Category : Business & Economics
ISBN : 9781452236032

Get Book

Charismatic Leadership in Organizations by Jay A. Conger,Rabindra N. Kanungo Pdf

This book not only integrates the growing body of research and theory on charismatic leadership, but also pushes back the frontiers of our knowledge by introducing new theories and insights. The authors present a comprehensive model of the charismatic leadership process. The model is documented by extensive empirical research and richly illustrated with case examples of corporate leaders.

Author : Franz Huber
Publisher : Oxford University Press
Page : 256 pages
File Size : 46,8 Mb
Release : 2018-11-21
Category : Mathematics
ISBN : 9780190845407

Get Book

A Logical Introduction to Probability and Induction by Franz Huber Pdf

A Logical Introduction to Probability and Induction is a textbook on the mathematics of the probability calculus and its applications in philosophy. On the mathematical side, the textbook introduces these parts of logic and set theory that are needed for a precise formulation of the probability calculus. On the philosophical side, the main focus is on the problem of induction and its reception in epistemology and the philosophy of science. Particular emphasis is placed on the means-end approach to the justification of inductive inference rules. In addition, the book discusses the major interpretations of probability. These are philosophical accounts of the nature of probability that interpret the mathematical structure of the probability calculus. Besides the classical and logical interpretation, they include the interpretation of probability as chance, degree of belief, and relative frequency. The Bayesian interpretation of probability as degree of belief locates probability in a subject's mind. It raises the question why her degrees of belief ought to obey the probability calculus. In contrast to this, chance and relative frequency belong to the external world. While chance is postulated by theory, relative frequencies can be observed empirically. A Logical Introduction to Probability and Induction aims to equip students with the ability to successfully carry out arguments. It begins with elementary deductive logic and uses it as basis for the material on probability and induction. Throughout the textbook results are carefully proved using the inference rules introduced at the beginning, and students are asked to solve problems in the form of 50 exercises. An instructor's manual contains the solutions to these exercises as well as suggested exam questions. The book does not presuppose any background in mathematics, although sections 10.3-10.9 on statistics are technically sophisticated and optional. The textbook is suitable for lower level undergraduate courses in philosophy and logic.

Author : Marian Salzman
Publisher : AMACOM
Page : 272 pages
File Size : 44,7 Mb
Release : 2017-01-16
Category : Business & Economics
ISBN : 9780814437889

Get Book

Agile PR by Marian Salzman Pdf

Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to most effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor?Look no further! In Agile PR, public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Individuals and businesses seeking to build either their brand or that of a client can learn how to:• Use newscrafting to help you or your client be the news• Personalize pitches to reporters and bloggers• Master the art of storytelling• Create branded hashtags that get shared• Gain exposure at SXSW, TED, and other key conferences• Get bumped to the top of online searches• And much more!Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR unlocks industry secrets to help anyone broaden their reach and increase their impact.

Author : Anonim
Publisher : Unknown
Page : 608 pages
File Size : 47,8 Mb
Release : 1977
Category : Petroleum
ISBN : STANFORD:36105006125046

Get Book

Petroleum Abstracts by Anonim Pdf

Author : Mark Weiner
Publisher : John Wiley & Sons
Page : 274 pages
File Size : 46,7 Mb
Release : 2006-06-12
Category : Business & Economics
ISBN : 9780787985998

Get Book

Unleashing the Power of PR by Mark Weiner Pdf

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

Author : Anonim
Publisher : Unknown
Page : 750 pages
File Size : 46,6 Mb
Release : 1978-07
Category : Prices
ISBN : UOM:39015086910554

Get Book

Producer Prices and Price Indexes by Anonim Pdf

Author : James Donald
Publisher : Unknown
Page : 976 pages
File Size : 46,6 Mb
Release : 1872
Category : English language
ISBN : NYPL:33433070243450

Get Book

Chambers's English Dictionary by James Donald Pdf

Author : Michael Pillay,George Ude,Chittaranjan Kole
Publisher : CRC Press
Page : 356 pages
File Size : 40,7 Mb
Release : 2012-03-07
Category : Medical
ISBN : 9781578087884

Get Book

Genetics, Genomics, and Breeding of Bananas by Michael Pillay,George Ude,Chittaranjan Kole Pdf

Musa is one of three genera in the family of Musaceae. Over 50 species of Musa exist, including bananas and plantains. This book assembles the latest information on the genomic research of this genus. A group of leading experts in Musa genetics, genomics, and breeding provide basic as well as advanced information for those interested in learning more about the banana genome. The accessible style is easily understood by students and researchers, making the book an ideal springboard for those looking to do expanded research into this crop.

Author : Luis M. Botana
Publisher : CRC Press
Page : 962 pages
File Size : 42,9 Mb
Release : 2008-01-28
Category : Medical
ISBN : 9781420007541

Get Book

Seafood and Freshwater Toxins by Luis M. Botana Pdf

The occurrence of marine and freshwater toxins is a rapidly evolving problem due to ever-changing circumstances. Expanding international commerce is forcing cargo ships into virgin territory, deforestation and pollution violate the natural ecological balance, and a changing climate holds unknown potential to alter current factors and trigger toxic