Pr Technology Data And Insights

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PR Technology, Data and Insights

Mark Weiner
PR Technology Data and Insights Book PDF

Author : Mark Weiner
Publisher : Kogan Page Publishers
Page : 233 pages
File Size : 48,5 Mb
Release : 2021-04-03
Category : Business & Economics
ISBN : 9781398600416

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PR Technology, Data and Insights by Mark Weiner Pdf

Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability. Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment. Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors. Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.

Unleashing the Power of PR

Mark Weiner
Unleashing the Power of PR Book PDF

Author : Mark Weiner
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 46,6 Mb
Release : 2006-06-12
Category : Business & Economics
ISBN : 0787985996

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Unleashing the Power of PR by Mark Weiner Pdf

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

Digital PR

Danny Whatmough
Digital PR Book PDF

Author : Danny Whatmough
Publisher : Emerald Group Publishing
Page : 187 pages
File Size : 49,7 Mb
Release : 2018-11-13
Category : Business & Economics
ISBN : 9781787566224

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Digital PR by Danny Whatmough Pdf

The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.

Our Future in Public Relations

Ken Kerrigan
Our Future in Public Relations Book PDF

Author : Ken Kerrigan
Publisher : Emerald Group Publishing
Page : 80 pages
File Size : 52,5 Mb
Release : 2020-08-17
Category : Business & Economics
ISBN : 9781839095986

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Our Future in Public Relations by Ken Kerrigan Pdf

In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.

Data Mesh

Zhamak Dehghani
Data Mesh Book PDF

Author : Zhamak Dehghani
Publisher : "O'Reilly Media, Inc."
Page : 387 pages
File Size : 47,7 Mb
Release : 2022-03-08
Category : Computers
ISBN : 9781492092360

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Data Mesh by Zhamak Dehghani Pdf

Many enterprises are investing in a next-generation data lake, hoping to democratize data at scale to provide business insights and ultimately make automated intelligent decisions. In this practical book, author Zhamak Dehghani reveals that, despite the time, money, and effort poured into them, data warehouses and data lakes fail when applied at the scale and speed of today's organizations. A distributed data mesh is a better choice. Dehghani guides architects, technical leaders, and decision makers on their journey from monolithic big data architecture to a sociotechnical paradigm that draws from modern distributed architecture. A data mesh considers domains as a first-class concern, applies platform thinking to create self-serve data infrastructure, treats data as a product, and introduces a federated and computational model of data governance. This book shows you why and how. Examine the current data landscape from the perspective of business and organizational needs, environmental challenges, and existing architectures Analyze the landscape's underlying characteristics and failure modes Get a complete introduction to data mesh principles and its constituents Learn how to design a data mesh architecture Move beyond a monolithic data lake to a distributed data mesh.

Evaluating Public Relations

Tom Watson,Paul Noble
Evaluating Public Relations Book PDF

Author : Tom Watson,Paul Noble
Publisher : Kogan Page Publishers
Page : 228 pages
File Size : 41,6 Mb
Release : 2005
Category : Business & Economics
ISBN : 0749443065

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Evaluating Public Relations by Tom Watson,Paul Noble Pdf

Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.

Handbook on Digital Corporate Communication

Vilma Luoma-aho,Mark Badham
Handbook on Digital Corporate Communication Book PDF

Author : Vilma Luoma-aho,Mark Badham
Publisher : Edward Elgar Publishing
Page : 483 pages
File Size : 51,7 Mb
Release : 2023-05-09
Category : Business & Economics
ISBN : 9781802201963

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Handbook on Digital Corporate Communication by Vilma Luoma-aho,Mark Badham Pdf

This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.

Real-Time Marketing and PR

David Meerman Scott
Real Time Marketing and PR Book PDF

Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 47,9 Mb
Release : 2011-12-01
Category : Business & Economics
ISBN : 9781118266168

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Real-Time Marketing and PR by David Meerman Scott Pdf

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

Public Relations and the Digital

Clea Bourne
Public Relations and the Digital Book PDF

Author : Clea Bourne
Publisher : Springer Nature
Page : 244 pages
File Size : 49,5 Mb
Release : 2022-09-29
Category : Language Arts & Disciplines
ISBN : 9783031139567

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Public Relations and the Digital by Clea Bourne Pdf

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

Planning and Managing Public Relations Campaigns

Anne Gregory
Planning and Managing Public Relations Campaigns Book PDF

Author : Anne Gregory
Publisher : Kogan Page Publishers
Page : 200 pages
File Size : 47,8 Mb
Release : 2010-06-03
Category : Business & Economics
ISBN : 9780749459284

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Planning and Managing Public Relations Campaigns by Anne Gregory Pdf

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition

David Michaelson,Don W. Stacks
A Professional and Practitioner s Guide to Public Relations Research Measurement and Evaluation Third Edition Book PDF

Author : David Michaelson,Don W. Stacks
Publisher : Business Expert Press
Page : 289 pages
File Size : 51,8 Mb
Release : 2017-01-24
Category : Business & Economics
ISBN : 9781631577628

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition by David Michaelson,Don W. Stacks Pdf

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.

Navigating Digital Communication and Challenges for Organizations

Andrade, José Gabriel,Ruão, Teresa
Navigating Digital Communication and Challenges for Organizations Book PDF

Author : Andrade, José Gabriel,Ruão, Teresa
Publisher : IGI Global
Page : 325 pages
File Size : 44,9 Mb
Release : 2022-04-15
Category : Business & Economics
ISBN : 9781799897927

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Navigating Digital Communication and Challenges for Organizations by Andrade, José Gabriel,Ruão, Teresa Pdf

Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.

Marketing Communications

PR Smith,Ze Zook
Marketing Communications Book PDF

Author : PR Smith,Ze Zook
Publisher : Kogan Page Publishers
Page : 673 pages
File Size : 54,5 Mb
Release : 2019-12-03
Category : Business & Economics
ISBN : 9780749498658

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Marketing Communications by PR Smith,Ze Zook Pdf

"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.

Big Data, Analytics, and the Future of Marketing and Sales

Mckinsey Chief Marketing & Sales Officer Forum
Big Data Analytics and the Future of Marketing and Sales Book PDF

Author : Mckinsey Chief Marketing & Sales Officer Forum
Publisher : Createspace Independent Pub
Page : 156 pages
File Size : 55,9 Mb
Release : 2014-08-02
Category : Computers
ISBN : 1500721093

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Big Data, Analytics, and the Future of Marketing and Sales by Mckinsey Chief Marketing & Sales Officer Forum Pdf

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth: Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI) Turning those insights into well-designed products and offers that delight customers Delivering those products and offers effectively to the marketplace.The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That's an advantage no company can afford to ignore.

Social Media and Public Relations

Deirdre K. Breakenridge
Social Media and Public Relations Book PDF

Author : Deirdre K. Breakenridge
Publisher : FT Press
Page : 177 pages
File Size : 42,7 Mb
Release : 2012-04-17
Category : Business & Economics
ISBN : 9780132983228

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Social Media and Public Relations by Deirdre K. Breakenridge Pdf

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships... marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions... reflect social media realities throughout your policies and governance... generate greater internal collaboration, eliminating silos once and for all... listen to consumers’ conversations, and apply what you’re learning... build communications crisis plans you can implement at a moment’s notice... develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”... take the lead on identifying and applying metrics... and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.