Praeger Handbook Of Political Campaigning In The United States

Author : William L. Benoit
Publisher : Bloomsbury Publishing USA
Page : 442 pages
File Size : 43,6 Mb
Release : 2016-02-22
Category : Political Science
ISBN : 9798216131533

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Praeger Handbook of Political Campaigning in the United States by William L. Benoit Pdf

This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.

Author : William L. Benoit
Publisher : Unknown
Page : 278 pages
File Size : 50,8 Mb
Release : 2016
Category : POLITICAL SCIENCE
ISBN : 1440845387

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Praeger Handbook of Political Campaigning in the United States by William L. Benoit Pdf

"This title comprehensively emphasizes the importance of political elections and campaigns"--

Author : Daniel M. Shea,Michael John Burton
Publisher : Praeger
Page : 260 pages
File Size : 40,5 Mb
Release : 2006
Category : Political Science
ISBN : UOM:39015066414510

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Campaign Craft by Daniel M. Shea,Michael John Burton Pdf

Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques. With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.

Author : Dennis W. Johnson
Publisher : Routledge
Page : 1010 pages
File Size : 52,6 Mb
Release : 2010-03-17
Category : Political Science
ISBN : 9781135897482

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Routledge Handbook of Political Management by Dennis W. Johnson Pdf

The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.

Author : Bruce I. Newman
Publisher : SAGE Publications, Incorporated
Page : 826 pages
File Size : 53,8 Mb
Release : 1999-08-13
Category : Business & Economics
ISBN : UOM:39015047702074

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Handbook of Political Marketing by Bruce I. Newman Pdf

This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics.

Author : Daniel M. Shea,Michael John Burton
Publisher : Greenwood
Page : 264 pages
File Size : 43,8 Mb
Release : 2001
Category : Political Science
ISBN : UVA:X004524612

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Campaign Craft by Daniel M. Shea,Michael John Burton Pdf

A comprehensive guide to and analysis of modern political campaign communication.

Author : Judith S. Trent,Robert V. Friedenberg
Publisher : Rowman & Littlefield
Page : 452 pages
File Size : 54,5 Mb
Release : 2008
Category : Political Science
ISBN : 0742553035

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Political Campaign Communication by Judith S. Trent,Robert V. Friedenberg Pdf

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

Author : William L. Benoit
Publisher : Bloomsbury Publishing USA
Page : 621 pages
File Size : 53,5 Mb
Release : 2016-02-22
Category : Political Science
ISBN : 9781440831638

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Praeger Handbook of Political Campaigning in the United States by William L. Benoit Pdf

This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.

Author : Fritz Plasser
Publisher : Bloomsbury Publishing USA
Page : 422 pages
File Size : 43,5 Mb
Release : 2002-02-28
Category : Political Science
ISBN : 9780313013737

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Global Political Campaigning by Fritz Plasser Pdf

Plasser examines the changing practices of election campaigning worldwide. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies. The first section gives a state-of-the-art overview of the international literature and modernization theories describing and analyzing the ongoing process of modernization and growing professionalization of electioneering around the world. The second section deals with the topic of an Americanization of campaign practices in countries fundamentally different from the United States from a diffusion point of view. A special focus is the role of U.S. overseas consultants in influencing and modifying campaign practices in foreign countries based on indepth interviews about the professional experiences of leading figures of the Americans overseas consultancy business. The third section deals with central features of campaign practices from a comparative perspective and provides information and data about the media infrastructure and political culture indicators for 50 countries as well as a detailed comparison of country-specific campaign regulations, party system features, and campaign styles. The fourth section focuses on the results of Plasser's Global Political Consultancy Survey among 592 campaign professionals from 43 countries. The results of this first worldwide survey offer insights into professional orientations, role definitions, and practices of campaign managers and political consultants throughout the world. The fifth section discusses different area- and country-specific campaign styles from a comparative perspective. The final chapters present a global typology of distinct campaign styles across the world, summarize the central findings, and link them to the ongoing debate about the future of electioneering in media-centered democracies. An essential research tool for scholars, students, and other researchers involved with comparative electioneering, political management, and political communication.

Author : Arnold Steinberg
Publisher : Free Press
Page : 298 pages
File Size : 52,5 Mb
Release : 1976
Category : Political Science
ISBN : UOM:39015003479295

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The Political Campaign Handbook by Arnold Steinberg Pdf

Author : Robert E. Denton Jr.,Gary C. Woodward
Publisher : Praeger
Page : 336 pages
File Size : 54,6 Mb
Release : 1998-11-30
Category : Business & Economics
ISBN : STANFORD:36105028535362

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Political Communication in America by Robert E. Denton Jr.,Gary C. Woodward Pdf

Denton and Woodward provide a newly updated revision of their classic in political communication. This pioneering text provides a systematic and comprehensive analysis of the role and function of communication in American politics. A synthesis of some of the best writing in political communication from the fields of communication, political science, journalism, and history, this edition features completely new chapters on the topics of campaign management, congressional campaigns, politics and popular culture, and unofficial Washington. This edition also reflects updated sources and recent examples. Students and scholars in the fields of communication, political science, political sociology, and contemporary American political history will find this text invaluable.

Author : Richard K. Scher
Publisher : Unknown
Page : 0 pages
File Size : 42,8 Mb
Release : 2016
Category : Political campaigns
ISBN : 1138181862

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Political Campaigns in the United States by Richard K. Scher Pdf

A Choice Highly Recommended Title--January 2017 This book is an interpretive analysis of political campaigns in America: It investigates the role campaigns play and the close symbiosis between campaigns and our politics. In the process, the author shows how campaigns are an important manifestation of how we "do" politics in this country. The text asks important questions like: How democratic are campaigns, and our politics, really? What is the relationship between the media and campaign professionals and what are the implications for the quality of reporting? What does the growth of "dark money" mean for our democracy and our politics?

Author : Judith S. Trent,Robert V. Friedenberg
Publisher : Greenwood
Page : 352 pages
File Size : 40,8 Mb
Release : 1991
Category : Business & Economics
ISBN : UOM:39015022027034

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Political Campaign Communication by Judith S. Trent,Robert V. Friedenberg Pdf

Author : Paul S. Herrnson
Publisher : CQ Press
Page : 475 pages
File Size : 49,6 Mb
Release : 2005-08-20
Category : Political Science
ISBN : 1568028768

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Guide to Political Campaigns in America by Paul S. Herrnson Pdf

Campaigns are a critical part of the political process in the United States, but until now, reference sources on campaigns have only covered selected parts of the process or have been written for political insiders. The Guide to Political Campaigns in America is the first resource to examine and explain every aspect of campaigns in a manner that satisfies the needs of many different audiences. This unique and comprehensive volume explores history, issues, processes and people, and types of campaigns. Editor Paul Herrnson, a well-respected government and politics scholar who has worked on many campaigns himself, brings to the work a dynamic combination of high-level scholarship and hands-on experience that sets this guide apart from all other campaign resources. Readers will find information on every aspect of political campaigning in America, including: The evolution of political campaigns; The political and regulatory environment of campaigning, including suffrage and ballot access; The importance of the voters and what influences the vote; The key players in the campaign organization, including the candidate and various managers; Other players who interact with the campaign, including the media and political parties; Key strategies and tactics, such as polling and campaign financing; Specific types of campaigns, including the well known, such as the presidency, House, Senate, governorship, and key state and local races; as well campaigns for the judiciary and for initiatives and referenda; Campaign and election reform. The expansive coverage and distinctive approach of this resource will appeal to a wide variety of library patrons, including students, professors, teachers of AP high school courses, and professionals in the media and campaigning fields.

Author : Richard K. Scher
Publisher : Unknown
Page : 192 pages
File Size : 40,5 Mb
Release : 2020
Category : POLITICAL SCIENCE
ISBN : 1315480069

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The Modern Political Campaign by Richard K. Scher Pdf

Political campaigns in the United States have been . favorite targets of critics since our nation's origin. "Too long", "too expensive", "too negative", "too personal", "unbecoming to our democracy" -- these criticisms were made in the nineteenth century just as they are made today; but are they compelling?This short book takes a fresh look at the American style of campaign politics, past and present, warts and all, to argue that campaigns reflect both our popular culture and the place of politics in our national life. In the end, the purpose of campaigns is to draw voters' attention to a candidate or issue, even though politics is not of immediate interest to many or most citizens. That is what campaigns do and always have done in America -- and there is little reason to think that a more cerebral approach to politics would be more effective.Reflective, analytical, and firmly committed to democratic values, this book challenges citizens to trade cynicism for realism -- to take a clear-eyed look at our politics and ourselves, and appreciate both for what they are.