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'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
“The wise man knows he doesn’t know. The fool doesn’t know he doesn’t know.” Lao Tzu “In the West they only respect experts. But the expert mind is the closed mind.” Shunryu Suzuki What’s the most important step in fixing a puncture? It isn’t jacking up the car, or taking the wheel off, or finding the puncture. There’s something more fundamental than any of those. Something without which you can’t even begin to fix a puncture. The most important step is finding out you’ve got a puncture. Without that you can’t do anything. Instead of saying, “It’s just a bit bumpy, must be the road,” and carrying on, you must acknowledge that something has changed and you don’t know what that is. If you don’t admit you don’t know what’s happening, you can never find out. If you don’t find out, you can never change it. The most important step, always, is admitting you don’t know. That’s the power of ignorance. In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know.”
The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.
Now an original movie on Prime Video starring Anne Hathaway and Nicholas Galitzine! When Solène Marchand, the thirty-nine-year-old owner of a prestigious art gallery in Los Angeles, takes her daughter, Isabelle, to meet her favorite boy band, she does so reluctantly and at her ex-husband’s request. The last thing she expects is to make a connection with one of the members of the world-famous August Moon. But Hayes Campbell is clever, winning, confident, and posh, and the attraction is immediate. That he is all of twenty years old further complicates things. What begins as a series of clandestine trysts quickly evolves into a passionate relationship. It is a journey that spans continents as Solène and Hayes navigate each other’s disparate worlds: from stadium tours to international art fairs to secluded hideaways in Paris and Miami. And for Solène, it is as much a reclaiming of self, as it is a rediscovery of happiness and love. When their romance becomes a viral sensation, and both she and her daughter become the target of rabid fans and an insatiable media, Solène must face how her new status has impacted not only her life, but the lives of those closest to her.
In a society where predators are always the ones doing the celebrating, Jennifer Fliss's debut collection of short stories, THE PREDATORY ANIMAL BALL, crashes the party. These stories are about the people left in the predators' wake, and the large and small ways in which their grief and fear manifest. Predators appear in the places we least expect it, and this collection turns the previously accepted hierarchies upside down in a series of flash fiction that are often absurd, but always cutting.
Shortlisted for the Man Booker Prize Zoë Heller's Notes on a Scandal ("A deliciously perverse, laugh-out-loud-funny novel." --Vogue) is a major motion picture from Fox Searchlight starring Cate Blanchett and Judi Dench Schoolteacher Barbara Covett has led a solitary life until Sheba Hart, the new art teacher at St. George's, befriends her. But even as their relationship develops, so too does another: Sheba has begun an illicit affair with an underage male student. When the scandal turns into a media circus, Barbara decides to write an account in her friend's defense--and ends up revealing not only Sheba's secrets, but also her own.
Creative Blindness (And How To Cure It) by Dave Trott Pdf
Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are. In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Dave Trott shows you how.
Plenty of people are intelligent and have the right qualifications. But in business, to be successful, you also have to be smart and creative. This book contains 60 pieces of distilled wisdom to help you think smartly and creatively, and to enable you to stand out from the others. By the author of the bestselling 'The Diagrams Book' (12 languages licensed), each piece of advice can be read in one minute or the entire book in one hour. Divided into six main sections (Growth, Communication, Innovation, Creativity, Relationships and Thinking, this powerful little book draws from a range of disciplines and perspectives to enable readers to transform the way they approach work and life. LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools and skill-building resources for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.
Love and Justice as Competences by Luc Boltanski Pdf
People care a great deal about justice. They protest and engage in confrontations with others when their sense of justice is affronted or disturbed. When they do this, they don’t generally act in a strategic or calculating way but use arguments that claim a general validity. Disputes are commonly regulated by these ‘regimes of justice’ implicit in everyday social life. But justice is not the only regime that governs action. There are some actions that are selfless and gratuitous, and that belong to what might be called a regime of ‘peace’ or ‘love’. In the course of their everyday lives, people constantly move back and forth between these two regimes, that of justice and that of love. And everyone also has the capacity for violence, which arises when the regulation of action within either of these regimes breaks down. In Love and Justice as Competences, Boltanski lays out this highly original framework for analysing the action of individuals as they pursue their day-to-day lives. The framework outlined in this important book is the basis for the path-breaking work that he has developed over the last twenty years – work that has examined the moral foundations of society in and through the forms of everyday conflict. For anyone who wants to understand what a critical sociology might mean today, this book is an essential text.
Dangerous Thinking in the Age of the New Authoritarianism by Henry A. Giroux Pdf
Giroux probes the depth and range of forces pushing the United States into a new form of authoritarianism, one that connects the Orwellian surveillance state with the forms of ideological control made famous by Aldous Huxley. Addressing how neoliberalism, or the new market fundamentalism, is shaping a range of registers from language and memory to youth and higher education, Giroux explores how education in a variety of spheres is transformed into a type of miseducation perpetuated through what he calls a "disimagination machine"-one that reproduces the present by either distorting or erasing the past. But Giroux is not content to focus on how matters of politics, subjectivity, power, and desire are colonized through forms of miseducation; he is also concerned with the educative nature of politics as the practice of freedom and how the emphasis on critique must be matched by a politics and discourse of resistance, hope, and possibility. This becomes particularly evident in his chapters on Noam Chomsky and Howard Zinn. Thinking Dangerously makes clear that at the heart of the struggle for a radical democracy is the reviving of the radical imagination as the basis for new forms of political and collective struggle. Probing these issues through a series of interrelated essays and important interviews, Giroux provides an accessible, layered, and sustained example of how thinking dangerously is central to and connected with the struggle over the radical imagination and the fight to fulfill the promise of a radical democracy.
Predatory Bureaucracy is the definitive history of America's wolves and our policies toward predators. Tracking wolves from Coronado's day to the present, author Michael Robinson shows that their story merges with that of the U.S. Bureau of Biological Survey. This federal agency was chartered to research insects and birds but'because of various pressures'morphed into a political powerhouse operating wildlife-extermination programs. Drawing on deep research and wide reading, Robinson's narrative follows the wolves from the eras of explorers and mountain men through the wolves' 120-year entanglement with the federal government. He shares the parallel story of the Survey's rise, detailing the forces that allowed extermination programs to continue'despite opposition from hunters, animal lovers, scientists, environmentalists, and presidents'though the agency's mission and even its name changed. Predatory Bureaucracy will fascinate readers interested in environmental politics and wildlife.
Predatory Marketing by C. Britt Beemer,Robert L. Shook Pdf
"Predatory Marketing" is based on one powerful principle: find out what competitors do best and convince their customers that you can do it better. Applying this prescription to all aspects of marketing, this book reveals proven methods for winning customer satisfaction and loyalty. Includes special nationwide Consumer Mind Reader surveys conducted exclusively for this book.
Great Minds Don’t Think Alike by Marcelo Gleiser Pdf
Does technology change who we are, and if so, in what ways? Can humanity transcend physical bodies and spaces? Will AI and genetic engineering help us reach new heights or will they unleash dystopias? How do we face mortality, our own and that of our warming planet? Questions like these—which are only growing more urgent—can be answered only by drawing on different kinds of knowledge and ways of knowing. They challenge us to bridge the divide between the sciences and the humanities and bring together perspectives that are too often kept apart. Great Minds Don’t Think Alike presents conversations among leading scientists, philosophers, historians, and public intellectuals that exemplify openness to diverse viewpoints and the productive exchange of ideas. Pulitzer and Templeton Prize winners, MacArthur “genius” grant awardees, and other acclaimed writers and thinkers debate the big questions: who we are, the nature of reality, science and religion, consciousness and materialism, and the mysteries of time. In so doing, they also inquire into how uniting experts from different areas of study to consider these topics might help us address the existential risks we face today. Convened and moderated by the physicist and author Marcelo Gleiser, these public dialogues model constructive engagement between the sciences and the humanities—and show why intellectual cooperation is necessary to shape our collective future. Contributors include David Chalmers and Antonio Damasio; Sean Carroll and B. Alan Wallace; Patricia Churchland and Jill Tarter; Rebecca Goldstein and Alan Lightman; Jimena Canales and Paul Davies; Ed Boyden and Mark O’Connell; Elizabeth Kolbert and Siddhartha Mukherjee; Jeremy DeSilva, David Grinspoon, and Tasneem Zehra Husain.
