Pricing In The Performing Arts

Author : Michael Rushton
Publisher : Routledge
Page : 117 pages
File Size : 47,9 Mb
Release : 2014-07-11
Category : Business & Economics
ISBN : 9781134682591

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Strategic Pricing for the Arts by Michael Rushton Pdf

With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? When does it make sense to partner with organizations to offer discounts? Arts managers, whether working in the performing arts, museums or festivals, and whether in the commercial, non-profit, or state sector, need to make informed decisions on the prices they set. This accessible text provides the first concise, practical, non-technical guide for setting prices in the arts industry. Offering a practical introduction to pricing, this book is perfectly suited to students studying arts management /administration as well as new managers working in the creative and cultural industries.

Author : Cees Langeveld
Publisher : Unknown
Page : 80 pages
File Size : 54,7 Mb
Release : 2014
Category : Electronic
ISBN : 9042304375

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Pricing in the Performing Arts by Cees Langeveld Pdf

One of the most difficult - but also one of the most important - decisions entrepreneurs have to make is how much they charge for their product or service. What should they consider? The same applies to cultural entrepreneurs in the world of live music and theater. Should they consider the cost of the performance, the market value of the artist, the complementary services? Should they examine psychological or rational considerations? A high price is associated with high quality but it may at the same time be a barrier to audiences. The instrument of price must be accurately wielded in order to result in increased rather than decreased attendance. And what about the cultural outreach mission of many theaters and concert halls? Subsidized theaters and concert halls are asked to keep culture accessible to every budget, but they also have to work efficiently and conduct themselves like an entrepreneur. And what about the practice of offering discounted tickets to the public? Is it possible to combine all objectives and constraints? 'Pricing in the Performing Arts' gives an interesting overview of scientific research related to price and performing arts. It contains knowledge for scientists, for policy makers and for practitioners. It deepens the thoughts on pricing and it encourages to apply pricing methods in creative and effective ways.

Author : Bruno S. Frey
Publisher : Springer
Page : 134 pages
File Size : 49,9 Mb
Release : 2019-03-30
Category : Business & Economics
ISBN : 9783030157487

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Economics of Art and Culture by Bruno S. Frey Pdf

This book studies the relationship between the arts and the economy. By applying economic thinking to arts and culture, it analyses markets for art and cultural goods, highlights specific facets of art auctions and discusses determinants of the economic success of artists. The author also sheds new light on various cultural areas, such as the performing and visual arts, festivals, films, museums and cultural heritage. Lastly, the book discusses cultural policies, the role of the state in financing culture, and the relationship between the arts and happiness.

Author : Charles L. Shakal
Publisher : Unknown
Page : 114 pages
File Size : 48,7 Mb
Release : 1981
Category : Electronic
ISBN : OCLC:31471752

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Pricing the Performing Arts by Charles L. Shakal Pdf

Author : Anthony Rhine
Publisher : Rowman & Littlefield
Page : 275 pages
File Size : 55,6 Mb
Release : 2020-05-13
Category : Performing Arts
ISBN : 9781538128961

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Marketing the Arts by Anthony Rhine Pdf

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website

Author : C. D. Throsby,Glenn Alexander Withers
Publisher : Ashgate Publishing
Page : 376 pages
File Size : 43,6 Mb
Release : 1993
Category : Performing arts
ISBN : UCLA:L0070479340

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The Economics of the Performing Arts by C. D. Throsby,Glenn Alexander Withers Pdf

The role and future of the arts is the subject of widespread discussion in the media, in government, at conferences and at public enquiries. In the Economics of the performing Arts David Throsby and Glenn Withers provide an authoritative examination of the role of economics in understanding the performing arts and upon arts organisations, their audiences and their patrons. The nature of public support is exstensively reveiwed and the book draws upon the experience of all the major Anglo-American countries. By combining relevance with a rigorous academic scrutiny, the book makes an important contribution to informed debate on the economic underpinnings of artistic activity.

Author : Mark Blaug
Publisher : Routledge
Page : 218 pages
File Size : 55,6 Mb
Release : 2019-07-16
Category : Social Science
ISBN : 9781000316278

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The Economics Of The Arts by Mark Blaug Pdf

The economics of the Arts is a new field with a small but rapidly-growing literature, which has emerged in recent years out of the eagerness of economists to apply their techniques to hitherto untried areas and the recognition by Arts administrators of the rapidly increasing economic pressures on the Arts. This book of readings is the first of its kind. Of the 16 articles, 8 are directly concerned with the Arts in America; the other 8 deal with the British scene. What can economics say about so non-economic a subject as the Arts? Obviously, finance for the Arts involves economic considerations. But in addition, economics provides, among other things, a logic of rational choice, and the economists' style of thinking, therefore, is adaptable to any problem of choice in respect of any set of goals, whether they be economic goals or not. Then, there is the question of whether economics can provide a case for public support for the Arts, that is, whether the State should subsidize the Arts. This is a familiar problem in the economics of welfare but its application to the Arts raises novel questions and even economists are not agreed on whether economics can provide such a rationale. Also, there is the question of criteria for public expenditure on the Arts, assuming that the case for some public expenditure has been made. Can economists tell us how much the State should spend on the Arts? Surely, they can help us with a host of other questions: should museums and galleries charge fees; should museums ever sell off parts of their collections; can the Arts economize on their expenditures; how can modern music be most effectively encouraged by public funds; are ticket prices an important element in the demand for the Arts; and does the low pay of artists discourage individuals from taking up artistic occupations?

Author : United States. Congress. House. Committee on Education and Labor
Publisher : Unknown
Page : 660 pages
File Size : 54,6 Mb
Release : 1962
Category : Actors
ISBN : LOC:00186996999

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Economic Conditions in the Performing Arts by United States. Congress. House. Committee on Education and Labor Pdf

Author : William J. Baumol
Publisher : Edward Elgar Publishing
Page : 558 pages
File Size : 49,7 Mb
Release : 1997
Category : Art
ISBN : UOM:39015040369517

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Baumol's Cost Disease by William J. Baumol Pdf

With the publication of Performing Arts: an Economic Dilemma in 1966, economists Baumol and Bowen created the subject of cultural economics. This text provides an insight into the development of Baumol's analysis and perception of the problems of the arts and other labour-intensive sectors.

Author : David E. Andersson,Åke E. Andersson
Publisher : Edward Elgar Publishing
Page : 268 pages
File Size : 48,9 Mb
Release : 2006-02-24
Category : Performing Arts
ISBN : 1781956634

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The Economics of Experiences, the Arts and Entertainment by David E. Andersson,Åke E. Andersson Pdf

David and Ake E. Andersson's book will appeal to scholars and researchers at all levels of academe involved in economics, public sector economics and those with a special interest in art and/or entertainment. Public and private sector managers, planners and administrators in various art and entertainment industries will also find much to engage them within this book.

Author : Dr. Vidya Shimladka
Publisher : Ashok Yakkaldevi
Page : 289 pages
File Size : 47,9 Mb
Release : 2021-10-30
Category : Art
ISBN : 9781387537952

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Deśa kāla Emerging Trends in Performing Arts and Indic Studies by Dr. Vidya Shimladka Pdf

The academic activity in relation to the performing arts is exploding at quite a fast rate. There are a number of old and new Universities and research centers offering a wide range of academic courses in the performing arts. However, traditionally the teaching-learning process in the performing arts field has been outside the ambit of the academic structure. The move of a traditional process to the academic circle has brought to the forefront some of the challenges of the move. These include both the teaching-learning process and the examination method.

Author : Ruth Towse
Publisher : Cambridge University Press
Page : 627 pages
File Size : 45,6 Mb
Release : 2010-01-07
Category : Art
ISBN : 9780521888721

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A Textbook of Cultural Economics by Ruth Towse Pdf

This book provides a fascinating look at the economics of the arts, heritage and creative industries.

Author : Joanne Scheff Bernstein
Publisher : John Wiley & Sons
Page : 325 pages
File Size : 54,5 Mb
Release : 2011-01-19
Category : Business & Economics
ISBN : 9781118046821

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Arts Marketing Insights by Joanne Scheff Bernstein Pdf

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.

Author : Philip Kotler,Joanne Scheff
Publisher : Harvard Business Press
Page : 560 pages
File Size : 44,8 Mb
Release : 1997
Category : Business & Economics
ISBN : 0875847374

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Standing Room Only by Philip Kotler,Joanne Scheff Pdf

Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing

Author : William J. Baumol,William G. Bowen
Publisher : Kraus Reprint. Company
Page : 608 pages
File Size : 46,9 Mb
Release : 1978
Category : Business & Economics
ISBN : UVA:X000133766

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Performing Arts by William J. Baumol,William G. Bowen Pdf