Pricing Psychology Report

Author : Marlene Jensen
Publisher : JGF Press
Page : 63 pages
File Size : 55,5 Mb
Release : 2020-01-09
Category : Business & Economics
ISBN : 9781735581507

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Pricing Psychology Report by Marlene Jensen Pdf

All pricing decisions are not logical! People also buy at one price and not at another for psychological reasons -- many of which they don't understand. Yet these psychology-based choices have been documented by pricing strategy experts in tests of hundreds of millions of consumers. * How to change your price by a couple of pennies -- and get 10-20% MORE ORDERS. * How to raise prices -- and get MORE ORDERS. You might believe there is no such thing as too-low pricing. But you'd be wrong. In 1992, I launched Ancillary Profits newsletter (sold to magazine publishers) at a price under $100. A few months later, I tested that price vs. one well over $100 -- a 31% price increase. What should have happened? A common "rule of thumb" in marketing says raising prices by 10% will decrease orders by 10%. Thus I should have received 31% LESS orders. Instead my orders went up by 11%! At a 31% higher price! That means I got to pocket 45% MORE CASH for the very same product. Pricing Psychology Report details dozens of pricing psychology quirks you can use to both increase your profits AND have happier customers. Read this for pricing changes you can make TODAY to increase your cash.

Author : Marlene Jensen
Publisher : Unknown
Page : 60 pages
File Size : 41,9 Mb
Release : 2020-01-09
Category : Electronic
ISBN : 1657968979

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Pricing Psychology Report by Marlene Jensen Pdf

All pricing decisions are not logical! People also buy at one price and not at another for psychological reasons -- many of which they don't understand. Yet these psychology-based choices have been documented by pricing strategy experts in tests of hundreds of millions of consumers.* How to change your price by a couple of pennies -- and get 10-20% MORE ORDERS.* How to raise prices -- and get MORE ORDERS.You might believe there is no such thing as too-low pricing. But you'd be wrong. In 1992, I launched Ancillary Profits newsletter (sold to magazine publishers) at a price under $100. A few months later, I tested that price vs. one well over $100 -- a 31% price increase. What should have happened? A common "rule of thumb" in marketing says raising prices by 10% will decrease orders by 10%. Thus I should have received 31% LESS orders. Instead my orders went up by 11%! At a 31% higher price! That means I got to pocket 45% MORE CASH for the very same product.Pricing Psychology Report details dozens of pricing psychology quirks you can use to both increase your profits AND have happier customers. Read this for pricing changes you can make TODAY to increase your cash.

Author : Utpal Dholakia
Publisher : Utpal Dholakia
Page : 229 pages
File Size : 52,7 Mb
Release : 2019-06-23
Category : Business & Economics
ISBN : 9780999186732

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Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success by Utpal Dholakia Pdf

Pricing holds the key to business success. The greatest challenge in pricing is the human factor. To price effectively, customer psychology usually trumps rational microeconomic thinking. * How did Subway turn one accidentally discovered price promotion into a multi-billion dollar success story? * How much knowledge of prices do customers really have? * Why do most people spend two months’ salary to buy an engagement ring? * Does Pay What You Want pricing really work? * How can you get your customers to trade up? * Why do Supreme t-shirts sell for $1,500 or more? * Why do so many consumers hate Uber’s surge pricing even though economists love it? In Priced to Influence, Sell & Satisfy, you will find answers to these and many more questions. The book introduces the latest thinking about Psychological Pricing, the science of designing effective pricing strategies using behavioral economics principles. You will learn how customers search for, evaluate, share, and use prices in their buying decisions, how they participate in setting prices, and what managers can do to understand and influence these processes. Psychological pricing actions are levered. Many of them require relatively small investments and produce disproportionately large returns to the business.

Author : Leigh Caldwell
Publisher : Jaico Publishing House
Page : 248 pages
File Size : 51,6 Mb
Release : 2015-12-07
Category : Business & Economics
ISBN : 9788184957686

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The Psychology of Price by Leigh Caldwell Pdf

How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations. Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.

Author : Anonim
Publisher : ScholarlyEditions
Page : 979 pages
File Size : 43,5 Mb
Release : 2012-01-09
Category : Psychology
ISBN : 9781464964916

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Issues in Psychology and Psychiatry Research and Practice: 2011 Edition by Anonim Pdf

Issues in Psychology and Psychiatry Research and Practice: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Psychology and Psychiatry Research and Practice. The editors have built Issues in Psychology and Psychiatry Research and Practice: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Psychology and Psychiatry Research and Practice in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Psychology and Psychiatry Research and Practice: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

Author : Leigh Caldwell
Publisher : Unknown
Page : 0 pages
File Size : 48,5 Mb
Release : 2012
Category : Pricing
ISBN : OCLC:1311034910

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The Psychology of Price by Leigh Caldwell Pdf

Explaining the science behind pricing, 'The Psychology of Price' has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied.

Author : Michael C Janda
Publisher : Independently Published
Page : 208 pages
File Size : 55,5 Mb
Release : 2019-02-07
Category : Electronic
ISBN : 1794390146

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The Psychology of Graphic Design Pricing by Michael C Janda Pdf

Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.

Author : Marlene Jensen
Publisher : JGF Press
Page : 174 pages
File Size : 54,9 Mb
Release : 2020-11-09
Category : Self-Help
ISBN : 9781735581521

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Everything You Ever Wanted to Know About Aging by Marlene Jensen Pdf

“A straightforward and utterly engaging one-stop guide to growing older.” - Kirkus Reviews. Aging in our society is like stepping into an alternate universe. It looks the same, but it’s really not! Unexpected dangers that could ruin the rest of your life: * Medical professionals who think a three-question test is sufficient to label you mentally impaired * A broken guardianship program where a used-car dealer is made a judge — and he can declare you incompetent without even seeing you. * Medical research that has willfully ignored seniors — risking your health and even your life. Get the dirty little secrets — and how to protect yourself! — from a society that mostly prefers to warehouse and then forget its seniors. Then this “delightfully optimistic book” will open a world of great choices for you: * Retire — or don’t * Get credit (and respect!) for your life experiences * Get all the love, sex, and fun(!) you want * Learn how to live the way YOU want — whether others approve or not. “Should be the guide of choice for one’s older years, whether the reader is in their 50s, 60s, or beyond.” —Midwest Book Review Note for non-USA readers: The legal content and the educational opportunity content in this book is specific to the U.S., and thus not of much value to non-U.S. readers.

Author : Markus Husemann-Kopetzky
Publisher : Unknown
Page : 185 pages
File Size : 52,6 Mb
Release : 2018
Category : Pricing
ISBN : 3947897006

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Handbook on the Psychology of Pricing by Markus Husemann-Kopetzky Pdf

Author : Anonim
Publisher : Unknown
Page : 212 pages
File Size : 52,6 Mb
Release : 1964
Category : Science
ISBN : UIUC:30112101036785

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U.S. Government Research Reports by Anonim Pdf

Author : Thomas T. Nagle,John Hogan,Joseph Zale
Publisher : Routledge
Page : 478 pages
File Size : 51,6 Mb
Release : 2016-08-23
Category : Business & Economics
ISBN : 9781351969505

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The Strategy and Tactics of Pricing by Thomas T. Nagle,John Hogan,Joseph Zale Pdf

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets. Features: NEW! Show students how proper pricing can increase profitability—New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software—Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative—Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: • iPhone pricing • New models for pricing music • Services pricing NEW! Present the latest information—Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer’s buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.

Author : Raymond L. Ownby
Publisher : Wiley
Page : 198 pages
File Size : 52,9 Mb
Release : 1991-01-01
Category : Psychology
ISBN : 0471161985

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Psychological Reports by Raymond L. Ownby Pdf

This book presents a psycholinguistic model for writing reports of client assessments. This model has received empirical support and Psychological Reports has featured materials to help readers learn how to use the model in everyday work.

Author : Leigh Caldwell
Publisher : Crimson
Page : 248 pages
File Size : 41,9 Mb
Release : 2012-09-28
Category : Business & Economics
ISBN : 9781780592008

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The Psychology of Price by Leigh Caldwell Pdf

One of the most important questions for any business is: how much should I charge? Economics has an easy answer - just look at where demand and supply meet. Unfortunately, this easy answer is wrong. What about the effect of changing the timing on a payment? How do a customer’s personal and financial circumstances affect their willingness to pay ? Using The Psychology of Price, you can discover why price is a psychological issue – and how to make the most of that knowledge. Written by the founder of the UK’s leading pricing consultancy Inon – whose clients range from the BBC and confused.com to Grants Whisky and HM Treasury - The Psychology of Price offers a unique opportunity for business owners and finance and marketing professionals to gain an insight into the way consumers think and purchase – and to learn the actual research methods and pricing techniques used by multinational companies. A practical, jargon-free workbook, The Psychology of Price demystifies a critical aspect of running a business, lucidly and logically explaining the science behind pricing so that you can generate more demand, more profit and more customer value today. Inside The Psychology of Price, you can learn: -How to get people to expect to pay more -How presenting products that nobody wants can influence what customers are willing to pay -How upselling by low-cost add-ons can increase sales and perceived value Crucially, The Psychology of Price will help you find out how good your pricing really is and give you the toolkit to ensure you charge the right price point for your product or service. What have you got to lose?

Author : Anonim
Publisher : Unknown
Page : 342 pages
File Size : 47,6 Mb
Release : 1996
Category : Psychology
ISBN : STANFORD:36105017859773

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Göteborg psychological reports by Anonim Pdf

Author : S. M. Yasir Arafat,Sujita Kumar Kar,Russell Kabir
Publisher : Frontiers Media SA
Page : 95 pages
File Size : 49,7 Mb
Release : 2021-07-14
Category : Medical
ISBN : 9782889710386

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Panic Buying: Human Psychology and Environmental Influence by S. M. Yasir Arafat,Sujita Kumar Kar,Russell Kabir Pdf